Professional Documents
Culture Documents
Focus on CQ2
Presidents Health and Safety Awards ASEAN Ranger Challenge
04
Joe Hinrichs
President, Asia Pacific and Africa Ford Motor Company
Hello Everyone,
I have recently returned from Taiwan, where we unveiled the all-new Focus, the all-new Ranger pickup truck, and the one and only Mustang! Ford is bringing four new vehicles to Taiwan this year, demonstrating our aggressive growth plans in APA. A few hours after we took the wraps off the Mustang in Taiwan, Michael Boneham, Felix Guillen and several officials in India laid the foundation stone for the paint shop at our new USD 1 billion integrated manufacturing facility in Sanand, Gujarat. At the end of March I joined Peter Fleet and the ASEAN team in Thailand for the Bangkok Motor Show, where we introduced the all-new Focus, the Fiesta 1.5-litre, and tested the waters for bringing the Territory to markets outside Australia. The Fiesta 1.5-litre is a great One Ford story. After the Thai government introduced a tax rebate for vehicles with 1.5-litre displacement and below for first time customers (our 1.6-litre Fiesta did not qualify), our APA team sprang into action. Kumar Galhotra, Dave Filipe and many others worked with the engine plant in Chennai, vehicle PD in Europe, calibration and homologation in North America, and the plant in Thailand to bring the 1.5-litre Fiesta to market in just six months. Before One Ford it would have taken us 24 months to do this. This is a great example of how we are Going Further to meet and exceed the expectations of our customers. These continue to be very exciting times in APA. We just opened the second Chongqing assembly plant and we are launching the all-new Focus in China. At the Beijing auto show in April, we will have a global product reveal along with many other great new products to discuss. The new plant in Thailand Ford Thailand Manufacturing will open on May 3, as we roll out the all-new Focus across ASEAN later this year When unveiling the Mustang in Taiwan , we also talked about our global brand promise - Go Further. Go Further inspires and informs us, and reminds us that we Go Further so our customers can too. I know you are all Going Further for Ford and our customers. Thank you for all you do for us, every day. Joe
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03 Global Watch
Genius in Geneva
04 Cover Story
Fords massive new plant, CQ2, goes online
08 Japan
An exclusive interview with the new MD
10 12 14
News roundup
A look at whats happening throughout APA
Ford faces
Pillar people
global watch
In snowy Switzerland, Ford displayed an avalanche of eyecatching new models at the Geneva Motor Show, including the B-MAX and Fiesta ST, the all-new Kuga and the Tourneo Custom Concept.
Genius in Geneva
This was the second year in a row that the B-Max has wowed Geneva
It was a display that emphasised Fords commitment to new products and its confidence in the future. The B-MAX is a one-of-a-kind vehicle that caused a stir at last years Geneva show and was back this year in production-ready guise. Based on the companys global B-car platform shared with the Fiesta the compact multi-activity vehicle (MAV) will be one of the most technologically advanced small cars in Europe when it goes on sale in late 2012. A key feature is the Easy Access Door System, which provides unobstructed entry and exit through hinged front doors and sliding rear doors which integrate the central body pillars. As well as space, access and flexibility, it has superior fuel economy and CO2 emission performance for both petrol and diesel engines and is the first European car to offer SYNC, Fords voice-activated, in-car connectivity system featuring Emergency Assistance. Measuring just over 4 metres in length - 11cm longer than the Fiesta five-door and a full 32cm shorter than the new C-MAX the B-MAX slots into todays fast-growing demand for downsized cars which are suited to congested urban conditions but which dont compromise interior space and comfort.
New Direction
The Tourneo Custom Concept model indicates a new design direction for the companys commercial vehicle range. The concept model is based on Fords new global one-tonne platform, which has been engineered to deliver car-like dynamics, including agile, responsive handling, enhanced comfort and reduced noise-levels. It is not only the driving dynamics that are car-like; the vehicle also has a new interior design with the high-quality materials of a modern saloon, as well as high levels of technology. Among the smart, innovative features included on the concept are Fords advanced low-CO2 features including Auto-Start-Stop and Smart Regenerative Charging. Visitors to the Ford stand in Geneva were also given the first opportunity to try out the companys first-ever all-electric passenger car, the Focus Electric. The B-Max goes on sale in Europe later this year
A version of this story originally appeared in the European edition of @Ford.
cover story
FOCUS
CQ2
on
Fords China joint venture has opened one of the worlds most efficient and sustainable auto plants in Chongqing
A glittering ceremony marked both the opening of the new plant and Job One for the all-new Focus, which will go on sale in the second quarter this year. The first official model came off the line wrapped in a bow and showered with gold confetti, to be admired by special guests including the Mayor of Chongqing, Huang Qifan. The Changan Ford Mazda Automotive (CFMA) Chongqing Assembly 2 plant, or CQ2, is flexible, efficient and environmentally friendly. The USD 490 million facility will increase CFMAs production capacity by 150,000 units, to more than 600,000 vehicles per year. With CQ2 coming online, CFMA now has two assembly plants in addition to an engine plant and a transmission plant under construction making Chongqing Fords largest global manufacturing hub outside Michigan. This new plant represents a decades-long investment that will transform the lives of thousands of people, said Dave Schoch, chairman and CEO of Ford China. This investment follows Henry Fords philosophy of building vehicles where we sell them, and it will create opportunities to help the new CFMA team members buy the vehicles they build.
cover story
cover story
X3
Before a car is painted, it has to go through dip tanks for cleaning, degreasing and corrosion protection. With the rotational dip technology, the car body rotates 360 degrees through the tanks, resulting in a more uniform coating, and dirt particles are flushed out even from hard-to-reach cavities. This system saves water, chemicals and electricity.
Vehicles are painted in three wet coats before being baked just once in the oven. This saves electricity, cuts carbon dioxide emissions by 15 per cent, and reduces the amount of waste volatile organic compounds by 20 per cent. The high-solids paint delivers a superior finish with greater durability and better resistance to scratches and stone chips.
SAVE
1
Power almost 20,000 households for a year
Stamping and Body shop
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Paint shop
3
Final assembly shop
Using state-of-the-art technology and smart ideas from re-circulating the air in the spray booth to recovering heat energy from the oven exhaust the paint shop is able to return massive savings every year. Electricity: 58 million kWh Enough to power almost 20,000 households in a major Chinese city for a year or to light up the entire Bund in Shanghai day and night for almost two and a half years Water: 61,000 m3 Enough to fill 24 Olympic-sized swimming pools or supply 510 Chinese households for a year USD 2.5 million
The stamping press will be one of the fastest in the world: 15 shots per minute with a die change time of 4-5 minutes 116 robots in the body shop for spot welding CQ2s body shop employs automation for critical welds to ensure quality and safety Rotational dip technology car rotated 360 degrees in dip tanks during pre-treatment. Three-Wet High Solids paint technology vehicles are painted in three wet coats before being baked. 40 spray robots Electric smart pumps circulate paint only when needed. Thermal oxidizer recovers energy from oven exhaust to heat water. Scissor lifts on the conveyor system are ergonomically designed for employees ease of movement Kitting system improves efficiency and quality by delivering model-specific parts to the line sequentially Robots ensure quality by applying sealer and installing the windshield Quality Leadership System tracks parts and processes, electronically error proofing the production process Wheel alignment checked by 3D laser beams for greater precision.
Buildings are naturally ventilated and designed to maximise natural light. Energy-efficient LED lights are used. A roller belt conveyor system is used instead of a chain conveyor, saving energy and reducing noise.
Less Waste
Zero-discharge of wastewater: All wastewater is treated in an onsite facility and reused in the plant. Carbon dioxide emissions at the factory are less than 40g/sq m.
ASEAN challenges
As the all-new Ranger gears up to launch in ASEAN markets the public have the chance to put the tough truck to the test
THE RANGER
Ranger
The Global Ranger Challenge has seen the award-winning pickup climb mountains, cross rivers and pull jumbo loads including a boat and an elephant in the rugged terrain of Australia, South Africa and Thailand. Now the contest is rolling out to other ASEAN markets to coincide with the launch of the Ranger in the Philippines, Indonesia and Vietnam. Members of the public enter online, writing a short description of how they would like to challenge the Ranger. All of the challenges will be entered from the same geo-targeted Facebook page, so somebody logging in from a Vietnam IP address, for example, will be automatically directed to the Vietnam Ranger Challenge page. Finalists are sent out with a film crew to record the Ranger tackling their tasks, with the videos put to an online vote. The challenger who gets the most votes in each market will drive away in an all-new Ranger of their own. Previous Ranger Challenges have been documented by hired film crews, but for this leg of the programme Ford is trying something new. Film schools in each of the three countries have been selected as partners and will use the challenges as part of their courses, with student film
makers getting a rare opportunity to showcase their skills. We are looking for not only local stories for the global Ranger, but local execution of those stories, said Steven Tan, manager of ASEAN marketing and sales. They are getting real world experience and will showcase their film to a global audience. Its a great opportunity for them to be able to produce a film for a multi-national company, and they are very excited at the prospect of making it part of their curriculum. They will have a piece of work that can give them a lot of credibility. He said the finalists would be chosen based on how their stories could showcase the Rangers capabilities and help tell the story of Ranger versus the world. They have to be authentic, real and interesting, and we want the stories to bring out the culture of the country. With the challenges in Thailand, for example, we had a Ranger towing a trailer with an elephant, and another that involved reaching a hill tribe. The local element is important - we want people to see the films and think this is what the all-new Ranger could do for me and my business, my family, my friends and the community.
Japan
Immediately following the catastrophic events, and in the months that followed, it was a different story. Sendai City in Miyagi Prefecture was one of the worst affected areas, and is the location of Kamei Auto, which has been dealing in Ford products since 1929. Thankfully, it was not damaged and was able to reopen within days, though access to supplies of food and fuel was challenging which is where Ford stepped in to help. Ford was swift to provide whatever support was necessary to ensure each dealer was able to resume normal operations as quickly as possible, and that all employees were safe. We successfully overcame the challenges, and in fact, even managed to increase our 2011 sales by 18 per cent from the previous year. Of course its not only due to our efforts, but also our dealerships and customers, Morita said recently. It was certainly a unique time to transition into the top job, but despite setbacks from the tragedy, Morita says Fords employees in Japan are highly motivated. We have a clear plan and strategy for the future, he said, adding that the arrival of the all-new Ford Explorer last year and the future launches of the all-new Ford Focus and other global One Ford vehicles will further strengthen Fords growth in the market.
The Japanese market is very competitive, there are a lot of good Japanese manufacturers and most of the foreign automotive companies are putting good products into Japan. But I believe our One Ford global products are much better than what is out there, Morita said. Morita joined Ford Japan in 1994, and during his 17-year career has worked in many areas of the business from sales and marketing, to production planning, and finance. His priority since becoming managing director has been to help accelerate Fords better plan in Japan, and continue to build on Fords positive image. Everyone is excited about our new One Ford products, he said. And its my responsibility to continue driving the business forward with the introduction of these new products, as well as further enhancing our relationships with our loyal dealers and customers. Of course, we are always looking for new and unique ways to Go Further, added Morita.
GEF
Ford is becoming more than a car company as it embraces technology, APAs connected services manager told the Global Electronics Forum.
Don Kowalski gave a keynote speech on SYNC and Fords other smart innovations to the prestigious invitation-only forum, where top executives from the worlds leading technology firms have the chance to meet and swap ideas. He told @Ford that with the launch of the all-new Ford Focus in APA, SYNC will provide a platform to offer more high-tech features, including voice control and greater integration with smart phones and that the company itself was changing as a result. Ford is becoming more than just a car company its now a technology company, he said. Like a smart phone is more than just a phone, our cars are becoming more than just cars. He said 60 per cent of midsize car owners in China now have a smart phone and use it for instant messaging, internet searches, music and social applications. They are having this positive experience on their phones and theyre going to use them in the car so as part of our safe pillar we want to work with the developers to integrate those apps and continue that positive experience in a safe way that allows people to keep their hands on the wheel and eyes on the road, he said, adding that Ford needed partnerships and to work with the leading technology firms. With SYNC we have a strong partnership with Microsoft, and as we move in to new technologies and are bringing smart phones in to our cars we need to work with the people developing apps for those phones, so they can seamlessly integrate them into our cars, he said. Here in APA we have the opportunity to
establish partnerships with companies like Baidu, the biggest search engine in China, QQ, which is the worlds largest social networking site, with about 1 billion users, and Sina, which is bigger than Twitter. He said Ford is looking to integrate features that customers value, including location based services, social media, and entertainment like internet radio and that a key challenge was keeping up with the pace of the consumer electronics industry. SYNC is an open platform that is flexible and upgradeable, he said. We take four years to design and build a car, but the development time for new cell phones is around six months, and the software changes daily so our technology has to be able to adapt. A new vehicle should not be equipped with yesterdays technology. Ford has established a team based in Shanghai focused on driving the integration of new technology into future Ford APA programmes that will keep customers connected. He said that hypothetically, future Ford vehicles might feature docking stations, integrated tablet computers and more. He also said Asia was leading the world in adopting new technology. Smart phone use in Asia is phenomenal, certainly more than the US. Its changing the way people live and its going to change the way they drive. Its really exciting stuff - were new in the consumer electronics market, but were getting our name out there and hopefully building some strong partnerships.
Don Kowal
ski
Drive Connected
Ford Technology
Health
PHSA
The Ford Presidents Health and Safety Awards (PHSA) are a chance to thank the people who work hard to prevent accidents, promote health and save lives
Dr Yun Xiao knew she had to act fast to save the mans life. It was the end of the working day at the Chongqing Assembly Plant when the employee had come to see her at the onsite medical centre, complaining of chest pain and discomfort. He was given a physical exam and told to rest in the waiting room, but within minutes had passed out and his heart had stopped beating. Dr Xiao and nurse Xueqin Tan administered CPR, revived the patient and arranged a company car to drive him to hospital, where he spent the next month before making a recovery. He was unconscious for less than a minute. I went to see him in hospital the next day and the doctor there told me he was suffering from heart disease, said Dr Xiao, who together with nurse Tan has received a Lifesaving Award in recognition of their actions in March of last year. Ive been working at the Ford plant for nine years and only had two cases like this most of the patients I see have had minor accidents and abrasions. As well as dealing with accidents after they happen, Dr Xiao sends out a bi-weekly email titled Angel on Thursday, giving advice to employees on how to look after different aspects of their health. That type of preventative care is an important part of Fords health policy throughout the world, and projects in APA have been recognized as 2011 PHSA winners for helping raise awareness of health issues among Ford employees, suppliers and contractors. We see that as part of our social responsibility at Ford we not only want to have a positive impact on our own employees but also on the wider community, said Kurt Bothman, Human Resources manager at Ford Motor Company of Southern Africa, where the Struandale Engine Plant Wellness Team won a Special Contribution Award for helping supplier firms
adopt an HIV/AIDS testing and prevention programme. HIV is a big issue for us in South Africa, and its important for employees to first of all understand their status at Struandale around 97 per cent of our employees have been tested. When they know their status we can then offer advice on how to manage their lifestyle for employees who test HIV positive we can advise them on how to live longer, and for those who test negative we can help them remain that way. Teams from throughout the region have also won awards for their work to improve safety at Ford facilities. At Ford Indias Chennai plant, the Stamping team won the Excellence in Safety Culture and Standards Award for their project Die bolt error proofing. With more than 2000 tonnes of force delivered with each body part stamping, safety is paramount. As we have implemented the error proof system, the importance of manual checking in the clamping and unclamping process has been eliminated, said R. Radhakrishnan, general manager of the Stamping team. This has assured 100 per cent safety for our employees and equipment as well. Alan Mulally, president of Ford Motor Company, congratulated the winners and urged everyone to follow their example. It is critical that we ensure the health and safety of our employees as we continue working together to maintain the momentum behind Fords exciting transformation, he said. Our entire team is so proud of these achievements.
A quick response by Dr Xiao (r) and nurse Tan saved a colleagues life last year
PHSA
HIV / AIDs awareness is a top priority for health teams at Ford Motor Company of Southern Africa.
News Roundup
Taiwan launch for Fiesta
More than 130 journalists attended the launch of the 2012 Fiesta in Taiwan, with Fiestas on display in a variety of stunning colours. The all-new Fiesta is viewed as a game-changer in Taiwans small car segment, where its low fuel consumption is bound to win fans. In addition to the five-door hatch, it will also be available as a four-door sedan. The launch of the new Fiesta represents a milestone in Fords business in Taiwan and it is also a beginning of our next five-year plan, which will see Ford Lio Ho introduce four new vehicles in the next two years, said Anderson Liu, marketing and sales director of Ford Lio Ho.
The Ford Otway Cycling Classic saw more than 400 riders raise AUD 57,000 (USD 58,700) for the charity Give Where You Live, which funds over 70 community projects in the Geelong region. With of a choice of 23km, 70km and 140km routes, the event attracted a mix of serious cyclists and families enjoying a day out among the stunning forest and coastal scenery of Apollo Bay. It was a beautiful ride, one of the best Ive done in terms of scenery, said Kent Fuller, an engineer at Fords research and development centre in Geelong, adding that around 30 Ford employees took part in the event. Its a fairly difficult ride, but the weather was good it was about 32 degrees, but because a lot of it was through the forest the temperature wasnt too bad.
news roundup
Ford faces
Pillar people
Fords brand pillars of Quality, Green, Smart and Safe allow the media and customers to understand what the company and its products are about. Fords communications teams look for ways to bring stories about Fords business, products and pillars to life.
Scott Chang Job title: Sustainability Communications Manager, Ford China Communications lead for which pillar: Green Praew Jitjuajun Job title: APA Technology Communication Strategy Manager Communications lead for which pillars: Safe and Smart
Alisea Ann Chetty Job title: Corporate Communications Manager, Ford Motor Company of Southern Africa Communications lead for which pillar: Quality
What was your most successful pillar story of the last year? Which media ran it, and why do you think it worked?
In South Africa, True Love magazine and the Sunday World ran features on how our colleague Nomzingisi Spaile found success in the male-dominated world of motor mechanics and how Ford afforded her the opportunity. It shows how Ford gives opportunity to grow in such a large organisation. Fords CEGC programme continues to be a one of the first projects reporters think of when they are asked to identify a successful CSR programme in China. Ford has supported CEGC for 12 years, long before being green or CSR was anywhere near as trendy as it is today. The cloud car story from T3 magazine in India was one the best smart stories last year. These kinds of stories confirm Ford as a pioneer in future technologies.
Looking forward, which events, launches or other stories do you think will have a big impact for your pillar in 2012?
The openings of the new plants in the region are proof of our growth and let us talk about our quality systems. In South Africa the Supplier Incubation facility celebrates its first anniversary this year. The launch of the New Focus ST is eagerly anticipated in our market and EcoBoost is always a great story to tell.
2012 will be a year when we get to show off all the benefits of EcoBoost as markets across APA introduce more vehicles with this technology. All of our new plants have world class environmental technology, so we will continue telling our sustainable manufacturing story as they come on line. Were launching SYNC across APA starting with the all-new Ford Focus launch in China. SYNC will be available in Mandarin and can also recognise different Chinese accents from up to six different regions in China. Well also be launching SYNC in Australian English later this year.
Australia
the 2012 - Mad Sam at Not Mad Max in Geelong Ford Day Kiwanis All-
Taiwan
Wishing Ford good fortune from the engine plant
Dave Schoch and Joe Hinric hs ready to take on the m edia at sports day
China
Thailand
Taiwan
r for quality Going Furthe
Thailand
The APA purchasing team winning the annual 5S competition
Philippines
ications team The commun Ranger take on the are ready to
Using the ho
South Africa
rn during a Ku ga drive
Indonesia
The 2012 dealer conference at the Hard Rock Hotel in Bali
Lou Ferraresi and Mark Ka ppler from CFMA show off their calli graphy skills
China
Australia
lassic raised ay Cycling C The Ford Otw Give Where for the charity USD 58,700 You Live
India
Ford Vietn re am for be ceives the st for Golde eign c n Dra ompa gon A ny ward
school the Tatva play Children from in Chennai rd visiting MPL Fo