Paige Coles

1 Hip Hop/R&B Questionnaire

I am currently involved in making a music magazine that focuses on Hip Hop/R&B music. My target audience are males and females aged 15-19 who are interested in Indie/Rock music. I would be very grateful if you could answer the following questions about Hip Hop/R&B music and music magazines by selecting/ticking the answers that apply. 1. Are you : Male/Female- aged 15-19 and interested in Hip Hop/R&B music? (Circle Yes/No) What Hip Hop/R&B music/artists/bands do you currently listen to?: 2. What attracts you to Hip Hop/R&B music? (Circle preferred) The lyrics of the songs The instruments and vocals used The image of the Hip Hop/R&B genre The artists/bands Other (specify below)

3.

How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-2 2-3 3-4 More than 4

4. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5. NO (If No please go on to answer question 6)

5. Specify which music magazine(s) you buy and /or read. . What do you like about this magazine? . 6. Why dont you buy and or read music magazines?(tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify) 1

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7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

A Please give reasons why?

......

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9. What would you like to see on the cover of a music magazine? Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 1 Preferred images 2 3 4 5 /photographs for cover of magazine a) Several images b) one main image of key artist/band c) Musical instruments/props d) Bright colours e) Darker colours f) Other-please specify What specific images/ photographs associated with Hip Hop/R&B would you like to see on the front cover and would attract you to a music magazine

10. What contents would you like to see in this Hip Hop/R&B music magazine? To what extent do you agree or disagree that the following would be good content for this music mag Examples of appropriate 0 1 2 3 content Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify)

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11. What would you like to see in a double page spread article that would feature in this magazine: Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 1 Interview with a Hip Hop/R&B artist/band General article about main Hip Hop/B&B developments Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Hip Hop/R&B would you like to see on the front cover and would attract you to a music magazine

Thank you for taking part in this research!

Paige Coles

RESULTS Question 1: All said yes to them being 15-19 years of age and interested in Hip Hop/R&B music. Question 2: 1. The lyrics of the music/The Artists/Bands 2. The lyrics of the songs 3. The instruments and vocals/ The artists 4. The artists 5. The image of the Hip Hop/R&B genre 6. The lyrics of the song. 7. Other (everything) 8. The image of the Hip Hop/R&B genre 9. The lyrics of the songs. 10. The instruments and vocals used. Question 3: 1. 1-2 2. 1-2 3. 2-3 4. 1-2 5. 1-2 6. 1-2 7. Nothing 8. 2-3 9. 1-2 10. 1-2 Question 4: Do they but music magazines? 1. No 2. No 3. No 4. No 5. Yes Vibe for the images 6. No 7. No 8. Yes NME for varied reasons 9. No 10. No Question 6: 1. They dont interest me/They dont seem to be aimed at people/Theyre too expensive 2. They dont interest me 3. They dont seem to be aimed at people like me. 5

This questions results determine that I will perhaps add a few song lyrics from specific artists into my magazine and include popular artists

Through this research I can see that the preferred price of the magazine would be 1-2. Therefore, the price of my magazine will be in this range.

Most people do not already buy a music magazine which gives me the chance to advertise mine to this target audience.

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4. I dont buy/read any magazines. 5. They dont interest me. 6. They dont interest me. 7. I dont buy/read any magazines. 8. They dont interest me. 9. I dont really know much about them/ they dont interest me. 10. They dont interest me. Question 7: 1. Free Gifts/Competitions/Dates of incoming gigs. 2. Free Gifts/cheap price 3. Dates of incoming gigs/exclusive news and interviews. 4. Free gifts. 5. Free gifts. 6. Free gifts. 7. All of them. 8. Date of oncoming gigs. 9. Free gifts/competitions/exclusive news and interview. 10. Free gifts Question 8: 1. C Simple but effective. 2. B Jay-Z is a big attraction 3. D Eye catching 4. B Clothes that are worn 5. C Drake is a big attraction 6. A Kanye West is a big attraction. 7. D Likes the facial expression used in the image. 8. D Large image is effective. 9. D Colours are good. 10. D Close up, shows emotion Question 9: The front cover

6/10 of these answers are that that dont interest the audience. This means that my magazine must appeal to these people and make them interested in it.

7/10 of the results of this question show that the readers will buy the magazine if it has a free gift included. Therefore, I will include a free gift in my magazine.

5/10 said that cover D was the most appealing to them. This is mostly because of the main image used on it. Therefore, I could use this research to create a large, effective image of my own.

Several images One main image of key artist/band Musical Instruments/Bands Bright Colours Darker Colours

18 45 18 31 14

Having one main image on the front of the magazine is the most popular option in these results. Therefore, I may only use one image but make it very large, eye catching and effective.

Paige Coles Question 10: Contents Page Gig Guides General info about the music scene Info about particular band/artists Gossip Latest News Fashion

11 14 19 21 29 20

Latest news was the most popular feature to add to a contents page. This will help me as I will be able to add latest news about artists and bands onto my magazine knowing that the target audience will appreciate it. Question 11: Double Page Spread Interview with Hip Hop/R&B Band/Artist General interview about main Hip Hop/R&B development Musical Instruments/ Props Bright Colours Dark colours 40 36 17 35 19

Putting an interview on my double page spread will be very appealing to this target audience as this was the most popular option in my questionnaire. This way I know they will appreciate it and buy the magazine for this purpose.