You

Number

DIRECTIONS ------------------------------------------------------

1 2 3 4 5 6

First, examine yourself by writing a list of 20 adjectives that someone you know would use to describe you.

7 8

Then, write a list of 20 adjectives that you think describe your target customers.

9 10

Finally, write a list of 20 adjectives that you would use to describe your desired business.

11 12 13

FIRST THING... GO TO FILE > MAKE A COPY and save a version of this worksheet for yourself.

14 15 16 17 18 19
We'd like to thank

20

for helping us develop these curriculum materials.

Don't add anything below here.

You
Name: Edward Reyman Number

Your Customers
Name: US Consumer Number

Your Busine
1 2 3 4 5 6

Laid back Relatable Smart Passionate Genuine Determined

1 2 3 4 5 6

Smart Picky Determined Results Oriented Untrusting Curious

Reliable Caring

7 8

Quantitative Old School

7 8

Friendly Interesting

9 10

Experienced Fickle

9 10

Hardworking Strong Real

11 12 13

Skeptical Diligent Active

11 12 13

Realistic Impatient Energetic Perceptive Driven Sensible Athletic

14 15 16 17 18 19 20

Hardworking Demanding Sensible Volatile Price Conscious Informed Conservative

14 15 16 17 18 19 20

Don't add anything below here.

Your Business
Name: GPSem Inc.

Intuitive Simple Modern Precise Functional Smart

Intelligent Superior

Reliable Affordable

Valuable Informative Accessible

Unintrusive Easy Easy Easy Easy Easy Easy

Company Name
Words Characters

Domain Name
Exact Match .com Hyphen Subdomain

Logo Design
Symbol Tagline # of Colors

DIRECTIONS ------------------------------------------------------

Company Name: Enter the company name with spaces. Do not include stuff like ".com" even if that is the name they go by.

Website: Pull up the website. Copy the link in the address bar and paste it into the cell.

Type: Should be either functional, invented, experiential, or evocative.

Symbol: Does the company use a symbol as part of their logo? Yes or No answers only.

Taglline: Does the company have a tagline next to the logo? Yes or No answers only.

# of Colors: How many color does the logo contain?

Primary Color: The most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).

Secondary Color (optional): The second most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).

We'd like to thank

for helping us develop these curriculum materials.

COMPETITIVE ANALYSIS

Company Name

Website

Type

BarMaxx Bevinco Berg Clear View Technologies

mybarmaxx.com bevinco.com bergliquorcontrols.com clear-view-tech.com

Functional Functional Invented Functional

Don't add anything below here.

MPETITIVE ANALYSIS

Symbol

Tagline

# of Colors

Primary

Secondary

Yes Yes No Yes

No No No No

2 3 1 2

Blue Blue Red Grey

White Off Black N/A Blue

Don't add anything below here.

DIRECTIONS ------------------------------------------------------

See required reading materials.

4
We'd like to thank

for helping us develop these curriculum materials.

NAMING BRIEF
What does your company do? Simple. Smart. Bar Analytics.

Does the .COM need to be available?

Yes, but we have it.

What is your industry? Hospitality

Describe your customers? Bar Owners/Management.

What 3 things do you want your company name to communicate to customers?

Simple. Smart. Bar Analytics.

What character, tenor, or spirit do you wish to convey?

Intuitive, Simple, Modern, Intelligent, Informative.

Are there any words or phrases you especially like? Nothing in particular.

Are there any words or phrases you especially dislike? Nothing in particular.

Number

1 Top 5 Names

DIRECTIONS -----------------------------------------------------INPUT -------------------------------------------------------------

Domain: What is the primary domain you would use?

Type: Should be either functional, invented, experiential, or evocative.

Characters: How many characters long is the name? (auto)

Syllables: How many syllables does the name have?

YES OR NO --------------------------------------------------------

Phonetic: Can the name be spelled phonetically?

.COM: Is the .com domain available?

Exact Match: Does the name match the name exactly (i.e. "Highrise" vs "highrisehq.com")

SCORED ------------------------------- 0 - No, 1 - Maybe, 2 - Yes

Trademark: Is the trademark available? Conduct a comprehesive search on Google.

Look: Can someone memorize the spelling of the name in five seconds or less? Does the name look good when written?

Sound: Is the name easily repeated by others hearing it for the first time? Is it memorable?

Unique: Is the name sufficiently differentiated from the competition?

Depth: Does the name have multiple meanings? Are they all positive? Can you take advantage of the multiple meanings?

Energetic: Does the name sound energetic? Do people smile after saying it? Is it vital and full of life?

We'd like to thank

for helping us develop these curriculum materials.

Potential Name
Name Domain Type Characters

Bar-O-Metrics

www.bar-o-metrics.com

Functional

13

Don't add anything below h

Potential Names
Syllables Phonetic .com Exact Match Trademark Look Sound

Yes

Yes

No

No

Decent

Decent

Don't add anything below here.

Unique

Depth

Energetic

No

No

No

LO
1

DIRECTIONS ------------------------------------------------------

Unless you are a designer you are going to need to hire someone to help you develop a logo. There are multiple options ranging from hiring a friend, to an individual designer, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to a successful project is clear project brief, an open mind, and constant communication.

Your logo should be designed and delivered in:

4
1. Black and White 2. Grayscale 3. Color

The designer should deliver your logo in:

1. High-resolution and low-resolution formats

2. Vector file 3. JPEG

4. PNG with a transparent background

Special Thank You to our Curriculum Partner

for helping us develop these curriculum materials.

LOGO DESIGN BRIEF

What is the exact name you would like in your logo? GPSem

What is your industry?

Consumer Electronics/Personal Tracking

What are the top 3 things you would like to communicate through your logo? Style, cutting edge, personal tracking

Do you want the logo to include a symbol?

Possibly-open to suggestions

Do you want the logo to include a tagline? If yes, what is that tagline?

I would but I am not sure what it is yet-open to suggestions

Any color preferences?

I like colors-open to suggestions

Do you have any other information or links you want to share?

I like total originality and there is nothing out there that looks good in this space