Chapter II Objectives and methodology

Objectives of the study:

1. To find out the buying behavior of the customers coming in to Big Bazaar in Hyderabad. 2. To determine the current status and the customer response towards the Big bazaar. 3. To study the satisfaction level of customers in different attributes of Big Bazaar. 4. To identify main competitors of Big Bazaar.

Scope of the study:

The scope of this research is to identify the buying behavior of customers of Big Bazaar in Hyderabad area. This research is based on primary data and secondary data. Due to time constraint only limited number of persons contacted. This study only focuses on urban buying behavior of customers because the research conducted in Hyderabad area. The study does not say anything about rural buying behavior of customer because rural norms/status/attitude & acceptance of the rural customers differs with urban customers. The scope of research is limited for Hyderabad area. It provides help to further the research for organized retail sector in Hyderabad area. It aim to understand the skill of the company in the area like technological advancement, competition in management.

Importance of the study

The study shows customers buying pattern with Big Bazaar in Hyderabad area. Its provide guideline for further research in Hyderabad area for organized retail. Research says about customer buying behavior towards Big Bazaar in Hyderabad area. The study rate of customer satisfaction level with Big Bazaar for Hyderabad area. The research is also important to identify Market size, growth and Market Potential of Big Bazaar in Hyderabad area. The research shows future Scenario of Big Bazaar in current perspective. The study shows Opportunities and challenges for Big Bazaar respect of internal & external environment. Research say about main competitors in the field of organized retail sectors. The study provide guideline to further extension of Big Bazaar in Hyderabad area .The study provide help to know the customers satisfaction with Big Bazaar stores.

RESEARCH METHODOLOGY

The research is descriptive in nature. Descriptive research includes surveys and fact-finding enquiries. One can also define research as a scientific and systematic research for pertinent information a specific topic. Research is an art of systematic investigation. Some people consider research as a movement, a movement to the known to the unknown.

Technology, customers tastes and preferences play a vital role in todays generation. Research Methodology is a set of various methods to be followed to find out various information regarding market strata of different products. Research Methodology is required in every industry for acquiring knowledge of their products.

According to Clifford Woody:

Research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, making deductions mil reaching conclusion, and at last carefully testing the conclusion to determine whether they fit the formulating hypothesis.

Marketing research is defined as a systematic gathering and analysis of the data concern with an objective. The whole activity is divided into various parts and after compilation of that we reach at certain findings, which enable us to marketing decision. It involves the diagnosis of information needed and the selection of the relevant and inter-related variables.

Research Design:

Research design is adopted for the purpose of collecting and analyzing the data in manner that aimed to combine relevant data along with the economic infrastructure and time in mind. It was the conceptual structure with in the research is conducted, collected, measured and analyzed.

Area of the study:

The study is exclusively done in the area of marketing. It is a process requiring care, sophistication, experience, business judgment, and imagination for which there can be no mechanical substitutes.

Sampling procedure:

1. Sample size: A sample size of 100 was taken in this project i.e., total number of respondents is 100 for the survey. 2. Sample unit: Customers visited Big bazaar in Hyderabad. 3. Sample method: Random sampling method.

Data collection:

The information needed to further collection of data. Collection of data is mainly divides into two types 1) Primary data 2) Secondary data

Primary data: Primary data was those data which are collected for the first time taking a sample of responding the specific issues or problems for study. These data can be gathered internally or externally through survey, observation, experiment and simulation for the current study. The primary data was collected through a questioner of 25 questions. Data is collected from various customers through personal interaction. Specific questioner is prepared for collecting data. Data is collected with mere interaction and formal discussion with different respondents. Survey research is the approach gathering description and information. Questionnaire: It is the most commonly used method of data collection. It consists of a set of questions that are administrated to a group of individuals to gather statistical information regarding a survey. It is the most important part of the study which helps us draw an analysis.

Secondary data: The secondary data consist of information that already existing somewhere having been collected for another purpose. Any researcher begins the research work by first going through secondary data. Secondary data includes the information available with the company. It may be the findings of research previously done in the field. Secondary data can be also be collected from the magazines, newspapers, internet, etc.

Period of the study:

The period of the study is limited to the period of one month. During the period the following steps were taken. a) Objectives were set and questionnaires were finalized. b) Data was collected and recorded. c) Data was analyzed and interpreted. d) Reports were operated

Limitations of the study:

Constraints of time and resources have limited scope for study. Unwillingness of respondents: While collecting data many consumers were unwilling to fill the questionnaire. Respondents were having a feeling of wastage of time. The survey had been from some of the selective places, so there may be a little chance of variations in the final output. Small number of respondents: Only maximum of 100 respondents have been chosen which is a small number, to represent whole of the population of college going students and other active users. Reliability of data: Reliability of data always remains a prime concern when humans are surveyed. Mon-interest, poor understanding, unclear questions, inability to think instantly and customer biases creeps in apprehensiveness in the minds of the researcher while tabulating and analyzing the data.