PROJECT REPORT ON

CONSUMER INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS.

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2010-2013

SUBMITTED BY: SUBMITTED TO : Keshav Maheshwari Paramveer Kuhar Enrollment no. 06921201709 BBA Gen. ( 2nd Shift) FACULTY, MSI IIIrd SEMESTER Mr.

MAHARAJA SURAJMAL INSTITUTE

Affiliated to Guru Gobind Singh Indraprastha University (GGSIPU), Delhi

PSP C-4, Janakpuri New Delhi-110059

STUDENTS UNDERTAKING
This is to certify that I have completed the Project titled CONSUMER INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS. in Maharaja Surajmal Institute under the guidance of Mr. Paramveer Kuhar in partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration at Maharaja Surajmal Institute, Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

Keshav Maheshwari (Name of the Student)

CERTIFICATE

This is to certify that the project CONSUMER INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS.is an academic work done by KESHAV MAHESHWARI submitted in the partial fulfillment of the requirement for the award of the degree of Bachelor of Business Administration from Maharaja Surajmal Institute, Delhi, under my guidance & direction. To the best of my knowledge and belief the data & information presented by him in the project has not been submitted earlier.

Mr. Paramveer Kuhar

(Name of the Faculty Guide)

ACKNOWLEDGEMENT

Success is an effort bounded activity that involves co-operation of all.

I hereby take the opportunity to express my profound sense of gratitude and reverence to all those who have helped and encouraged me towards successful completion of the Project Report. It has been a greatexperience working on the CONSUMER INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS.It gives me complete insight of this concept of marketing and its application.

I would like to thank my Project Guide Mr. Paramveer Kuhar for his immense guidance, valuable help and the opportunity provided to me to complete the project under her guidance.

I would like to thank all faculty members of Maharaja Surajmal Institute for guiding and supporting me in the completion of project from time to time.

Last but not the least, my gratitude to great almighty and my parents without whose concerned and devoted support the project would not have been the way it is today.

EXECUTIVE SUMMARY-

The personal care industry is considered one of the booming industries as self consciousness and income is increasing among people, especially the youth. Therefore Philips being the leading electronic brand is expecting to grow in this sector. Philips personal care sector includes electronic shaving and grooming and hair care. In this range Philips has got huge scope because of peoples trust in its brand name. The products come in different prices and features leaving the customers with a variety of choices. A primary data from Delhi University shows that there is high level of awareness about these products among the youth, and majority wants to possess one or other of these products nowadays. Though preferred price range is the lowest range as the surveyed people are non earning students. The survey also brought out the places where people would like to buy them. Secondary data shows that personal care industry is growing in India and all over the world day by day. And there are many companies coming up

with these kind of electronic personal care products. Companies like Panasonic and Procter & Gamble are giving strong competition to Philips.

TABLE OF CONTENTS
Chapter Page No. Topic

Chapter 1 1.11.2-

Introduction Research Objective Research Methodology

1.3- Limitations
6

Chapter 2 -

Company Profile

Chapter 3

Data Analysis and Interpretation

Chapter 4

Recommendation & Conclusion

Bibliography

Questionnaire

Chapter 1 Introduction
7

Personal Care Industry in India Description: The Indian personal care industry is estimated at Rs 170 billion. The industry is divided into fabric wash, personal wash, hair care, oral cares, skin care, colored cosmetics, mens toiletries and fragrances. Most segments of this industry are going through a decline in 2002 with several leading players reporting lower sales in 2002 due to lower volumes as well as lower realization. The next phase of growth has to come from the rural market as the urban markets are near saturation levels in terms of penetration. The industry has a low entry barrier and competition is severe. Besides the large multinational players, there are some leading domestic players as well as the huge unorganized players. Though most of the market share is with the larger players, companies vie for the marginal market share. Cheaper imports and duplicate products are also affecting the major players. Companies have been adopting promotion schemes to dole out freebies and repackaging products in smaller packages to cater to a wider consumer base are some recent trends. The way ahead for the personal care companies is to introduce new and better product, improve penetration, and make the consumer trade up in price and quality. Rural marketing will be a major thrust area for all companies. Global Trade Volumes and Trends The personal care industry had an excellent growth rate in all the major markets of the world in 2005-2006. Since the past few years, people have become more conscious about their appearance and look, leading to a huge demand for these products in the whole world. New products are launched by the leading brands to attract consumers. The trends in all the leading personal care markets show that this industry is showing a massive potential for growth. The womens beauty industry is growing at rate of approximately USD 202.254 billion every year where as the global market for cosmetics alone USD 30.33 billion. The global personal care products industry is growing at a very rapid pace; some of the factors responsible are:

Rise in consumer spending power, Increased demand due to people consciousness,

Key demographic factors, Entry of herbal and organic products, Lifestyle and climactic changes, and Massive advertising and promotion strategy

OBJEC TIVES OF THE PROJECT

1. To understand the level of awareness of the Philips personal care products.

2. To estimate the potential market size for the personal care products.

3. To understand the customer preferences for the personal care products.

4. To identify the places for selling the personal care products.

REASERCH METHODOLOGY

For the purpose of the project, information is collected through both primary and secondary sources. Source of primary data are the potential customers. Research methodology used is questionnaires, which are used to collect information from them. Questionnaires are directly filled by the respondents in person. For this purpose structured questionnaires are used with closed ended questions. The primary data for the study are collected through a market research done on a large population of Delhi

University. Delhi University is chosen because it somehow represents the youth of NCR. For carrying out the survey a sample of 145 students were chosen randomly within the age group of 16 to 23 years. The questions in the questionnaire are framed keeping in mind the objectives of the project research. The secondary data are collected through textbooks, internet and various journals and magazines etc.

LIMITATIONS

Some of the major constraints faced during the execution of the project are Delhi University was on vacation during the project period, freshers who had come to fill up admission forms were asked to fill the questionnaires. While filling the questionnaires, people were very reluctant. I had to convince them saying that the questionnaire is very short and will take only 2 minutes. It is difficult to understand if the respondents are providing genuine information or not. Any survey itself has many limitations. People might not be willing to give right information; they might not take the questionnaire seriously and fill up wrong information; buyers might not be sure of the future; buyers might not be able to follow their original intentions.

Chapter 2 Company Profile

COMPANY BACKGROUND-

Industry electronics Founded 1891, Eindhoven Headquarters Amsterdam, the Netherlands Area served Worldwide Key people Gerald kleisterlee (CEO), Jan Michiel hessels ( chairman of supervisory board) Products consumer electronics, domestic appliances, lighting, medical bsystems, medical technology Revenue- E 23.19 billion (2009) Operating income- 614 million (2009) Profit- E 410 million (2009) Total assets- E 30.53 billion (2009) Total equity- e 14.60 billion (2009) Employees- 115,920 (2009) Website- www.philips.com

Koninklijke Philips Electronics N.V. (Royal Philips Electronics Inc.), most commonly known as Philips, is a multinational Dutch electronics corporation. Philips is one of the largest electronics companies in the world. In 2009, its sales were 23.18billion. The company employs 123,800 people in more than 60 countries.

Philips is organized in a number of sectors: Philips Consumer Lifestyle (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips Lighting and Philips Healthcare (formerly Philips Medical Systems). HISTORY The company was founded in 1891 by Gerard Philips, a maternal cousin of Karl Marx, in Eindhoven, the Netherlands. Its first products were light bulbs and other electro-technical equipment. Its first factory survives as a museum devoted to light sculpture. In the 1920s, the company started to manufacture other products, such as vacuum tubes (also known worldwide as 'valves'), In 1927 they acquired the British electronic valve manufacturers Mullard and in 1932 the German tube manufacturer Valvo, both of which became subsidiaries. In 1939 they introduced their electric razor, the Philishave (marketed in the USA using the Norelco brand name). PHILIPS RADIO On 11 March 1927 Philips went on the air with two shortwave radio stations, PHOHI broadcasting in Dutch to the Dutch East Indies (now Indonesia) and PCJJ (later PCJ) which broadcast in English, Spanish and German to the rest of the world. The international program on Sundays commenced in 1928 with host Eddie Startz hosting the Happy Station show which became the world's longest running shortwave program. Broadcasts from the Netherlands were interrupted by the German invasion in May 1940. Philips Radio did not resume after Liberation. Instead the two shortwave stations were nationalized and became Radio Netherlands Worldwide, the Dutch International Service in 1946 though PCJ programs such as Happy Station continued on the new station.

WORLD WAR II On 9 May 1940, the Philips directors were informed about the German invasion of the Netherlands to take place the following day. They decided to leave the country and flee to the United States, taking a large amount of the company capital with them. Operating from the US as the North American Philips Company, they managed to run the company throughout the war. At the same time, the company itself was moved to the Netherlands Antilles (just on paper) to keep it out of German hands. It is also believed that Philipsboth before and during the warsupplied enormous amounts of electric equipment to the German occupation forces, which has led some people to think that the company collaborated with the Nazis, like many other firms in their day. However, there is no evidence to suggest that Philips itself or its management ever sympathized with the Nazis or their ideologies. The only Philips family member who did not leave the country, Frits Philips, saved the lives of 382 Jews by indicating to the Nazis that they were indispensable for the production process at Philips,[4] for which he was awarded recognition as a "Righteous Among the Nations" by Yad Vashem in 1995. There is little Philips could have done to prevent the Germans from abusing their production facilities and forcing their employees to perform slave labour during the occupation. The production facility in Eindhoven was the only Dutch industrial target that was deliberately bombed by the allied forces during the war. POST WAR ERA After the war the company was moved back to the Netherlands, with their headquarters in Eindhoven. Many secret research facilities had been locked and successfully hidden from the invaders, which allowed the company to get up to speed again quickly after the war. In 1950, Philips formed Philips Records. Philips introduced the audio Compact Cassette tape in 1963 and was wildly successful. Compact cassettes were initially used for dictation machines for office typing stenographers and professional journalists. As their sound quality improved,

cassettes would also be used to record sound and became the second mass media to sell recorded music alongside vinyl records. Philips introduced the first combination portable radio and cassette recorder which is marketed as the "radio recorder" and which is now better known as the boom box. Later the cassette was used in telephone answering machines including a special form of cassette where the tape was wound on an endless loop. The C-cassette found itself also as the first mass storage device for early personal computers in the 1970s and 1980s. Philips would also reduce the cassette size for the professional needs, first with the mini cassette and later the microcassette which were predominant dictation machines up to the advent of fully digital dictation machines. In 1972 Philips launched the world's first home video cassette recorder, the N1500 with bulky video cassettes that could record 30 minutes or 45 minutes. Later one hour tapes were also offered. As competition came from Sony's Betamax and the VHS group of manufacturers, Philips introduced the N1700 system which allowed double length recording and for the first time would fit a 2 hour movie onto one video cassette; in 1977, the company unveiled a special promotional film for this system in the UK featuring comedic personality Denis Norden. This idea was soon copied by the Japanese makers whose tapes were significantly cheaper. Philips made one last attempt at a new standard for video recorders with the Video 2000 system with tapes that could be used on both sides and had thus 8 hours of total recording time. As Philips only sold its systems on the PAL standard and in Europe, and the Japanese makers sold globally, the scale advantages of the Japanese proved insurmountable and Philips withdrew the V2000 system and joined the VHS Coalition. Philips had early developments of a laser disk for selling movies but delayed its commercial launch for fear of cannibalizing its video recorder sales. Later Philips would join with MCA to launch the first commercial laser disk standard and players. In 1982, Philips would team with Sony to launch Compact Disc. These formats evolved to the present day DVD and Blu-Ray, which Philips launched with Sony in 1997 and 2006 respectively. In 1991, the company's name was changed from N.V. Philips Gloeilampenfabrieken to Philips Electronics N.V. At the same time, North American Philips was formally dissolved, and a new corporate division was formed in the U.S. with the name Philips Electronics North America Corp.

In 1997 the decision was made to move the headquarters from Eindhoven to Amsterdam, along with the corporate name change to Koninklijke Philips Electronics N.V. The move was completed in 2001. Initially, the company was housed in the Rembrandt Tower, but in 2002 they moved again, this time to the Breitner Tower. In a sense, the move to Amsterdam can be considered a return to the company's roots, because Gerard Philips lived in Amsterdam when he came up with the idea of building a light bulb factory. He also conducted his first experiments in the field of mass production of light bulbs there, together with Jan Reesse. Philips Lighting, Philips Research, Philips Semiconductors (spun off as NXP in September 2006) and Philips Design, are still based in Eindhoven. Philips Healthcare is headquartered in both Netherlands (just outside Eindhoven) and Andover, Massachusetts, United States (near Boston). MAIN INVENTIONS Main articles

Compact Cassette, Laserdisc, Compact Disc, DVD, and Blu-ray

Compact Cassette In 1962 Philips invented the compact audio cassette medium for audio storage. Although there were other magnetic tape cartridge systems, the Compact Cassette became dominant as a result of Philips's decision to license the format free of charge. Laserdisc

Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and even replace it. It never took off but the technologies created for Laserdisc would later be used again for the Compact Disc. Compact Disc Although Philips' and MCA's Laserdisc project failed, Philips still thought the format should be able to succeed. It took them ultimately (with Sony's help) until 1982 to successfully launch the CD. DVD The DVD, the eventual successor of the CD, met a long road of setbacks. Philips wanted to continue with the CD in a new format called Multimedia Compact Disc (MMCD), while another group (led by Toshiba) was developing a competing format, then named Super Density (SD) disc. Their representatives approached IBM for advice on the file system. IBM also learned of Philips' and Sony's initiative. IBM convinced a group of computer industry experts (among them Apple, Dell, etc.) to form a working group. The Technical Working Group (TWG) voted to boycott both formats unless they merged to prevent another format war (like the videotape format war). The result was the DVD specification, finalized in 1995. The DVD video format was first introduced in Japan in 1996, later in 1997 in the U.S. as limited test run, then across Europe and the other continents from late 1998 onwards. Blu-Ray Blu-Ray, yet again primarily developed by Philips and Sony, utilizes blueviolet colored diodes to create an even shorter wavelength beam than CD or DVD. Because of this, the capacity is much more than that of CD or DVD, being 25 GB single-layered or 50 GB dual-layered. CORPORATE AFFAIRS In 2004, Philips abandoned the slogan "Let's make things better" in favour of a new one: "Sense and simplicity". ASM Lithography is a spin-off from a division of Philips Origin, now part of Atos Origin, is a former division of Philips.

Its record division, Polygram, was sold to Seagram in 1998 to form Universal Music Group. Philips Intellectual Property and Standards, is the company's division dealing with licensing, trademark protection and patenting. Philips currently holds about 55,000 patent rights, 33,000 trademark registrations, and 49,000 design registrations.

CEOs Past and present CEOs:

18911922: Gerard Philips 19221939: Anton Philips 19391961: Frans Otten 19611971: Frits Philips 19711977: Henk van Riemsdijk 19771981: Nico Rodenburg 19821986: Wisse Dekker 19861990: Cornelis Van der Klugt 19901996: Jan Timmer 19962001: Cor Boonstra 2001present: Gerard Kleisterlee

ACQUISITIONS, SUBSIDIARIES AND SPINOUTS AcquisitionsCompanies acquired by Philips through the years include Amperex, Magnavox, Signetics, Mullard, VLSI, Agilent Healthcare Solutions Group, Marconi Medical Systems, ADAC Labs, ATL Ultrasound, portions of Westinghouse and the consumer electronics operations of Philco and Sylvania. Philips abandoned the Sylvania trademark which is now owned

by SLI (Sylvania Lighting International) except in Australia, Canada, Mexico, New Zealand, Puerto Rico and the USA where it is owned by the Osram unit of Siemens. Formed in November 1999 as a equal joint venture between Philips and Agilent Technologies, the light-emitting diode manufacturer Lumileds became a subsidiary of Phillips Lighting in August 2005 and a fully-owned subsidiary in December 2006. In 2000, Philips bought Optiva Corporation, the maker of Sonicare electric toothbrushes. The company was renamed Philips Oral Healthcare and made a subsidiary of Philips DAP. In 2006 Philips bought out the company Lifeline Systems headquartered in Framingham, Massachusetts. In August 2007 Philips acquired the company Ximis, Inc. headquartered in El Paso, TX for their Medical Informatics Division. In October 2007, it purchased a Moore Microprocessor Patent (MPP) Portfolio license from The TPL Group. On Friday, 21 December 2007 Philips and Respironics, Inc. announced a definitive merger agreement pursuant to which Philips will commence a tender offer to acquire all of the outstanding shares of Respironics for US$66 per share, or a total purchase price of approximately 3.6 billion (US$5.1 billion) to be paid in cash upon completion. SpinoutsPolymer Vision, the maker of The Readius is a spin out from Philips Electronics. APRICO Solutions is a venture within Philips Intellectual Property and Standards. Philips also forayed into the pharmaceuticals market in a company best known as Philips-Duphar (Dutch Pharmaceuticals). Philips-Duphar made products for crop protection, veterinary medicine and products for human use. Duphar was sold to Solvay, now Solvay Pharmaceuticals. In subsequent years divisions have been sold off, by Solvay, to other companies (crop protection was sold to UniRoyal, now Chemtura and the veterinary division was sold to Fort Dodge, a division of Wyeth). SPORTS, SPONSORSHIP AND NAMING RIGHTS Traditionally Philips has a vested interest in sports, originally as a means to provide a healthy form of recreation for its employees. In 1913, in celebration of

the Centenary of Dutch independence from France, Philips founded a sports club called Philips Sport Vereniging (Philips Sports Club), or PSV, as it is now known. The sports club encompasses all kinds of sports, but is currently most famous for its Premier League football team and its swimming team. Philips owns the naming rights to Philips Stadium, located in Eindhoven, which is home to Dutch football team PSV Eindhoven. Abroad, Philips sponsors and has sponsored numerous sport clubs, sport facilities, and events. Philips recently (November 2008) extended its very successful F1 partnership with AT&T Williams to include many more product groups. Furthermore, Philips owns the naming rights to the Philips Arena in Atlanta, Georgia and to the Philips Championship, the premier basketball league in Australia, traditionally known as the National Basketball League. Between 1988 and 1993 Philips were also the major sponsors of The Balmain Tigers, an Australian rugby league team. In Thailand Philips is a sponsor of PEA FC. Outside of sports Philips sponsors the Philips Monsters of Rock festival, held in many countries all over the world. PHILIPS IN INDIA Philips started operations in India at Kolkata (Calcutta) in 1930 under the name Philips Electrical Co. (India) Pvt Ltd, comprising a staff of 75. It was a sales outlet for Philips lamps imported from overseas. In 1938,Philips India set up its first Indian lamp-manufacturing factory in Kolkata. After the Second World War in 1948, Philips started manufacturing radios in Kolkata. In 1959, a second radio factory is established near Pune. In 1957, the company is converted into a public limited company, renamed "Philips India Ltd". In 1965 on 3 April, the millionth Philips radio is manufactured in India. In 1970 a new consumer electronics factory is started in Pimpri near Pune. (This factory was shut down in 2006.)

In 1982, Philips brought colour television transmission to India with the supply of four outdoor broadcast vans to DD National during the IX Asian Games. In 1996, the Philips Software Centre was established in Bangalore (It is now called the Philips Innovation Campus). In 2008, Philips India entered a new product category, water purifiers designed and made in India, and exported to other countries.

As of 2008, Philips India has about 4,000 employees.

VISIONIn a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing sense and simplicity to people. With Vision 2010, we are putting people right at the center of things, with Health and Well-being as our overarching theme. We are thereby putting into practice our mission: improving the quality of life through the introduction of meaningful innovations. Gerard Kleisterlee, President and CEO of Royal Philips Electronics MISIONImprove quality of peoples lives through timely introduction of meaningful innovations. VALUES Delight customers Deliver great results Develop people Depend on each other PHILIPS WAY OF WORKING-

1. We are a people-centric company that organizes around customers and markets 2. We invest in a strong brand and consistently deliver on our brand promise of sense and simplicity, in our actions, products and services 3. We deliver innovation by investing in world class strengths in end-user insights, technology, design and superior supplier networks 4. We develop our peoples leadership, talent and engagement and align ourselves with high performance benchmarks 5. We invest in high growth and profitable businesses and emerging geographies to achieve market leadership positions 6. We are committed to sustainability and focus on making the difference in efficient energy use We drive operational excellence and quality to best in class levels, allowing us the above mentioned strategic investments in our businesses.

Philips deals in lifestyle, healthcare and lighting divisions.

The consumer range of products includes: Television- LCD, plasma, flat screen, smart touch XL Recorders, DVD players, I pods and home theater systems Audio products- audio systems, remote controls, audio/video accessories Digital photo products and frames Portable audio and video systems, accessories like headphones and speakers PC products- Mouse and keyboard, multimedia handsets, external hard disc drives Mobile phones Kitchen appliances- Blenders and hand blenders, juicers and citruspressers, food processors and mixers, coffee makers and kettles, frying and grilling appliances, toasters and snacking products, rice makers Household products- Irons, vacuum cleaners, water purifies

 PERSONAL CARE PRODUCTS- Male dry shavers, beard trimmers and grooming kit, epilators, beauty and hair care products

Philips lighting: Professional Lighting - Industrial, Shops and offices, Road and Area, Hospitality, Sports Lighting, City Beautification, Schools and Petrol Stations Automotive Lighting - In Cars, Motorcycles and Trucks

Philips healthcare products: Computerized tomography Diagnostic ECG Operation theatre lights Preclinical imaging Radiation oncology Radiography Fluoroscopy Healthcare informatics Home healthcare Respiratory care Interventional X-ray

PRODUCT PROFILE
HAIR CARE-

PHILIPS HP4638 Philips Straightener 180C Ceramic Ion Boost Ceramic plates for smooth gliding and shiny hair 180C temperature for beautiful results. MRP: Rs.2295.00

PHILIPS HP4657 Barrel diameter: 15 mm Temperature: 175 C Ready for use indication dot: The dot changes Colour at application temperature Heater type: PTC. MRP: Rs.1495.00

PHILIPS HP4696 Ceramic plates for smooth gliding and shiny hair Straightener attachment to create beautiful sleek hair Slide on brush for added volume. MRP: Rs. 1995.00

PHILIPS HP4823 1000W for beautiful results Two flexible settings for careful drying Easy storage hook for convenient storage Compact design for easy handling. MRP: Rs.595.00

PHILIPS HP4840 1000 Watt dryer. 2 heat/speed settings. Detachable nozzle . MRP: 745.00

PHILIPS HP4931 1200W for beautiful results MRP:Rs. 695.00

PHILIPS HP4960 1400W for beautiful results for careful drying Concentrator focuses the airflow for a polished, shiny look MRP:Rs.795.00

SHAVING AND GROOMING-

PHILIPS HP6306 Lady shave Wet & Dry. MRP:Rs. 995.00

PHILIPS HP6400 2 speed settings Metal epilating system Voltage - 100-240 V Number of discs - 21 Number of catching points - 20 Power. MRP:Rs.2095.00

PHILIPS HP6483 Philips Satinelle Ice HP6483 Ultra gentle epilator with soothing ice pack to reduce the effects of epilation. MRP:Rs.3495.00

PHILIPS HP6503 Pivoting Ice cooler Sonic massage system Ceramic epilation system 2 speed settings Power Source AC-RC (mains) MRP: RS.4495.00

PHILIPS HQ130 Electric shaver Comfortably close Unique Lift & Cut system Adjusts to every curve of your face and neck Individually floating heads Cordless. MRP: RS.895.00

PHILIPS HQ6920 Electric shaver Super Lift & Cut technology Replacement heads Adjusts to every curve of your face and neck Reflex Action system. MRP: RS. 2995.00

PHILIPS NT9110 Nose and ear trimmer Styling tools: Eyebrow comb Handling: Ideal angle for easy reach, Soft grip coating for maximum control Durability. MRP:RS.995.00

PHILIPS PHIHP6390 Precision shaping and trimming for eyebrows and facial hair. MRP:RS. 995.00

PHILIPS PHIHQ40 Micro + Shaver HQ40 Battery-operated (2xAA) Up to 60 mins (approximately 3 weeks shaving time RCP: RM69 MRP: RS.995.00

PHILIPS PHIQG3020 Full size trimmer unit Beard & moustache comb locks into 9 settings. Nose Ear and eyebrow trimmer Store & charge stand, Cordless operation. MRP: RS.1995.00

PHILIPS PHIQG3080 Micro precision shaver Precision & full size trimmer Nose Ear & eyebrow hair trimmer 9 settings - 1.5mm to 18mm length, Rechargeable. MRP: RS.2495.00

PHILIPS- GLOBAL MARKET LEADER IN ELECTRIC SHAVERS Andrea Ragnetti, CEO of Philips Domestic Appliances and Personal Care, and Chief Marketing Officer of Royal Philips Electronics commented, We are the market leader in the electric shaver category, year after year. To have reached this milestone cements the fact that we are bringing products to market which consistently meet our consumers needs. Philips technology has been advancing and simplifying peoples lives since 1891. Philips pioneered major breakthroughs in medical imaging, television, lighting, as well as being the inventors of rotary shaving. From a company with such high standards in product development, it is no surprise that Philips Shavers have gone from strength to strength over the last 68 years. If someone is going to buy an electric shaver, we want them to think of Philips first. To have sold this many shavers in our 68 year history shows us were on the right track, Andrea Ragnetti concluded. Producing a shaving range to keep consumers interested

Producing a shaver range to excite consumers and trade partners is key to the success of the business. In 1939, Philips launched its first electric shaver, The Cigar, to the world. Men were invited to experience the latest in technological wizardry - the electric shaver with rotary action. In 1959, to keep up with the explosion in consumer demand, revolutionary new technologies such as floating shaving heads were introduced and in 1978 the worlds first mains and rechargeable shaver was launched. Philips has consistently set new standards in the shaving category. Nico Engelsman, Business Manager Shaving and Senior Vice President Philips DAP said, Over the last six decades, we have addressed the changing needs of our consumer, taking regional differences into account. We are also constantly addressing innovation in the shaver itself. We are focused on developing shavers that are designed to suit the places they are sold. We produce shavers that reflect local tastes, trends, bathrooms and shaving habits, and thats why I think weve been so successful. The current most popular selling Philips shaver is the HQ 8140 model retailing at USD 89.99 or Euro 129.99. Philips Shavers have always been a driver for category growth. In 2006, the Philips Shavers business in Europe and Asia increased between 4% and 11% in value, while in North America Philips Shavers grew its business by more than 10%. A major reason for this growth is that an innovative product stimulates market development. Though the market is highly competitive, Philips Shavers market share increased by more than 2%* since the introduction in 2005 of two shaver ranges - SmartTouch-XL and Speed-XL. In 2006 Philips Shavers designed a shaving range with the AT&T Williams Formula One engineering and design team which was sold in more than 20 key markets around the world.

Looking into the future In order to consistently attract new customers, Philips creates shavers that break away from our competitors in terms of performance and design. According to Nico Engelsman, By presenting the market with something innovative, youll be able to attract new consumers. We are looking to translate global trends into products in the very near future. DAP demonstrated its value to Philips, with 17% comparable growth in the first quarter earnings for 2007. Philips Shavers remain an important part of the DAP business, representing approximately 45% of DAPs sales.

PLAYERS IN SPACE

Hair care Cornair Babybliss Remington Princess Panasonic

Shaving and grooming P&G Braun Remington Gillette Panasonic

CORNAIR Conair Corporation is a United States corporation which sells appliances, personal care products, and health and beauty products for both professionals and consumers. It was founded in 1959 and has since expanded to include ten product divisions. It has owned Cuisinart since 1989 and Waring Products since 1998. Its brands include:

Conair, for personal care products Interplak, for electric toothbrushes and water jets

Conair and Jheri Redding, for hair care products Scnci, for hair accessories including the Scrunchie (purchased March 21, 2005) Jheri Redding, Grand Finale, ConairPro, for hair salon products Rusk, for hair coloring BaByliss (in the UK, Canada, Germany and France), for personal care products and hair care products

BABYBLISS BaByliss, S.A. manufactures and markets personal care appliances. It offers hair brushes, vanity boxes, and hair and beauty accessories, as well as electric hair curling irons, waxers, and facial saunas. The company also provides online advices, tips, and individual diagnostic services. It sells its products in the European market. The company is based in Montrouge, France. As of 1995, BaByliss, S.A. operates as a subsidiary of Conair Corporation. REMINGTON Remington products stand for quality, innovation and performance. From rotary and foil shavers to grooming and personal care products, Remington offers many options for todays active men and women. Remington products include: electric rotary and foil shavers for men, electric foil shavers for women; beard and moustache trimmers for men, cosmetic and personal trimmers for women; haircut kits, curling irons, hair dryers, and straighteners. Remington products are sold through mass merchandisers, catalog showrooms, drug store chains and department stores.

PANASONIC Apart from Home Appliances the company provides service for other Panasonic products, which are as mentioned below:

Personal & Healthcare

Beauty Care Items Ionity Hair Dryer, Ionity Hair Straightener Cum Curler, Ionity Hair Straightener, Epilators, Ladies Shavers, Hair Dryers (Silent Model) Hair Stylers Electronic Comb

Women Grooming

Manicure System, Facial Hair Trimmer, Eyelash Curler Pore Cleaner

Men's Grooming

Mens Shavers (Rechargeable), Travel Shavers, Hair Trimmer & Nose Trimmer,

BRAUN From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005.

Braun's products include the following categories:

Shaving and Grooming (electric shaving, hair trimming, beard trimming) Oral Care (now under the Oral-B brand) Beauty Care (hair care and epilators) Health and Wellness (ear thermometers, blood pressure monitors) Food and Drink (coffee makers, coffee grinders, toasters, blenders, juicers) Irons Clocks and Calculators

SWOT ANALYSIS OF PHILIPS PERSONAL CARE

STRENGTH Wide range of products. Philips is a brand name everyone knows. These products are of high quality. Wide variety of features available.

WEAKNESS Most of the products are high end products. The youth or the students who are not earning cannot afford them.

OPPORTUNITIES Rising beauty consciousness among people.

 Rise in consumer spending power. Lifestyle changes.

THREATS There are many strong competitors like Panasonic & Braun. Many people prefer to buy the local or china made products which are cheaper & affordable.

Chapter 3 Data Analysis and Interpretation

SECONDARY DATA-

New Survey Shows that there is No Need to Feel Self-Conscious about Grooming Evolving from the metro sexual craze, the new man of style is called the uber sexual, which I am sure you have heard of by now. The new uber sexual male exudes confidence and leadership. He is masculine, stylish and embraces grooming (thankfully). I came across a recent study conducted by Kelton Research and sponsored by Procter and Gamble that reinforces this fact. More than 600 men were surveyed and the results showed that men value their personal style and appearance without sacrificing their masculinity. No Need to Feel Self-Conscious About Your Stash of Products Men may try to act casual when it comes to personal upkeep but the truth is nearly two out of three of the men surveyed not only own a variety of grooming products, but use them consistently. More interestingly, about 98% of these product savvy men have no qualms about strolling into a store to buy a grooming related product. Now thats what I like to hear!! The Two Easiest and Most Important Things a Guy Can Do While women may focus their beauty efforts on makeup, about 70% of the men surveyed say a great hair style goes hand in hand with white teeth as the top two most important facial features. And both of these grooming must dos take little effort and have a huge impact.

Contrary to many reports that men's grooming is a major boom sector a recent report indicates that British men are more interested in keeping the contents of their bathroom cabinets down to a minimum. Simon Pitman reports. According to the Mintel report finds that British men are continuing to subscribe to the age old adage that 'less is more', when it comes to personal grooming. Today, just one in five or 19 per cent of men are enthusiastic about toiletries and use these products to improve their appearance, so fitting the much publicised 'Metrosexual' bill. In fact, the report says that 43 per cent of men are far more likely to be part of the 'Retrosexual' movement, turning their backs on the plethora of men's toiletries, opting instead for the bare minimum of products and a basic routine. For many men, speed is clearly of the essence as 55 per cent of those questioned said they spend under 15 minutes in the bathroom showering and grooming, with a 27 per cent nipping in and out in under 10 minutes. "For more than a decade, the industry has been predicting strong growth for men's grooming products, based on the premise that men are taking greater care over their personal appearance," said James McCoy, senior market analyst at Mintel. "The reality is that the significant 685 million market has grown by a more modest 20 per cent over the past five years, as men are only tentatively embracing a wider range of products formerly associated with women." Grooming is for cleanliness and hygiene On the whole, the majority of men, some 53 per cent, view their grooming routine merely as a way of maintaining good personal hygiene and 42 per cent simply want to feel fresh and clean. On top of this 38 per cent claim to use only the bare minimum of products. "Maintaining good personal hygiene and feeling fresh and clean are the two central planks of men's grooming routine. In contrast to women, men are more likely to opt for more practical and functional products rather than products for the sake of pampering. This suggests that, for men, 'it works' rather than 'because you're worth it' is likely to hit the right emotional buttons," said James McCoy. Study says that, men seem very unconcerned about being overly hairy. Just 16 per cent say that they are concerned about bushy eyebrows or excessive nose and ear

hair and a mere 4 per cent worry about excessive body hair - suggesting that targeting male hair removal products would be a very small market indeed. Too much like hard work Shaving comes out on top, as the activity that men are most likely to find a chore, with some 40 per cent feeling this way. The next most boring activity is trimming nails, with 20 per cent unenthusiastically reaching for the clippers. Men find shaving more of a chore than any other part of their grooming routine, as it can be time-consuming and leave skin feeling sore and dry. Younger men are most likely to dislike shaving, probably because they are starting to incorporate daily shaving into their routine. Although the age of the 'Metro sexual' has been proclaimed with great fanfare, this latest Mintel report has reason to suggest that a new, more dandified era whereby men have the potential to spend as much on cosmetic and personal care products is still a long way from becoming a reality. And with the UK often acting as a testing ground for many of the leading cosmetic companies in Europe, the report's findings are set to be given careful consideration. At the end of last year the easy group launched a range of 'minimalist' style mens toiletries, designed to keep costs and fuss down to a minimum. If the Mintel report findings are correct then product launches of this kind could well prove to be the way forward.

Indian women-beauty conscious The lust for leading a better life and the opportunities provided by money and exposure to the media worldwide have together opened the possibilities for the Indian women to adopt a life style which includes money, glamour, fame and beauty as far as possible. Several reasons have been forwarded by the social scientists for this kind of consciousness towards life style in general and fashion in particular. The rising income leads amongst the middle class in the most important reason. A recent trend amongst women, unfortunately with its dysfunctional consequents in an over emphasis on physical grooming and slimming to the extent of torturing oneself just for the sake of misplace notions of beauty imported from the West. The craze to look beautiful amongst women with no consideration for the inner beauty has become tradition and beauty parlors have been mushrooming throughout the country. Just as men go to a bar today to relax and shed away stress and fatigue of the day long work, women go to beauty parlors or kitty parties to forget their family and career tensions. While it may not be possible for a large majority of Indian women as yet to get together at clubs or bars, alternatives are found in kitty parties and card parties where they vie with each other or create better and more superior food items and to get social prominence within the group to which they belong. Similarly to competition for beauty is much more visible at family functions like wedding, festivals and major parties. Even middle class families, now in a flux of economic and cultural change, follow the examples of the rich in marriage and other celebrations. Thousands of rupees could be neatly spent in grooming the bride and other members The Indian women has suddenly stumbled upon concepts of high level materialism, personality grooming to improve one's career or life style, individual freedom to everyone, having fun and enjoyment through travel, eating out, shopping and indulging in celebrity gossip, watching celebrity life styles, seeing TV serial and films on cable networks or videos. Her attitudes change have affected India's culture to the extent that she has a major say in whom she will marry, assertive presence in family and career matters and knowledge about the world at large which is quaint as it is wonderful.

PRIMARY DATA ANALYSIS

Analysis of dataThe questionnaire once filled were fed into an excel sheet for the purpose of tabulation. With the help of several graphical representations the data is analyzed for finding out the answers to the questions asked in the objectives. Each and every question is analyzed one by one below-

ANNUAL INCOME

InferenceThe above pie chart shows the annual family income of the consumers interviewed. A large part of the population i.e. 75% people have their family income within 1 to 5 lakhs. 20% have their family income within 5-10 lakhs. And 5% people have their family income above 10 lakhs. The fact has to be noted that the sample contains only students who do not have their own income, therefore we have asked for their family income.

LEVEL OF AWARENESS

InferenceMaximum people i.e. 70% of the sample size said that they have seen or heard about the Philips personal care products. While 30% havent seen them. This shows that the level of awareness is quite well.

PLACES WHERE PEOPLE HAVE SEEN THESE PRODUCTS

InferenceOut of the people who are aware of these products, 50% people said that they have seen them in shopping malls. 18% said that they have seen them in Shoppers Stop, 17% in Croma, 15% in others shops or at their friends place.

PREFERED PRICE RANGE (HAIR DRYERS)

InferenceSince the sample consists of students, it is quite obvious to find that the preferred price range is the lowest range. In case of hair dryers 48% people said that they would prefer to buy within the range of 600-1000 INR, while 34% people want to buy them in the range of 1000-1500 INR, and about 18% people want to buy in the range of 2000-2500 INR.

PREFERED PRICE RANGE ( EPILATORS )

InferenceA similarity has been noticed in the preference of the price range in case of epilators. 48% people would prefer the lowest price range of 2000 INR, 34% would prefer the next lowest range of 4000 INR and the rest 18% people would prefer the range of 5000 INR.

PREFERED PRICE RANGE (ELECTRONIC SHAVERS)

InferenceIn the case of electronic shavers most of the people i.e. 44% people preferred the lowest price range of 800-1500 INR. About 28% people preferred the second lowest price range of 1500-2500 INR. 13% people preferred the price range of 2500-5500 INR, 7% preferred 3500-5500 INR and 8% people preferred 5500-8000 INR.

PREFERED FEATURES IN VARIOUS CATEGORIES

InferenceMost preferred feature is light weight constituting 35% of the people. 27% people preferred battery operated, 18% preferred electricity operated and 5% people preferred both battery and electricity operated. In case of epilators and shavers 15% people have preferred that it should be usable under water.

COMPETITORS

InferenceWhen we asked them about our competitors products most of the people, about 40% said that they have no idea that which other companies have these kind of products. 26% people said that they have heard about Procter and gambles shavers. 20% have heard about epilators and shavers from Braun. While 14% people have seen some of the local or China made products.

Interpretation:
It is understood that the users of Philips products are quite satisfied with the Brand image of Philips and with its pricing strategies, but dissatisfied with the Varieties.

Chapter 4

Conclusion & Recommendation

CONCLUSION

From the findings of this survey we can say that there is a huge market out there for these products. The youth of today are willing to buy them not because these products are mere luxury but because they are more of necessity nowadays. In our busy schedule and the urge to look good every day, we cannot go to parlors and saloons every time. There are both time and money constraints. But we can definitely spend on these products to groom ourselves for a new and fresh look daily. It was also seen that the most preferred price range is the lowest range and the places they wanted to buy are malls and electronic shops for boys; and cosmetic shops, beauty salons, and malls for girls. It is also relevant form the study that as most of the people are unaware of our other competitors, there is huge scope for our products as Philips is a big brand name.

RECOMMENDATIONS

Some of the things which could be considered1. Advertising through networking sites Nowadays the youth is always connected through the networking sites. They always keep checking their updates through their mobile phones. So if we are targeting the youth, we should definitely advertise these products through the popular social networking sites like facebook, twitter, orkut etc.

2. E-shopping The notion that Indian shoppers are not satisfied till they touch and feel the product before buying is changing rapidly. Web sites like Ebay are becoming popular among the masses as they have even started advertising on the television. When people have started making different payments, booking movie tickets, booking train and flight tickets online than why not shopping? Everything is just a click away and its much easier too. 3. Finding a market in small towns Mall and multiplex culture has caught the imagination of the countrys smaller cities like Kanpur, Ahmedabad, Indore, Agra, Varodara, Surat etc, which in turn has been powered by increasing purchasing power of Indias middle-class population. India, today has as many as 200 malls spread across large and small cities. Another 700 are expected to come up soon, of which 40% will be in smaller cities. Indian middle-class consists of about 85 million households out of which only 25 million live in metros. The rest 55 million resides in small towns and villages. And their purchasing power is increasing with increase in education and industrialization. But they have comparatively less options to spend their money. 4. Discount for Her & Him A unique discount scheme for couples could be introduced saying discount for her and him. Philips can give discount on shavers and epilators if they are bought together. This will also promote both the products. 5. More of shaving and grooming products should be placed in electronic shops and malls as more of boys prefer to buy in these places. 6. More of hair and beauty products should be placed in cosmetic shops and beauty salons as girls prefer to buy in these places.

Bibliography
The above data is collected from the following sources:

Internet

www.business-standard.com http://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indianwomen-and-their-life-style.html http://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-Britishmens-grooming-routine http://www.fashionproducts.com/fashion-apparel-overview.html www.wikipedia.org

http://www.qrs.in/philipshp6483-p-3345.html http://mensfashion.about.com/od/groomingface/a/CrestStudy.htm http://www.panasonic.com/about/overview.asp http://www.linkedin.com/companies/b.braun

Book

Philip Kotler, Marketing Management A South Asian Perspective, Thirteenth Edition, Pearson Education Limited Wheelen & Hunger, Concepts in Strategic Management and Business Policy, Ninth Edition, Pearson Education Limited th Naresh K. Malhotra , Market Research, 5 edition. Indian journal of marketing, volume 40, number-5, may 2010. Marketing Mastermind by ICFAI, may 2010.

ANEXURE
QUESTIONNAIRE
1. Have you heard about the personal care products by Philips- shavers, curlers, epilators, and hair dryers? Yes 2. Where have you seen them? Croma Shoppers stop Malls Others.. please specify No

3. Have you used any of them? Yes 4. Would u like to use them? Yes 5. Where would you like to buy them? Malls Electronic shops Cosmetic shops Beauty saloons Others .. please specify. No No

6. Which price range would you like to buy them? Hair dryers600 1000 1000- 1500 2000-2500 Epilators2000 4000 5000 Shavers800-1500 1500-2500 2500-3500 3500-5500 5500-8000

7. What is your annual family income? 1 lac- 5 lac

5 lac - 10 lac 10 lac 20 lac 20 lac & above 8. Which features would you like in them? Light weight battery operated electricity operated usable under water others .. please specify