Docket #4247 Date Filed: 11/13/2009

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IN THE UNITED STATES BANKRUPTCY COURT FOR THE DISTRICT OF DELAWARE

In

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re: et

MERVYN'S HOLDINGS, LLC,

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Chapter

11 (KG)

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Cut" No. 08-11536

Debtors.

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Jointly Administered
Objection Deadline: ll/17/09 at 4:00 p.m. (ET) Hearing Date: ll/24/09 at2:00 p.m. (ET)

RESPONSE ON BEHALF OF GREY GLOBAL GROUP INC. TO DEBTOR'S TWELFTH OMNIBUS OBJECTION TO CLAIMS
Grey Global Group Inc. ("Grey") filed its proof of claim for the sum $849,078.05 on October 28,2008. A copy of the proof of claim together with an

of

Account Receivable Statement is attached as Exhibit

1.

Grey's claim was for services rendered and monies expended by Grey on behalf of the debtor pre-petition and consists of service fees for commissions for the
placement of media for the debtor over a period of time. The commissions for media are

for the period June 2008 through August 2008. Copies of the invoices that make up the claim are attached as Exhibit 2. During the period of time that Grey was the agency of record for the
debtor, the scope of work including media buying and planning as well as website

planning. Grey developed media plans that were based on thorough research of the retail
environment and the needs of Mervyn's business based on historical sales.
Grey also provided media strategies that were customized by market and
sales event to ensure relevant communications

with the target audience.

0q/v)+0 $: 0811586091116000000000004

The media used was primarily TV and radio, however, outdoor media,

online media were also included in the budget and in the placement by Grey. Grey
served the debtor with a fulI media team as well as an account supervisor.

The invoices attached as Exhibit 2 andthe statement attached to the proof

of claim clearly show that the sum of $849,078.05 is due to Grey from the debtor. Thus, Grey's claim should be allowed as filed and not reduced as requested by the debtor.

Dated:

New York, New York November 12,2009

--*-

*"spectfu lly submitted,

Miles Baum DAVIS & GILBERT LLP 1740 Broadway

NewYork,NewYork 10019 Tel. No.: (212) 468-4821 Fan No.: (212) 468-4800
E-mail: mbaum@dglaw.com

TO:

RICHARDS, LAYTON & FINGER, P.A.

One Rodney Square 920 North King Sheet Wilmington, Delaware I 9801 Attention: Mark D. Collins, Esq.

-andMORGAN, LEWIS & BOCKIUS LLP

101 Park Avenue New Yorko New York 10178-0060 Attention: Howard S. Beltzer, Esq.

Attorneys for the Debtors and Debtors in Possession

310 (()6cial Fetm l0) (12/07)

UNITEb STATES BANKRUPTCY COURT DISTRICT OF DELAWARE

Name of Debtor:

PROOFOF CLAIM
Case Number:

Mervynrs Holdings, LLC, et aI.

NOTE:
This

08-11586

(KG)

form should not

be used to

Namc of Credior (rhe person or orher cntity to whom the debror owes moncy or propeny)

Io ^ok" administrarive uperce may be jled pwsrai ,i t t u.s.c. 6 sol

OCheck this box to indicare thar thts claim amends a previously filed clarm.

o ,for^

Grey Global Group Inc.

1740 Broadway
LLp

Name and address where norices should be sent:

Davis & Gilberr

Courl Claim Number: (lf known)

New York, New york Attn: Miles Baum,

Tctcphoncnumber:

10019 Esq.

(212) 46g_4g00
OChcck rhis box if you arc aware rhat anyone else has filed a proofofclainr
laring to your claim. Artach copy statement giving particulars.
re

Name and address whcre paymenr should be senr (ifdifferent from above)

of
or

DCheck rhis box if you

l. Amount of Ctaim

es

of Date Cese

Filed:

$ g49 . 07g. 05

trustee in this case5-

are the debror

::*l,iJ,:i$i:ur
lf all or

claim is secured' complete item 4 below; however, if an of your craim is unsecured, do nor

parr of your claim is cntirled

o priority, ompletc item

S,

slrle the emounl-

Amounl of Claim Entitled to prioritv under I I US.C.9507(a). Ifeny portion ofyour cleim talls in one of rhe following cetegories, check the bor and

ochak

this box if claim includes interesr orother charges in addition to the priocipal amount of claim. Artach itemized statemeor of interest or charses.

Specify the prioriry of rhe claim.

2. Sesis for Claim: lostructron 3.

on reverse srde.

red and monies-expended

DDomestic suppon obligations under | |

g507(a)(r)(A) or

(a)(l[B).

L.st four digirs of eny number by *hi"t .."aito.

iCIIiIf,IE ,". "B*;'flj,.#ff*1u..1:"j:l#as: Grey San Francisco

O !V1Cc,

4.SecuredC|aim(Seeinstructionl|4onreveree.ia if vour clait it ro*"Jiv

(aX4).
a tien on properry or a righr of seroffand provide the

salria, or commissions (up to $10,950.) eamed wirhin lg0 dayi before filing of rhe bankruptcy petirion or cessatron of the debtor's business. whichever is earlier - I I U.S.C. 6507
- | | U.S.C. 9507 (aX5)

Ll*,5,*nn:e.box

OConrriburions to an employee bene6t

plan

il*:iJl

o-o"rty or rishr S

of

seroff: D

Reat

Estae

D Motor vehicle Rete 7.

DUp to $2,425. of depnsis toward

purchase, lease, or renal ofpropeny or servrccs lor personal, family, or househotd use . t I U.S.C.
dSOZ 1u11Zy.

Value of Property:

Annual Interest
as

Amount ofarrerrage end other chrrges

oftime

case frred incruded in secured cteim.

if eny: S
Amounl of Secured Claim: S_

OTaxes or penalties owed to govemmental unr6 - | | U.S.C. 9507 (a[8).

Basis for perfection:

Amount Unsecured:

O9:*r_ lp.:!ry applicable paragraph of | | U S.C gs07

(a)f).

6.Credits:Theamouotofal|paymentsonthisctaimt,^b".
7. Documnls: Attach redacted copies ofany documenb that s orders, invoices. of You may also attach a summary' t t^*,"? providing ."iaini" rnrercsr- You may arso arhch a summary. lsee aefuiio) o1-i)ort"a,, on reverse side )

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303 2nd Street, $uite 300 Nort sAN FRANCTSCO. CA 94107

INVOICE
# 3t!00101683

MERVYN'S 22301 FOOTHILL SLVD MS 2140 HAYWARD, CA 94541 United States CORPORATE $1 39, r 73.15

06/17/2008

OMER-CG196
July08 rnedia cornmission

Msdia commission for July. 2009 Mervyns media.

FEES
De

:;riiplir:,;

Agency Fees

Arnourli

139,173,15

Subttrtal Feer:

l:9

139,173.15

1{Xt.0% of Ertlarata: $

139,173..t5 139,173.15

Total Fees: $
MED|A COMMISSION FOR .'ULYO8

iorar-s

Arnsunl T6tal Fees:3

S

139,173.15 139,173.15

Totd Due:3

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t."..1

0MER-CO.196

ffit17noa$

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303 2nd Street, Suite 3OO Norl SAN FRANCISCO, CA 94107

CREDIT MEMO
# 300{t101696

MERVYNS
22301 FOQTHILL BLVD MS 2140 HAYWARD. CA 94541 United States CORPORATE $950.00

06t17noo8,

OMERGl73
GiltCard Ernail Blast

cosF ?:so?aled with deployir tfe first of two Giftcard email blasts, withlrro versions (one fur opt-ins ard one for cardholders)- This blast will depicy 11/13 aod indudes costs for subject fine personari2alori.

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Non-C*mm...$
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r\moufii $
7s0.00

MISCELLANCOUS 10034

YESMAIL

1AW112239d

04x30,2m8

750.m

Subbtal:

750-O

Subtotal Charges:

gE

750.00
(e50

Less Previlxrs Estimate 6ifi 8900O76710: $

Tl

Total C'ha.rges: $
FINAL BILL CREDII AND CLOSE JOB PER JAMIE DONCHESS 6117/cf'

t200.00)

ibrals

-"
Amount $ Total Chargesl

Total Due $

'_

{2T-0to1 {200.0o}

oMER-CO-173

0611712008

Page:

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303 2nd Street, Suite 300 worr SAN FRANCISCO, CA 94107

INVOICE
# 3000103421

MERVYN'S 22301 FOOT}{'LL BLVD MS 2140 HAYWARD, CA 94541 United States CORPORATE s16.200.00

07rc1nao8

:...:;,:
j,.,,

CBTiERG197 Online Conrm.

;-i;,ri,.; O30g BTS

Onfine media Fmmission for the Mervyns e30g BTS campaign.

FEES
Descriptlan

Agency Fees

Amount $

Subtotal Fees: t:
100,0% of Edtmate: $

t
:

j13P'{
16,200.m
16,200_@
*::;--....5::-:-

Totat

Fse:

16,200.0o

TOTALS
,.i.nloant S

Total Feosl $ Total Due: $

*16:3:T
1e,200.{xt

:, ,l::ii
0MER-CO-197

.-..,, o7lo1t2ffi8

Page:1

sAN FRANCTSCO. CA94107

303 2nd Streetr Suite 300 Norr

INVOICE
# 3000103849

MERVYN'S 22301 FOOTHILL BLVD MS 2140 HAYWARD, CA 94541 United States CORPORATE s177,996-00

,. o7to7t2w8

oMER-CO-195 June08 Media Cemrnission

Commission for Mervyns June, Z00g rnedi

FEES
iitl-,.;;1;pi,.,u,

Agency Fees

Amount $ 177,996.00

Subtotal Fees: $:3

i{X}.o% sf
Less Previous Estimats Bill

177,996.@

E|tlm.t:

3
S

1rr.996-00

trt0000*i522:

Iotal Feec: 3
JUNE'o8 MEDIA COMMTSSION

*l11z.gia:91
3,&.71

TOTALS
Amount
S

fotal Fos:

3.4l;a.71

Total Due: $

3,ffi.71

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OMER-CGI95

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07to7t2&8

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303 2nd Street, Suite 300 Nort

sAN FRANCtsco, cA94107

INVOICE
# 300s105392

MERVYNS 22301 FQOT'-.'ILL BLVCI

MS ?140
I.I,AYWARD. CA94541

,,., o7nv2w8

United States CORPCIRATE $294,551.95

0MER-C$198
Aug08 Medir Cornrnrssion

Mervyns media cornmission for August, 200g.

FEES
l)+i:ri.,tl:)irr.ril

Agency Fees

Amounl 3

Subtotal Fees:8:
100.0%

i i

'-:"--

294,551.95

294.551.95

ol Esllmate: $ Total Fees:

294,551.95 294,551.95

MERVYNS AUG'08 MEDIA COMMISSION

ro-rtia
Amounl
S

Total Fees:
Totat Due:

l
S

34's1e5
294,551.95

0MR-CO-198

07t22t20a8

Page:

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1',do*,,

i r

$treel Suite 300

Nor.l

SAN FRANCTSCO, CA 34107

lNvorcE
# 3{X}0105393

MERVYN'S 22301 FOOTHILL BLVD MS 2140 HAYWARD, CA94il1 United States CORPORATE

'.',.

. o7na2w8

s6,00s.86

0ttER-ce200
BTS Incr. Media Ccrnm.

Media comrnissbn for Menyns gack

ro sclrool lrcranpnta{

vendor broadcast - August, z@g.

FEEE
'-ll; :'.1 ::i,,,
,

Agenca Feea

Aflrount

Subtotal Fees: t:
10O.0% of Estlnrato:

900T1
6,005.85

6,m5.96 6,txtn8o

Total Fees:3
BTS INCREMENTAL MFDIA COMMISSION

TOTALS
Ai;-rsu61 $

Total Feeel

I Total Duer $

6.0OS.SO

AOOS.S6

a:1r;
i:,

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303 2nd Street, Suile 300 Nort sAN FRANC|SCO, CA 94107

INVOICE
# 3800105394

MERVYN'8 22301 FOOTHILL ELVD MS 2140 HAYWARD, CA 94541 United States CORFORATE s60.00

.,

. a7mnwg

- ,. July Nervark

0MER-CO-199 Reloc. Comrn-

st6nd.

Media commission for the human armws used ior the Mervyns Newark Relocation - July

oo/inoementat

rnedia

FEES
Descriptiorr

Agency

Fees
Subtotal Fess: $: I
10O.0% ofEstinrate:

Amounl s 60.00
OO.OO

TotalFoes:$* -- --60;

60.00

'' :
TOTALS

JULYo? NBTVARK RELOCATTON COMMTSSTON (HUMAN ARROW.)

Amouni $

Tottl Fees:
Tqtal Due:

t $

60.00
6O.OO

,i'. - : .. "!,

,'

oMER-CO.193

07n2t2&8

Page:

sAN FRANCTSCO, CA 94107

303 2nd Street, Suite 300 Nort

CREDIT MEMO
# 30{x}10s662

MERVYN'S 22301 FOOTHILL BLVD MS 2140 HAYWARD, CA94541 United States CORPORATE $60.00

07t24t2cf,8

OMERO.199
July Nenrark Fleioc. Comrn.

3000105394

07t2u2@8

Media.commission for the human arrorvs used for fre Mervyns Newark Relocation - July co-op/incremental ndia

FEE REYERSALS
Oescription

Agency Fees

Subtotal Fee Reversals: $: g Total Fea Rerrsrsab: $

Amcunt 5 (60:00) t60.00) {50.00}

TOTALS
A*:orint $ Total Fee Reversals: g Total Roversal
S

_,(6100)
{60.00}

ri-,,:

-,...:

:.

0MER40-199

a7n4t?f,a8

Page'.

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STATE OF NEW

YORK

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coUNTYOFNEWYORK

) ss.:

Lorraine M. Kuks, being duly sworn, deposes and says: I am not a party to the action, am

over 18 years of age and reside in Brooklyn, New York.

On November 12,2009,I served the within Response on Behalf of Grey Globat Group

Inc. to Debtor's Twelfth Omnibus Objection to Claims by depositing a true copy thereof,
enclosed in a wrapper addressed as shown below, into the custody of Federal Express for

ovemight delivery, prior to the latest time designated by that service for overnight delivery.

RICHARDS, LAYTON & FINGER, P.A.

One Rodney Square 920 North King Street Wilmington, Delaware I 9801 Attention: Mark D. Collins, Esq.

-andMORGAN, LEWIS & BOCKIUS LLP

101 Park Avenue

New York, New York 10178-0060 Attention: Howard S. Beltzer, Esq. Attorneys for the Debtors and Debtors in Possession

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Lorraine M. Kuks

Sworn to before me this l2th day of November,2009.

Notarv Public

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