Professional Documents
Culture Documents
Week 5i
PRODUCT
Operations Management
FORECASTING
LECTURE CONTENTS
Forecasting, Time Horizons, Types, Importance, Steps, Misconception about forecasting, Approaches, Forecasting in Services
Instructor
M Salman Bilal
PE, PMP, PMI-RMP
Contents derived primarily from Chapter 17 of the Text Book & Reference Book by Heizer Class Activity from Reference Book by Heizer
Forecasting
The product/service Life Cycle PLC, POM as a strategic competitive weapon Process Strategy
Week 6
Class Presentation
3/15/2012
Forecasting
Forecasting is art and science of predicting future events. Forecasting may involve taking historic data and projecting them into future with some sort of mathematical model. May be subjective or intuitive prediction Best is combination of both, i.e., Mathematical model adjusted by managers good judgment and expert opinion There are limits as to what we can expect from forecasts Costly and time consuming Only a few businesses can afford to wait and see the fate of their product or service Most businesses have to do forecasting for better planning
3/15/2012
Forecasting in Services
Unusual challenge Major technique in retail sector is tracking demand by maintaining good short-term records. e.g., Barber shop catering men expects peak flows on Fridays & Saturdays Specialty retail facilities such as flower shops, fruit shops may have other unusual demand patterns Fast food restaurants should be well aware not only of weekly, daily and hourly but even thirty minutes variations in demands that influence sales. Therefore detailed forecasts of demand are needed e.g., 18% sales in between 12 -1 pm (Lunch) and the lowest sales between 3-4 pm
Seldom Perfect
Forecast
Misconception
3/15/2012
Types of Forecasts
Planning indicators including inflation rates, money supplies, etc, to help organizations to plan medium to long term forecasts
Economic
Technological
Predicting rate of technological progress, which can result in the birth of exciting new products, requiring new plants and equipments
Demand
Projections of the companys Sales for each time period in the planning horizon; further drives a companys production, capacity & scheduling systems and serves as inputs to financial, marketing & personnel planning
3/15/2012
Human Resources
Capacity
Steps in Forecasting
3/15/2012
Forecasting APPROACHES
Executive Opinion Delphi Technique Sales-force Composite Consumer Market Survey
QuaLItative
QuaNTItative
Naive Approach (Time Series) Moving Averages (Time Series) Exponential Smoothing (Time Series) Trend Projection (Time Series) Linear Regression (Associative)
Associative Model
Incorporate the variables or factors that might influence the quantity being forecast Example; Lawn mower sales might use factors such as new housing start, advertising budget and competitors prices
3/15/2012
MOVING AVERAGES
EXPONENTIAL SMOOTHING
TREND PROJECTION
That fits a trend line to a series of historical data points and then projects the line into the future of forecast e.g., Projected score of a cricket team
MAD is computed by taking the sum of the absolute values of the individual forecast errors and dividing by the number of periods of data