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genuine human being to our receptors. The author suggests five steps process for escaping from a stereotype into the human being category of our receptors. The first step is to try to understand them. The second step is to go beyond understanding them to empathizing with them. The third step is to identify with our receptors. The fourth step is to participate in the lives of the people we are trying to reach. The last, fifth step is to become a human being in order to reach human beings, is what has been termed selfdisclosure. The sixth example is to demonstrate the messages we seek to communicate. The seventh example is to turn to the relevance of the messages that the communicators present. The eighth example is that the relevance of Christian messages to felt needs is demonstrated when such messages are specific to the real life of the receptors. In ninth example, like Jesus, we need to lead our receptors to discovery. The tenth example is that the communicator can bring the receptors to identify with him and to commit themselves to his/ her cause. The author argues that every communication is directed into a context and needs to be formulated in such a way that context is taken seriously. The author says that to be a receptor oriented requires that one take seriously the frame of reference within which the receptor lives. The author suggests that in the communication field, receptors are parts of reference groups. Receptors are never alone, even when they are by themselves. An important part of the context within which receptors operate, is the fact that all humans are related to reference groups whose opinions strongly affect the choices they make. The author also argues that receptors are already committed to groups and to values. In Christian communication, author says that we are seeking to lead people to seek first the presence of God and to put his requirements of them as their top priority. We all have commitments, such as family, occupation, self, friends, God, a hobby, organizations, material objects, values, and etc. God wants us to put him first. The author argues that it is okay to continue to be committed to other things in our lives, but should be committed to God first. The authors argument is that communication requires active involvement of those to whom the messages are directed as well as of those who originate them. This means that receptors are active whether or not they are doing much speaking and whether they are accepting, rejecting, or attempting to avoid what is being said or done. Based on what the author is saying throughout this book, we need to be receptororiented and follow the examples of Jesus Christ on how he communicated effectively to His disciples and people around Him. Throughout this book, what I learned was that to communicate better and relay the messages to people, language is important. Language is important because it is a tool for communicating what we want to communicate.