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Secure your dreams and also get a whole life cover

Birla Sun Life Insurance

Vision
A whole life insurance plan

PLAN at a GLANCE
This life insurance plan offers Whole Life cover to Age 100 plus a Guaranteed Survival Benefit payable at the end of the term selected by you. Both your life cover and your survival benefit will grow with Monthly Additions accrued at the end of each policy month as long as you pay your due premiums. You customize your policy to suit your particular insurance and savings needs by choosing: The Sum Assured which represents the amount of life insurance cover to Age 100 The GSB Term which represents the accumulation period of your policy. During this period, your premiums are payable every year and at the end of this period, the Guaranteed Survival Benefit shall be paid to you In the event the life insured dies during the GSB Term, we shall pay to the nominee The Sum Assured plus Monthly Additions accrued to date In the event the life insured survives to the end of the GSB Term, we shall pay to you The Guaranteed Survival Benefit plus Monthly Additions accrued to date; plus If the life insured subsequently dies, the Sum Assured shall be paid to the nominee; or If the life insured survives to Age 100, then the Sum Assured shall be paid to you The premium is payable during the GSB Term only. If you discontinue paying premiums after having paid for at least three full years, your policy will not lapse but continue on a Reduced Paid-Up basis. Eligibility Criterion
Entry Age (age last birthday) Policy Term Minimum Sum Assured GSB Term Minimum GSB Term Maximum GSB Term Premium Paying Term 1 to 65 years Whole Life to Age 100 Rs. 100,000 5 to 35 years Attained Age at GSB Term is 18 or more Attained Age at GSB Term is 75 or less Regular Pay during the GSB Term

Your premium and your policy benefits will depend on the amount of the Sum Assured you select. For easy reference, your Sum Assured is banded as follows:
Sum Assured Band Sum Assured (Rs.) Band 1 100,000 to 199,999 Band 2 200,000 to 399,999 Band 3 400,000 to 799,999 Band 4 800,000 +

YOUR GUARANTEED BENEFITS


Guaranteed Death Benefit In the event the life insured dies during the policy term, we shall pay the Sum Assured to the nominee as the Death Benefit. The policy shall be terminated once the Death Benefit is paid. Guaranteed Survival Benefit In the event the life insured survives to the end of the GSB Term, we shall pay to you as a Survival Benefit, the Guaranteed Survival Benefit, as shown below. The policy continues even after the Survival Benefit is paid. The Guaranteed Survival Benefit (per 1000 of Sum Assured) is:
GSB Term 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Sum Assured Band Band 1 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 Band 2 1042 1046 1051 1056 1062 1070 1078 1088 1100 1113 1129 1141 1155 1169 1185 1202 Band 3 1063 1069 1076 1084 1094 1105 1118 1132 1150 1170 1194 1212 1232 1254 1277 1303 Band 4 1074 1081 1089 1099 1110 1122 1137 1155 1175 1198 1226 1247 1271 1296 1323 1353 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1220 1236 1253 1272 1293 1316 1342 1371 1403 1438 1478 1522 1573 1630 1694 1331 1354 1380 1409 1440 1475 1513 1556 1604 1657 1717 1784 1860 1945 2041 1386 1414 1444 1477 1513 1554 1599 1649 1705 1767 1837 1915 2003 2102 2214 GSB Term Sum Assured Band Band 1 Band 2 Band 3 Band 4

Guaranteed Maturity Benefit In the event the life insured survives to the end of the policy term, we shall pay to you the Sum Assured as the Guaranteed Maturity Benefit. The policy shall be terminated once the Maturity Benefit is paid.

Reduced Paid-Up Benefits Under Reduced Paid-Up, all your Guaranteed Benefits shall be reduced in proportion to the premiums actually paid to the total premiums payable during the GSB Term. For example using a GSB Term of 25 years, if you discontinue premiums after 5 full years, then the Guaranteed Benefits shall be reduced to 5/25 or 20% of their original values.

MONTHLY ADDITIONS
During the GSB Term and while due premiums have been paid in full, your guaranteed benefits will grow with Monthly Additions accrued at the end of each policy month. The total Monthly Additions accrued to date shall be payable at the end of the GSB Term or upon death of the life insured if sooner. At the beginning of each policy year, your policy will be assigned the latest Monthly Addition Rate declared by us. Once this Monthly Addition Rate is assigned to your policy at the beginning of its policy year, it shall be guaranteed for the next 12 months and used to calculate your Monthly Additions during the upcoming policy year. Depending on our expectations with regards to future economic conditions, we shall declare new Monthly Addition Rates on April 1st of every calendar year. The currently declared Monthly Addition Rates are as follows (annual rate per 1000 of Sum Assured):
GSB Term Currently Declared 5 to 10 Years 39.0 11 to 15 Years 39.0 16 to 20 Years 41.4 21+ Years 45.0

Enhancement to Monthly Additions For GSB Terms beyond 21 years and if Monthly Additions have accrued for more than 21 policy years, the accrued Monthly Additions payable as a Death Benefit or a Survival Benefit shall be enhanced by the following percentage:
Sum Assured Band For Each Policy Year Exceeding 21 Band 1 2.50% Band 2 5.00% Band 3 6.25% Band 4 6.75%

For a GSB Term of 25 years, Sum Assured of 250,000 (Band 2) and assuming that the Monthly Addition Rate remains unchanged, the Monthly Additions accrued after 23 years and 3 months is 250,000 x 233/12 x 45.0 / 1000 = 261,563. This amount will be enhanced by 5% for each policy year exceeding 21 or by (24 21) x 5% = 15%. As a result, the total amount payable is 261,563 x 115% = 300,797.

Reduced Paid-Up Benefits Under Reduced Paid-Up, your accrued Monthly Additions to the date of premium discontinuance will not be reduced but there will be no further accrual. The accrued Monthly Additions to the date of premium discontinuance shall be paid at the end of the GSB Term or upon death of the life insured if sooner. In continuation of the previous example, if you discontinue premiums after 233/12 years, then Rs. 300,797 will be kept constant and paid at the end of the GSB Term or upon death of the life insured if sooner.

YOUR TOTAL BENEFITS


Death Benefit In the event the life insured dies during the GSB Term, we shall pay to the nominee Guaranteed Death Benefit; plus Monthly Additions accrued to date; plus Enhancement to Monthly Additions, if applicable In the event the life insured dies after the GSB Term, the nominee shall receive the Guaranteed Death Benefit. The policy shall be terminated once the Death Benefit is paid. Survival Benefit In the event the life insured survives to the end of the GSB Term, we shall pay to you Guaranteed Survival Benefit; plus Monthly Additions accrued to date; plus Enhancement to Monthly Additions, if applicable The policy continues even after the Survival Benefit is paid. Maturity Benefit In the event the life insured survives to the end of the policy term, we shall pay to you the Guaranteed Maturity Benefit. The policy shall be terminated once the Maturity Benefit is paid. Additional Insurance Benefits Furthermore, you can enhance your insurance coverage during the GSB Term by adding one or more of the following riders: BSLI Accidental Death and Disability Rider (UIN: 109C018V01) BSLI Critical Illness Rider (UIN: 109C019V01) BSLI Surgical Care Rider (UIN: 109C015V01) BSLI Hospital Care Rider (UIN: 109C016V01) BSLI Waiver of Premium Rider (UIN: 109C017V01) Please refer to detailed brochures on riders, consult your financial advisor or visit our website for further details.

YOUR BENEFIT ILLUSTRATION


Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your company (BSLI). If your policy offers guaranteed returns then these will be clearly marked "guaranteed" in the illustration table on this page. If your policy offers variable returns then the illustrations on this page will show two different rates of assumed future investment returns. These assumed rates of return are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your policy is dependent on a number of factors including future investment performance. In the illustration below, the Sum Assured and Guaranteed Survival Benefit are fully guaranteed. The variable Monthly Additions in the illustration below are not guaranteed and determined using assumed future investment returns of 6% and 10% as set by the Life Insurance Council.
Entry Age Gender : 35 years : Male GSB Term Payment Mode : 25 years : Yearly

Sum Assured : Rs. 250,000 Policy Year End 1 2 3 4 5 6 7 8 9 10 15 20 25 26 to 65 Premiums Paid to Date 10,563 21,126 31,689 42,252 52,815 63,378 73,941 84,504 95,067 105,630 158,445 211,260 264,075 264,075 Guaranteed SA / GSB 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 323,250 250,000

Annual Premium : Rs. 10,563 Variable Monthly Additions at 6% p.a. 3,750 7,500 11,250 15,000 18,750 22,500 26,250 30,000 33,750 37,500 56,250 75,000 112,500 at 10% p.a. 18,000 36,000 54,000 72,000 90,000 108,000 126,000 144,000 162,000 180,000 270,000 360,000 540,000 Death / Survival Benefit at 6% p.a. 253,750 257,500 261,250 265,000 268,750 272,500 276,250 280,000 283,750 287,500 306,250 325,000 435,750 250,000 at 10% p.a. 268,000 286,000 304,000 322,000 340,000 358,000 376,000 394,000 412,000 430,000 520,000 610,000 863,250 250,000

Service Tax and Education Cess and any other applicable taxes will be added to your premium and levied as per extant tax laws.

Please visit our website or ask your financial advisor for the benefit illustration for your policy.

YOUR OPTIONS
Paying Premiums Please ask your financial advisor or visit our website to determine the premium rate applicable for your policy. You may choose to pay your premium yearly, half-yearly, quarterly or monthly, as per your convenience. For yearly and half-year payments, we give a premium rebate of 3.0% and 1.5% respectively. Sum Assured Rebate For higher Sum Assured, we also offer a premium rebate as follows:
Sum Assured Band Premium rebate per 1000 SA Band 1 nil Band 2 1.00 Band 3 1.50 Band 4 1.75

Surrendering your Policy Your policy will acquire a surrender value after the completion of three policy years with all due premiums paid for at least 3 years. The Guaranteed Surrender Value is 30% of premiums paid excluding the first year's premium. Any premiums paid towards underwriting extras and/or riders are also excluded. Your policy will be eligible for a Special Surrender Value once it has completed 5 policy years. Please ask your financial advisor for an illustration of the Special Surrender Values applicable to your policy. Taking a Policy Loan You may take a loan against your policy once it has acquired a surrender value. The minimum loan amount is Rs. 5,000 and the maximum is 90% of your surrender value. We shall charge interest on the outstanding loan balance at a rate declared by us from time to time based on then prevailing market conditions. Any outstanding loan balance will be recovered by us from policy proceeds due for payment and will be deducted before any benefit is paid under the policy. Should the outstanding policy loan balance equal or exceed the surrender value of your policy at any time, then the policy shall be terminated without value. Note that prior to this happening, we shall give you an opportunity to repay all or part of your outstanding loan balance in order for your policy to continue uninterrupted. We shall notify you when your outstanding loan balance is 95% or more of your surrender value.

TERMS & CONDITIONS


Free-Look Period You will have the right to return your policy to us within 15 days from the date of receipt of the policy, in case you are not satisfied with the terms & conditions of your policy. We will refund all premiums paid till date once we receive your written notice of cancellation (along with reasons thereof) together with the original policy documents. Depending on our then current administration rules, we may reduce the amount of the refund by expenditures incurred by us in issuing your policy and as permitted by the IRDA and in accordance to IRDA (Protection of Policyholders Interest) Regulations, 2002. Grace Period & Reinstatement If you are unable to pay your premium by the due date, you will be given a grace period of 30 days and during this grace period all coverage under your policy will continue. If you do not pay your premium within the grace period, the following will be applicable: a) In case you have not paid premiums for three full years, then all benefits under your policy will cease immediately and your policy shall be terminated without value. b) In case you have paid premiums for at least three full years, then your policy will be continued on a Reduced Paid-Up basis. You can reinstate your policy for its full coverage within two years from the due date of the first unpaid premium by paying all outstanding premiums together with interest as declared by us from time to time and by providing evidence of insurability satisfactory to us. Upon reinstatement, your Sum Assured, Guaranteed Survival Benefit and accrued Monthly Additions to date of reinstatement shall be restored to their full value. Tax Benefits As per extant tax laws, this plan offers tax benefits under Section 80C, 80D and Section 10 (10D) of the Income Tax Act, 1961. Under Section 80C, premiums up to Rs. 1,00,000 are allowed as a deduction from your taxable income each year Under Section 80D premium paid for riders (Critical illness, Surgical Care and Hospital Care) upto Rs. 15,000 are allowed as a deduction from your taxable income each year Under Section 10 (10D), the benefits you receive from this plan are exempt from tax, subject to mentioned exclusions

Exclusions We will only refund the premiums paid to date (excluding any premiums paid towards riders) in the event the life insured dies by suicide, whether medically sane or insane, within one year after the issue date or the reinstatement date of the policy. Nomination and Assignment In case you the policyholder is also the life insured, you need to nominate a person who shall be entitled to the death benefit in case of death. This nomination shall be in accordance with Section 39 of the Insurance Act, 1938. You also have the right to assign your policy in accordance with Section 38 of the Insurance Act, 1938. Prohibition of Rebates - Section 41 of the Insurance Act, 1938 No person shall allow or offer to allow, either directly or indirectly, as an inducement to any person to take or renew or continue an insurance in respect of any kind of risk relating to lives or property in India, any rebate of the whole or part of the commission payable or any rebate of the premium shown on the policy, nor shall any person taking out or renewing or continuing a policy accept any rebate, except such rebate as may be allowed in accordance with the published prospectuses or tables of the insurer. Any person making default in complying with the provisions of this section shall be punishable with a fine which may extend to five hundred rupees. Non-Disclosure - Section 45 of the Insurance Act, 1938 No policy of life insurance effected after the coming into force of this act shall, after the expiry of two years from the date on which it was effected be called in question by an insurer on the ground that statement made in the proposal or in any report of a medical officer, or referee, or friend of the life insured, or in any other document leading to the issue of the policy, was inaccurate or false, unless the insurer shows that such statement was on a material matter or suppressed facts which it was material to disclose and that it was fraudulently made by the policyholder and that the policyholder knew at the time of making it that the statement was false or that it suppressed facts which it was material to disclose. Provided that nothing in this section shall prevent the insurer from calling for proof of age at any time if he is entitled to do so, and no policy shall be deemed to be called in question merely because the terms of the policy are adjusted on subsequent proof that the age of the life insured was incorrectly stated in the application.

BIRLA SUN LIFE INSURANCE A COMING TOGETHER OF VALUES


About Birla Sun Life Insurance Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the leading international financial services organizations from Canada. With an experience of over a decade, BSLI has contributed to the growth and development of the Indian life insurance industry and currently is one of the leading life insurance companies in the country. Enjoying trust of over 2 Million customers, BSLI is known for innovations. BSLI offers a complete range of products comprising of protection solutions, children's future solutions, wealth with protection, health and wellness as well as retirement solutions and has an extensive distribution reach over 500 cities through its network of over 600 branches, over 1,53,000 empanelled advisors and over 243 partnerships with Corporate Agents and Banks. The AUM of Birla Sun Life Insurance is close to Rs.18800 crs and it has a robust capital base of over Rs. 2450 crs as on October 31, 2010. For more information, please visit www.birlasunlife.com About Aditya Birla Financial Services Group (ABFSG) The Aditya Birla Financial Services Group (ABFSG) has a significant presence across various verticals, including life insurance, insurance broking, mutual funds, private equity, security based lending, factoring, insurance advisory services, wealth management, retail broking and distribution of third party products. The ABFSG is committed to being a leader and role model in a broad based and integrated financial services business. Its 7 lines of businesses, with over 5.6 million customers manages assets worth USD 18 billion approximately and prides itself for having a talent pool of over 16,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through 1600 branches and over 200,000 channel partners. This allows ABFSG to offer its customers virtually anything other than a savings or current account. With revenue of over 1.25 bn US$, (2009-2010) ABFSG is a significant non bank player. ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a USD 3 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a USD 29 billion Indian business house operating in 26 countries across the globe. About Sun Life Financial Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers.

Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2010, the Sun Life Financial group of companies had total assets under management of $434 billion. For more information, please visit www.sunlife.com Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

RISK FACTORS AND DISCLAIMERS


This policy is underwritten by Birla Sun Life Insurance Company Limited (BSLI). This is a nonparticipating traditional insurance plan. All terms & conditions are guaranteed throughout the policy term, except for the Monthly Addition Rate which will vary from policy year to policy year depending on prevailing economic conditions. BSLI reserves the right to recover levies such as the Service Tax and Education Cess levied by the authorities on insurance transactions. If there be any additional levies, they too will be recovered from you. This brochure contains only the salient features of the plan. For further details please refer to the policy contract. Tax benefits are subject to changes in the tax laws. Insurance is the subject matter of the solicitation. For more details and clarification call your BSLI Insurance Advisor or visit our website and see how we can help in making your dreams come true.

Call Toll-free: 1-800-270-7000

www.birlasunlife.com

SMS VISION to 56161

Regd. Office: One Indiabulls Centre, Tower 1, 15th & 16th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai 400013. Reg. No. 109 Unique No.: 109N068V01 ADV/12/10-11/4380 VER 1/DEC/ 2010

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