Professional Documents
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www.EMusiVation.com www.MusiVation.com www.MPowerTV.com www.BeAMagnetToSuccess.com 1(800) 547-5601 Copywrite Michele Blood 2005-2010
TABLE OF CONTENTS
Introduction .................................................................................................. 3 How To Write A Book in 3-30 Days ........................................................... 5 Micheles Secret Book Writing Formula .................................................. 13 Book Formatting......................................................................................... 18 eBooks ......................................................................................................... 19
Everything you need to know about getting your ebook onto Kindle, MobiPocket and who to go to sell your MP3 downloadable audio books and products.
If you cannot see an audio on this topic it means that I am adding more interviews with experts so that this topic will be fully covered and the audio will be sent to you via e-mail this week. Having your books in different languages is not only fun but is extremely great PR for all versions of your book locally and internationally and is quite an easy thing to do either with a larger international publishing house or on your own. The audio will share all of our secrets to doing this and more.
INTRODUCTION
Hello My Creative Friend, Welcome to your new life of success as a creative writer. You are now going to let the ideas and journey of your precious life weave a new thread into the tapestry of your experience as a successful book writer. It is a beautiful thing to get your creative mind to bring joy and light to others. Even if you have this course simply to become better with marketing and blog writing, my prayer is that there may be an increase of inspiration, abundance and joy into your wonderful life and that all of your life experiences be harmonious, happy and prosperous. This PDF is to accompany some of the teleconference calls plus it also has some pages to accompany videos one, two and three. We also have some extra information that was not in the audio files that will assist you for example we have added, how to format your book etc. This PDF covers just the main information and resources to help you work along with the recordings. For example, when we discussed how to get your book as an ebook onto Kindle and MobiPocket, there was far too much information with links etc, so we have all of the instructions we spoke of in this PDF. It is of course suggested that you do listen to the audio teleconference MP3s or these notes will not be clear enough. The people who were on these teleconferences paid hundreds of dollars to participate so you can see that they are of great value. Many of these people have now very successful books and two have HUGE best sellers! Simply go the PDF page that goes with the title of the audio you choose to listen to that day. You may not need all these notes right now but as you progress and wish to get your books and products out to the market place, I think you will find the information invaluable and will save you huge amounts of time and money. I know that IF you truly desire to move ahead in your business and writing career that this course is THE BEST ever offered in one truly
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complete course. I do not say this lightly. If anyone had taken courses on any one of these topics it would have taken them years and a small fortune to cover all the profoundly important VITAL information that is covered in detail with this amazing course. IF you go through this course with a desire and uplifted vision, work and follow the easy instructions YOU WILL sky rocket in your finances and writing business/career. THEN you can take it easier (if you choose to) because you will have the financial power of success from your diligent work ethic and enthusiasm for your lifes purpose. I repeat this book does NOT have all the information in the audio files, it is simply a guide and resource book to help with the MP3s with some added information. This way you are receiving all you can need to understand each topic on each audio. For example, when you do go to write your book or your audio program, DVD series, or whatever it is that your product will be, youll need to know about ISBN numbers and how to get them inexpensively and lots of little details that took up so much of my time in research over many years. So my years of experience in different businesses, including seminars, rocknroll, running a publishing company, being self-published, networking, marketing, publicity, TV shows and more, will be available to you in these MP3s and in some of this book. What I do know is the importance of happiness and the power of our thoughts and feelings, so I have added some extra information in this workbook to help you that was not on the recordings. I congratulate you for making the decision to have your dreams come true. Love, Blessings and MUCH INCREASED SUCCESS!! Michele
How to Write a Book in 3-30 days This also works for, Audio Program, Video streams, Blogs and DVDs! To Accompany Videos One, Two and Three.
This will assist you with what I discussed on the videos on how to write your books. How to Write a Book/Videos section I have in the following pages all the main ingredients and information covered on the videos to help you have more clarity for YOU to get your books written and out the door! This is a VERY exciting step for you to take and IF you have already written books there may be some new and unique ideas I have created to help you write more efficiently and with much more speed, joy and enthusiasm and EASE! The question is: Do you have a book in you? Well, I feel that everybody has a book in them. Its just a matter of when youre going to write it. Do you have experience or expertise in some particular area? What about all your spiritual studies, all the knowledge, all your life experience, the things that have helped you in life? Perhaps youre a computer programmer, youve been in sales, you know how to open a restaurant or a hairdressing salon. I feel that everybody has a book in them. Perhaps its a how-to book, or it could be an audio program or video/DVD. Its such a wonderful way to help your business AND it will bring you credibility in the marketplace. So lets begin with booksafter all this is this topics title! This is the same process you would go through if your were writing an audio program or a video. This will help you be very clear and totally professional. Even IF you do not think you have a book to write the exercises you will be doing here will help you gain so much clarity on what you do want to do. I have had MANY people complete this exercise really not thinking they had a book in them and ended up writing books very quickly with more enthusiasm that they even knew they had. If you do wish to write a book, I have some simple examples to help you get started OR to quickly improve the writing you are presently doing.
First of all, make a decision on what it is you choose to write about. For example, if I was in network marketing (multilevel marketing), and Id been in the business for a while and had success, I know that having a book on how to have a successful network marketing business would be tremendous for adding publicity and credibility about who I am. This can be handed out and also sold through your own Website, or other websites including Amazon.com, and through many other areas. If you do choose to self-publish your own book, which I believe is a wonderful, freeing way to begin a writing career, well be covering that topic later on in the How to Self-Publish, MP3 audio segment. On this page, write down areas of experience in your life. List five areas of experience you have in life. For example: I have studied many spiritual books and been to many seminars and feel that I have a great metaphysical self-help book in me. I have experienced a great deal of success in sales, and would like to write a book on sales. I have a great deal of experience on how to bring up children as a single parent . These are just a few examples to get you started, because starting is what it is all about. Go ahead and fill in at least five areas that you have experience in from career related experience to your personal and home life. Now go the next page and write your own.
AREAS OF PERSONAL EXPERIENCE: 1. 2. 3. 4. 5. 6. Now that you have listed the areas of experience that you have, write the top three areas that you feel the most desire to write about. TOP THREE LISTING FOR your Book, Audio Program, Product IDEA: 1.
2.
3.
Next, pick your number one area. NUMBER ONE AREA I WOULD LIKE TO WRITE ABOUT:
1.
Okay, now you have the area you would like to write about. Whether it is fiction, non-fiction, a how-to book, or a workbook, an audio program or even a video/DVD, I suggest that you write down some ideas for your title. It makes it very, very easy. Write down five ideas now, just off the top of your head. Dont get too much into your left brain. Let the ideas flow through your right brain, and just write down anything you think of. For example: How to Bring up Children as a Single Parent How to Increase Your Sales How to Eat a Healthy Diet in the Fast-Food Lane of Life. Now go to the next page and allow the ideas flow and just write down anything you think of first.
TITLE IDEAS:
1.
2.
3.
4.
5.
6.
Okay great!! Now you have some ideas! These are just working book title ideas; they are not in stone, they are not it yet. (Or one may be ) This is just to get your juices/passion up and your creativity flowing. Later, you will come up with a great subtitle. These days, you can have quite an esoteric book title, but have your subtitle let the reader know whats in it for them, what the benefits are. For example, you will notice that all my MusiVation products have a very dynamic subtitle. In my audio program, Be Your Perfect Weight, the subtitle is Dynamic Psychological Breakthrough in Weight Control. As another example, the title of my 5-CD audio program is Affirmation Power, and the subtitledone as a top of the title subtitleis Be A Magnet to Success through [then the title] Affirmation Power. My book, Conversations on Money, Sex, and Spirituality is subtitled How to Attract Multi-Dimensional Abundance in Your Life. My Book with Bob Proctor Become A Magnet To Money Through The Sea Of Unlimited Consciousness. As you can see from these examples, if you show the people whats in it for them through a subtitle, then they know you have a magnetic, powerful book before theyve even started reading it. Some of my titles are whats in it for them, as well. For example an audio program I did with Bob Proctor Become A Magnet to Money is the title, so thats basically telling them whats in it for them. And then our subtitle is Dynamic Psychological Breakthrough in How to Attract Money. So having a double whammy in two very strong areas is very powerful. Number one, your book title is telling them whats in it for them, and your subtitle is telling them whats in it for them. However, that is simply your title. Now for the exciting part! You are now going to write your table of contents. I suggest you write ten areas, or ten chapters. This is a little more challenging if youre writing fiction, however, I feel that just writing down ten ideas for your chapters or your book topics to start with helps tremendously in getting the juices flowing and keeps everything in Divine Order. You will see this clearly later on, after you write your ten topics.
Go ahead now and write ten topics on the next page. For example, if you were to write a book about sales, you could start your topics with: Is Money Everything? Love Your Customers Have a Positive Attitude How to Keep Keeping On Look Ahead, Not Behind
These are just a few ideas of book/product topic contents. Write down ten areas NOW!! Sometimes people find such a great topic idea doing this that IT ends up being their new title, straight from their table of contents. Now go to the next page and create!
TABLE OF CONTENTS:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
in your book. You can add that in later. What is very important to remember, whether you use this interview technique or simply go ahead and just write, is that you go ahead and just write! Every time you give yourself time to write, it doesnt matter what you write, as long as you write. Dont edit as you go. The editing can be done later. Too many people will never finish a book because they feel each area or every sentence has to be perfect as they go. Again, I repeat, DO NOT EDIT until you have finished and you have all the information written. Now you have your story/product written! Then edit later. Dont even edit each chapter as you go. Just get every chapter written; finish that book. The editing can be done later, either by you or by a professional. I also feel its wonderful, if its a non-fiction book, to write stories about how other people conquered those particular topics. Perhaps you can even interview some well-known celebrities. A lot of wellknown, successful writers and entrepreneurs want extra publicity. And, it is free publicity for you. So, go ahead and contact these people. Youll be surprised who knows whom. Email out to a whole group of friends, Hey, does anybody know Richard Branson? Hey, does anybody know blah, blah, blah? Hey, does anyone know Melanie Griffith? Youll be surprised how many people will know someone who knows them. You know, they say, and I agree with this, you know who they arethey are us! They, (us), say you are only four phone calls away from any person you would like to meet. And I do agree with this. Sometimes it may be five or six, but very rarely. Just take some action. It is also a very good idea to write little example stories of the success of others or conduct a short interview with the actual people. You can mention on your book cover that these people are included. And then, at the end of the book, you can mention the persons book and their Website and their contact information. People love this; its free publicity. I have been interviewed for many, other books. People always put my contact numbers; I love it! I would do it for anybody. If anyone wants to interview me, I do it. Anybody will do the same thing. Its a very rare person who wont do it. This way you also you get to be networking and meeting great people while youre doing interviews. Priceless!!!! Call some people youve always loved to
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meet. Its so good to always remember to be in the consciousness of the people who are already doing what you want to do.
If its a fictional book youre writing, storyboard it. I suggest you create a mind map as I mentioned in more detail on Video#3 and you can see above. Put your main character in the middle and get all the characters to shoot off from your main character with pictures of what you feel your characters look like. For example, if it were Gone with the Wind, then Gone with the Wind would be in the circle in the middle. Then a little balloon off from that would be Main Character Heroine. If you know you want a heroine, think of a name for your heroine. Offshoot thatwhat century is it written in? Is it Sci-Fi, or is it back in the history books of the 1400s? Storyboard all your characters. What type of characters they are, their characteristics, what type of personalities and looks? Allow the story to take on its own vision and flow. When you storyboard, mind map a fictional book, and put it up on the wall, it really gives you
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access to great ideas, because youre mystically saying to the Universe, This is what I want to write aboutgive me ideas. And it will come to you!
Book Formatting
First go to page set up. If for example your book was a 6 x 9 book, you will go into the margins section in page formats. You will then make it 0.75 for the top 0.75 for the bottom 0.75 for the left 0.75 for the right and for the gutter 0.00 for your Header and Footer 0.5 then you click OK Next you open your page set up again and you are going to go to your layout page. In your layout page it will header footer and even. Check on different for first page. You are going to make the sections check on NEW Page. If you are creating an ebook get some great covers go to http://www.virtual-cover-creator.net/ Then you are ready to write your book in the size your book will be printed. This will save a LOT of time late when formatting so decide what size you book will be at the beginning. Of course it is also simple to create an ebook. It is best to create it in PDF. Use Adobe Acrobat Pro Software to add links for your ebooks and then your reader can go straight to your chapters. Word can also do this but we prefer this software. Saves time. This will help you be very clear and totally professional.
Ebooks Instructions on How To Get On Kindle and MobiPocket and much more
You can have your ebook sold to so many different distribution channels internationally. For those who wish to have distribution of your downloadable e audio books. We go through Audible.com and Learn Out Loud. They are both TERRIFIC!! If you want to get your ebooks into libraries we suggest you contact www.ContentReserve.com. Now let us begin with my story about Amazon, and I am not speaking about my adventures in the jungle, although we can get lost if we are new to this particular Amazon. I have been with Amazon.com for approx 12 years. Nearly back to the beginning of Amazon.com. I love working with Amazon. They are always wonderful. I find its a great and amazing way to not only sell your books and other products, but it is also terrific publicity and especially wonderful for self published authors. Now the first time I did an ebook for my own sites was about 7 years ago. But then a few years ago when we had completed the How To Become A Magnet To Hollywood Success Book I noticed that Amazon had a section about ebooks but I could not seem to find a way to get them to sell my e-books even though they sell all my other products and figured perhaps they are using a different company which indeed yes they are. So immediately I contacted them so that we could have our ebook sold on Amazon. Now some things go very quickly with Amazon, and some things very slow. Its like anything worthwhile, if you hold your big vision and you stay persistent with the projects you have created and the goals that you have set all is possible. Keep in mind your big vision and always have a Mission/Vision statement created and written out. Our big vision at MusiVation International is to help millions of people worldwide have their divine spark ignited, and therefore their God
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given potential, which is unlimited, and purpose awakened and joyfully realized. So the book How To Become A Magnet To Hollywood Success was as far as I was concerned extremely important in our big Vision because entertainers, musicians, and creators of film are an extremely important component to bringing light and joy to every individual on this planet. And these people, the so called entertainers of the world, are rarely if ever supported by family as the average person feels that it is not a real job to be an entertainer. Even some wonderful spouses worry when their husband or wife wishes to write their own book. I guess they are in fear that their spouse will LEAVE their real job. So, for whatever fearful reason some people do not like their loved ones doing something new, especially if it is through their own creative heart pursuits, but it does seem to happen a lot. So getting back to our magical book How To Become A Magnet To Hollywood Success (Which was a Best Seller on Amazon) it took some time and persistence to track down these celebrities from the huge wall that protects them in the forms of managers, agents, publicists, etc., but we knew there would be a way to get to them directly and hence the way was made. I interviewed so many remarkable, heart driven, and truly awakened directors, actors, producers, and writers in the film and TV industry who have created their success through faith, a great attitude, and in some cases definitely following the universal Laws of Attraction and studying metaphysics. Their advice from their lifetime of experience and success was and is not only priceless, it is also extremely inspiring for the beginner or for the actor or writer who loves what they do -wont do anything else- and yet perhaps have not had the success they desire YET! This book inspires and advises them how to do it! And how to keep on keeping on to SUCCESS with joy! But enough about the book. As you can see I am totally in love with what I do. Lets talk about how we got the book to become an ebook on Amazon. Well you may say, I have been to Amazon.com. You just go to their Kindle thang. Yes, you can and please do, but there is Much more to it if you also want a MUCH larger customer base, as
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ONLY the customers who have the Kindle hardware can read your ebooks, so you need more. A couple of years ago I spoke to one of the marketing people at Amazon over the phone, which in itself is quite a feat to get an Amazon person on the phone. She told me that they were going to do all their ebooks using MobiPocket which is based in France. She also told me they would be doing all the audio books as well - which we have since found out is not actually what they are doing and we will let you know how to also get your e audio books and audio products sold on Amazon and other websites but that is also on the audio teleconference MP3 which is part of this beloved Book Writing course. Now you may ask yourself, why am I speaking about what we went through at MusiVation to get these projects finished and done instead of getting to the ABC of it all right now? Well my dears, there are two reasons for this Number 1: To inspire you to realize that when you have a big vision, some things along the path could very well be challenging, so youve got to hang in there with a smile on your face and not allow yourself to become disappointed. As disappointment will only lead you down the not so merry path of inertia, bitterness, and eventually you will forget about your big vision. Number 2: When we do get to the step-by-step part of the ABCs of how to do it, you will be more inclined to go for it knowing we have done the hardest parts for you. If you are a more right-brained person you may, after hearing what we went through to get this information, now welcome all the details to come. So say right now, I Can Do This. Its just step-by-step. I am intelligent, I am enthusiastic, and this is helping me towards my big vision. I am going to accomplish this and get my book and products out to the world. Ok, so back to our story I did exactly what the girl at Amazon told me to do which was to FedEx to France the products I wanted MobiPocket to turn into ebooks for Amazon. I had to send it to them in many different forms
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including hard copies, explanations, past history with Amazon, etc., and on and one it went After two weeks I called MobiPocket in France and left a lovely message on their French voicemail. Jmapelle Michele. Please, please email me. Call me back. Did you get my package? This went on for the next six months. Amazon told me to send more products to France, and different forms. Yet I did not receive one word back from MobiPocket. So then I began my regular emails to Amazon asking yet again how I can get my ebooks with them. Eventually (persistence pays off) they let us know that they are still working with MobiPocket, knew nothing about why I was asked to send things to France as that is not how they are doing it. But kindly gave us the links to the different people we were supposed to go to for instructions on how to do it as my original guess that they had used a different company was correct. Of course now Amazon has The Kindle Device. This device reads ebooks on its own called (reader version of an ipod but just does ebooks). The difference between MobiPocket and Amazons Kindle is that on MobiPocket, they will sell your ebook through their own website thats affiliated with Amazon and hundreds of other retailers on the net worldwide. Kindle is an electronic ebook reader that you may purchase ebooks from Amazon.com or off of the Kindle itself and have it sent immediately, wirelessly to your Kindle. So basically two different retail outlets. You may ask, well why go to MobiPocket to start with? MobiPocket will distribute ebooks through their particular software that you have to submit your ebook through. You cannot just give them your e-book format in PDF, word, or whatever. MobiPocket then will distribute your books many, many other different retail websites including Amazon.com so its worth it. Now this was again not just a simple little thing to get our e-book into the format MobiPocket needed. What we are going to share with you now is what we did and how you can do IT. One of the reasons why the formatting did take a while with our book is because How To
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Become A Magnet To Hollywood Success book is graphically intensive with our pictures and diagrams, has many different formatting styles and different fonts. This slowed down the process of conversion from our format to their format. You must of course have an ISBN number and retail price if this is a first time ebook publication.
html you can still use your PDF ebook file as it is going to convert it to html anyway. (NOTE: Further on we have added a link to an Amazon help file that will give you information on html as once you import book into MobiPocket if you wish to format it differently you will need to use a html editor) 11. Click on your choice of above for file you choose to input. Browse to find file you want to import. Click Import. 12. We recommend you click save on top of screen to save progress. On next screen you can click on Publication files to add more than one PDF, text file, doc, or html file. You would do this if for example you have an appendix that is not included in your book or you have a free extra ebook or extra chapters etc. Not wanting to confuse simply really stating the obvious as sometimes it is not so simple or obvious. 13. Now click on cover image on left hand side of the screen you are now looking at to add your book front cover. 14. Table of contents requires some work using Table of contents in Word, html you can use id tags, PDF havent figured it out yet. Most likely have to add id tags to resulting html file. 15. Add any metadata like cover image, ISBN, publisher, etc. 16. Click Build at top of screen. Check for any errors that occurred. You can view the resulting file using MobiPockets free desktop reader. Before you build your file, if you choose No Compression and No Encryption and then press build, after its done you can view the resulting ebook using MobiPockets free Desktop reader here: http://www.mobipocket.com/en/DownloadSoft/default.asp?Language=EN 17. You shouldnt have any challenges. If you do they are easily fixable. Any questions can be answered in the help forums at: http://www.mobipocket.com/forum/viewforum.php?f=23 18. Once you are finished click on Deploy and then follow instructions to finish. The instructions are mostly that you have to login to your publisher account and activate your book.
11. Once the file is uploaded and converted. Preview it again just to be sure. 12. After this, click on Save Entries again on the page you used to upload your files. On the next page you can then give your retail price for your book. Make sure you read through the agreement on the section of royalties so you know what the percentage of your retail price you will be given. 13. After all this is done, the publish button at the top of the screen on our dashboard will become clickable. Just click Publish and follow all instructions after than. Have FUN!!
To self-publish or not to self-publish? That is the question! Well, my friend, I endorse self-publishing because as good old Milt said if opportunity doesnt knock (in the form of a publisher,) BUILD A DOOR!! I think publishing companies are wonderful, however, rarely when you are first published. You get little money up front, and youll think that theyre going to do all the publicity and get your name up there in lights...uh-huh. They dont have a big budget for first-time people. It is very, very powerful, self-fulfilling, and not expensive to get your own book or audio program self-published. These days, there are so many areas where you can get your book out there and sell it. Get your own Website up there, definitely! Get your own Website and sell your ebook and print book on your own Website and others websites. (Including www.MPowerTV.com) Even if you dont have merchant banking, there is Pay Pal and other methods, so you can still take credit card payments through your Website. I suggest getting your own merchant banking, as that is a wonderful and freeing thing to have. If youre going to have your own website to sell your product, whether its a book or audio program that youre self-publishing, or a video series, whatever your new product is, I suggest you get out there and self-publish it. Get your own Website up yes do this!! You can get it on Amazon.com after that. You can get print your own catalog. There are so many things you can do to self-publish. To start with, if you dont want to get your book bound properly, you can even just have it in a manuscript form or as an ebook and just sell it like that, in manuscript form or as an e-book. Then the profit you get can pay for
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the printing if you even choose to ever go that route. There are so many different ways that you can self-publish your work. Use your imagination and many different ways will come to you magically so that you can sell your work!!! Let us now cover some of these I highly recommend, as mentioned, getting your own Website. If you do want to send it into publishing companies, go ahead and send it to publishing companies, its easy to research on the web now. These days, you do this electronically. However, knowing that you are already getting out there and selling your own book really does help. If its a book, I also highly recommend that you go to book expos. These are all over the world, including the USA. And sell yourself. Dress up at every event, everywhere you go feel and look successful. BECOME that successful person. Look at Jacqueline Susann; all the publishers told her that Valley of the Dolls was the worst literary piece that anyone had ever written, however, she totally ignored this and got out there, and did the publicity. She hit the road. Wayne Dyer did the same thing with his best selling book Your Erroneous Zones. He hit the road and sold it himself. You can do it. It doesnt mean you have to spend 24/7 doing it. Putting aside even just two to three hours a day three days a week, will help you become successful, knowing that you are doing it. You must be consistent. Doing something 5 days a week is even better. Action allows you to be too busy to worry. Stay in a happy vibration. Very important !! You will be too busy doing what you love to do and making it Happen! Its easy to be self-published. Its no big deal. Everyone thinks, Oh, its so hard! No, its easy. Follow the steps that Im now teaching you, and that you have attracted to yourself, and then you dont have to go the hard road. It is easy. Remember to always affirm, Its easy for me to do this! I like it; its fun.
ISBN numbers
You will also require an ISBN number, OK so this is what you do. ISBN stands for International Standard Book Number from The United States Agency. You can write or contact by phone: ISBN 121 Chanlon Road New Providence, NJ 07974 Tel: (908) 665-6770 Fax: (908) 665-2895 You can also apply online at www.ISBN.org and fill out application online with a credit card. Or go WEB: www.barcode-graphics.com Electronic barcodes can be produced online anytime (24/7) for only $10.00 each at www.createbarcodes.com . International standard numbering system for books, retail and media, in publishing, distribution, and library practices. Thats what ISBN is. The ISBN system is a voluntary one. However, when you are assigned an ISBN publisher prefix, you are committed to following the rules of the standard. One of the rules is that titles and products to which an ISBN is assigned be reported to an ISBN agency. This is very, very good, because you end up being in a database for an ISBN agency. It helps with your publishing; it helps with bookstores and retail channels. Now in it about $275 for 10 numbers, Priority Processing and $200.00 Regular Processing. For 100 numbers, it is about $875.00 for Priority Processing and $800.00 for Regular Processing. You will be assigned your ISBN numbers that you can then use in the future for all of your many new products. When I first got my ISBN numbers here in the United States, I was given a list of over 200 ISBN numbers (things have changed) and I intend to use every single one of them! Get that ISBN number. It will save you a lot of time. One of my book printers recently called me and said, Michele, theres a gentleman here who has written this beautiful book and were printing it for him,
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and he didnt get an ISBN number. Can you help him? Now this gentleman, who was all ready to print his book, has to wait a few weeks to get his ISBN numbers. So, I suggest you get that now. Because you are going ahead, taking action and getting your ISBN number, will let The Universe know that you are in action and that you are seriousyou are really going to write this book or audio program! So, go ahead and do it! I wish you great success.
will, and reputation. It also includes expertise, data, know-how, and other information regarding business subjects, such as management and operations, marketing and sales, and technology. It can be the collective knowledge and expertise of a company or of an individual employee. Creating and maintaining rights in such intellectual property, and avoiding infringement of the intellectual property of others are becoming an increasingly important aspect of the professional activities of the practicing entrepreneur.
Patents
Ill give you an example taken from Michael A. Lechters book. Intellectual Property.(I highly recommend this book) Michael writes, Ackman developed a new video game, conceptually different from all previous video games. In addition to the conceptual difference from previous games, this game program employed radically new data manipulation techniques, which permitted generation of 3-D images using a standard, color cathode-ray tube. Ackman began marketing the game software, both in ROM cartridge and disk form. Each article sold was dutifully marked, Copyright Notice. The game was an instant success, and the programming technique was proclaimed a major breakthrough. Within a matter of months, competing games, conceptually the same as Ackmans game, but employing different audio-visual effects and minor functional differences, began to appear. Ackman sued for copyright infringement. Ackman lost. Ackman also learned that a number of companies were employing his 3-D display programming techniques in other products and games. His attorney advised him that his copyright provided no recourse, and that he should have obtained patent protection on his program. Ackman learned the hard way that a copyright provides only a very limited form of protection. That is just giving you an idea if you have this type of product. Software can be tricky. If youve got intellectual property in some form of a new design, a new concept, new software, a new product, it is definitely important to go ahead and get your product patented.
30 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
How to do this? A design patent, for example, has a term of only 14 years that provide substantial protection with respect to the ornamental features of a product, that is, the non-functional trade dress of the product. A design patent, however, does not protect the functional aspects of the product. You then need a utility patent. This has a maximum term of only 17 years, but provides the broadest scope of legally available protection. The utility patent can be used to protect the new and the un-obvious inventive concepts of a product. Of course, in return for this, the details of the product, or at least the details of the product relating to the inventive concepts, must be disclosed to the public. Those details become the property of the public at the end of 17 years. The various forms of protection are not necessarily mutually exclusive. In many cases, different forms of protection can be used concurrently with respect to a given product. Okay, this is what you do: Obtain design patent. You can easily find out how to do this on the Internet. The Website for the United States Patent and Trademark Office is http://www.uspto.gov/. This is a powerful Website where you can get specialized information for different categories, such as inventors, musicians/artists/authors, trademarks/logos/brands, intellectual property, and attorneys for each specialized area. You may even order publications describing the process for various activities; there is no charge for these brochures. This Website lists different email addressees for each specialized area. The phone number is 800-786-9199. You may also contact them by mail: General Information Services Division U.S. Patent and Trademark Office Crystal Plaza 3, Room 2C02 Washington, DC 20231 Then you begin actual use. Apply for trademark registration on supplemental register. Explicit mention/emphasis of appearance/feature in advertising/promotion. Apply for principal registration (presumed distinctive 5 years).
31 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
Now you have some great information about how to self-publish, how to copyright your book, and, if you advertise your product on a Website, or advertise on print media, etc. that also holds very strongly in the courts with copyrights and trademarks. For example, before I trademarked MusiVation I made sure that I put a little TM up in the right-hand corner of MusiVation. After the product it was distributed to the public that pretty much created a legal trademark. So, go ahead...self-publish, patent, trademark, copyright. Do what you need to do. You can be in charge of your own product. And then wait until the word gets out. If the bigwigs come along and want to invest in your company, then you can look at that. Remember; never be scared of people offering you money for your business. If you dont want it, dont take it. Continuing to own what you begin is very important. There areas ALWAYS a way or many ways to have YOUR dream come to life. All things truly are possible.
yourself; let them know who you are and what you can do for them. Give things away. Say, I really like you. Im a great masseur, and Im going to give you a free massage. Give things away, have contests. Its wonderful fun giving things away, and its a great way of networking. Network, network, network! Give discount vouchers for your product or service when you network with people. Hey, call me and when you are ready to ____________________, take this discount voucher. There are lots of things that you can do to network. Well, you may say, I am far too busy to do that. Well, my dear, we all are. However, do it anyway! I am very blessed that I now have many people who network with me and on my behalf but this happened because I went out of my way to meet people and see how I could be of service to them or do something together. (The groovy people now a days call this JV opportunities-joint ventures ) You, too, can lose your fear and become a person who cares. We all have our moments where its all about us. However, whenever that happens, say to yourself, Its all about them. What can I do to help that person? The other person will feel this instantly, and you will be a magnet to opportunities and wonderful people. We are not on this planet for that long, so while we are here, we most certainly want to invest our precious time with people we sincerely like. We will not work for long with people we feel do not like us, and neither will they. Remember what Will Rogers said, I never met a man I did not like. Keep that motto as your own and affirm with the addition of Man, Woman or Child. I now have many wonderful people from all over the world who network my business; however, it started with myself. You can do it, and you must!! As I said, do it via e-mail if you do not like meeting new people, or find a business partner who loves to get out there and network. I feel it is a good thing to remember the reason you have a business partner is to do the things you cannot or do not like to do and vise versa. This gives you far more leverage in the marketplace and also helps keep all the left-brained work, working!! So, my friend, network away, have fun, and remember whats in it for THEM, not YOU! You will be rewarded with this attitude. Now, go out there and
34 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
BEGIN, every day BEGIN and greet the day with love in your heart. Look in the mirror and say, Today is my day, everyone and everything today is a golden link in the chain of my success, as I am to them. Enjoy your life. Please remember, you are loved.
youre going to go for interviews, youll need to get yourself a great page all about your product and the benefits for people. If its you thats going to promote it, keep practicing your interview style with enthusiasm and clarity. During interviews it is a good idea to have some cards in front of you (for radio) that cover the topics you will be discussing. Be prepared!! Im going to give you a couple of pages about how I market MusiVation and myself. Any ideas that I have that are in this book that I have used, you are most welcome to use for yourself. I realize, you see, there is no competition. The more I help you, the more I help myself, and the more the world is helped. We all want to have a fulfilled life. Marketing your product is not scary. Its just simply a little action every day. Get your name out there. Having a Website is very important. Once you have a wonderful Website, even if its only a simple one to start with it will assist you on a global level. I put my Website address on everything. You can get to it through www.MusiVation.com or through www.MicheleBlood.com as well. There are many ways for people to get to MusiVation.com. Also, you can be linked to many other peoples websites and they are can to yours. I advertise through other peoples email newsletters. I have my own success newsletter where I give tips and inspirational ideas every week. Plus we give away products all the time and have a blog www.MicheleBlood.net, where there are new videos up all the time giving valuable and free information for anyone who wants it. There are lots of different ways through the web to get your product to market. We have mentioned Amazon.com. Once you have your ISBN number, its very simple to get yourself listed on Amazon.com. Go to Barnesandnoble.com, Borders.com. Just keep that Internet going. Research. Search. Look; its great! Lots of people may want to use your product in their own catalog, especially if they dont have a lot of products themselves. Some people may have seminars and theyre not selling products. They could be making money through YOUR Products. Offer them 40% to 50% off wholesale price, as I do.
37 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
They can sell your product and make money from it, and youre getting your product out there to market. Believe in yourself and believe in your product, and people will feel the energy from it. Any time you fax somebody or share with them about your product or service let the know about the benefits, not about how you did it! The benefits are the key!! What is in it for them! The benefits of reading your new book and how great it will make them feel. Lots of different benefits. One of our TV shows is an actual Website, www.MPowerTV.com. I now have a segment called Micheles Favorite Books. I simply share what books I love and give the website of the author. Lots of other people beside myself want to help other people get their product out there, and make money from helping get other peoples product out there as well. This helps them and it helps support their prosperity. A great cycle of good!! (Go to How To Be On MPowerTV.com go to our home page of site for more details) Put your name out there. Get a great business card. Put the benefits of your product or services on the business card. Market your books and products. Believe in your product and service or business. Put out flyers. Create a catalog. There are lots of things that you can do now to make it easy for yourself, and that do not cost a lot of money to get your product out to market. You could also put in a lot of money; however, you dont have to. There are many, many ideas on how you can get your product to market, use your imagination! There are no limitations. How do you market yourself? Well, weve already spoken about quite a few ways to market yourself just in how to bring your product/service/business to market. If youre marketing yourself because you have a service you are rendering, again, I suggest, again to get a Website, get a great photo of yourself. Get a professional photographer to put a wonderful photo of you with your beautiful, smiling face, and get yourself out to market. Again, radio interviews, flyers, get on different peoples email addresses and many, many other ways to get yourself to market.
38 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
Following is my bio and my MusiVation bio and marketing ideas from our Business Plan.
Marketing & Distribution Michele Blood is a self-published best selling author, recording artist, TV show host, producer, and songwriter who has multiple distribution agreements in various countries. Her products have an established record of sales and distribution in foreign markets and have been introduced into distribution channels in the USA since 1996. Since that time she has developed new products and has distributed existing proven products. Her products are presently being distributed through Ingram Book Company for the major bookstores i.e. Barnes & Noble, Borders and many others. Michele is distributing her products through the powerful MPowerTV.com show, Amazon.com and her many other websites including www.MPowerTV.com www.EmusiVation.com and her main Website www.MusiVation.com Web Site and many other Website shopping malls globally. She also has her own TV Show promoting her Complete Be A Magnet To Success System. This TV show has aired all over the USA. See... www.BeAMagnetToSuccess.com Web Site Micheles first website is www.MusiVation.com. This site began in 1995 and is complete with real audio and video streaming, allowing browsers to preview and sample Micheles products. This web site is advertised on Michele M-Power shows www.MPowerTV.com and on all of our other websites and product packaging and business stationary. We also have a full color catalog that is sent out to every single customer when they order our products. We are presently have customers in over 54 countries. Micheles products are popular in many retail outlets including New Age, Metaphysical, Health Centers, Airport gift shops, Music and Mainstream (Borders, Barnes & Noble) stores, New Thought Churches, Seminars Companies, other catalogs, Hospitals, Schools and throughout many countries including of course Micheles native country Australia and Malaysia. We also have a distribution agreement with Ingram Book Company. Advertising and Publicity Michele and her team have done all of their own publicity and Michele has appeared on front covers and been featured in many international magazines including, Marie Claire, Success Magazine, Think & Grow Rich, Female, Womans World and hundreds of others. She has also appeared on many TV shows internationally including Good Morning talk shows and many others. She is also a regular guest on radio stations internationally. 39 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
We also have additional exposure through an experienced publicist and our Marketing team. The following is my bio from my publicity package, which is a little different, as you will see to my business plan. Use any ideas you want MICHELE BLOOD BIOGRAPHY Michele electrifies every audience! She is a dynamic, world class act. Her recorded and written works have the power to literally change your life. She discovered MusiVation after a near-fatal car accident in Sydney, Australia (where she is from) and not only healed her body, but forged ahead and created great success in her life using her own MusiVation discovery. Many of the worlds greatest teachers use her material for their own personal benefit. Michele has worked with many world-renowned teachers including, Dr. Deepak Chopra, Dr. Wayne Dyer, Jack Canfield, Dr. Tony Alessandra, Bob Proctor, Jim Cathcart, Robert Kiyosaki and many more. Brian Tracy, World-Renowned Author, The 100 Absolutely Unbreakable Laws of Business Success, comments, Michele has put together materials that bring about permanent behavioral change. There is something in the human being that is naturally drawn by music, and you do not need to have any musical ability at all; all you have to do is hear the message combined with the music and it becomes part of you forever. Michele is gifted with the awareness and the unprecedented talent to successfully impact people spiritually, intellectually, emotionally and physically. MusiVation is quickly becoming an industry in itself and has assisted hundreds of thousands of people and companies all over the world in creating well being and great success in every area of their personal lives or business. Due to our growing market, MusiVation products and seminars have expanded into business, sales, relationships, health and the weight control industries. Michele Blood is a successful, multi-talented lady with a diverse business arena. In addition, to creating Micheles MusiVation products and seminars, she also performs at concerts and other venues. Micheles many MusiVation audio programs and books are now sold in many bookstores and libraries throughout the world. Her latest book she co authored with Bob Proctor Become A Magnet To Money Through The Sea of Unlimited Consciousness is now being translated into many different languages and is in all major bookstores. See www.BecomeAMagnetToMoney.com Michele produced and hosted the worlds first positive TV Internet site www.MPowerTV.com. MPowerTV.com is a self-improvement talk show in which Michele interviews the worlds leading experts from Robert Kiyosaki to Dr Laurie 40 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
Roth, from music and childrens topics to health and business. Michele has been featured in many publications worldwide including Marie Claire, Think and Grow Rich, Success, Female and many others. She has written articles for Todays Black Woman Magazine and has her own self-help column in Vision Magazine. She has appeared on many other TV shows all over the world and literally on hundreds of radio stations. For interviews call USA 1(858) 268-8688 or e-mail to MusiVation@aol.com. Also go to our Website to see Michele live in action www.MusiVation.com
One never knows when he enters an elevator or tears open an envelope, or picks up a telephone, what new trick of fortune may be about to be played. Every day is a new series of adventures; around the next corner may lay the event that will change a whole career.
-Bruce Barton, 1928 I received this quote by Bruce Barton, the great entrepreneur who wrote What Can a Man Believe? from a wonderful book that I highly recommend by Joe Vitale. (Joes Website is www.MrFire.com) The book is called The Seven Lost Secrets of Success and it has a lot of great ideas from Bruce Barton and different geniuses and entrepreneurs. Its a really great book. Im sure that you could get it on Amazon.com. There are many great marketing books out there. He also has another great book, Theres a Customer Born Every Minute: P.T. Barnums Secrets to Business Success by Joe Vitale; another great book! You see, P.T. Barnum, the great circus entrepreneur, didnt write, Theres a sucker born every minute. That was false quote What he wrote was, Theres a customer born every minute. And there is, for you to get your product out to market. So, go for it, my friend. NOW get out there to market and REMEMBER to always have FUN
times that days and breathe in the light and visualize and see and feel yourself in possession of that that you really, really want. If we are doing actions that do not make us happy but that we know will help us towards having our dreams come true, then immediately stop again and breathe and think of all the great things that will occur from our doing these actions Example: One week I was filing and not enjoying it I stopped and began seeing how doing this was helping my business be in order, helping me during my day to be able to locate things faster and hence save me time and also creating my office space to be in right order, which would also give my mind clarity, which is so important to my business running smoothly. I began to feel so happy and focused in the now at the project at hand, and my filing was finished in no time at all. You see when we are happy time feels like it is flying. * Do things that make us happy during our beautiful day. Whatever that is for you. It may be buying yourself some flowers for yourself so you have these beautiful creations to look at and smell during your day. OR buying some flowers for a good friend just out of the blue as giving to others also gives us feelings of happiness. * Instead of projecting thoughts about WHAT YOU THINK others are thinking or doing (Especially romantic partners) and what to do if so and so happens in a downer way, change these downer thoughts to. "It is none of my business what he/she is doing, I am doing this right now and I have no idea what they are thinking and I will leave them to their own business". This will help us stop projecting and stop judging others. Also if you are projecting thoughts that are all about what to do if so and so happens that is not a good thing STOP and start thinking about how you DO wish those things to turn out as if it had already happened in good ways, in ways that will be a great experience for you. See the good feel the good!! Don't think of what might have been think about what WILL BE!!
43 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
You see every thought that is backed with strong emotion will be powerful whether the thought is a good one or a downer thought. Our emotions are the gauge and a powerful gauge to let us know where we are in our thinking. Sometimes we do not even know that unconsciously we are worried all we know is we don't feel happy and WE CAN create happiness in our body and emotions instantly. There are many ways of doing this. Listening of course to our powerful and positive MusiVation Affirmations songs by myself and Bob Proctor. Or there may be other songs that make you feel good. Put that music on and get up and do a little dance and then yell out what it is you want as if you already have it. Get your vibration up and then breathe and see all the things you want as if you already have them. Treat each project as if they were actually someone we are deeply in love with. We must be excited with our career and know that we have a purpose that is wonderful and give it compliments just as we would someone we love. (I hope you compliment your loved one) You are going to be a powerful creator if you allow yourself to be happy. Right now say out loud 10 times. I am happy I am happy I am happy I am happy I am happy I am happy I am happy I am happy I am happy I am happy YIPEEEEEEEEEE Life is GREAT!!! Do this EVERY MORNING and add to it. "I expect wonderful happy, things to happen to me today"
44 Call for your Free Catalog 1-800-547-5601 or order on-line at www.MusiVation.com
Remember you are loved and you CAN manifest what you want no matter how big it is. Know that this is the truth. At the right place and time it will be delivered to you. I also HIGHLY recommend The Practice Of Meditation. We have a FREE ebook with how to practice meditation at www.eMusiVation.com and a DVD at www.MusiVation.com The Practice Of Meditation. Enjoy your life. Create beautiful books and projects. Hugs Love and HAPPINESS Michele xxx PS Remember whatever we think of others or do to others we do or really think and do to ourselves, for we are all connected. This is so true it is truly amazing. So also think happy thoughts of others and intend that every single one of your millions of readers are filled with overflowing joy and opening their hearts to an increase of all good into their lives. You can think this for your readers no matter what your book is about. ===========================================
Micheles SPEAKING FEE SCHEDULE Events Occurring prior to September 2010 Put your $ fee here Events Occurring after September 2011 Call Call Call TBD TBD
Keynote (1 hrs) Rate varies depending on dates Seminar or Training Full Day Seminar or Training M.C./Interviewer Private Coaching Sessions
TBD TBD
Additional Expenses to Client Include: Air travel, hotel accommodations, meals, transportation, AV equipment and any other reasonable expenses to be discussed with client. A fantastic 10% discount off fee will be honored for full payment upon Agreement signing.
10% Rebate
No Rebate
Song performance (1 3 Songs) Solo performance (1 Hr.) Performance with full band Company jingle/customized song Note: May be provided complimentary for large enough event (speaking and/or entertainment)
Additional Expenses to Client Include: Air travel, hotel accommodations, meals, transportation, lighting and sound equipment, and other reasonable expenses to be discussed with client.
P.O.BOX12933 LAJOLLA,CA 92039-2933 PHONE: (858) 268-8688 FAX: (858) 277-0629 E-MAIL: MUSIVATION@AOL.COM WEBSITE: WWW.MUSIVATION.COM
MusiVation Product Become A Magnet To Money Through The Sea Of Unlimited Consciousness paperback book by Bob Proctor & Michele Blood Become A Magnet To Money Through The Sea Of Unlimited Consciousness 8 x CD audio Book read by the authors Bob Proctor and Michele Blood Michele's Magnetic Creative Visualization Program by Michele Blood 2 x audio CD program Deeper Metaphysics 3 X CD Program by Michele and DR Lawrence T. Bond How To Become A Magnet To Hollywood Success book 504 page book Be Your Perfect Weight by Bob Proctor & Michele Blood 2 x audio CD program I Can Do It, Self Esteem Songs For Kidz CD ( 17 tracks) By Michele Recommend 0-9 Yrs Songs For Success 1 CD By Michele Blood & Bob Proctor Songs For Motivation 1 CD By Michele Blood & Bob Proctor The Science Of Getting Rich 3 x CD audio book by Wallace D. Wattles Read by M. A. Blood The Science Of Being Great 3 x CD audio book by Wallace D. Wattles The Laughing Meditation CD
US$ Price
$14.95 ISBN 1-890679-46-0
Quantity
Total
$29.95 ISBN 1-890679-47-X $29.95 1-890679-348 $19.95 ISBN 1-890679-00-3 $14.95 UPC 6-39008-87782-8 $14.95 UPC 639008888824 $14.95 UPC 639008001254 $29.95 ISBN 978-1-89067928-6 $24.95 ISBN 1-890679-39-9 $12.95 ISBN 1-890679-45-3
NEW The Complete DVD Home Training Be A Magnet To Success DVD Training System. Products if bought individually would be over $700 See www.BeAMagnetToSuccess.com Subtotal: Tax if in California 8.75 TOTAL:
$ $ $ $
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