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Every bed salesman will tell you that you need to test the bed because it is a matter personal preference. Well, the Selective Utilization Calibration Calculation model (or, SUCC) is developed to rank consumer preferences and make the perfect calibrating bed selection for the consumer. Step 1: Weighting the Criteria
We begin with putting some weights on the importance on key marketing descriptions used in bed sales. The sum of the "Personal Importance" criteria need to add up to 100%.
Criteria Brand Reputation Firmness Coil Count/Wire Gauge/Pocketed Pillowtop Thickness Box Springs Ticking and Quilting No-Flip Price
Personal Scale 5 5 5 5
Personal Scale 2 4 2
So what do you do with all of this useful or useless information? Let's apply the following formula: *(#coils x (1/wire gauge))x(1+(Pocketed Coils x 20%))/25]x(1+NotLeggetPratt x -5%). Assume that a pocketed coil gives you 20% more strength and durability. Also, assume that if they don't use the brand name coil (Leggett and Pratt), there is an inferiority of material deduction of 5%; remember, though, that all manufacturers use these ... but, you should ask the salesman anyway to see if he knows. Next, need to scale this calculation against some base case. Assume that the base is 350 coils for a queen with a 14 gauge wire, no pocketed coils,Leggett and Pratt). Results in a calculation of 25 as the base. This might be low/ might be high who knows? And who knows the true effect of the coils to begin with? Anyway, take the raw result and multiply it by the Personal Importance weight to get a final result. Finally, check your final result against the Maximum importance you want to give to this criteria --this avoids overweighting this criteria. Here is an example: Suppose you are evaluating a mattress with: # of coils Wire Gauge Pocketed Coils (1=Yes, 0=No) Not Leggett and Pratt? (1=Yes, 0=No) --> Resulting Formula: Raw Result: 1.71 Assume that your personal calculation weight for Coils is 10% Multiply your personal importance weight by the raw result Final Point Total 9% Is the Max final result greater than the Final Result?
500 14 1 0
Yes
Therefore, the whole bunch of talk about coils translates to 9points under this example Personal Importance: 5% Max Importance: 10% Step 5: Pillowtop
For about $200, you can buy enough foam to duplicate any pillow top out there. The question is one of preference. Do you like the big pillowtop? Setting the Max Importance depends on your preference. My preference is that there needs to be some Pillowtop but not a lot ... to me this has at most a 10% impact on my personal decision to purchase a mattress. The calculation is fairly simple: how many layers of pillow topping does the mattress have, multiplied by the thickness (in inches) of the pillow topping; the product, then, multipled by the Personal Importance weight, subject to the Max Importance. It may be difficult to get some of this information ... when in doubt, estimate or ask your mattress salesman.
5% 10%
0 1 0
While mattresses have grown, the manufactures have cut back on the size of the box spring. Box springs provide little value with a big spring-loaded mattress on top, what value will the stiff springs at the bottom have? My preference is for a standard, regular box spring so that it will fit standard bed skirts and the quilts will hang at the proper heights ...
1 0 0
Ticking is the fabric cover of the mattress much is said in mattress advertising about the satin, silky ticking with embroidered flowers who cares? I don't know too many people who sleep without bed linens. Not a big factor to me but some people must want it.
Ticking: Decent enough to put bed linen over Not decent enough to put bed linen over
1 0
Flip or no flip. Somehow, it sounds great that you don't need to flip your mattress. But, what if you want to even out the wear, or want to cover up a tear can't do that with a no-flip. My preference is for a FLIP mattress ..
1 0
We are told by the salesman that price should not be the deciding factor. If not price, what is? The 2 seconds of comfort that we are afforded when we are told to lie down on a mattress in a store with the saleman, drenched in cheap cologne, starring down at you ... Price matters. Not all of us have the resources of a mattress salesman so we all have to work within a budget. So, in setting my personal importance rankings, I am cognizant of my own budget for a mattress.
Price for a mattress set (Queen) < $500 > $500 but less than $750 > $750 but less than $1000 >$ 1000 but less than $1500 >$1500 but less than 2000 Over $2000 Now Let's go shopping!
Go to your favorite mattress retailers and arm yourself with the attached check list.
Retailer:
Salesman:
Mattress Name: Brand Value Firmness Coil Count Gauge Pocketed Layers of Pillow Top Inches of Pillowtop Thickness Box Spring Profile ticking Flip Mattress?
Brand Value
Coil Count
Thickness
Pocketed
Firmness
ticking
Gauge
no flip 0 0 1
Name Sealy XYZ SERTA Adreana Simmons Black Sonja Gel Pillow Top
5 5 5
0 0 1
3 1 4
2 1 3
1 0 0
1 1 1
1 1 1
Price 4 5 0
Outputs
Brand Value
Point Total
Box Spring
Pillow Top
Thickness
Firmness
Coil/etc.
No Flip
Ticking
5.00 -
2.50 2.50 -
100.00 125.00 -
$ Price
Price