GRADUATE CV

Home Address: Latchmore House Brockenhurst New Forest Hampshire Hampshire SO42 7UN Email: avaheffernan@hotmail.com Nationality: British Driving licence: Full, clean Mobile: 07964945783

Commercially minded, proactive and highly motivated graduate from Durham University, St Aidans College, who is passionate about pursuing a career in Advertising. I read Brand Republic and Adweek to keep up to date with the latest adverting and branding news and I scored High on the IPAs Lateral and Linear Diagonal Thinking Test. EDUCATION 2009 2012 Durham University BA Hons Human Geography 2:1

Modules studied: Political Geography focusing on geopolitics, international relations, terrorism and globalisation; Developmental Geography focusing on South East Asia and the emergence of the tiger economies, the rise of China, aid and critical development ideas; Social and Cultural Geography focusing on behaviour, health and the changing economic and social dynamics that govern how we live our lives today and will continue to live them tomorrow. Skills developed: Teamwork; leadership of teams; effective time management; oral and written communication; critical analysis and interpretation; organisational skills; qualitative and quantitative research techniques including the use of GIS and SPSS. 2006 2008 Brockenhurst College International Baccalaureate: 38 points (567 UCAS points)

Higher- English: 5/7, Geography: 7/7, Psychology: 7/7 Lower- Maths: 6/7, Biology: 7/7, Spanish: 4/7 Theory of Knowledge: 2/3

2004-2006 Priestlands School, Lymington GCSEs: 3 A*, 7 A, 2 B including A* in English, A in Science and B in Maths WORK EXPERIENCE October 2011-June 2012: Durham University Alumni and Development: Telephone Fundraiser Responsibilities: Act as a representative for the university to solicit donations from past alumni and keep them updated on university news. Working in a target orientated environment I learned the art of persistence and dealing with pressure. Cold calling to solicit donations developed my ability to quickly and succinctly establish good relations and build a rapport with people from a range of different professions. I particularly enjoyed talking to the more challenging potential donors, finding common ground and building a good rapport with them by guiding the conversation towards their interests which was key to convincing them to donate. June 2010-September 2010: Mark Warner, Garden Beach, Sardinia: Watersports Instructor Responsibilities: Work as part of a team to teach adults and children to sail, windsurf and paddle board; provide daily briefings to clients; provide safety to all water users; sell private lessons, RYA courses, and advertise kit rental. Achievements: Promotion to Head Instructor in charge of inducting new staff, delivering daily and weekly briefings utilising PowerPoint and Excel, training and motivating the beach team to deliver excellent customer care, reorganising personal scheduling and ensuring the beach team met their financial targets. This promotion developed my leadership abilities and provided me the opportunity to effectively act on my intuitive implementing a new marketing strategy which enabled our centre to surpass its profit targets. Due to this intuitive I was subsequently invited to take up a head office position. January 2010-May 2010 Academy, Durham: Club Promoter

Responsibilities: Promote club nights and sell tickets to specific events. I did this by developing a personal marketing strategy using social media, printing flyers and radio advertising. May 2009- September 2009: Mark Warner San Luciana, Corsica: Watersports instructor July 2006-July 2008: Fat Face, Lymington: Sales Assistant November 2005- May 2007: The Kings Head Pub, Lymington: Waitress INTERESTS I am an enthusiastic windsurfer and sailor with instructing qualifications in both, last year I was part of the University Ladies Sailing Team who successfully won silver at BUCS. At university I have been involved in St. Aidans College Social Committee in charge of running and organising the Halloween and Summer Balls. I am really interested in exploring the factors that contribute to the dynamic, ever-changing views we have, that govern how we live our lives today and how we will continue to live them tomorrow. This interest was confirmed last summer when, as part of my degree, I went to Thailand to conduct field research looking into how the countrys fast-paced economic growth has affected the populations consumer wants, needs and aspirations. Working in a team of four we collected and analysed qualitative and quantitative data to assess how these shifting desires are changing and restructuring rural family lifestyles and on a wider scale the overall culture and economy of the area.

FAVOURITE ADVERT EuroRSCGs What a person can miss a machine will find campaign designed to highlight the importance of mammogram scans in the diagnosis of breast cancer. The campaign saw H&M workers putting electronic tags with the above slogan and the breast cancer awareness logo into womens shopping bags when they purchased bras in their Warsaw store. The tags then set the shops alarm off, drawing attention to them and symbolizing the importance of machine detection. I admire the campaign for the inspirational use of an unconventional medium to communicate its message and as the tags were personally placed by shop assistants, the audience receiving the message was well targeted. The beeping of the alarm forced the customer to engage with the campaign and the fact that the message being communicated (the importance of technological detection systems over human detection) was made to parallel the shoppers experience meant that the shopper wasnt just told the importance of machine detection, but they were shown it. By making the shoppers experience vital to the interpretation of the message the campaign acts as an outstanding illustration of the power of creativity to turn a potentially easily overlooked message into an engagingly memorable piece of communication.