MCDONALDS CORP (MCD) NYSE

January 16, 2013

| Stock Price

$91.10 | YTD Price Change

$2.89 | YTD % Change

3.28%

McDonald's Corporation, the registrant, together with its subsidiaries, is referred to herein as the "Company." a. General development of business During 2010, there have been no material changes to the Company's corporate structure or in its method of conducting business. In 2010, the Company has continued the process it began in 2005 to realign certain subsidiaries to develop a corporate structure within its geographic segments that better reflects the operation of the McDonald's worldwide business. b. Financial information about segments Segment data for the years ended December 31, 2010, 2009, and 2008 are included in Part II, Item 8, page 40 of this Form 10-K. c. Narrative description of business General The Company franchises and operates McDonald's restaurants in the global restaurant industry. These restaurants serve a varied, yet limited, value-priced menu (see Products) in more than 100 countries around the world.ONE MCDONALD'S PLAZA OAK BROOK, Illinois 60523
High/Low Price

MCD - Areas of Strength and Weakness

Income Statement
Revenue* 8Qtr

Balance Sheet
Inventory* 8Qtr

Cash Flow Statement

CFFO* 8Qtr

-0.2% 10 11 SG&A to Sales* 12 8Qtr -0.1% 10 11 12

-5.1% 10 11 8Qtr 12

-7.8%

120

Accounts Receivable*

Net Working Cptl*

8Qtr

101.74 High 100 91.10

6.1% 80 10 11 60 12 8Qtr 10 11 12 8Qtr 10 11 12

108.6%

Operating Margin*

Accounts Payable*

Free Cash Flow Margin*

8Qtr

42.93 Low 40
2007 2008 2009 2010 2011 2012 2013

11.1% -0.8% 10 11 Net Income* 12 8Qtr 10 11 Net Debt* 12 8Qtr 18.9% 10 11 CFFO/Net Income 1.4 12 8Qtr -47.2%

Fundamentals 52-Week Range Market Cap ($ in Billions) Earnings Per Share (ttm) Price/Earnings (ttm) Price to Book (ttm) Price/Sales (ttm) Earnings Quality Analysis Revenue (QoQ%) Gross Margin (QoQ%) Operating Margin (QoQ%) Net Income (QoQ%) Deferred Revenue (QoQ%) Deferred Taxes (QoQ%) Days Sales Outstanding (DSOs) Days of Inventory (DSI) Days Sales Payable (DSP) Cash Sales Operating Margin (%) Tax Rate (%) Free Cash Flow to the Firm Debt-to-Equity Annual Free Cash Flow Growth Sales per Employee Q3 2012 3.42% -0.43% -1.18% 8.02% --16.50 2.46 17.37 1.48% 31.08% 31.89% $1.21B 95.53% -45.13% $65,328

$83.31-$102.22 $92.31 $5.31 17.28 6.71 3.40 Q2 2012 5.64% -0.13% -0.44% 6.34% --16.88 2.49 16.86 3.84% 31.45% 32.16% $830.76M 96.71% -28.87% $65,361 Q1 2012 -4.05% 0.05% 0.03% -7.98% --15.93 2.46 15.51 10.05% 31.59% 31.86% $1.12B 87.17% -2.49% $65,336

EV/EBITDA Times Interest Earned Return on Equity Degree of Combined Leverage Altman Z-Score Beneish M-Score F-Score Q4 2011 -4.79% -0.03% 0.83% -8.67% --16.99 2.54 21.31 9.38% 31.58% 31.32% $933.40M 86.87% 0.70% $64,300 Q3 2011 3.78% -0.40% 0.35% 6.89% --15.33 2.50 15.41 13.05% 31.32% 30.83% $1.45B 87.82% 15.59% $65,994 Q2 2011 12.99% -0.53% 0.58% 16.64% --15.82 2.48 15.27 11.98% 31.21% 29.75% $1.16B 76.14% 16.78% $63,840 Q1 2011 -1.65% -0.20% -0.03% -2.68% --15.52 2.61 14.51 5.33% 31.03% 29.08% $1.13B 79.17% -2.75% $61,440

10.43 16.56 39.22% 0.36 5.93 -2.62 0.34 Q4 2010 -1.44% 0.25% -0.61% -10.52% --16.98 2.73 19.97 4.30% 31.04% 29.34% $1.02B 78.62% 15.01% $60,187

-3.5% 10 11 12 8Qtr -2.5% 10 11 12 8Qtr 1.5% 10.3% 10 11 12 8Qtr

# Shares Outstanding*

Othr Assets/Tot Assets*

CapEx to Sales ratio*

10 11

12

10 11

12

10 11

12

* Indicates chart is Year-Over-Year change.

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