2012 Mobility Study

Mobiles Impact on the Enterprise

Research conducted across the IDG Enterprise brands: CIO, Computerworld, CSO, InfoWorld, ITworld & Network World

Mobility Technology Has Strong Role in Business Strategy

2012

14%

32%

48%

6%

Mobile technology investments play a critical role in shaping overall business strategy Mobile technology investments play a role in shaping overall business strategy but are not a central focus Mobile technology investments are being driven by business strategy, rather than shaping it Not sure

2010

16%

35%

43%

6%

Q. To what extent are investments in mobile technology shaping your organization's overall business strategy and plans?
Source: Mobility Study, IDG Enterprise, October 2010 & June 2012 METHODOLOGY RESULTS CONCLUSION DEMOGRAPHICS

Productivity and Customer Support Are Top Drivers

Gaining productivity advantages Improving customer support or services Need for real-time information Gaining a competitive/information edge Lowering operating costs Expanding revenue opportunities Improving accuracy of data collected in the field Employee recruitment & retention Improving supply chain management 37% 35% 70% 67% 65% 64%

86% 84% 81%

Q. How important are the following as business drivers of investment in mobile technology? Note: responses based on moderate or high investment priority
Source: Mobility Study, IDG Enterprise, June 2012 METHODOLOGY RESULTS CONCLUSION DEMOGRAPHICS

Significant Dollars Being Spent on Mobility Solutions

Percent IT budget allocated to enterprise mobility solutions Growth in budget allocation to enterprise mobility solutions

1,000+

37%

29%

4%

29%

1,000+

72%

3% 20% 4%

Average IT budget allocation to mobility: 9.75%

< 1,000

38%

31%

12%

20%

< 1,000

60%

3%

32%

6%

Average IT budget allocation to mobility: 11.83%

Up to 5%

6-20%

21-100%

Don't know

Increase Remain the Same

Decrease Not sure

Q. What percent of your organizations 2012 IT budget is allocated to enterprise mobility solutions (including hardware, software, services, training and other related costs)?

Q. Do you expect the percent of your organizations IT budget allocated to enterprise mobility solutions to increase, decrease or remain the same in the next 12 months?

Source: Mobility Study, IDG Enterprise, June 2012

METHODOLOGY

RESULTS

CONCLUSION

DEMOGRAPHICS

Security Concerns Tops for Enterprise Orgs.

2012 Not enough money for development and/or deployment Mobile devices aren't secure ROI is hard to measure Difficulty integrating application data Concerns about vulnerability of the network when accessed via mobile devices Carrier networks aren't reliable/don't serve all my locations Difficulty creating and or managing a policy for mobile use Lack of interoperability between mobile devices (employees, customers, clients, etc.) Lack of clear strategy/help from key vendors in adapting applications to mobile platforms Business leaders are not receptive to mobilizing applications Can't find IT professionals with the right skills Employees are not receptive to mobilizing applications Solutions don't scale 41% 35% 34% 33% 32% 20% 20% 19% 15% 12% 10% 7% 7% 2011 27% 25% 34% 24% 30% 23% 14% 27% 19% 12% 6% 9% 8% 1,000+ <1,000 39% 43% 33% 31% 42% 16% 24% 18% 12% 9% 8% 6% 7% 42% 29% 35% 34% 25% 23% 17% 20% 18% 14% 11% 8% 7%
Variance by co. size

-3% 14% -2% -3% 17% -7% 7% -2% -6% -5% -3% -2% 0%

Q. What are the top three challenges or barriers to implementing a mobility strategy at your organization?
Source: Mobility Study, IDG Enterprise, June 2012 METHODOLOGY RESULTS CONCLUSION DEMOGRAPHICS

Mobile Technology Creating Additional Demands on IT

RANK
2012 Level of technology integration 79% 2% 16% 3% 2010

1 2 3 4 5 6 7

1 3 2 6 4 5 7

Demand for new applications by end users

66%

2%

28%

4%

Level of investment in security products and services

63%

3%

28%

5%

Use of utility/cloud computing services

60%

2%

32%

6%

Demand for new applications by customers/clients

55%

2%

35%

8%

Use of Web 2.0 technologies

49%

2%

35%

14%

Reliance on middleware

37%

8%

41%

13%

Increasing

Decreasing

No impact

Don't know

Q. How is the use of mobile technology impacting the following at your organization?
Source: Mobility Study, IDG Enterprise, June 2012 METHODOLOGY RESULTS CONCLUSION DEMOGRAPHICS

Mobile Technology is Impacting the IT Function

RANK
2012 Need for specialized IT skills Enablement of anytime/anywhere access to critical business data and applications Staff time/resources required for IT support End-user satisfaction Enablement of employee collaboration Demand for software/application development Technology management and support costs Number of help-desk cases End-user self service IT staff productivity Increasing Decreasing 77% 77% 73% 69% 65% 65% 63% 56% 54% 49% No impact Don't know 9% 5% 17% 3% 4% 9% 2% 2% 6% 6% 19% 1% 16% 5% 2010

1 2 3 4 5 6 7 8 9 10

1 2 3 6 4 7 5 10 8 9

18% 3% 16% 9% 8% 3% 8% 7% 8% 7%

25% 28% 21% 28% 34% 27%

Q. How is the use of mobile technology impacting the support and services that IT provides at your organization?
Source: Mobility Study, IDG Enterprise, October 2010, June 2012 METHODOLOGY RESULTS CONCLUSION DEMOGRAPHICS

IT Heavily Involved in Mobility Purchase Process

77%

Determine business need

55%

71%

Determine requirements
69%

76% 77%

Evaluate

79% 83% 88% 78% 77% 70% 48%

Recommend & select vendors

Sell internally
20%

37%

73%

Approve/authorize
22% Senior IT Mid-Level IT

46%

IT Professionals

Q. In which of the following ways are you involved in the purchase process for mobile technology at your organization?
Source: Mobility Study, IDG Enterprise, June 2012 METHODOLOGY RESULTS CONCLUSION DEMOGRAPHICS

Learn More
To viewthefullresults,pleasecontactBobMelk,SVP,GroupPublisherandCMO ofIDGEnterpriseatbmelk@idgenterprise.com.

METHODOLOGY

RESULTS

CONCLUSION

DEMOGRAPHICS