auGust 3 - 4, 2011

AN A LY TI C S

innovate. create consult.

STR Analytics offers the unique combination of experienced hotel industry experts augmented by the unparalleled international data compiled by STR.

Products Include:
Bandwidth
View your performance, potential and position. Bandwidth Segmentation now available.

Advisory Services ROI Model

Combining STRs unique database with seasoned hospitality veterans. Input project assumptions and quickly understand potential returns with a custom hotel investment model.

RPM (Revenue Positioning Matrix) Interactive Dashboard

Visualize the competitive universe around you. Your data, your way. View the hotel market like never before.

For more info visit www.STRanalytics.com

mComp
Most advanced comp set selection tool available.

nashville, tn

research Gaylord opryland planning analysis

ResoRt & Convention CenteR

specific needs.

RRC Associates has over 25 years of experience in research and community planning. Primarily focused on providing custom services, allows them the flexibility to meet your

Examples of Products and Services Include:

Customer Satisfaction Surveys Tourism and Recreation Research Evaluation of Special Events Visitor Profiles and R.O.I. Real Estate and Private Clubs Research Focus Groups and Qualitative Research School Break Report METROPOLL

Special discounts for Hotel Data Conference attendees! Contact for details: 303.449.6558 info@rrcassoc.com

To view RRC Associates full scope of services, visit www.RRCAssoc.com.

twitter: @

day

Wednesday, august 3, 2011

General Session

Exhibitors/Trade Show 8:00 a.m. 9:30 p.m. Governors AE Continental Breakfast 8:00 a.m. 9:45 a.m. Governors AE US hotel industry overview: Shifting into high gear
10:00 a.m. 11:45 a.m. Governors B
Host: Amanda Hite, STR Speakers: Michael Tchong, Ubercool, Inc; Jan Freitag, STR; Scott Rosenberger, Deloitte Consulting

The U.S. hotel industrys road to recovery has been filled with obstacles since the middle of 2010. Are we finally in the straightaway or are there more delays ahead? STRs Jan Freitag and Deloitte Consultings Scott Rosenberger will look at the performance of hotels during 2011 as they try to accelerate into full recovery mode.

Lunch 11:45 a.m. 1:00 p.m. Governors AE STR Tools: Performance optimization workshop
1:15 p.m. 3:30 p.m. Ryman Studios FG Extended Breakout Session
Speakers: Orly Ripmaster, STR Analytics; Scott Roby, Evolution Hospitality; Chris Crenshaw, Loews Hotels, Brittany Baldwin, STR; Angela Keen, STR; Caitlyn Hillyard, STR Analytics

A fast-paced, six-part STR Tools workshop for hotel general managers, sales & marketing managers and revenue managers who want to better identify opportunities to enhance daily performance. The primary focus will be to showcase STR data in an operational spotlight. The six tracks are: Distribution 101: What you need to know in an How to read your STAR Report ever-changing environment Analysis tools and making decisions based A team approach: A united effort between the GM, on your STAR Report the RM and the DOS makes a big difference The most important data to know and the Best practices/Q&A right questions to ask Branded and independent: Winning in todays environment 1:15 p.m. 2:15 p.m. Ryman Studios L Channel management and the OTas: Boom or gloom? 1:15 p.m. 2:15 p.m. Ryman Studios MNO
Moderator: Jason Freed, HotelNewsNow.com Speakers: Erich Jankowski, Host Hotels & Resorts; Cara Shortsleeve, Google; Jake Stein, Expedia; Lew Harasymiw, Sabre Hospitality Solutions The expansion of Googles search results to include rates, availability and links to various OTA channels is enticing to some hoteliers, while others are shaking in their boots. Meanwhile, the OTAs continue to influence the industrys room distribution process. Our panelists will provide insight into maximizing supplemental revenue drivers by manipulating the availability and price of rooms.

Breakout Sessions

Moderator: Stacey Higgins, HotelNewsNow.com Speakers: Bobby Bowers, STR; Bill Hanley, Lexington Collection Worldwide; Scott Pusillo, Crestline Hotels & Resorts; Bill Carlson, Choice Hotels International The Internet has been referred to as the Great Equalizer for independent hotels and this session will see how true that statement is. It will examine overall industry trends for both branded and independent hotels and analyze the performances of several key markets, construction trends and consumer preferences.

Social and mobile: Wheres the ROI? 1:15 p.m. 2:15 p.m. Governors C
Moderator: Rachael Urie, STR Speakers: Vikram Singh, Evision; Janelle Cornett, Coastal Hotel Group; Dawn Ray, Hilton Garden Inn; Roxane Murray, Hilton Garden Inn; Ashish Gambhir, newBrandAnalytics Social media and mobile communications are more than a fad, theyre a way of doing business. How hotels use and integrate these outlets into their business analytics is an emerging industry. This panel discussion is more than just the dos and donts of what makes them work; its an honest look at what social media and mobile communications mean to a hotels bottom line.

Hotel profit trends 1:15 p.m. 2:15 p.m.

Governors D

Speakers: Carter Wilson, STR Analytics; Jack Corgel, PKF Hospitality Research; Wes Dean, M3 Hotel Accounting An in-depth evaluation of hospitality profit trends over time, including comparison by chain scale and full-service vs. limited-service. The presentation will examine operational expense trends and take a deep dive into payroll analysis as well as explore forecasting trends and how operators could improve their net operating income.

day

Wednesday, august 3, 2011

(continued)

15 Minute Break 2:15 p.m. 2:30 p.m.

Owning your guest = owning your future 2:30 p.m. 3:30 p.m. Ryman Studios L
Moderator: Paul Breslin, Panther Hospitality Speakers: Michelle Wohl, Revinate; Chris Klauda, D.K. Shifflet & Associates, Ltd.; Matthew A. Woodruff, Hospitality Ventures Management Group Owning the customer is more important than ever for all facets of the hotel industry. So whats working; brands, loyalty programs, price, social media, direct contact, incentives? What is that ROI? What other data points reveal guest ownership? How important are guest satisfaction scores, and what do you do with the GOOD ones to capitalize on them while expediently taking care of the BAD scores to improve the hotel?

around the Globe 2:30 p.m. 3:30 p.m. Governors D

Speakers: Sarah Duignan, STR Global An in-depth look at performance trends around the Globe and how they relate to each other. The regions outside of the Americas have had mixed results as the world tries to recover from the economic meltdown. What are the strong performers and where are the emerging markets? Learn what key factors are influencing worldwide hotel performance.

Breakout Sessions

Social and mobile: Wheres the ROI? 2:30 p.m. 3:30 p.m. Governors C
Moderator: Rachael Urie, STR Speakers: Vikram Singh, Evision; Janelle Cornett, Coastal Hotel Group; Dawn Ray, Hilton Garden Inn; Roxane Murray, Hilton Garden Inn; Ashish Gambhir, newBrandAnalytics Social media and mobile communications are more than a fad, theyre a way of doing business. How hotels use and integrate these outlets into their business analytics is an emerging industry. This panel discussion is more than just the dos and donts of what makes them work; its an honest look at what social media and mobile communications mean to a hotels bottom line.

The deals are coming! The deals are coming! What does the data say? 2:30 p.m. 3:30 p.m. Ryman Studios MNO
Moderator: Shawn Turner, HotelNewsNow.com Speakers: Dan Hansen, Summit Hotel Properties; Evan Weiss, LW Hospitality Advisors; Jamie Schwartz, HVS San Francisco & Las Vegas; James Merkel, RockBridge Capital So much of the hotel industrys advancement hinges upon an active transactions environment. After two years of near silence, deals are starting to happen again. The CMBS market is beginning to have some life and lenders are beginning to loosen the purse strings. This panel provides a look at the data behind the deals of the first half of 2011 and looks ahead to the next 12 months.

30 Minute Break 3:30 p.m. 4:00 p.m.

4:00 p.m. 6:00 p.m. Governors C General Session

distribution channel analysis: How does the puzzle fit together?

Moderator: Jeff Higley, HotelNewsNow.com Speakers: Mark Lomanno, STR; Steve Hood, STR; Adam Sacks, Tourism Economics; Cindy Estis Green, The Estis Group; Nick Graham, Expedia Partner Services Group

The size and structure of every hotels distribution mix are in constant flux, yet these booking channels are the bloodlines of the business. From online travel agents to the global distribution systems and from brand.com to property-direct bookings, hotel operators face tough decisions every day. This two-part presentation will feature preliminary results from the American Hotel & Lodging Association and STRs ongoing research about where consumers are transacting their hotel bookings. Data from more than 25,000 hotels are expected to be included in the final report. The Hotel Data Conference will provide an in-depth look at the preliminary findings, including just how much money is left on the table when using one channel over another.

Networking Reception 6:30 p.m. 9:30 p.m. Governors ABE

We are thrilled to partner with the famous Bluebird Cafe to provide three established songwriters who will perform during our networking reception. The Bluebird Cafe is one of the worlds preeminent listening rooms and has gained worldwide recognition as a songwriters performance space where the heroes behind the hits perform their own songs: songs that have been recorded by chart-topping artists in all genres of music.

day

Thursday, august 4, 2011

Exhibitors/Trade Show 7:15 a.m. 1:45 p.m. Governors AE Breakfast 7:15 a.m. 8:15 a.m. Governors AE
8:15 a.m. 9:45 a.m. Governors B General Session

External forces: Watching for potholes

Host: Amanda Hite, STR Speakers: Michael Tchong, Ubercool, Inc; Kevin Crissey, UBS; Stuart W. Greif, J.D. Power and Associates; Joseph Carino, Jr., GBTA and Carino Hotels and Resorts Worldwide; Mike Kistner, Pegasus Solutions

The hotel industry in many ways controls its own destiny, but there are a number of external influences that help shape its course. In what has become a Hotel Data Conference tradition, experts on this panel will discuss how airline travel, business travel and customer satisfaction trends could alter the hotel industrys road to recovery.

30 Minute Break 9:45 a.m. 10:15 p.m.

STR Tools: Customer satisfaction meets hotel data 10:15 a.m. 11:00 a.m. Ryman Studios 0 Speakers: Nate Fristoe, RRC Associates; Janet Gerhard, Maritz Research; Theresa Lewis, Wyndham Hotel Group This STR Tools session will examine a specific case study on guest satisfaction metrics and their relation to hotel performance metrics. STR Tools: Talk data to me: Satisfying your customers 10:15 a.m. 11:00 a.m. Ryman Studios L Speakers: Carter Wilson & Steve Hennis, STR Analytics This STR Tools session will include both simple do it yourself tools as well as new tools and software developed by STR Analytics. We will showcase STR data and how it can be used in conjunction with some of the most innovative tools being used in todays demanding environment. a special occasion: How calendar dates impact RevPaR 10:15 a.m. 11:00 a.m. Ryman Studios MN
Speakers: Chad Church, STR Whether its a specific day of the week or a certain time of year, where a special occasion falls on the calendar and what the historical trends are for that event can impact a hotels bottom line. Learn how to plan for and use these events to your advantage.

Breakout Sessions

Randy and Mark in the spotlight 10:15 a.m. 11:00 a.m. Governors C
Moderator: Amanda Hite, STR Speakers: Randy Smith & Mark Lomanno, STR STRs Randy Smith and Mark Lomanno have seen and heard plenty when it comes to hotelsand they might even be willing to share some of the stories in this dynamic session! The intimate gathering provides a glimpse into the personalities of two of the industrys most sought-after insiders. Space is limited, so reserve your space quickly!

Chain-scale: digging beyond the obvious 10:15 a.m. 11:00 a.m. Governors D
Speakers: Duane Vinson, STR What is driving the performance of luxury hotels? Why are Upper Upscale and Upscale segments having so much success? How are the Upper Midscale and Midscale segments fairing? When can Economy hotels expect some relief and how do Independents fit into the mix? Well answer all of these questions and more in this comprehensive look at chain scale performance.

Two $500 drawings

SPONSOREd By M3 HOTEL aCCOUNTING

15 Minute Break 11:00 a.m. 11:15 a.m.

Two $500 cash prizes will be awarded at the Hotel Data Conference. They will be awarded during the Day One Opening Session and the Day Two Closing Session. Must be present to win.

day

Thursday, august 4, 2011

(continued)

STR Tools: dMO Tools 11:15 a.m. 12:00 p.m. Ryman Studios O
Speakers: Chris Cares, RRC Associates; Karrie Keen, STR

This STR Tools session will take a look at METROPOLL data as well as showcase different ways CVBs and DMOs can best use the data provided in the Destination reports. It will examine a few key case studies and highlight changes an organization made and how it impacted their destination. Well also discuss trends in operating revenues, Bandwidth reports for destinations and geospatial use of STR data. Hotel pipeline: Large supply growths impact on performance 11:15 a.m. 12:00 p.m. Ryman Studios MN
Speakers: Vail Brown, STR Hotel pipeline: past, current and future. Measuring the economic impact of large supply growth on a market. How can some destinations support large supply growth while others struggle?

Breakout Sessions

Unique niche segments: a walk through the data 11:15 a.m. 12:00 p.m. Ryman Studios L
Speakers: Lindsay Culbreath, STR From extended-stay to boutique to indoor water parks, the hotel industry is full of unique segments that have different performance and operating trends. Experts will look at the data behind these segments and more as the hotel industry continues to move toward providing guests with customizable experiences.

Everybody loves a winner: Top performing markets and the recovery 11:15 a.m. 12:00 p.m. Governors D
Speakers: Brad Garner, STR; Steve Hennis, STR Analytics This presentation will summarize the top performing markets over the past year and present deep dives into the market data using new visualization tools. It will examine how hotel metrics for top performing markets are influenced by factors including the underlying economic, demographic, and societal trends that contribute to positive performance in each market.

Randy and Mark in the spotlight 11:15 a.m. 12:00 p.m. Governors C
Moderator: Amanda Hite, STR Speakers: Randy Smith & Mark Lomanno, STR STRs Randy Smith and Mark Lomanno have seen and heard plenty when it comes to hotelsand they might even be willing to share some of the stories in this dynamic session! The intimate gathering provides a glimpse into the personalities of two of the industrys most sought-after insiders. Space is limited, so reserve your space quickly!

Lunch and awards Ceremony 12:00 p.m. 1:30 p.m. Governors AE

1:45 p.m. 3:30 p.m. Governors B

We made it this far...now what?

General Session

Host: Amanda Hite, STR Speakers: Michael Tchong, Ubercool, Inc; Mark Lomanno, STR; Mark Woodworth, PKF Hospitality Research; Kristi White, TravelClick; Scott Berman, PricewaterhouseCoopers

Back by popular demand, this fast-paced session will be full of data and exciting discussions. Last year we were wondering if a recovery was coming. This year, the closing general session of the 2011 Hotel Data Conference will provide attendees with insight into the hotel industrys upswing, including updated forecasts and trends for the rest of 2011 and into 2012.

Hotel data Conference Presentation access

After the conference, visit HoteldataConference.com for access to speaker presentations. Go to www.HoteldataConference.com Enter the log in and password you created when registering for the conference.

MA XIMIZE YOUR SHARE OF THE MARKE TPL ACE

We Deliver Guests.
Tr a v e l C l i c k b r i n g s y o u m o r e g u e s t s a n d m o r e r e v e n u e . By helping you know your market. Attract more customers. And convert more bookings. Were the leading provider of revenue-generating solutions for hotels, serving more than 30,000 hotels in over 140 countries through world-class reservations, business intelligence, and marketing solutions. Count on our leading tools and local experts around the globe to help you outsmart your competitors. Grow revenue. And bring more guests to your door.

www.travelclick.com +1 866.674.4549 +1 847.585.5000 info@travelclick.com 2011 TravelClick. All rights reserved. TravelClick is a registered trademark of TravelClick, Inc.

Our Strength is in our Members .... and our Numbers!

How did we become the fastest-growing hotel company in the industry? One step at a time!
1,000+ Hotels 365 Days of No Fees for New Construction Properties 100% Return on Investment Promise 52+ Interactive Webcasts a Year Talk Live with our CEO 11 Years of Operation 10th Largest Hotel Company Worldwide 9th Largest Limited-Service Hotel Chain in the U.S. 6 National Chain Leadership Awards 5 Consecutive Years on the Inc. 500/5000 List of Fastest-Growing Private Companies #1 in Member Support
San Juan Capistrano, CA Lansing, MI

The only hotel brokerage company affiliated with the resources of a global hotel company-Vantage

Performance Beyond Expectations

VantageHospitality.com 888-316-2378

Vantage Hospitality Group, Inc. 2011

Speakers
Randy Smith is Chairman and Co-Founder of STR. Randy Smith cofounded STR in 1985. He is widely quoted in the industry as the authority on hotel industry performance and is a frequent keynote speaker at industry conferences and seminars. Mr. Smith received the 2011 Lodging Hospitality Magazines Stephen W. Brener Silver Plate Award, he is the 2010 recipient of the ALIS Lifetime Achievement Award for his contribution to the lodging industry, and he was a 2007 inductee to the Florida State University College of Business Hall of Fame. He is a member and past co-chairman of the Industry Real Estate Financing Advisory Council (IREFAC) and the 2002 recipient of the prestigious IREFAC C. Everett Johnson Award. He is also vice-chair of the American Hotel Foundation Funding Committee. Mr. Smith is a charter member of the International Society of Hospitality Consultants and a former member of the board of directors. He is the recipient of the 1996 Industry Pioneer Award of the ISHC for outstanding contribution to the lodging industry. Mark Lomanno is CEO of STR. Mr. Lomanno has been with STR for over 15 years. Mr. Lomanno is highly regarded for his lodging industry expertise and writes a column for Hotel & Motel Management magazine. He serves on the advisory boards of the HSMAI Foundation, The Center for Hospitality Research at Cornell University, and Travel Industry of America. He is a frequent speaker at industry seminars and guest lecturer at the School of Hotel Administration at Cornell University. Prior to joining STR, Mr. Lomanno was National Director of Research for Laventhol & Horwath with over twenty years of experience in lodging industry research. Mr. Lomanno holds an MS degree in Marketing from LaSalle University and an MBA in Marketing Research from Temple University. amanda Hite is President of STR. As President, Ms. Amanda W. Hite sets company policy and direction while overseeing daily operations. In addition, she coordinates initiatives and implementation for STRs Family of Companies: HotelNewsNow.com, based in Cleveland, OH; RRC Associates, based in Boulder, CO; STR Analytics, based in Boulder, CO; and STR Global, based in London, UK. Ms. Hite is a member of the Board of Directors of the US Travel Association. She also serves as a member of the Hendersonville Chamber of Commerce Board of Directors. Prior to joining STR, Ms. Hite was the Director of Research for the Nashville Area Chamber of Commerce. She is a graduate of Birmingham-Southern College with a B.S. in Business Administration. She resides in Hendersonville, TN with her husband and two children. Brad Garner is Chief Operating Officer of STR. Mr. Garner is responsible for managing and directing the day-to-day activities of STRs core business operations. He is a primary contact for STR clients, customers, and the investment bank and institutional investor industries. Mr. Garner is frequently quoted in national and industry publications on lodging trends and statistics. He makes numerous speeches at industry conferences, seminars and hotel company meetings throughout the year. Mr. Garner joined STR in 1995 shortly after earning his BS degree in marketing from Old Dominion University. He resides in Nashville, TN with his wife where they recently had their first daughter. He is an avid baseball player and loyal supporter of Georgia Tech basketball.

Brittany Baldwin is Sales Executive for STR. Ms. Baldwin is responsible for the growth of STRs Independent Hotel participant programs in U.S. resort destinations and the Caribbean, working closely with the Caribbean Hotel & Tourism Association, Caribbean Tourism Organization and individual country hotel associations. Ms. Baldwin is often featured as a guest speaker for industry and How-to-Use STAR presentations. She is a member of the American Hotel & Lodging Associations Under 30 Gateway & sits on the steering committee for the Tennessee Under 30 Gateway. Prior to joining STR, Ms. Baldwin worked for independent Verizon Wireless retailers as a sales representative. She is a graduate of Tennessee Technological University with a bachelors degree in Marketing. She resides in Gallatin, TN with her husband. Scott d. Berman is Principal, Real Estate Business Advisory Services and Industry Leader, Hospitality & Leisure for PricewaterhouseCoopers L.L.P. Mr. Berman is a specialist in the field of hotel and resort development and operations with 25 years of experience providing consulting services in the United States, South America, Central America, Mexico, the Caribbean Basin, Europe, the Far East and the former Soviet Union. He has experience with a multitude of leisure time and tourism related projects, including hotels and resorts of all types, cruise lines, vacation ownership and resort residential development, recreational facilities such as spas and marinas, cruise ships, casinos, theme parks and other public assembly facilities. Mr. Berman is a Founding Member of the Advisory Board of the Cornell University Center for Hospitality Research. He is currently the Chair of the Industry Relations Committee of the Greater Miami and the Beaches Hotel Association.

We teach revenue management, among other things.

Featuring courses in: Hospitality Pricing Yield Management Global Distribution Systems Customer Relationship Management

Educating your next hire.

Bobby Bowers is Senior Vice President, Operations for STR. Mr. Bowers is the primary contact for many of STRs major hotel company clients and oversees all aspects of STR client services and sales efforts. He is frequently quoted in national and industry publications on lodging trends and statistics. He is often the keynote presenter at international, national and regional industry conferences. Mr. Bowers has over 25 years of global lodging industry experience. He has a broad background which includes strategic marketing, industry analysis and product management. Vail Brown Vice President, Global Sales and Marketing for STR. Ms. Brown is responsible for the overall coordination, the functional management and leadership of the sales and marketing strategies and activities for the STR Family of Companies. Along with hotel specific sales and marketing, Ms. Browns efforts are directed towards expanding relationships with third party vendors by promoting new products and services. She is often featured as a guest speaker at international, national, regional and state conferences. Ms. Brown currently is the Chair for the AH&LA Women In Lodging (WIL) Council and holds a seat on the HSMAI Foundation Board of Directors. Prior to joining STR, Ms. Brown was the Director of Membership Development for the Tennessee Hotel & Lodging Association and Greater Nashville Hotel & Lodging Association. Chris Cares is Managing Director for RRC Associates. Mr. Cares possesses a diverse background in public and private planning and market research. A founding partner of RRC Associates, he specializes in practical applications of quantitative and qualitative research including surveys, modeling, focus group facilitation, and public outreach for problem solving in a variety of industries and settings. His research and recommendations have helped to shape both the design and marketing strategies of major resorts and other developer clients, as well as advertising campaigns, hospitality performance evaluations, community development programs, etc. He has coordinated the planning and public processing of numerous large resort and mixed-use projects. Joseph Carino, Jr. is Vice President of the GBTA Allied Leadership Council and Board Member, and he is President & CEO of CARINO Hotels & Resorts Worldwide. CARINO Hotels is a full service sales, customer information and reservations company that helps hotels build business by connecting them to corporate, group and leisure customers. He has also served on both the GBTA Hotel Committee and Political Action Committee. Additionally, he is also a Past President of the Hospitality Sales & Marketing Association International (HSMAI) Greater New York Chapter. Before launching the CARINO Hotels and Resorts Worldwide, Mr. Carino was with The Preferred Hotel Group as the Director of Corporate Sales Worldwide. Bill Carlson is Senior Vice President, Performance Analytics for Choice Hotels International, Inc. In this position, he is responsible for providing the company with business intelligence services to drive strategic and operating decisions in support of CHIs goals. Since joining Choice in 1998, Mr. Carlson has been instrumental in improving the guest appeal of its rewards programs via new features, unique promotions and partnerships with companies such as Southwest Airlines. He also has played major roles in establishing the companys customer database, developing its direct marketing capabilities and developing and deploying the companys hotel-level guest satisfaction system.

Chad Church is Director, Special Services for STR. In his role as Director, he manages relationships and special projects for consulting, investment, government, and corporate hotel clients. In addition, Mr. Church is the project lead for the STR Market Forecast and is currently involved in the development of several new STR initiatives. He is a regular speaker at industry meetings and conventions and is a frequent contributor to various news media outlets. He is also the Treasurer of the Southeast States Chapter of the Travel and Tourism Research Association and a board member of the American Hotel & Lodging Association Under 30 Gateway. Mr. Church earned his Master of Science degree in Hospitality and Tourism Management from The University of Tennessee, Knoxville and his Bachelors degree in Business Management and Economics from North Carolina State University. John (Jack) B. Corgel, Ph.d is Senior Advisor for PKF Hospitality Research. Dr. Jack Corgel holds the Robert C. Baker Chaired Professorship in Real Estate at the Cornell University School of Hotel Administration. He served as the first Director of the Hotel Schools Center for Hospitality Research. After receiving undergraduate and Ph.D. degrees from the University of Georgia in real estate and corporate finance, he held faculty positions in several business schools at major universities before joining Cornell. At PKF Hospitality Research (PKF-HR), Dr. Corgel helps the firm develop products for the hotel industry based on property-level financial and real estate performance information, including Hotel Horizons econometric forecast of U.S. hotel market performance.

Janelle Cornett is Corporate Director of Revenue Management for Coastal Hotel Group, a privately held, Seattle-based hospitality management company that specializes in distinctive luxury hotels, resorts, inns and lodges. She has created a corporate culture focused on revenue generation and guest satisfaction nurtured by hotel associate training and development. Before joining Coastal Hotel Group, Ms. Cornett spent ten years at Hilton Hotels as Director of Revenue Management at hotels in Ohio and North Carolina, as well as properties in Florida and Missouri. Most recently for Hilton, she was Director of Catering and Group Revenue Management at The Waldorf=Astoria, the first such position in the Hilton organization. Chris Crenshaw is Vice President of Marketing Intelligence for Loews Hotels. He oversees all reporting and analytics for the Sales and Marketing division, based out of the Business Services Center in Nashville, TN. Mr. Crenshaw is also responsible for providing support in process and training of tools and systems to each of the companys 19 hotels and resorts. Mr. Crenshaw began his career with Loews Hotels in 1998 as Assistant Front Office Manager of the Loews Miami Beach Hotel. He then went on to hold several different positions over the next decade, including Regional Director of Revenue Management, Director of Revenue Management, Reservations Manager, and Task Force Member. Mr. Crenshaw has also previously held senior revenue related positions with Marriott International. Kevin Crissey is Executive Director for UBS Investment Research, specializing in US airlines and Online Travel Agencies. He has been named as the #1 stock picker for US airlines in the Wall Street Journal Best on the Street report and as one of the top stock pickers by StarMine. Mr. Crissey joined UBS as an associate analyst in February 2003, following airfreight, railroad, trucking, logistics and shipping stocks. Prior to joining UBS, he was a consultant to UBS and other financial services companies for five years. He also worked in the real estate group for Smith Barney for four years. Mr. Crissey holds an MBA in finance from New York University, and a BS in finance and international business from the Pennsylvania State University. Lindsay Culbreath is Director, Sales for STR. Ms. Culbreath oversees the sales efforts for STR. She is responsible for the growth of all STR participant programs as well as building vendor relationships. Ms. Culbreath is often featured as a guest speaker at regional and state conferences and she was recently a council member of the American Hotel & Lodging Associations Under 30 Gateway. Prior to joining STR, Ms. Culbreath was the Divested Accounts Supervisor for Hospital Corporation of America (HCA). She is a graduate of Lipscomb University with a bachelors degree in Marketing and Management. Wes dean is Vice President of Information Technology for M3 Hotel Accounting. Mr. Dean leads the companys technology organization in the development of new software solutions, as well as overseeing the upgrade and enhancement of existing products. His responsibilities include directing Research and Development activities and formulating long-term visions and strategies for the companys technology and service offerings. Mr. Dean also directs the companys multi-location hosting operations and serves as the executive security officer; as such, he directs the design, budget and capacity planning for M3s distributed data center operations. Mr. Dean holds a Bachelors in Management Information Systems and a Masters degree in Business Administration from the University of Georgia. He has also served as an infantry officer in the 82nd Airborne Division of the United States Army with three deployments, most recently just four years ago.

Sarah duignan is Director of Account Management for STR Global. Ms. Duignan joined the HotelBenchmark team at Deloitte in London as a Business Development Executive and as the team re-structured came to manage a number of key international clients in the Account Management Team. STR Global was formed in March 2008 following the merger of the HotelBenchmark team with The Bench and Smith Travel Research. Sarah is now the Director of Account Management within the team and regularly attends and presents at Hotel Operator and Industry events. She holds an Honours Degree in Translation (German and Spanish) from Dublin City University, Ireland. Jan Freitag is Senior Vice President, Global Development for STR. Mr. Freitag is charged with exploring opportunities related to STRs development initiatives. He is the author of a recurring column in Lodging magazine, presents lodging performance trends at industry conferences, and is often quoted in trade publications and the general news media such as The Wall Street Journal, New York Times, Associated Press, Reuters, Forbes, etc. Prior to joining STR, Mr. Freitag was the Director of Content Integrity at hotelreports.com in upstate New York and a hospitality consultant with Ernst & Young in Phoenix. Mr. Freitag holds a Bachelors Degree, with distinction, from the School of Hotel Administration, Cornell University, and received his Executive MBA, with honors, from Vanderbilt University.

Meeting space is not just space. Its a revenue stream.

How well are you turning space into profit?

Newmarket International is a proud sponsor of 2011 Hotel Data Conference Newmarket InternationalProven Solutions Moving Hospitality FWD.

FIND.WIN.DELIVER.

www.newmarketinc.com + 1.888.829.8871

Nate Fristoe is Director of Operations for RRC Associates. Mr. Fristoe has over ten years of experience in market research and has pioneered the development of a variety of consumer travel and leisure research techniques for resorts across North America. These methods have most significantly been applied to develop long-range strategic growth plans for the snowsports industries in the U.S. and Canada. In addition, Mr. Fristoe has extensive research experience in the fields of customer satisfaction, publishing, analysis of consumer trends, and real estate. He has been a featured speaker and panelist at many national and regional conferences and seminars. Mr. Fristoe did his undergraduate work at Washington University and graduate work at Georgia Tech. ashish Gambhir is Co-Founder and Executive Vice President of newBrandAnalytics. Mr. Gambhir leads strategic business development and sales for newBrandAnalytics. Under his direction, the firm has successfully launched market-validated and industry-specific social business intelligence solutions for over a thousand hotels, restaurants, and spa & fitness organizations. He developed the newBrandAnalytics suite of products collaboratively with restaurant, hotel, and spa and fitness leaders for two years prior to their release. Prior to founding newBrandAnalytics, Mr. Gambhir was a top tier performer at Deloitte Consulting in the Strategy & Operations practice where he concentrated on strategic assessments and new media projects. After Deloitte, he joined Liberty Lane Partners overseeing a $220 million portfolio company. Janet Gerhard is Account Executive for Maritz Research. Janet possesses extensive experience developing and managing global quality assurance and customer loyalty (satisfaction) programs for hospitality and leisure industry clients. At Maritz, she works closely with client teams, senior management and operating staff to construct programs and ensure action recommendations are implemented uniformly across all client properties. Janet began her career with The Ritz-Carlton Hotel Company. Her broad familiarity with the hospitality industry was obtained through work experience in a variety of facets, such as country clubs, private resorts and independent hotels. She was recruited to Maritz in 2002 to build the companys brand equity in the hospitality sector. Nick Graham is Sr. Director of Market Management for Expedia, Inc., where he oversees the team that provides support to Northeast lodging partners through the marketing and distribution of their properties on the more than 90 Expedia and hotels.com sites worldwide, in addition to Hotwire.com, Egencia, Venere, and eLong websites, and more than 10,000 active affiliate sites through the Expedia Affiliate Network. Mr. Grahams team also actively drives demand for travel to New York City and other Northeast destinations by developing targeted marketing and merchandising campaigns to promote travel to the city throughout the year. Since joining Expedia in 2004, Mr. Graham has overseen the development of lodging supply relationships in California, Florida, Central US, and most recently led the market management team in Dallas. Stuart W. Greif is Vice President and General Manager of the Global Travel and Hospitality Practice at J.D. Power and Associates. Mr. Greif is responsible for leading the practice, which includes the hotel, airline, airport and car rental industries, among others. Prior to assuming leadership for the Global Travel and Hospitality Practice, Mr. Greif led Strategic Planning and Business Development and served as a member of the companys executive team. He previously served as the director of Planning and Business Development for McGraw-Hills Information & Media segment. Previously, Mr. Greif served as a director of Finance and Operations for Macmillan/McGraw-Hill.

Cindy Estis Green is Managing Partner of The Estis Group. Ms. Greens career spans thirty-five years in hospitality. With an MBA in Marketing and a BS from Cornell University, she spent seven years with Hilton International as head of corporate marketing information systems and research and as a general manager for the Vista hotel brand. After starting up the marketing consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Green is now managing partner of The Estis Group, providing strategic marketing consulting to travel organizations in the areas of distribution, CRM, predictive modeling/data mining, social media and online marketing best practices. Bill Hanley is Group President of Lexington Collection, where he brings a wealth of hospitality industry experience and a proven track record of revenue generation, value creation, and innovative growth to Vantage Hospitality Group, Inc., the 10th largest hotel company worldwide. Through his expertise in development, franchising, sales, marketing, and operations, Hanley is concentrating on further developing the Lexington Collection throughout North America and in key international markets. Before coming to Vantage, Hanley served as the Managing Director and COO of the International Hotel Division and Senior Vice President of Cendant Corporation. Hanley has also served in executive positions for several hotel groups, including Radisson Hotels International, Trust House Forte/Forte Hotels and ITT Sheraton. As Executive Vice President for the American Hotel & Lodging Association, he was directly responsible for the organizations operations. dan Hansen is President and Chief Executive Officer for Summit Hotel Properties, Inc. Mr. Hansen led the company through the transition from a privately held LLC to a publicly traded REIT. Summit Hotel Properties, Inc (NYSE: INN) completed an initial public offering on February 14, 2011 of $265 million. Mr. Hansen was appointed President of The Summit Group, Inc and Chief Financial Officer of Summit Hotel Properties, LLC in 2008. His primary responsibilities included the development and execution of growth strategies, raising equity capital and hotel development and acquisition. In 2005, he was appointed to the companys board of managers and promoted to Executive Vice President. In this capacity he was part of the team that acquired over $140 million in hotel properties and led the development of over $240 million of hotel assets. Lew J. Harasymiw Esq. is of Director of Interface Solutions for Sabre Hospitality Solutions, the industry leader in distribution technology and services. Mr. Harasymiw has been working in technology since graduating from Boston College Law School in 1996. After working for nearly four years as a consultant, Mr. Harasymiw entered the hospitality industry and in 2000, became one of the founding members of hubX Inc. After hubX was acquired by SynXis in 2004, Mr. Harasymiw continued in his role and was instrumental in the transition to SynXiss RedX platform. Shortly after Sabre Holdings acquired SynXis in 2005, Mr. Harasymiws focus became centered on interfaces. He is now responsible for the planning and implementation of strategic partnerships and automation with the industrys leading booking sites and property system. Steve Hennis is Director for STR Analytics. Mr. Hennis has over fifteen years of experience in the analysis of lodging investments. He has appraised and evaluated over 500 lodging facilities, and has been involved in the underwriting, negotiation and acquisition of over $400 million in luxury hotels and resorts. Mr. Hennis focuses his expertise on lodging investments, destination/CVB studies and Excel modeling. He currently assists in the development of Hotel Investment Barometer Newsletter and the Tableau dashboards. Mr. Hennis founded Hospitium, a consulting firm focused on the upscale and luxury sectors of the lodging industry. He served as Vice President of Hospitality Investments for Lowe Hospitality Group and Destination Hotels & Resorts and was Vice President and Director of Research for HVS International.

the pegasus

As the worlds largest single processor of hotel data transactions, Pegasus Solutions has opened our data vault to offer a free monthly report analyzing industry trends and their impact on travel.

VIEW

The Pegasus View is already being used by such trusted news sources as:

www.pegs.com/thepegasusview

Sign up today at:

www.pegs.com North America: 1.888.431.0700 Northern Europe: 44.208.490.5994 Central Europe/Africa: 44.69.6655.4290 Southern Europe: 34.91.594.9474 Asia Pacific: 65.6260.9477

Caitlyn Hillyard is Business Intelligence Manager for STR Analytics. Ms. Hillyard is a recent graduate of the University of Central Floridas Rosen College of Hospitality program. She recently traveled to Berlin and won the Fractional Industry Strategic Business Plan Challenge at the International Hotel Investment Forum. Ms. Hillyard is excited to be the newest member of STR Analytics and looks forward to making strong connections within the global hotel network.

Steve Hood is Senior Vice President, Research for STR. Mr. Hood has been with STR for 15 years. He is responsible for research-related activities, including special analyses and methodologies. He manages STRs relationships with the government and with the educational community. He currently serves as the Director of the SHARE Education Center. Mr. Hood has a database and training background, and, prior to joining STR, he served as Vice President at two database consulting firms in the DC area. He frequently represents STR at lodging and tourism events as well as at hotel company conferences. He has worked closely on hotel-related research projects for corporations and colleges around the country and for the US government.

Erich Jankowski is Director of Corporate Revenue Management for Host Hotels & Resorts, the largest lodging real estate investment trust and one of the largest owners of luxury and upper-upscale hotels. Mr. Jankowski has over 13 years of revenue management experience and is responsible for providing strategic leadership to over 100 hotels. He joined Host in 2004 and helped establish the revenue management group, built systems, and created reporting tools. Prior to joining Host, Mr. Jankowski worked for Marriott International for 14 years in various revenue management and operational roles.

angela Keen is Director, Client Services for STR. Ms. Keen is responsible for managing and maintaining positive relationships between STR and its corporate clients and properties. She joined STR in 2000 as a receptionist, and has worked in different departments of the company through the years. Ms. Keen was a vital part in the creation of the Client Services department. She has spoken and presented at various industry events and specializes primarily in the STAR Report. Ms. Keen resides in Westmoreland, TN with her husband and daughter.

Karrie Keen is Director, CVB/DMO Operations for STR. Ms. Keen is responsible for overseeing the relationships of North American convention and visitor bureaus and destination marketing organizations. She also assists in the service and support of corporate and customer requests across the globe. Ms. Keen has been with STR for over ten years, serving in multiple roles and departments including Census, Data Output, Trend Processing, Sales and Client Services. She received a Bachelor of Science degree in Business Administration from the University of Louisiana at Monroe.

Christine Klauda is Vice President, Lodging Services for D.K. Shifflet & Associates. Chris is a senior member of the DKS&A staff and she has been part of the DKS&A team since 1986. She provides strategic and tactical lodging data analysis to hotel chains and other travel industry organizations. Her expertise is in syndicated and custom quantitative market research methods as well as consulting with a broad base of clients in the travel industry on all aspects of research methodology and analysis. Chris is frequently called upon by major hotel companies and other travel industry organizations to assist them in applying market research information to their marketing efforts and to present research to senior management. Mike Kistner is President, Chief Executive Officer and Chairman of the Board of Pegasus Solutions, Inc. Mr. Kistner joined Pegasus as chief operating officer from Best Western International, Inc., where he was chief information officer and senior vice president of distribution, responsible for worldwide systems development and management. Before joining Best Western, Mr. Kistner was a senior vice president at Cendant Corp., where he implemented the largest-ever hotel technology rollout. Previously, Mr. Kistner worked for Super 8 Motels where he was executive vice president of operations, heading IT, reservations, corporate travel, guest service, convention planning, corporate and franchise insurance and facilities management. He also was vice president for management information systems and reservations at HFS Inc.

http://www.revinate.com
Revinate, the leader in online reputation management for the hospitality industry, now provides enterprise reporting for brands and portfolios. Visit the Revinate booth and request a free GS2 report for your brand or portfolio.

"Our hotels are investing significant time and resources in online reputation management. GS2 Reports allow us to easily track performance and set goals across our brands and regions. Michael Bennett, VP, eCommerce & Communications White Lodging

MeChAnICAL

Theresa Lewis is Vice President of Market Research for Wyndham Hotel Group. In this role, she handles the market research needs across fifteen different hotel brands ranging from the economy segment to the upper upscale segment. Research conducted includes qualitative, quantitative, and competitive intelligence. Ms. Lewis has helped to reposition brands, launch a loyalty program, build promotions, and establish international franchises. She has been with the Wyndham 001685_Hotel Data Ad_Mech.indd Corporation) for eleven years. Prior Hotel Group (formerly Cendant Revision: 1 to Created: 06/28/11Ms. Lewis @ 100% Merrill Lynch. Her work joining Wyndham, Printed worked at experience at Merrill Creative Director: s. marketing, operations, and market Lynch included jennIngs Client: WM, Inc. research roles. James Merkel is President and CEO of RockBridge Capital. As CEO, Copywriter: Mr. Merkel is responsible for establishing the strategic direction and managing Trim: 5" x 4" the affairs of the firm andn. TuCker involved in the firms Proofreader: is actively capital markets, investment origination, and investment management Live: n/a studio Artist: M. WhITe/ v. DuMAnA activities. He also chairs the firms Investment Committee and is Inspected By: a member of the Investment Management Committee, which has responsibility for strategic decisions with respect to RockBridges four Colors: 4/c Production Manager: C. CAPOsInO active hotel Funds. Prior to RockBridges formation, Mr. Merkel was an DPI: 300 Project Manager: M. Izen executive with the firms predecessor, the Real Estate Investment Group of Banc One Capital Markets, Inc. (now JPMorgan). Mr. Merkel currently serves or has served on industry boards such as the Sheraton Franchise Advisory Board, Lodging Industry Investment Council, and the Hunter Hotel Conference Advisory Board.
Bleed: n/a Designer:

TRIM

Were bringing a higher level of environmental service to the hotel industry.

24/7 Customer Service Single Point of Contact Sustainability Expertise Single-Stream Recycling Single-Source Provider
Strategic Account Customers call 1 800 977 6272 or contact your local representative.

now to next.

wm.com/cp
2011 Waste Management, Inc.

001685_Hotel Data Ad_Mech.indd 2

6/28/11 9:59:16 AM

Roxane Murray is Director Online Marketing for Hilton Garden Inn. She drives the global online strategy for the award-winning hotel brand of more than 515 hotels, including the digital advertising and media and website creative. Her passion for numbers and solving problems comes in handy as she works to drive brand analytics to ensure Hilton Garden Inn achieves booking and revenue goals. Ms. Murray aligns Hilton Garden Inns online efforts to complement traditional marketing and public relations initiatives and works to identify and capitalize on emerging online opportunities and trends. She previously worked as the Director of Media Strategy and Digital Marketing for Embassy Suites Hotels, where she won various creative and hospitality awards. Scott Pusillo is Corporate Director of Revenue Management & eCommerce for Crestline Hotels and Resorts. Based in Northern Virginia, Mr. Pusillo oversees a diverse team of senior-level revenue management leaders and online marketing personnel. He is responsible for the revenue, distribution, and online marketing of their managed hotels, encompassing Marriott, Starwood, Hilton, Intercontinental, and 10 private label hotels and conference centers. Mr. Pusillo has more than 10 years of hotel and travel industry experience. Before joining the corporate Crestline team, he led the revenue management efforts at some of Crestlines Private Label hotels in Washington DC and Chicago, IL. Prior to Crestline, he held revenue management and operations positions with Hyatt Hotels & Resorts. dawn Ray is Director of Public Relations for Hilton Garden Inn. As the director of public relations for the Hilton Garden Inn brand, Ms. Ray works to manage the reputation and provide hands-on guidance to more than 500 hotels globally. She also uses the online world to keep media updated on Hilton Garden Inn happenings and, most importantly, connect with the brands guests from all over the world. With experience at Hilton Worldwide working with the Homewood Suites, Embassy Suites and now Hilton Garden Inn brands, her wide range of understanding and dedication to the hospitality industry is key. She is known as a mentor to others and has dedicated time as an adjunct professor at the University of Memphis, teaching the next generation of public relations professionals. Orly Ripmaster is Senior Manager, Business and Product Development for STR Analytics. Orly Ripmaster is a Certified Revenue Management Executive (CRME). She is an expert in Brand/Comp set analysis and is currently working on forward booking tools.

Scott Roby is Vice President, Revenue Management for Evolution Hospitality. Mr. Roby oversees the revenue management departments efforts in driving total revenue and increasing market share for Evolution Hospitalitys portfolio. Using a collaborative approach, the team leverages proprietary technology to provide world-class analysis, utilizes brand systems and resources to maximize franchise contribution, and capitalizes on in-depth market knowledge to generate proactive strategies. Prior to being a part of the launch of Evolution Hospitality in March 2011, Mr. Roby held revenue management positions with Tarsadia Hotels, La Costa Resort & Spa, and Hilton Hotels in San Diego. He earned his bachelors degree in Hotel Administration from Cornell University.

Scott Rosenberger is Senior Partner in Deloitte Consultings Consumer & Industrial Markets, and he is the Industry leader for THL and Transportation Sectors. His specialization for client service is focused on Technology Integration, where he is the service leader for Enterprise Architecture. Mr. Rosenberger works daily with clients by guiding business strategy and the application of information technology. With over twenty-five years of experience, he has consulted globally to Fortune 2000 companies in the THL and Transportation industries. He has been involved in all phases of technology planning, development and integration from strategy through implementation, and has particular expertise in Enterprise Architecture. adam Sacks is Founder and Managing Director for Tourism Economics, an Oxford Economics company dedicated to quantitatively-based consulting to the tourism sector. Over the past fifteen years, Mr. Sacks has worked with hundreds of destinations and tourism companies around the world. He is an authority on measuring the economic impact of tourism activityboth for the broader visitor economy and for specific events and investments. He has developed extensive analysis of tourism investment policies, the effects of proposed entry procedures, tourism taxation, and destination marketing strategies. Mr. Sacks has advised hotel companies, airlines, aircraft manufacturers, theme parks, and developers on market opportunities. Jamie Schwartz is Vice President for Consulting and Valuation with HVS San Francisco. He has been with HVS since 2004, specializing in hotel-motel valuations, market studies and feasibility reports. Prior to gaining his hotel operational experience with Fairmont Hotel & Resorts, and Intraurban Projects in Toronto, Canada, Mr. Schwartz was a member of the Merger and Transition Team for TD Canada Trust. Mr. Schwartzs professional experience includes appraisals or evaluations of 150-plus hotels, motels, resorts and condominium hotels throughout the United States, Mexico and the Caribbean. He has authored various articles on hotel transitions and market trends. Cara Shortsleeve is Sales Lead for New Advertising Products for Google. In this capacity, she helps incubate and bring new Travel advertising formats to market, ultimately driving adoption at scale. Ms. Shortsleeve joined Google in 2007 as a Manager in Online Sales, Googles mid-market sales channel. Through 2010, she was a Vertical Lead for first the Financial Services and then the Healthcare verticals; she lead the sales and account management teams, and set the strategic approach, for advertising clients in these verticals. Prior to her role as a Vertical Lead, Ms. Shortsleeve led the Agency channel for Googles east coast Online Sales operations, and helped launch the Google Cambridge Online Sales office. Before joining Google, she managed the US running apparel business at New Balance Athletic Shoe, and prior to that, served as the Director of National Accounts for Hind (a division of Saucony, Inc.). Vikram Singh is CEO of Evision Worldwide. As a founder of Evision Worldwide, he heads a team of specialists that craft winning strategies to optimize client visibility and online revenue. His expertise in technology sales combined with a decade of experience in operations and revenue management at global hotel brands (such as the Taj Group of Hotels, Resorts and Palaces) enable Mr. Singh to bridge the gap between emerging technologies and the hospitality industry. A well-respected speaker, he shares his knowledge through dynamic and action-oriented lectures, workshops and seminars worldwide, including an international workshop for the U.S. Department of Commerce. He is also a featured presenter for the national 2010 and 2011 American Express/ American Hotel & Lodging Association Educational Series.

Jake Stein is Strategic Accounts Director for Expedia, Inc., where he is responsible for managing Expedias relationships with some of the worlds largest hotel chains, management companies and other organizations within the hospitality industry. Mr. Stein also oversees contract negotiations, partner online distribution strategy, training, and securing chain participation in all Expedia and hotels.com programs. He joined Expedia in 2004, having previously worked with private hotel company Club Quarters, lodging management company Potomac Hospitality, and Oakwood Corporate Housing. With more than 15 years experience working in the hospitality industry, Mr. Stein frequently contributes to the speakers faculty at EyeForTravel and HSMAI University events. Michael Tchong is Founder, Trend Analyst and Inspirational Speaker for Ubercool Inc. Throughout his career, he has been riding the latest waves, including desktop publishing, personal information management, Internet research and online marketing. A reinvention specialist, Mr. Tchong motivates and inspires audiences by exploring innovative products and services that successfully ride market waves. He is currently writing the definitive social networking resource, Social Engagement Marketing, which provides an easy-to-navigate overview of the rapidly changing world of social media. duane Vinson is Vice President, Client Services for STR, where he serves as the head of STRs Client Service and Trend Departments, overseeing the day to day care of all client requests. Mr. Vinson joined STR in 1997 and serves as the contact for over 350 Convention & Visitors Bureaus, local and state lodging associations and tourism offices. Mr. Vinson is also head of the STRs Global Lodging Census and Global Pipeline Groups, which oversees the creation and updating of hotel information from the earliest stages of planning through the life of the property. Mr. Vinson is often requested as a guest speaker at local, state and national lodging and tourism conferences and is often quoted in leading trade publications and the news media. Evan Weiss is Executive Managing Director, Principal for LW Hospitality Advisors. Mr. Weiss was previously an associate at CBRE Hotels Hospitality & Gaming Valuation Advisory Services Group, where he was awarded Silver and Gold production awards during each year of his tenure. He also received the Valuation Services Professional of the Year Award for the Tri-State region in 2007. Prior to joining CBRE, he was the executive position of Director of Operations for CARINO Hotels & Resorts in New York. Following successful terms as Board Member and Vice President, Mr. Weiss currently serves as President of the NYU Tisch Center Alumni Society, as well as a member of the Tisch Centers Advisory Board. Kristi White is the Director of Revenue Optimization for TravelClick. Ms. Whites team is dedicated to providing personalized attention to TravelClicks iHotelier Central Reservations customers to maximize each hotels transactions revenue through best practices in marketing and distribution. Ms. White advises hundreds of hotels across the globe on their business strategy, improving hotel performance and overall profitability. Ms. White has more than twenty years of experience in the hospitality industry, with positions ranging from Front Office Operations to Regional Director of Sales at both independent and flagged hotels. A recognized expert in her field, she is a frequent speaker on revenue management and distribution at industry conferences and hospitality schools.

Carter Wilson is Director of STR Analytics. Mr. Wilson has over 18 years of experience in the hospitality industry and consulting for over 15. As Director of STR Analytics, he is part of a team whose goal is to find new ways to analyze STR data and bring more meaningful results to his clients, including developing new subscription-based reports, new hospitality metrics, and new data-modeling technologies. Prior to joining STR Analytics, Mr. Wilson performed appraisal and consulting assignments for over 3,000 hotels, resorts, casinos, conference centers, and golf courses in all 50 states and abroad. He served as Senior Vice President of HVS, where he co-managed the day-to-day operations of the office and spearheaded efficiency and scalability efforts for the group. Michelle Wohl is Vice President of Marketing and Client Services for Revinate. Used by leading hotels, brands and management companies, Revinate is a software platform designed exclusively for the hospitality industry that makes it easy for hoteliers to take control of their online reputation by using online reviews and social media to learn from and connect with travelers. Ms. Wohl spent her early career at Adobe, where she led product marketing for the Web products, and later, Adobe Acrobat. Passionate about helping people communicate better on the Web, she left Adobe to join the first social network, Friendster, as the Director of Marketing. Later, Ms. Wohl took her passion for social media to Sprout as VP of Marketing. At Sprout she worked with leading brands such as Disney, Coke and Pepsi to develop social media campaigns and strategies.

The Center for Hospitality Research

Hospitality Leadership Through Learning

The source for hospitality industry research Shaping the global knowledge base in hospitality by linking academics and industry

www.chr.cornell.edu
489 Statler Hall hosp_research@cornell.edu 607.255.9780

ASAE Foundation Carlson Hotels Hilton Worldwide McDonalds USA Philips Hospitality SAS STR Taj Hotels Resorts and Palaces TIG Global
Davis & Gilbert LLP Deloitte & Touche USA LLP Denihan Hospitality Group eCornell & Executive Education Expedia, Inc. Forbes Travel Guide Four Seasons Hotels and Resorts Fox Rothschild LLP French Quarter Holdings, Inc. HVS Hyatt InterContinental Hotels Group Jumeirah Group LRP Publications Maritz Marriott International, Inc. Marshs Hospitality Practice priceline.com PricewaterhouseCoopers Proskauer Sabre Hospitality Solutions Sathguru Management Consultants (P) Ltd. Schneider Electric Thayer Lodging Group Thompson Hotels Travelport WATG
4Hoteliers.com American Tescor, LLC Argyle Executive Forum Berkshire Healthcare Center for Advanced Retail Technology Cody Kramer Imports Cruise Industry News DK Shifflet & Associates ehotelier.com EyeforTravel Gerencia de Hoteles & Restaurantes Global Hospitality Resources, Inc. Hospitality Financial and Technology Professionals hospitalityInside.com hospitalitynet.org Hospitality Technology Magazine Hotel Asia Pacific Hotel China HotelExecutive.com Hotel Interactive Hotel Resource International CHRIE International Hotel Conference International Society of Hospitality Consultants (ISHC) iPerceptions JDA Software Group, Inc. J.D. Power and Associates The Lodging Conference Lodging Hospitality Lodging Magazine LRA Worldwide, Inc. Milestone Internet Marketing, Inc. MindFolio Mindshare Technologies PhoCusWright Inc. PKF Hospitality Research Resort and Recreation Magazine The Resort Trades RestaurantEdge.com Shibata Publishing Co. Ltd. Synovate The TravelCom Network Travel + Hospitality Group UniFocus USA Today WageWatch, Inc. The Wall Street Journal WIWIH.COM Wyndham Green

Senior Partners
Partners

Friends

Matthew a. Woodruff is Vice President Guest and Brand Excellence for Hospitality Ventures Management Group. Mr. Woodruff has specialized in hotel operations and guest experience for more than 25 years. He focuses on providing analytical guest research, support, guidance and celebration to all HVMG hotels in the realm of guest and brand excellence. He partners with franchise representatives of several major brands to ensure all HVMG hotels provide an excellent guest experience which will ensure high guest satisfaction scores, brand and property loyalty and a significant ROI. He has also held the position of general manager, and served in managerial and line level roles throughout the rooms and food & beverage departments. Mark Woodworth is President of PKF Hospitality Research (PKF-HR), an affiliate of PKF Consulting USA (PKF/C). Mr. Woodworth has managed and conducted consulting assignments, involving both the public and private sectors, throughout the U.S. He has worked for the industrys leading lenders, developers, chains and management companies and has dealt with all aspects of operations, development and financing. Mr. Woodworth is a frequent speaker at industry conferences and is a Deans Distinguished Lecturer at Cornell University. He serves on the Board of Directors of the Atlanta Convention & Visitors Bureau and the Finance Committee of the United Way of Metropolitan Atlanta. He is a member of the Conference of Business Economists and also completed a three-year term on the Board of Advisors for the Center for Hospitality Research at Cornell University.

Moderators
Paul Breslin is Managing Partner of Panther Hospitality. As founder of Panther Hospitality, Mr. Breslin heads a team of industry professionals who guide developers and hoteliers in all aspects of their businesses from acquisition and infrastructure to opening and operating of a hotel. A 20-year veteran of the hospitality industry, Mr. Breslin is responsible for casting the vision and setting the direction of the hotel consulting company. Prior to founding Panther, Mr. Breslins hospitality career spanned ten hotels in nine cities, and included positions at the world-famous Fontainebleau Hilton Resort and Spa, the Sheraton San Diego Resort, the Sheraton New Orleans, and three high-profile Atlanta convention hotels. A passionate industry leader, Mr. Breslin teaches hotel management at Georgia State Universitys Cecil B. Day School of Hospitality. Jason Freed is News Editor, Americas for HotelNewsNow.com. Mr. Freed joined HotelNewsNow.com as News Editor of the Americas region in September 2010 after reporting on the hotel industry for three years at a print publication. Prior, he spent five years in the newspaper journalism field and has won several awards for his writing. Jason is a graduate of the School of Journalism and Mass Communication at Kent State University.

Stacey Mieyal Higgins is News Editor, International for HotelNewsNow.com, where she is responsible for HotelNewsNow.coms international news coverage. She manages content outside of the Americas and oversees HotelNewsNow.coms team of foreign correspondents. Stacey joined the HotelNewsNow.team with four years of experience in hotel trade journalism. She is a member of the American Hotel & Lodging Associations Under 30 Gateway Council. She is a graduate of Baldwin-Wallace College.

Jeff Higley is Vice President of Digital Media and Communications for STR and HotelNewsNow.com. He is a 25-year journalism veteran who has specialized in the hotel industry for the past dozen years. Prior to joining HotelNewsNow.com and STR in March 2008, Mr. Higley served in various leadership positions for Questex Media Groups Hotel & Motel Management. Mr. Higley was instrumental in the companys launch of Hotel Design, Luxury Hotelier and The Hotel Times magazines. Mr. Higley began his career in the newspaper industry and worked as a sportswriter for several medium-sized Midwest newspapers, covering everything from high school basketball to the World Series. Shawn Turner is Finance Editor for HotelNewsNow.com, where he focuses on news writing and editing. His past work experience includes stints as a financial journalist in Vermont and Ohio, as well as working as a media and investor relations professional at a publicly traded company. He holds a bachelors degree in newspaper journalism with a minor in marketing from Kent State University in Ohio, and a masters degree in business journalism from Baruch College in New York.

Rachael Urie is Director, Public Relations for STR. She is responsible for strategic communications and media relations for the STR family of companies, which includes STR, STR Global, STR Analytics, HotelNewsNow.com and RRC Associates. Ms. Urie is a member of the Public Relations Society of America and has experience in consumer sales and marketing. She is a graduate of Bowling Green State University.

More than 100,000 monthly visitors* know where to go for hotel info.

HotelNewsNow.com Provides Vital Information for Hotel Decision Makers

HotelNewsNow.com is the definitive only news resource for the global hotel industry. Our breaking news coverage, cutting commentary and in-depth analysis that leverages our unprecedented access to STR data provides hoteliers with hotel information when they need it most. Our mantra is our name: We are hotels. We are news. We are now.

What our readers are saying:

5 Things to Know is the best! Quickly has become the go-to source for news and analysis. Right now you are the best industry service. What a great site, we are really using this on a daily basis as a one stop shop for all the latest news with respect to lodging and hospitality.
Source: HotelNewsNow.com Reader Survey

HotelNewsNow.com is a division of STR

*Internal tracking for February 2011

CONSULTING USA
www.pkfc.com

HOSPITALITY RESEARCH

Play to win.

National Coverage - Local Market Expertise

Hotel Advisory Services
Appraisals/Valuations Benchmarking Tools Litigation Support Market Analysis Capital Sourcing Strategic Industry Research Resort & Recreation Studies Econometric Forecasts Timeshare Consulting Spa & Wellness Consulting

Complete. Confidential. Comprehensive. Customized.

STR Family of Companies:
STR provides hotel industry performance, forecasts, annual profitability, pipeline and census information. STR covers the United States, Canada, Mexico and the Caribbean. www.STR.com STR Global provides hotel industry performance, forecasts, annual profitability, pipeline and census information. STR Global covers Europe, Middle East, Africa, Asia Pacific and South America. www.STRGlobal.com RRC Associates provides research, planning and strategic advice to ski resort operators, tourist organizations, local governments, and public agencies. www.RRCAssoc.com

AN A LY TI C S

STR Analytics provides products and services to innovate, create and consult using the STR database. www.STRAnalytics.com

HotelNewsNow.com provides vital information to key hotel decision makers who rely on integrity, credibility and experience. www.HotelNewsNow.com

www.HotelDataConference.com

Hosted by STR Global and HotelNewsNow.com

www.HDCEurope.com

AN A LY TI C S

innovate. create consult.

STR Analytics offers the unique combination of experienced hotel industry experts augmented by the unparalleled international data compiled by STR.

Products Include:
Bandwidth
View your performance, potential and position. Bandwidth Segmentation now available.

Advisory Services ROI Model

Combining STRs unique database with seasoned hospitality veterans. Input project assumptions and quickly understand potential returns with a custom hotel investment model.

RPM (Revenue Positioning Matrix) Interactive Dashboard

Visualize the competitive universe around you. Your data, your way. View the hotel market like never before.

For more info visit www.STRanalytics.com

mComp
Most advanced comp set selection tool available.

research planning analysis

RRC Associates has over 25 years of experience in research and community planning. Primarily focused on providing custom services, allows them the flexibility to meet your specific needs.

Examples of Products and Services Include:

Customer Satisfaction Surveys Tourism and Recreation Research Evaluation of Special Events Visitor Profiles and R.O.I. Real Estate and Private Clubs Research Focus Groups and Qualitative Research School Break Report METROPOLL

Special discounts for Hotel Data Conference attendees! Contact for details: 303.449.6558 info@rrcassoc.com

To view RRC Associates full scope of services, visit www.RRCAssoc.com.

conference map

EXPERIENCE
THE ENERGY & EXCITEMENT

of Music City

proud to be the

of the 3rd annual hotel data conference

Platinum Sponsor

World-class restaurants Incredible shopping Nationally renowned spa Legendary entertainment attractions

GaylordOpryland.com