Percept Advertising Agency

Assignment
Abhinandan Golchha (DM-07-013

Table of Contents
Percept Limited ....................................................................................................................................... 3 Location................................................................................................................................................... 4 Portfolio .................................................................................................................................................. 4 Ads Analysis............................................................................................................................................. 8

Percept Limited
Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and a capitalized billings of about INR 26 billion (FY11). Percept companies deliver marketing solutions that reach consumers at every moment of their lives. From integrated advertising campaigns, to embedded content, to innovative media solutions; Percept companies construct tailor-made solutions that deliver in both local and global markets. Percept services hundreds of customers in India and West Asia catering to national and multinational clients. Percept operates in 3 verticals:

Percept Entertainment Group - this encompasses Television and Movie Content Production, Aggregation, Distribution & Marketing, Ad Films, Celebrity Endorsements and Talent Management, Experiential and Entertainment Marketing, Sports Management and Marketing, Wedding Management, Event Management and Marketing, Entertainment Branding and Marketing, Branded Entertainment, Merchandising, Brand Activations and Promotions, and Entertainment Intellectual Properties. Percept Media Group this comprises of Media Planning, Buying and Representation, Outdoor Media, Retail Media, Rural Media, Digital Media and Digital IPs. Percept Communications Group - this includes Advertising, Brand Communication, Strategy, Creative, Public & Media Relations and Integrated Marketing Communication Consultancy services.

Vision To be the preferred solutions provider in the entertainment, media & communications domain globally. Mission To create and build enduring relationships with all our stakeholders. Values Integrity, Commitment, Teamwork & Excellence

Location
1. Mumbai 2. Delhi 3. Pune 4. Ahmedabad 5. Chandigarh 6. Lucknow 7. Indore 8. Jaipur 9. Jammu 10. Kolkata 11. Hyderabad 12. Chennai 13. Bangalore 14. Cochin 15. Dubai (Global)

Portfolio
Entertainment Section
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Percept Pictures Percept Pictures is Indias first, fully integrated Content Creation, Aggregation and Distribution Company. With expertise in producing Motion Pictures, Television Software, Film Distribution and Marketing, Ad Film Production, Corporate Films, Live Events and Special Projects, Work done: Kamaal Dhamaal Malamaal, Firaaq, Traffic Signal, Return of Hanuman, Phir Milenge Services: Motion Picture Production (Bollywood & International) Television Software Ad Films, Live Events and Talent Management Promotion, Distribution & IPR Marketing Percept Sports & Entertainment Percept Sports and Entertainment comprises of Experiential and Entertainment Marketing, Sports Management and Marketing, Wedding Management, Event Management and Marketing, Brand Activations and Promotions, Celebrity Endorsements & Talent Management, Branded Content, Brand Activation and Promotions, Entertainment Branding and Marketing, Branded Entertainment, Merchandising, and Entertainment Intellectual Properties. Major Clients: Airtel, AMD, Bajaj, Barclays, Citibank, Club Mahindra, Colgate Palmolive, Cognizant, Canon Services: Percept ICE Percept Entertainment Percept Sport Percept Art Percept Talent Management For TALENT Brand endorsements Casting Management Appearances Speaker Engagements 4

Grooming PR & Image Management Concerts Clinics Performances For BRANDS Talent Merchandising Events Sponsorships Workshops Consultancy Content Direct Marketing IPs & AFPs Testimonial Campaigns Road shows Tactical Promotions Bollywood Corporation Bollywood Corporation Pvt. Ltd. (BCPL) has created and owns certain business concepts and Intellectual Property Rights using and under the brand Bollywood.

Media Section
o

Allied Media Allied Media Network Pvt. Ltd. is the media planning, evaluation and buying arm of Percept Limited. Allied Media offers media solutions to clients in conventional as well as traditional media. Major Clients: Future Group, BSNL, Panasonic, Canon, DLF and Sahara Percept Out-Of-Home Percept Out-of-Home (Percept OOH) is amongst the leading Out-Of-Home communication specialists in the country today, providing services from conventional Outdoor Media to an all-encompassing 360-degree Out-of-Home communication solution. Major Clients: Sony India Pvt.Ltd., Tata Motors Ltd., Aditya Birla Retail Ltd., Dlf Limited, Edelweiss, Dell India Pvt.Ltd., Franklin Templeton Asset Management (India) Pvt.Ld, Belkin, Bajaj Allianz Life Insurance Company Limited, Itc, Tata Aig Services: Rural Outdoor Retail Percept Knorigin Percept Knorigin has strong research, analytical, and execution capability in the field of digital marketing is spreaded across online, mobile and gaming verticals. 5

Major Clients: NIIT, Saadi.com, Tata AIG, The Week, Acer, Dell Services: VAS SERVICES Streaming Services IVVR Advertising M RBT Storefront Solutions Digital TV ADVERTISING SERVICES Online & Mobile Video Advertising Operator Deck Advertising Online products and brand Percept Activ Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment, was established in October 2010 with a vision to focus on Brand Activation projects functioning in the domain of below-the-line brand communication activities, encompassing promotional and event based activation. Major Clients: Dabur, Canon , Birla tyres ,Emerson, Sandvik, Loreal, Uninor, Samsung, Sony, AKzanoble, Godfrey Philips,

Communications Section
o

Percept/H Percept/H is the flagship advertising agency of Percept Limited, that services Indian and multinational brands in India. Percept/H is a 50:50 joint venture between Percept and Hakuhodo Inc. Major Clients: DLF, Bharti, Beetel, MTNL, Canon, JVC, Congress, Toyota, Electrolux Services: Advertising Brand and Marketing Consultancy Design and Packaging Below the line Hakuhodo Percept Hakuhodo Percept is a brand management specialist offering an entire spectrum of advertising, marketing and media buying services Major Clients: Maruti Suzuki, Citizen, Panasonic, Sharp, Nissin Foods IBD India IBD India is the Integrated Brand Development division of Percept-Hakuhodo that offers creative solutions across the entire communication spectrum. IBD India has a strategic alliance with Hakuhodo Inc. Major Clients: Panasonic, Indias Pens, Kelloggs, G7, Ajmal, Beer Caf Services: 6

Integrated Marketing Communication Rabid Films Packaging Design iDigital

MASH Advertising MASH, a subsidiary of Percept/H, is an advertising agency from the Percept Group, servicing Indian and Multi-national brands across India Major Clients: Carrier, Toshiba, DLF, Parsvnath Services: Advertising Brand and Marketing Consultancy Design and Packaging Below the line Percept Gulf Fz LLC Percept Gulf Fz LLC is a joint venture between Percept and Hakuhodo Percept. Percept Gulf is one of the fastest growing agencies in the UAE with staff strength of over 50 people across 10 nationalities. Major Clients: Galadari Automobiles, Country Club Hotels, Apparel Group, Lals Group. Services: Strategic Brand Planning Creative Development Below the Line Development Media Planning & Buying Key Account Management Online Development Public Relations Event Management Percept Profile Percept Profile focuses on research and knowledge management and provides a holistic approach towards brand image creation and management. Major Clients: Forbes India, BSNL, Bridgestone Tyres, T10 Gully Cricket Services: Strategic Brand Planning Creative Development Below the Line Development Media Planning & Buying Key Account Management Online Development Public Relations Event Management

Perspectrum Perspectrum Consultancy is Indias only market research driven Integrated Marketing Communication (IMC) consultancy that offers innovative marketing and communication solutions based on a cohesive and integrated approach. Perspectrums proprietary IMC research tool, Perspectrum Thrust utilizes only those strategic disciplines of communication that are relevant, consistent and make the best impact on the ever changing Indian consumer. Major Clients: Idea Cellular, Bharati, Sea Horse, Reliance Telecom

Ads Analysis
Video ads Company: Fedex http://www.percepth.in/fedex_scientist_film_35_sec.html Target: The person who wants courier service that is fast and reliable. Objective: To promote their service and earn profit Launch: 2010-11 Rating: Creative: 4/5 Appealing: 4.5/5 Effective message delivery: 4/5 Attractiveness: 3.5/5 Ease of understanding: 4/5 Overall Score: 4/5 Impact: Profit increase due to increase in customer database

Organization: RBI http://www.youtube.com/watch?v=WMT2KnlSY9U Target: Everyone in India Objective: Celebration of 75th anniversary, awareness of RBIs activities and creating a sense of safety. Launch: 2010 Rating: Creative: 3/5 Appealing: 3.5/5 Effective message delivery: 4/5 Attractiveness: 3/5 Ease of understanding: 4/5 Overall Score: 3.5/5 Impact: More awareness among people about RBIs activities

Organization: SAHARA Target: Anyone who can understand English Objective: Creating a brand image Launch: 2009 Rating: Creative: 2.5/5 Appealing: 3/5 Effective message delivery: 3/5 Attractiveness: 2/5 Ease of understanding: 3/5 Overall Score: 2.5/5 10

Organization: Georgia Gullini Target: Rich and Elite Objective: To increase the sale Rating: Creative: 2.5/5 Appealing: 2.5/5 Effective message delivery: 3/5 Attractiveness: 2/5 Ease of understanding: 3/5 Overall Score: 2/5

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Organization: Bhuwalka Jewellers Target: Rich and Elite Objective: To increase the sale Rating: Creative: 3.5/5 Appealing: 3.5/5 Effective message delivery: 3/5 Attractiveness: 3/5 Ease of understanding: 4/5 Overall Score: 3.5/5 12

Organization: Harshang Zaveri Target: Rich and Elite Objective: To increase the sale Rating: Creative: 3.5/5 Appealing: 3/5 Effective message delivery: 2.5/5 Attractiveness: 3/5 Ease of understanding: 3/5 Overall Score: 3/5 13

Organization: SAHARA Target: Anyone who can understand English Objective: Creating a brand image Launch: 2009 Rating: Creative: 3/5 Appealing: 3/5 Effective message delivery: 3/5 Attractiveness: 2.5/5 Ease of understanding: 3/5 Overall Score: 3/5 14