@funkmastacrump fall twentytwelve

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Client: Eddie Bauer Audience: Middle aged suburban adults, 35-50 Concept: Eddie Bauer is a time renowned brand with a wide variety of products that emphasize quality above all else. Eddie Bauer products cover a wide range including apparel, footwear, and camping gear. In an effort to highlight the variety of products, the campaign highlights the stories told through apparel across the passing of time and seasons.

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Fade into fall

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12 days of Christmas

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Waltz through life.

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Muscle Milk Client: Muscle Milk Audience: Young, health conscious adults 18-30 Concept: This ad plays directly with the brands name. The illustration implies the product performs so well that even a beefy cow can tone himself through the use of the product and exercise.

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Portillo, Chile Client: Ski Portillo Target: Suburban, middle class adventurers in the Northern Hemisphere Concept: The southern hemisphere offers something from July to October that the northern hemisphere simply cant, snow and amazing skiing. This ad highlights the unique product Portillo, Chile destination delivers while suggesting its the escape you need from a clich vacation. Through the use of space it literally forces you to turn your summer vacation upside down.

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Guerilla Marketing Idea

Client: Blue Star Taxi Audience: Young socialites, 21-30 Description: The campaign features completely taking over bars. Bar stamps become QR codes which launches Blue Stars app, LastCall. Images placed on the front of coasters will feature attractive young people while the bottom of glasses features a face only a drunk could love. When an empty glass is placed on top of the coaster it creates an ugly combination. The back side of the coaster features a road course used for the app and is unique to each bar. Concept: The young drunk is notorious for making poor decisions. The campaign highlights those bad decisions by bringing them to fruition and providing a safe and reliable alternative. Through guerilla marketing, Blue Star can deliver a forward message in a relative setting while remaining playful.

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New Media Execution

Client: Blue Star Taxi Audience: Young socialites, 21-30 Description: This Smartphone application allows users to test their sobriety through an augmented reality. Through the use of the phones camera and the track provided on the back of coasters, users must maneuver through the road course. Following the course users are given a grade based on their sobriety and offering Blue Star as a safe alternative to driving home. The app also allows users to calculate the cost of their ride home and users can receive pop up notifications informing them when a track is nearby. Concept: While young drinkers may not be aware of their inability to drive, this app serves as a fun way to draw attention to their insobriety. It provides a means of making decision for oneself and pushes users toward the responsible choice.

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Mobile: 315.679.0239

Contact Information
Email: mecrump@syr.edu Twitter: @funkmastacrump