workhistory

On Ideas Advertising

LinkedIn: linkedin.com/in/nicholascicero Twitter: twitter.com/nickcicero Facebook: Facebook.com/nickcicero Website: http://nickcicero.com Google+: gplus.to/nickcicero

Jacksonville FL Social Media Strategist October 2011 - August 2012 Lead development and manage execution of social media strategy for the agencys portfolio of clients. Manage project teams to ensure deadlines were met and goals achieved. Create content strategy and craft day-to-day brand voice online by managing numerous online communities and community managers Design and develop interactive Facebook Tabs and Applications Monitor and report weekly analytics and competitve analysis, working heavily in Radian6 and Google Analytics Participate in industry conferences, speaking engagements, guest blogging, and more as a thought leader in the social media community for the agency. SocialFresh, SXSW, Mashable Connect 2012 Silver Addy for KhanYouDigit.com Accounts: Winn-Dixie Grocery Stores, Softlips, Alarm.com, Catlin Global, Veolia Environmental Services, Miami Subs Grill, Captain

Benedict Advertising (Honkfish Social Media)

Daytona Beach, FL Social Media Strategist October 2010 - October 2011 Lead development and manage execution of social media strategy for the agencys portfolio of clients. Create content strategy and craft day-to-day brand voice online by managing numerous online communities and community managers Design and develop interactive Facebook Tabs and Applications Lead and coordinate multiple digital projects between client and 3rd party vendors Monitor and report weekly analytics, working heavily in Radian6 and Google Analytics Chosen for NASA Tweetup STS-134 2012 Silver Addy for ExtremeMakeoverSpaceCoast.com Accounts: Extreme Makeover: Home Edition, Subway, Anheuser Busch, Dirty Potato Chips, Zapps Potato Chips, Tony Chacheres, LifeStyle Homes, Dr. Guy Harvey, Volusia County YMCA, All Aboard Storage, Wheeling Island Casino, Hells Bay Boats Extreme Makeover: Home Edition (LifeStyle Homes) Developed and implemented a social media campaign to secure monetary donations, volunteers, and building partners Designed a microsite with Flickr, Twitter and Facebook integration, blog and volunteer registration forms, custom Facebook tabs. Hosted a 200-person VIP Tweetup event with stars Michael Maloney, Eduardo Xol, NASA Employees and Extreme Makeover Producers Results - 350,000 Page views and 100,000 Unique Visitors the week of the event - 600% increase in Facebook Fans - Avg. Livestream View Time: 49 mins - 300+ Registered for a VIP Tweetup Event

Modern Day Cicero

Marketing Consultant, Writer, Audio Producer November 2005present Write and produce audio/commercials/music for musicians, advertising agencies, TV, film, and web Managed and supervised social media projects for beverage companies, artists, advertising agencies and record labels Selected to present at iSummit 2012 and SXSW 2013 Contributed articles for Social Fresh, Mashable, Tweeting and Business Magazine, Jacksonville Business Journal and Florida Times-Union

notableskills
Radian6 Trained Wildfire, Buddy Media, can also develop custom apps with Shortstack Labs Google Analytics Facebook & Youtube Insights HTML, CSS Keynote/Powerpoint Wordpress and other CMS Logic Pro, Protools, and other audio editing programs

educationhistory
Syracuse University

Syracuse, NY S.I. Newhouse School of Public Communications Master of Arts in Advertising (3.6 GPA) 2009-2010

Nazareth College of Rochester

Rochester, NY Bachelor of Arts in Music Minor in Journalism (3.0 GPA) 2005-2009

31 West Adams St. APT 905 Jacksonville, FL 32202 (315) 720-0677 ncicero0@gmail.com

LinkedIn: linkedin.com/in/nicholascicero Twitter: twitter.com/nickcicero Facebook: Facebook.com/nickcicero Website: http://nickcicero.com Blog: nickcicero.wordpress.com Google+: gplus.to/nickcicero

The Monday Campaigns

Healthy Monday & Meatless Monday New York, NY Digital Campaign Manager July 2010 - October 2011 Designed a standalone Mobile application for the Meatless Monday and Healthy Monday brands using Foursquare integration Contracted, Negotiated and Managed production of the app between graphic designers and software developers to ensure a unified design with HMs brand goals Presented to investors and executive board members on progress of project while developing launch strategy Created and managed social media content schedules

iStandard Inc
New York, NY Social & Viral Marketing Manager December 2009 - July 2010 Managed social media sites and created a set of best practices to maintain a consistent brand profile Secured artists, producers, and record label executives for both video and blog interviews Worked with Def Jam, Atlantic, Interscope, and more Contributed to an increase in the number of visits to the site from 38,792 in January 2010 to over 75,000 in June 2010

Eric Mower and Associates

Advertising Agency Syracuse, NY Creative/Copywriting Intern September 2009January 2010 Participated in agency brainstorming sessions Created flash and banner ads for the March of Dimes Wrote headlines and copy for various accounts: Southwire Romex Wiring Products, Promethean ActivClassroom, Cove Haven Resorts, March of Dimes, Transitions Eyewear

Gannett Corporation
Democrat & Chronicle Rochester, NY Marketing/Advertising Intern January 2008January 2009 Created, developed, and executed a marketing plan and promotions for colleges in the D&Cs targeted area reaching 80,000 students. Increased awareness and participation by managing social network sites for the Rocloop Brand Published blogs and other content through various content management systems Wrote restaurant reviews for the Metromix website