Tata Motors

Tata Motors Limited- is India's largest private automobile and commercial vehicle manufacturing company. It is also the world's 6th biggest commercial vehicle manufacturer. It is part of the Tata Group. Tata Motors is widely credited for putting India on the automotive map by designing and developing its own range of cars. Tata Motors date back to 1945 when they started making Trains. Tata Motors was first listed on the NYSE in 2004. It has its manufacturing base in Jamshedpur, Lucknow and Pune. In 2004 it also bought Daewoo's truck manufacturing unit in South Korea. In March 2005, it acquired a 21% stake in Hispano Carrocera SA, giving it controlling rights in the company. read more....

Maruti Suzuki India Ltd

Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for majority of the domestic car market. Maruti Suzuki offers 14 brands and over 150 variants ranging from people's car Maruti 800 to the stylish hatchback Ritz. Their range of cars include people movers - Omni and Eeco, international brands - Alto, Alto-K10, A-star, WagonR, Swift and Estilo, off-roader - Gypsy, SUV - Grand Vitara, sedans - SX4 and Swift DZire. read more....

The Bajaj Group

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and threewheeler manufacturer and the Bajaj brand is well-known in over a dozen countries in Europe, Latin America, the US and Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. read more....

Ford India

Ford Motor Company is an American multinational corporation and one of the largest automobile manufacturers in the world. Based in Dearborn, Michigan, a suburb of Metro Detroit, the automaker was founded by Henry Ford and incorporated in 1903. Ford now encompasses many global brands, including Lincoln and Mercury in the US, Jaguar, Aston Martin and Land Rover of Great Britain, and Volvo of Sweden. Ford also owns a one-third controlling interest of Mazda, and is listed as the world's third largest automaker based on vehicle sales in 2005. Ford has also been one of the world's ten largest corporations by revenue. In 1999, Ford ranked as one of the world's most profitable corporations. However, in recent years, it has not fared as well. Ford has not gained market share in North America since 1995. read more....

Hero MotoCorp Group

Hero, a name synonymous with two wheelers in India is today a multi-unit, multi-product, geographically diversified Group of companies. Through fully integrated operations, the Munjals roll their own steel, make critical components such as free wheels for their bicycles, and have the foresight to simultaneously diversify into myriad ventures, like product designing, IT enabled services, finance and insurance, just to name a few. The Hero Group philosophy is: "To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity." Thus apart from being customer-centric, the Hero Group also provides its employees with a fine quality of life and its business associates with a total sense of belonging. "Engineering Satisfaction" is the prime motive of the Hero Group and it has become a way of life and a part of the work culture of the Group. This is what drives the Group to seek newer vistas, adopt faster technology and create quality driven products to the utmost satisfaction of customers, partners, dealers and vendors. read more....

Mahindra & Mahindra Limited

Mahindra & Mahindra Limited (M&M) is the flagship company of US $ 2.59 billion Mahindra Group, which has a significant presence in key sectors of the Indian economy. A consistently high performer, M&M is one of the most respected companies in the country. Set up in 1945 to make general-purpose utility vehicles for the Indian market, M&M soon branched out into manufacturing agricultural tractors and light commercial vehicles (LCVs). The company later expanded its operations from automobiles and tractors to secure a significant presence in many more important sectors. The Company has, over the years, transformed itself into a Group that caters to the Indian and overseas markets with a presence in vehicles, farm equipment, information technology, trade and finance related services, and infrastructure development. The Company has recently started a separate Sector, Mahindra Systems and Automotive Technlogies (MSAT) in order to focus on developing components as well as offering engineering services. read more....

Hyundai Motor India

Quality. Brand power. These are the two priorities for Hyundai Motor Company as it prepares for the future. No longer content to follow and learn, Hyundai is now seeking to lead the motor industry in shaping the evolution of motor vehicles. With Hyundai's publicly stated goal of becoming one of the top five carmakers in the world by 2010, the Hyundai brand will require careful repositioning. Management realizes that achieving this goal will require strong determination, resolve but, above all, stronger public confidence in the Hyundai name. read more....
Products and Services The primary activities of this industry are:

Motor cars manufacturing Motor vehicle engine manufacturing The major products and services in this industry are:

Passenger motor vehicle manufacturing segment (Passenger Cars, Utility Vehicles & Multi Purpose Vehicles) Commercial Vehicles (Medium & Heavy and Light Commercial Vehicles) Two Wheelers Three Wheelers

Supply Chain

Supply Chain of Automobile Industry:

Source: ImaginMor, Inderscience Enterprises Ltd and United Nations Industrial Development Organisation The supply chain of automotive industry in India is very similar to the supply chain of the automotive industry in Europe and America. The orders of the industry arise from the bottom of the supply chain i. e., from the consumers and goes through the automakers and climbs up until the third tier suppliers. However the products, as channelled in every traditional automotive industry, flow from the top of the supply chain to reach the consumers. Automakers in India are the key to the supply chain and are responsible for the products and innovation in the industry. The description and the role of each of the contributors to the supply chain are discussed below. Third Tier Suppliers: These companies provide basic products like rubber, glass, steel, plastic and aluminium to the second tier suppliers.

Second Tier Suppliers: These companies design vehicle systems or bodies for First Tier Suppliers and OEMs. They work on designs provided by the first tier suppliers or OEMs. They also provide engineering resources for detailed designs. Some of their services may include welding, fabrication, shearing, bending etc. First Tier Suppliers: These companies provide major systems directly to assemblers. These companies have global coverage, in order to follow their customers to various locations around the world. They design and innovate in order to provide black-box solutions for the requirements of their customers. Black-box solutions are solutions created by suppliers using their own technology to meet the performance and interface requirements set by assemblers. First tier suppliers are responsible not only for the assembly of parts into complete units like dashboard, breaks-axelsuspension, seats, or cockpit but also for the management of second-tier suppliers. Automakers/Vehicle Manufacturers/Original Equipment Manufacturers (OEMs): After researching consumers wants and needs, automakers begin designing models which are tailored to consumers demands. The design process normally takes five years. These companies have manufacturing units where engines are manufactured and parts supplied by first tier suppliers and second tier suppliers are assembled. Automakers are the key to the supply chain of the automotive industry. Examples of these companies are Tata Motors, Maruti Suzuki, Toyota, and Honda. Innovation, design capability and branding are the main focus of these companies. Dealers: Once the vehicles are ready they are shipped to the regional branch and from there, to the authorised dealers of the companies. The dealers then sell the vehicles to the end customers. Parts and Accessory: These companies provide products like tires, windshields, and air bags etc. to automakers and dealers or directly to customers. Service Providers: Some of the services to the customers include servicing of vehicles, repairing parts, or financing of vehicles. Many dealers provide these services but, customers can also choose to go to independent service providers.

Demand Determinants Determinants of demand for this industry include vehicle prices (which are determined largely by wage, material and equipment costs) and exchange rates, preferences, the running cost of a vehicle (mainly determined by the price of petrol), income, interest rates, scrapping rates, and product innovation. Exchange Rate:Movement in the value of Rupee determines the attractiveness of Indian products overseas and the price of import for domestic consumption. Affordability: Movement in income and interest rates determine the affordability of new motor vehicles. Allowing unrestricted Foreign Direct Investment (FDI) led to increase in competition in the domestic market hence, making better vehicles available at affordable prices. Product Innovation is an important determinant as it allows better models to be available each year and also encourages manufacturing of environmental friendly cars. Demographics: It is evident that high population of India has been one of the major reasons for large size of automobile industry in India. Factors that may be augment demand include rising population and an increasing

proportion of young persons in the population that will be more inclined to use and replace cars. Also, increase in people with lesser dependency on traditional single family income structure is likely to add value to vehicle demand. Infrastructure: Longer-term determinants of demand include development in Indians infrastructure. Indias banking giant State Bank of India and Australias Macquarie Group has launched an infrastructure fund to rise up to USD 3 billion for infrastructure improvements. India needs about $500 billion to repair its infrastructure such as ports, roads, and power units. These investments are been made with an aim to generate long-term cash flow from automobile, power, and telecom industries. (Source: Silicon India) Price of Petrol:Movement in oil prices also have an impact on demand for large cars in India. During periods of high fuel cost as experienced in 2007 and first half of 2008, demand for large cars declined in favour of smaller, more fuel efficient vehicles. The changing patterns in customer preferences for smaller more fuel efficient vehicles led to the launch of Tata Motors Nano one of worlds smallest and cheapest cars.

Key Competitors
Major Players

Source: Society of Indian Automotive Manufacturing (SIAM)

(www.imaginmor.com/automobileindustryindia.html)

India
See also: Automotive industry in India Maruti Suzuki Tata Motors Honda Siel Cars India Hyundai Motor India Limited BMW India Volkswagen India Ford India Private Limited General Motors India Private Limited Toyota Kirloskar Motor Private Limited Fiat India Automobiles Mahindra & Mahindra Limited Premier Automobiles Limited Ashok Leyland Chinkara Motors DC Design

Force Motors Hindustan Motors Eicher ICML TVS Bajaj

The key players in the heavy commercial vehicles sector in India are: Tata Motors: Leading commercial vehicles manufacturer, Tata Motors offers an array of CVs namely, Tata Se 1613, Tata Sk 1613, Tata LPT 1613, etc.

NEW CARS MAKE IN INDIA

Hyundai India Cars in India

Maruti Suzuki Cars in India

Audi Cars in India

Volvo Cars in India

Skoda Cars in India

TATA Cars in India

Toyota Cars in India

Volkswagen Cars in India

San Cars in India

Porsche Cars in India

Premier Cars in India

Nissan Cars in India

Rolls-Royce Cars in India

Maybach Cars in India

Maini Cars in India

Mitsubishi Cars in India

Mercedes-Benz Cars in India

Jaguar Cars in India

Lamborghini Cars in India

Land Rover Cars in India

Mahindra Cars in India

Ford Cars in India

Hindustan Motors Cars in India

Honda Cars in India

ICML Cars in India

Bentley Cars in India

BMW Cars in India

Chevrolet Cars in India

Fiat Cars in India

Mahindra-Renault Cars in India

lexus Cars in India

Mahindra Cars in India

Opel Cars in India

Daewoo Cars in India

Aston Martin Cars in India

Bugatti Cars in India

Ferrari Cars in India

Maserati Cars in India

Heavy commercial vehical manufacture TATA MOTORS LIMITED ASHOK LEYLAND LIMITED Eicher Motors Limited SML ISUZU LIMITED Two wheelers manufacturer Hero Honda Motors Ltd: Bajaj Auto: TVS Motor Company Majestic Auto Ltd: Kinetic: Suzuki Bikes and Scooters: