We

receive so many emails daily that theyve lost their impact.

Rear6culate the signicance of the le;er.

A letter changes everything

A letter changes everything

A letter changes everything

I NS I G H

Sports nutri6on isnt priori6sed as a part of a tness regime, and is o>en seen an unnecessary extra.

CHALLENGE
Show how the inclusion of Op6mum Nutri6on Gold Standard Whey Protein in ones tness regime achieves superior results.

GETS HE

WITH IT

GETS HE

WITH IT

GETS HE

WITH IT

We make assump6ons about a persons personal hygiene based on the cleanliness of their home, and par6cularly their bathrooms and toilets.

Show the consequences of having an unclean bathroom.

When there are no words, let your face do the commen4ng.

A social enablement app integrated with Facebook allowing users to communicate in a way they couldnt before. And its brought to them by Viakal.

Snap a picture on your device

Users snap a picture with their devices front facing camera and use that to comment.

See your friends latest post/ status update/whatever on Facebook ..and instantly pass your Silent Judgement

Play the Judge Your Friends status simulator game

Judge Your Friends creates c6onal status updates from your friends on Facebook that users can pass their judgement on. Users can Pass Judgement (play), Pass this Person (skip to another friend), or Pass it On (share it)

Pass it On and your post will look like a real Viakal ad on your friends 6meline!

Quality is important to everyone. Now the world is slowly easing out of global recession, well be looking for more in our products and services.

Show yers the quality theyve grown accustomed to doing without on other carriers.

Our eets come a long way since 1937. Fly the dierence at aircanada.com

Experience the longest legroom in the sky. Fly the dierence at aircanada.com

Be our guest. Fly the dierence at aircanada.com

More cuisine options for all passengers. Fly the dierence at aircanada.com

The best entertainment in the sky. Fly the dierence at aircanada.com

Insight
Cosme6c surgery feels like an indulgence and not an investment.

How do you convince people otherwise without a hard sell?

Challenge

You could probably

youd never guess

guess what I do, but what Ive had done

Your success is ours

You could probably

youd never guess

guess what I do, but what Ive had done

Your success is ours

The general public are very mistrus6ng of bankers at present, and would prefer not to deal with them altogether.

Show people a trust worthy alterna6ve that feels the same way they do about banks and bankers.

Watches makes us constantly worry about the quan66es of 6me we have spent or have le>.

Raise awareness for and dieren6ate Sekonda with a new understanding of 6me.

Walking to dog Just got red Its a boy I didnt get it She dumped me I just won! It didnt go through Were married! I lost it Im going to law school! Dad got the all clear Missed the bus I found ten pounds I got the promotion I just signed the lease My water just broke He said sorry I just resigned Weve landed Im getting out Were back together Im late It came back I didnt get in Puppies! The boss said no We found a school Its negative Weve just been burgled The surgery was a success Im ofcially blonde I m quitting Im ill Were pregnant I just came out to my my parents Just booked the ight Im ready to leave I just arrived I just caught the last train Its over I just got asked out I just nished my book Time for bed I just woke up That was my last shift My boss is ringing me At the gym Someone just stole my wallet I just told him I loved him I just made my last student loan payment! Im totally lost I just taught my rst class Im so bored in this meeting She just looked at me I told him At the hospital again Our friendship is over I just lied to her Hes just been released!

WE ARE NOW

Its not about how much time weve spent or how much time we have left. Its about now. !

THIS SECOND. THIS

WWW .WEARENOW .COM

Users are aorded the anonymity absent in social media. Pos6ng what they are doing in the present, the We Are Now page becomes a living tapestry of things happening that second, allowing users to see the diverse mix of human experiences that make up now. Posts upload onto the site and digital billboards specially installed up and down the country. A 6cking clock telling the exact current 6me is synchronised across all channels.

WE ARE NOW
Whats happening this !second? !

THIS SECOND. THIS

He just said his rst word Walking to dog Just got red Its a boy I didnt get it She dumped me I just won! It didnt go through Were married! I lost it Im going to law school! Dad got the all clear Missed the bus I found ten pounds I got the promotion I just signed the lease My water just broke He said sorry I just resigned Weve landed Im getting out Were back together Im late It came back I didnt get in Puppies! The boss said no We found a school Its negative Weve just been burgled The surgery was a success Im ofcially blonde I m quitting Im ill Were pregnant I just came out to my my parents Just booked the ight Im ready to leave I just arrived I just caught the last train Its over I just got asked out I just nished my book Time for bed I just woke up That was my last shift My boss is ringing me At the gym Someone just stole my wallet I just told him I loved him I just made my last student loan payment! Im totally lost I just taught my rst class Im so bored in this meeting She just looked at me I told him At the hospital again Our friendship is over I just lied to her Hes just been !

WE ARE NOW

THIS SECOND. THIS

Sol struggles to dieren6ate itself in a market full of bo;led light beers where there is very li;le brand loyalty. Brands in this category are treated as interchangeable.

Reassert Sol as a dis6nct beer brand worth op6ng for.

So good

So good

So good