BUSINESS PROPOSAL

Ice cream cum Cake Mart

Jamaai Parlor - ice cream + cake mart Introduction: Jamaai is all set to launch its new concept of parlors, which serves not only ice cream but also bakery products. For a customer, both ice cream and bakery products belong to Snack category. This is a pure Hot & Cold offering to the consumers. Jamaai is the 1st organized player to introduce this concept parlor with our own manufacturing plants. Industry Overview: Ice cream market: As a part of milk products in India, ice cream Market also growing @ 12%, since ice cream treated as a dessert and cooler Snacks. Nowadays, Ice Cream consumption is happing all over the year except during the rainy season. Though India has a low per capita ice cream consumption of 300 ml Per Annum, the trend is slowly changing and encouraging. The Indian ice cream market is estimated at 4300 Crores, in which 35% are still occupied by unorganized sector. Hence huge potential for branded organized parlors Bakery market: Bakery industry in India today has an important place in the industrial map of the country. Bakery products are an item of mass consumption in view of its low price and high nutrient value.With rapid growth and changing eating habits of people, bakery products have gained popularity among masses. The sector, typically, constitutes cakes, breads, biscuits & snacks. The bakery industry has achieved third position in generating revenue among the processed food sector. The market size for the industry is expected reach 41250 crores by 2015, in which 80% of the industry is still dominated by unorganized sector. People like fresh eatables at bakery which is lacking in the unorganized sector. Very few branded bakery chains are exposed to India. Also this category gets more margins to retailers.

Jamaai Ice cream + Cake Mart Fresh Products : At Jamaai, we thrive to offer consumers, Fresh, Creamy and different Flavors of ice creams and Freshly baked bakery products. Unlike ordinary joints, a customer at Jamaai parlor will surely enjoy the Freshness of products. Hygine : Cool, neat, friendly and hygienic ambience. Jamaai parlors specifically designed to give a friendly hang out feel to our consumers. We give utmost importance to hygiene of the products as well as the parlors. The raw material used are the best quality in the industry. We produce our ice cream, Bakery items and flavored milk from our manufacturing unit, which is ISO 22000:2005 certified. Everyday Supply : Our state of the art factory set up is all set to run for the raising demands of the markets. We will supply both the bakery products and ice creams on a day to day basis. This ensures the freshly made products availability at our parlors.

365 Days Revenue Model : Unlike other ice cream parlors, which makes less money in off seasons, Our Jamaai parlors revenue model will keep the parlor profitable on all 365 days, irrespective of seasonality. The season for ice cream business is March June, slows down from July September and low from October to February. In contrary, for bakery products, the peak season is from October Jan, slows down from May September and low from February April. Our combination of ice cream and bakery products will compensate a franchisees turnover month after month. So be it Sun or rain, our franchisee is ensured of making good margins throughout the year.

Who can become our Franchisee ?

Silver Category: Booth Model having your own or rented space (Eg.12ft x 6ft) ? Shop in Shop Model you have a super market or other similar shopping arena, we can make a space inside that (Eg.9ft x 6ft) ? Kiosk Model you have a visible space (Eg.10ft x 7ft) outside your existing shop ? Gold Category: Exclusive Outlets having a ice cream parlor / bakery / juice shop / similar joints and wants to extend to other products (Eg.12ft x 12ft)? Institutions having space (Eg.12ft x 7 ft) in colleges /school/ IT parks /Theatres/ Malls ? Highway hangouts situated on a Highway and having a space (Eg.15ft x12ft) Diamond Category: Parlors having your own or rented space (Eg.25ft x 20ft) and want to make a beautiful air-conditioned parlor with cool seating arrangements ? If your heart says YES to any of the above queries, then you can become a Franchisee of Jamaai.

Our Support:

Our support for franchisee will be in terms of dcor and promotional activities. We shall also engage media to enhance the profitability of our parlors. Back Lit sign board A double side facing Vertical sign board Designer stickers on the glasses Branding on tables Acrylic sandwich boards product display Acrylic price display boards Branding stickers on freezers Promotional activities for reach 8000 nearby houses Neighborhood newspaper advertisement In TOTAL we invest Rs.1.25 Lakhs on every franchisee

Apart from these, all our company advertisements and promotions will have an influence on our parlors.

Franchisee Investment - DIAMOND Parlor:

FRANCHISEE INVESTMENT - JAMAAI DIAMOND PARLOR (25ftx20ft) Amount in Rs. Bakery Display unit - 6ft length 51000 Warmer - 1 no 19000 Bakery Display racks - 6x2ft 20700 Crates - 25 Deposit* 15000 Silver tray - 50 nos 15000 Bakery Other collaterals 2000 Acrylic tray - 20 nos 5000 Storage rack 12000 Dustbin 2 nos 4000 Stock Deposit* 25000 Total 168700 Ice Cream + Flv. 320 glass top 1no * Milk 300 hard top * Visi cooler * Total Fabrication False ceiling Lighting Tiles Side wall table Table & chairs 7 sets Billing machine Front glass doors & frames (20ftx10ft) Split AC - 2 nos Fan 2 nos Stool 8 nos Total 19000 23000 18000 60000 30000 10000 25000 7000 42000 8000 60000 46000 4500 2700 235200

TOTAL INVESTMENT

463900

* Refundable deposits. Note: Costing excluded Building Advance

Margins & Sales Revenue of Jamaai DIAMOND Parlor: Season Monthly Sales Revenue: sale of Icecream sale of Bakery items Sale of Flavored Milk Sale of Other items Turnover/month No of Months - seasonality: Ice cream Seasonal Months For Icecream & Flv. Milk Bakery Seasonal Months For Bakery items Annual Sales Revenue: sale of Icecream sale of Bakery items Sale of Flavored Milk Sale of Other items Turnover/ Season Total Turnover / year Gross Margin % on Cost Price: ice cream Ice cream annual incentive Bakery Flavored Milk Other items Bakery/FM perishable allowance Gross Margin Value: Margins from ice cream Ice cream annual incentive margins from Bakery Margins from Flavored Milk margins from Other items allowance for bakery/FM Overall Gross Margin Gross margin / year Amt.in Rs 180000 333060 60000 45000 618060 Mar-Jun 4 Oct-Jan 4 2nd Season Amt.in Rs 135000 249795 45000 45000 474795 Jul-Sep 3 May-Sep 5

720000 1332240 240000 180000 2472240

405000 1248975 135000 180000 1968975

25% 3% 19% 21% 10% 4% 144000 5400 215472 41653 16364 60471 483360

25% 3% 19% 21% 10% 4% 81000 4050 202005 23430 16364 53230 380078

Expenses: Power cost Maintanance cost Monthly Rent M&R charges Manpower cost (2 persons) Cell phone exp Packing material & Consumables (1.5% on bakery business) Provision for damage & unsold Miscellaneous Expenses Total Monthly expenses Net Margin/year Avg.Net margin / month

Monthly (Rs.) 9818 1500 7000 458 10000 1000 3851 7861 5000 46488

Yearly (Rs.) 117810 18000 84000 5500 120000 12000 46212 94334 60000 557856 546465 45539

Return On Investment (Annual):

Franchisee Investment Annual Turn Over Annual Gross margin Annual Net Margin Interest & Depreciation Interest Depreciation Total Interest&Depreciation Net Margin (After Int. & Dep.) 463900 5720805 1104321 546465

33740 33740 512725

ROI

111%

Franchisee Investment GOLD Parlor;

FRANCHISEE INVESTMENT FOR JAMAAI GOLD PARLOR (12ftx12ft) Amount in Rs. Bakery Display unit - 5ft length 42500 Warmer - 1 no 19000 Bakery Display racks - 6x2ft 20700 Crates Deposit* 7500 Silver tray 15000 Bakery Other collaterals 2000 Storage rack 12000 Dustbin 2000 Stock Deposit* 25000 Total 146200 320 glass top 1no * 300 hard top * Ice Cream + Flv. Visi cooler * Milk Total False ceiling Lighting Tiles Side wall table Table & chairs 7 sets Billing machine Front glass doors & frames (20ftx10ft) Split AC - 2 nos Fan 2 nos Stool 8 nos Total 19000 16000 18000 53000 8640 5000 7200 4200 12000 8000 36000 23000 4500 1800 110340

Fabrication

TOTAL INVESTMENT

309540

* Refundable deposits. Note: Costing excluded Building Advance

Margins & Sales Revenue of Jamaai GOLD Parlor: Season Monthly Sales Revenue: sale of Icecream sale of Bakery items Sale of Flavored Milk Sale of Other items Turnover/month No of Months - seasonality: Ice cream Seasonal Months For Icecream & Flv. Milk Bakery Seasonal Months For Bakery items Annual Sales Revenue: sale of Icecream sale of Bakery items Sale of Flavored Milk Sale of Other items Turnover/ Season Total Turnover / year Gross Margin % on Cost Price: ice cream Ice cream annual incentive Bakery Flavored Milk Other items Bakery/FM perishable allowance Gross Margin Value: Margins from ice cream Ice cream annual incentive margins from Bakery Margins from Flavored Milk margins from Other items allowance for bakery/FM Overall Gross Margin Gross margin / year Amt.in Rs 90000 233610 45000 30000 398610 Mar-Jun 4 Oct-Jan 4 2nd Season Amt.in Rs 67500 175208 33750 30000 306458 Jul-Sep 3 May-Sep 5

360000 934440 180000 120000 1594440

202500 876038 101250 120000 1299788

25% 3% 19% 21% 10% 4% 72000 2700 149528 31240 10909 42863 309239

25% 3% 19% 21% 10% 4% 45000 2025 140182 17572 10909 37588 248777

Expenses: Power cost Maintanance cost Monthly Rent M&R charges Manpower cost (1 person) Cell phone exp Packing material & Consumables (1.5% on bakery business) Provision for damage & unsold Miscellaneous Expenses Total Monthly expenses Net Margin/year Avg.Net margin / month

Monthly (Rs.) 5088 1000 5000 375 5000 700 2701 5572 3000 28436

Yearly (Rs.) 61050 12000 60000 4500 60000 8400 32413 66866 36000 557856 367447 30621

Return On Investment (Annual):

Franchisee Investment Annual Turn Over Annual Gross margin Annual Net Margin Interest & Depreciation Interest Depreciation Total Interest&Depreciation Net Margin (After Int. & Dep.) 309540 3702143 708677 367447

29240 29240 338207

ROI

109%

Franchisee Investment SILVER PARLOR

FRANCHISEE INVESTMENT FOR JAMAAI SILVER PARLOR (12ft x 6ft) Amount in Rs. Bakery Display unit - 5ft length 42500 Warmer - 1 no 19000 Bakery Display racks - 6x2ft 20700 Crates Deposit* 6250 Silver tray 12500 Bakery Other collaterals 2000 Storage rack 12000 Dustbin 2000 Stock Deposit* 25000 Total 141950 Ice Cream + Flv. 320 glass top 1no * Milk Total Booth Making Fan Stool Total 19000 19000 110000 1500 600 112100

Fabrication

TOTAL INVESTMENT

273050

* Refundable deposits. Note: Costing excluded Building Advance

Margins & Sales Revenue of Jamaai SILVER Parlor: Season Monthly Sales Revenue: sale of Icecream sale of Bakery items Sale of Flavored Milk Sale of Other items Turnover/month No of Months - seasonality: Ice cream Seasonal Months For Icecream & Flv. Milk Bakery Seasonal Months For Bakery items Annual Sales Revenue: sale of Icecream sale of Bakery items Sale of Flavored Milk Sale of Other items Turnover/ Season Total Turnover / year Gross Margin % on Cost Price: ice cream Ice cream annual incentive Bakery Flavored Milk Other items Bakery/FM perishable allowance Gross Margin Value: Margins from ice cream Ice cream annual incentive margins from Bakery Margins from Flavored Milk margins from Other items allowance for bakery/FM Overall Gross Margin Gross margin / year Amt.in Rs 60000 153120 3000 15000 258120 Mar-Jun 4 Oct-Jan 4 2nd Season Amt.in Rs 45000 114840 22500 15000 197340 Jul-Sep 3 May-Sep 5

240000 612480 120000 60000 1032480

135000 574200 67500 60000 836700

25% 3% 19% 21% 10% 4% 48000 1800 98218 20826 5445 28172 202472

25% 3% 19% 21% 10% 4% 27000 1350 92080 11715 5445 24681 162280

Expenses: Power cost Maintanance cost Monthly Rent M&R charges Manpower cost (2 persons) Cell phone exp Packing material & Consumables (1.5% on bakery business) Provision for damage & unsold Miscellaneous Expenses Total Monthly expenses Net Margin/year Avg.Net margin / month

Monthly (Rs.) 2888 500 2500 229 5000 500 1770 3662 1500 18550

Yearly (Rs.) 34650 6000 30000 2750 60000 6000 21245 43949 18000 222594 240079 20007

Return On Investment (Annual):

Franchisee Investment Annual Turn Over Annual Gross margin Annual Net Margin Interest & Depreciation Interest Depreciation Total Interest&Depreciation Net Margin (After Int. & Dep.) 273050 2383860 462673 240079

28390 28390 211689

ROI

78%

Jamaai Ice Cream Product List :

CUP Small Cup (40

ML)

Bars (60 ML)

MRP 7 7 10 11 11 12 Orange Bar Grape Bar
Green mango Bar

MRP Sundae (750 ML) MRP Family Pack

(750 ML)

MRP
100 100 100 130 100 120 110 150 110 150 130 130

8 8 8 12 15 18 18 18 23 MRP 28 30 31

Strawberry sundae Chocolate sundae Black-currant sundae Mango Sundae

110 140 130 130

Vanilla Strawberry Pista plain Pista Nuts Butterscotch plain Butterscotch nuts Chocolate Jamaai King Mango Badam Black currant Fruit Salad

Vanilla
Strawberry Mango Butter Scotch Chocolate Pista

Rose milk Bar Chocobar Mango Couple

Rasberry Couple

Specialities
Dates (100ml) Mini Ball Vanilla Rose Ball Jamaai King

MRP 22 24 24 30 32 32 34 35

Kulfi

Big Cup (90 ML)

Vanilla
Strawberry Mango Butter Scotch Chocolate Pista

Feasty Couple

14 14 18 19 19 21

Cones
Senorita Butter Scotch Senorita Chocolate Senorita Nutty Fruit

Cake Slice
Super Delight Casatta Slice

Tub's (500 ML)

Vanilla Strawberry Chocolate Butter Scotch

MRP 75 75 85 86

Luv 'n' Romance

Cake Mart Product List :

PUFF ITEMS Vegetable Puffs Vegetable Roll Puffs Egg Puffs Chicken Puffs Coconut Ball Puffs BUN ITEMS Bun Butter Jam Flower Bun Coconut Seewal Bun Sweet Ring Bun Bav Bun BREAD ITEMS Bread Pizza Veg Sandwich BISCUIT ITEMS Rusk Sweeet Butter Biscuit Salt Butter Biscuit Coconut Crunch Biscuit(250grm) Choco chips Cookies (250 grm)

MRP 10 11 11 13 9 MRP 8 10 9 10 40 MRP 16 6 15 MRP 17 25 27 30 40

CAKE ITEMS Chocolate Bar Cake Vannila Bar Cake Coffee Bar Cake Orange Juice Cake Pineapple Juice Cake Vannila Diamond Cake Pista Diamond Cake Chocolate Cream Cake Vannila Cream Cake Pista Cream Cake Strawbery Cream Cake Jam Roll Cake Bournvita Roll Cake Vannila Chocklate Roll cake Orange Cashewnut Roll Pista Cashewnut Roll Milkmaid Cake Almond Cake Choco Ball Cake Cup Cake Black Forest Cake Walnut Cake Birthday Cake - Vannila Birthday Cake - Chocolate Milkfooding Cake Plum Cake Plain Cake Chocolate Brownie Cake Banana Cake (250 grm)

MRP 13 11 12 10 10 12 12 10 8 8 8 9 15 10 14 14 14 12 6 15 30 160 210 160 140 130 13 30

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