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  • Tablet & Mobile Trends II: Session

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    Tablet and mobile trends II? digital content is already everywhere, the question is not anymore which trends tablet and mobile will take in the future. 'Le soir edition numerique 17h' is not a print or web product. It's a new digital product with editorial value and contextual responvise design.

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    5-4_Mediamorphose_MediaPort_31102012

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    Tablet and mobile trends II? digital content is already everywhere, the question is not anymore which trends tablet and mobile will take in the future. 'Le soir edition numerique 17h' is not a print or web product. It's a new digital product with editorial value and contextual responvise design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2K views15 pages

    Tablet & Mobile Trends II: Session

    Uploaded by

    chouingmedia
    Tablet and mobile trends II? digital content is already everywhere, the question is not anymore which trends tablet and mobile will take in the future. 'Le soir edition numerique 17h' is not a print or web product. It's a new digital product with editorial value and contextual responvise design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Session:

    Tablet & Mobile Trends II


    Title:

    Mediamorphose: From news paper to news process : le Soir dition numrique 17h
    Speaker:

    Pierre Spilleboudt Business Technology Advisor Rossel Group

    KEYFIGURES10YEARS
    Revenue:520Meuros(200%growth,10years) EBITDA:11%(+300%profitability,10years) DailyNewspapercirculation:
    Print:
    2002:265.000 2012:950.000

    Digital:
    2002:0 2012:25.000

    RevenuemixNewspaper:
    Circulation/Advertising:45%(2002),55%(2012)
    2

    BREAKINGPOINTS
    Content:
    Thejournalistshavetodothreetimesthejob, Streamingmadnessoffreeinfo, Valuedilution.

    Tools:
    Alotoftoolstopublisheverywhere, Nointegration, Costofownership( Armada ofITpeople,etc.).

    Organisation:
    Desksinsilo, Printdrivesdigital, Staticrules, Lostcontrolofdeliverychannels.
    3

    OPPORTUNITIES
    Movingwiththerighttimingtomatch:
    Customerhabits, Technologicalshift.

    BECONTENTDRIVEN

    Meaning:
    Contextualeditorialisation supportedby technologicalcontextualisation
    5

    CONTENT
    Bringbackeditorialvalue, Usabilityvalue, Spotify modelpreferredto itunes model.

    CONTEXTUALDEVICES
    Print, Web, Mobile:IOS,Androd,Blackberry,etc., Tablets:IOS,Windows8,Androd,etc., ConnectedTV:GoogleTV,AppleTV,etc., Otherstocome

    CONVERGENCE

    NEWSPROCESS Lesoirditionnumrique17h isnot aprintorwebproduct. Its anewdigitalproductwitheditorialvalue and contextualresponvisedesign.


    9

    TOOLS

    10

    EDITORIALVISION

    Richmedia contentcreation

    Digital publication

    Marketingand Communityanimation
    Forum

    Articles Photos Webreportage Videos

    Contentcorrelation

    Multi/Mono Media Publishing

    SocialMedia Blog Advertising Profile qualification

    11

    ORGANISATION
    ACrossmediaorganisation:
    Thecontent:MultimediaJournalist, Thecontext:Webeditors,Printeditors,Digitalproductseditors.

    12

    TABLET&MOBILETRENDSII ? Digitalcontentisalreadyeverywhere, Thequestionisnotanymorewhichtrendstablet andmobilewilltakeinthefuture. Thequestionis:

    HowcanPress&Mediagroupsimplement theirdigitalstrategyintheheartoftheir corebusiness?


    13

    MEDIAMORPHOSE

    14

    Thankyou!
    15

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