Professional Documents
Culture Documents
Agenda
Summary Q&A
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Create safe and healthy learning environments Strengthen teaching quality and enhance learning in schools Provide education through merit-based scholarships
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Define the Problem & Research Objectives Develop the Research Plan
Will improved communications allow Asante Africa to enhance awareness and funding opportunities?
Awareness Reach Audience Quality
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Define the Problem & Research Objectives Develop the Research Plan
Research Objectives
Determine if Asante Africa website receives consistent, or improving, monthly visitation What is the eNewsletters click to read percentage? Is Asante Africa actively engaging social media followers? Does Asante Africa partner with other organizations?
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Define the Problem & Research Objectives Develop the Research Plan
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Define the Problem & Research Objectives Develop the Research Plan
Marketing Plan
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Social Media
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Social Media
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Social Media
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Social Media
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Social Media
Adoption
Engagement
(low engagement)
(highest engagement)
Social
Collaborative Filtering
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Social Media
Engagement cont.
Social Media is not only about gaining a following, but maintaining that following through genuine interaction and connection with others.
Engaging with followers and second degree connections is imperative to keeping Asante Africa on everyones mind Influencing others to talk about the organization
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Social Media
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Social Media
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Social Media
In less than two months, our strategies grew Asante Africa Twitter followers from 112 to 5,342. The combination of retweets and mentions providing a potential reach of over 4 million people and organizations.
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Social Media
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Social Media
Wikipedia
Description of Foundation could increase web traffic and is a useful tool for managing reputation and credibility.
slideshare
Asante Africa should have a corporate PPT template and a corporate overview presentation of who they are and what they do.
LinkedIn
Would enable Asante Africa to take advantage of news postings and groups, and provide a platform for recruiting of talent and volunteers.
Blogger
Moving blogs from website to blogger broader reach and removes ongoing maintenance Enables blog reading from mobile devices
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No focus Cluttered Excessive scrolling Not tablet friendly Too many pages
And too much information!
Doesnt leverage Social Media Doesnt leverage print (PDF) or video Looks unprofessional
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Website Redesign
Focused
Fewer menu options Primary banner displays important news, including video Second tiered elements focus on program, about, and donation allocation News ticker
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Website Redesign
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Website Redesign
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Numerous Designs
No focus Too much information Excessive scrolling Not tablet friendly
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eNewsletter Redesign
Focused Custom template design Associated forms Scheduled for monthly release Promotes Social Media networks Tablet friendly Metrics for tracking
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Partnership Opportunities
Impact
Tr a v e l
Experience
Vo l u n t e e r
Contribute
Help
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Partnership Opportunities
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Partnership Opportunities
Responsible Travel Guide: Walking the Talk Africa Giving Back Guide
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Marketing Plan
Create Style Guide detailing brand elements Redesign website, eNewsletter, and collateral
Based on Style Guide for consistent L&F
Develop Campaign Funding Tools for 3rd party fund raising Expand on Partnership Opportunities Launch a Corporate Sponsorship campaign to attract corporate donations
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Summary
Defined the scope and framework of our research Analyzed current marketing channels Made design, content and organizational suggestions that focus on creating awareness Metrics to measure success Communicate recommendations to Asante Africa
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Questions?