Sagar Os

A PROJECT REPORT ON
Consumer Behavior
IN
AADYA MOTORS COMPANY PVT. LTD, SION (E) MUMBAI FOR THE YEAR 20011-20012 UNDER THE GUIDANCE OF MR.DARSHAN JANI (EXTERNAL GUIDE) PROJECT BY: Mr. Sagar P. Jain Reg no:- B1016820 Bachelor of Business Administration (BBA) RANI CHANAMMA,UNIVERSITY JAIN COLLEGE OF BUSINESS ADMINISTRATION BELGAUM.
JAIN GROUP INSTITUTIONS Page 1
PROF. PRASANA KULKARNI (INTERNAL GUIDE)
CONTENTS
Title of the study Objective of study Acknowledgment Certificate from the organization Certification of the college Methodology Limitation of the study Executive summary Diary of project work Profile of the organization Nature of ownership Organization chart Different department &their function Product and service rendered Design and innovation Unique style of working Lessons from organization study Conclusion Bibliography
JAIN GROUP INSTITUTIONS
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OBJECTIVE OF THE PROJECT

The main purpose/objective behind this project is to be aware of the Organizational Structure in practical sense of the company. Following Objectives are taken on the present study: 1. To study the Organizational structure of the Company. 2. The nature of ownership. 3. Management philosophy of the organization. 4. To study the Working of various Departments in the organization. 5. The interrelation of each department 6. Procedure and Routine. 7. Gathering relevant information.
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ACKNOWLEDGEMENT
As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. Thankfulness is the beginning of gratitude.
I dont want to miss the prospect to thank those who helped me, through their constant support and guidance, which helped me, put my best and made my stay comfortable at Apex Honda (Aadya Motors Co Pvt Ltd).
It gives me an immense pleasure to express my words of gratitude to Mr. Darshan Jani (Senior Manager Administration Department) who has guided me to take up this project and for all the hospitality that he has given me which has enabled me to complete the project on time.
I am thankful to Mr. Shrinath waghole (COO Aadya Motor company Pvt. Ltd) for guiding me with the outline of the project, the methodology to study the organization and the co-ordination to meet the departmental heads for the information.
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I owe an enormous intellectual debt to all my faculties at Jain College of Business Administration for it is them who have brought me up to this stage and it was only because of their constant support and motivation that I was able to complete this Project.
Lastly I would like to thank all the employees at Apex Honda because they are the one who have played a vital role in carrying out my project.
I will be beholden to them forever.
- SAGAR JAIN -
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METHODOLOGY
Primary Data: We had visited the project work place and studied the various aspects of business unit by personal observation, discussion with the head of the departments, managers and informal chat with employees of all the departments. This constituted the primary data. Secondary Data: The relevant information for secondary data was collected from various sources, like various records maintained, through the companys website, brochures and different manuals of the company.
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LIMITATIONS OF THE STUDY
This training was done with the ultimate aim of understanding the organizational structure study and various practical aspects of business enterprise, as the training was restricted to only one month as prescribed by Karnataka University, Dharwad.
The detail study of the organization could not be undertaken due to time constrains. However the personal discussion with the project guides and other officers of the organization gave me information and knowledge on the various aspects.
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EXECUTIVE SUMMARY
In plant training is one, which exposes the students to the working of an organization. This report involves in -plant training details in APEX HONDA the report flows from information of the project emphasizing on the organizational structure and various other Departments, which supports the organization. The project work has been done on respect of organization study for 3 0 days during Nov-Dec, of 2012-12. The study has the scope of Understanding practical aspects of business world. It helps to understand correlation between theory and practice of business world and Helps to study the structure of the organization, different departments at theyre functioning also assisted the employees of the company in their day to day working .
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WEEKLY PROGRESS REPORT OF PROJECT WORK
Name of the Student Name of the Organization
: SAGAR P.JAIN : APEX HONDA (AADYA MOTORS)
Duration
: 1st Week
From: 20rth Nov to 27th Nov, 2012 Work Done: Introduction to the organization and visited sales and service department (work shop) and also assisted them in conducting various activities on Christmas. ___________
Project Guide Mr. Darshan Jani (Administration head)
Internal Guide
PROF. PRASANA KULKARNI
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: SAGAR P. JAIN : APEX HONDA (AADYA MOTORS)
Duration
: 2nd Week
From: 29th Nov, 2008 to 3rdDec, 2012
Work Done: Visited Logistic department, RTO Department and ____ Insurance Department. Also did some internal activities such as helping in preparing guidelines. Project Guide Mr. Darshan Jani (Administration head) Internal Guide
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Duration
: 3rd Week
From: 5th Dec to 11th Jan, 2012
Work Done: Visited Administration department and HR department and interacted with the heads of these departments

Internal Guide
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Duration
: 4th Week
From: 13th Nov to 18th Nov, 2012
Work Done: Studied the delivery process and submitted the report.
Internal Guide
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HONDA PHILOSOPHY
Mission Statement
Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.
Honda Diversity Vision Statement

Honda's philosophy is based on "Respect for the Individual." We are committed to bringing together a diverse group of Associates, dealers and suppliers to foster the kind of innovation and vitality that enables us to achieve our dream of creating products and technologies that make people's lives better. In this spirit, every Honda Associate and business partner is expected to embrace and actively support diversity and the cultural richness and advantages it provides.
Management Policies
Proceed always with ambition and youthfulness. Respect sound theory, develop fresh ideas, and make the most effective use of time. Enjoy work and encourage open communication. Strive constantly for a harmonious flow of work. Be ever mindful of the value of research and endeavor.
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INNOVATION
At Honda, we are constantly challenging ourselves to seek out new initiatives and stay at the forefront of innovation.
As an organization dedicated to the advancement of mobility, we have always targeted leading-edge technologies. From our racing spirit and our commitment to "Safety for Everyone," to our dedication to environmental leadership and the advanced potential of ASIMO, it is our mission to develop forward-thinking technologies that anticipate and satisfy the needs of people in the future. As long as there is a need for innovation, Honda will actively and tirelessly push research and development to the foreground.
We believe in better people through technology, and better technology through people.
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HONDA IN INDIA
Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Hondas latest passenger car models and technologies, to the Indian customers. The Honda City, its first offering introduced in 1997, revolutionized the Indian passenger car market and has ever since been recognized as an engineering marvel in the Indian automobile industry. The success of City as well as all its other models has led HSCI to become the leading premium car manufacturer in India. The total investment made by the company in India till date is Rs. 1620 crores, further investment of RS. 1000 crore is planned and being currently invested for the coming second plant in Rajasthan. The company has a capacity of manufacturing 100,000 cars.
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Showcase Manufacturing Facility

HSCIs state-of-the-art manufacturing unit was set up in 1997 at Greater Noida, U.P with an investment of Rs. 450 crore. The green-field project is spread across 150 acres of land. (Over 6,00,000 sq. m.).
The initial installed capacity of the plant was 30,000 cars per annum, which was thereafter increased to 50,000 cars on a two-shift basis. The capacity has further been enhanced to 1, 00,000 units annually in February 2008. The capacity expansion was necessitated by the excellent performance of all the Honda models, particularly the growing demand for City in India. Several modifications were done by the company with the objective of offering higher quality products to its customers, faster and quicker. The expansion process also included expansion of the covered area in the plant, from 1,07,000 sq. m. to 1,31,794 sq. m.
HSCI currently produces the All New City, Civic and Accord models in India and the premium SUV, CR-V is sold as a fully Imported unit from Japan.
The company operates under the stringent standards of ISO 9001 for quality management and ISO 14001 for environment management.
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AWARDS
HONDA CITY
Zig Wheels car of the year '08 Business Standard Motoring car of the year '08 No 1 Mid Size Car - TNS Total Customer Satisfaction Study, '06
HONDA CIVIC
ICOTY 2007 Car of the Year - CNBC TV 18 Autocar Auto Awards, '07 Viewer's Choice of the year - CNBC TV 18 Autocar Auto Awards, '07 Car of the Year - NDTV Profit and Bike India Awards '07 Executive Car of the year - NDTV Profit and Bike India Awards '07 Automotive Design of the year - NDTV Profit Car India and Bike India Awards '07 CNB Viewers' Choice Best car of the Year - NDTV Profit Car India and Bike India Awards '07 Viewers Choice Award - Overdrive Awards, '07
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Design Award - Overdrive Awards, '07 Jury Award 2007 - BS Motoring Awards, '07
HONDA CR-V
Best Driver's Car - CNBC TV 18 Autocar Auto Awards, '07 SUV of the Year - NDTV Profit Car India and Bike India Awards '07 SUV of the Year - Overdrive Awards, '07 No 1 Premium SUV - TNS Total Customer Satisfaction Study, '06
HONDA ACCORD
No1 Entry Luxury Car - TNS Total Customer Satisfaction Study, '06
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ABOUT HONDA
The history of the Honda Motor Company began with the vision of one man - Soichiro Honda. His dream was personal mobility for everyone.
Soichiro Honda founded the Honda Motor Company in 1948. In the same year, he designed and engineered the first product of this company - a 50 cc motorized bike on a bicycle frame - in his small shed at Hamamatsu.
'Challenging the Limits' is a phrase commonly heard across the length and breadth of Honda. It was made popular by its founder, Soichiro Honda, who knew that his fledgling company had to out-think and out-perform its competitors every step of the way in order to survive. After all, he started out at a time when his country was devastated by war.
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Soichiro's vision was international in character. His desire was to lead the world in technology, and make a significant contribution to the creation of a better society. As a result, most of the products that Honda developed started out by making a difference. Whether it was the CVCC engine in the sixties or the solar powered car of the nineties, they all sought to challenge and overcome conventional wisdom.
World's Toughest Training Tracks- No story of Honda is complete without the mention of motor sports. Honda started participating in racing at the highest level much before it found international acclaim as a manufacturer. Once again, it was Soichiro Honda who was the driving force. He considered the highly competitive world of motor sports as the ideal training ground for his people. Through racing, Honda engineers learnt to accomplish more than they ever dreamed possible within limited amounts of time. They become quicker at responding to the technological challenges that arise in the commercial world.
Honda's belief in the benefits of racing is sincere and unwavering. The company has invested millions of dollars in building two world-class racing circuits. The Suzuka opened its gates in September 1962. Located in northern Japan, it has become an integral part of the Grand Prix calendar. The Twin Ring Motegi, on the other hand, is a racing circuit for fans. Inaugurated in August 1997, it offers an oval-shaped Super Speedway, an Active Safety Training Park and the extremely popular Honda automobile museum.
Honda is already, and literally, making big strides in the development of the world's first humanoid robot. Christened ASIMO, it is designed on the presumption that if a
robot could walk like a human, it may be able to work like one. Honda is also taking to the skies with its very own aircraft technology. It took a 30-man team only six years to develop a prototype. Together, these diverse ideas prove the one central maxim that is dear to everyone at Honda - Challenging the Limits.
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AADYA MOTORS COMPANY PVT LTD
Aadya Motors Company Pvt Ltd has been in automobile field for almost 7 years from now. The company has been catering to diverse needs of customers in connection with new cars, Pre- Owned cars, Genuine Accessories and Easy Finance.
Previously, the company was an authorized dealer of Hyundai Cars which use to cater to the needs of middle income segment of the society. The company then thought of catering and serving the needs of the premium segment of the society. So the directors of the company applied for the dealership of Honda Cars. Hence, they were appointed by Honda Siel Cars India Ltd., as authorized dealer for sales, service & spare parts of Honda in Mumbai. The operations for the same commenced on 3rd September, 2008.
It has a 9000 Sq. ft state of the art showroom with ample car parking facility locatedOpposite Eastern Express Highway in Sion(E). The company also has an after sales 40000 Sq. ft state of the art facility workshop at Kurla (E), a 3 mins drive from Priyadarshini circle on the Eastern Express Highway. The workshop is equipped with latest equipments, drivers lounge, gymnasium, skilled labors trained by Honda and customer satisfaction oriented sales and service team.
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APEX HONDA offers a range of Honda cars and facilitates easy finance through HDFC, ICICI, Tata AIG and Axis Bank at most competitive rates. The company also has tie ups for insurance with leading insurance companies like New India,
Chormandalam,
ICICI, Future Generali and others.
USP of the Company Provision of 24*7 service facility. They have provided customers with a 24*7 customer care number which is facilitated through their own call centre. Provide facilities like pick and drop, ERS (Emergency Road Service) and test drives as per customers convenience. State of the Art facility. Good Ambience. Ample of parking space.
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INDIAN AUTOMOBILE INDUSTRY

Over a period of more than two decades the Indian Automobile industry has been driving its own growth through phases. The entry of Suzuki Corporation in Indian passenger car manufacturing is often pointed as the first sign of growth. Since then the automobile sector witnessed rapid growth year after year. By late-90's the industry reached self reliance in engine and component manufacturing from the status of large scale importer. With the Indian middle class earning higher per capita income, more people are ready to own private vehicles THE OVERVIEW Indias car market has emerged as one of the fastest growing in the world. The number of cars sold domestically is projected to double by 2010, and domestic production is skyrocketing as foreign makers are setting up their own production plants in India. The governments 10-year plan aims to create a $145 billion auto industry by 2016. According to McKinsey, the auto sector could be worth $375 billion by 2015, up from $65 billion in 2002. McKinsey thinks India could capture $25 billion of this amount. Out of 400 Indian suppliers, 80 percent have the ISO 9000 certificatethe international standard for quality management.
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Domestic Sales
The cumulative growth of the Passenger Vehicles segment during April 2011 March 2012 was 12.17 percent. Passenger Cars grew by 11.79 percent, Utility Vehicles by 10.57 percent and Multi Purpose Vehicles by 21.39 percent in this period. The Commercial Vehicles segment grew marginally at 4.07 percent. While Medium & Heavy Commercial Vehicles declined by 1.66 percent, Light Commercial Vehicles recorded a growth of 12.29 percent.
Exports
Automobile Exports registered a growth of 22.30 percent during the current financial year. The growth was led by two wheelers segment which grew at 32.31 percent. Commercial vehicles and Passenger Vehicles exports grew by 19.10 percent and 9.37 percent respectively. Exports of Three Wheelers segment declined by 1.85 percent.
Consistent growth and dedication have made the Indian automobile industry the second- largest tractor and two-wheeler manufacturer in the world. It is also the fifthlargest commercial vehicle manufacturer in the world. It is among the largest in Asia.
The key players like Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra have been dominating the vehicle industry. A few of the foreign players like Honda Siel Cars India Ltd., Toyota Kirloskar Motor Ltd., Skoda India Private Ltd. have also entered the market and have catered to the
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Customers need to a large extent. Moreover, the automobile companies are coming up with financial schemes such as easy EMI repayment systems to boost sales. There have been exhibitions like Auto-expo at Pragati Maidan, New Delhi to share the technological advancements.
Scope of Indian Automobile Sector

The Indian automobile industry is going through a phase of rapid change and high growth. With new projects coming up on a regular basis, the industry is undergoing technological change. The major players are expanding their plants and focusing on mass customization, mass production, etc.
INVESTMENT IN AUTO SECTOR Nearly every automobile company is investing at a higher rate than ever before to achieve a high growth trajectory. The overall investment in the sector has been increasing quite rapidly. It is expected that by the end of 2012 Indian automobile sector will be investing a huge amount as Rs. 30,000 crores. Like Maruti Udyog has plans of investing Rs. 6,500 crores; the Tata Motors is coming up with more investment of Rs. 2,000 crores in its compact car project. Not only the Indian companies but also foreign players like Hyundai are coming up with the investment of more than Rs. 3,800 crores in India and many more.
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Players: Indian auto industry
Key players in the Indian auto industry - Passenger Cars and CVs
The largest player in the Indian industry. Plans to launch new and exciting products in the Indian markets, including the 100,000 car
It is the third largest passenger car manufacturer in India and one of the largest exporters of vehicles and has established India as one of its manufacturing bases in the world. Has vision of capturing 10 % share of the Indian passenger car market by 2010.
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Suzukis JV in India and the largest passenger car manufacturer in India
One of the leading players in the Indian premium cars segment
One of the leading players in the Indian premium cars segment
One of the leading players in the Indian premium cars segment. Plans to enter the small car segment by re-launching the Matiz.
One of the largest players in the UV / MUV segment.
The 2nd largest CV manufacturer in India
Other global players who are in India / have plans for India include -Volvo, Daimler Chrysler, BMW and Nissan Motors. Growth drivers for the Indian automotive industry
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Car models offered by Honda in India:-
MODELS OF HONDA MOTORS CARS

Models BRIO JAZZ ACCORD

Types SOHC i-VTEC PREMIUM PREMIUM
Accord VTi L M/T Accord VTi L A/T Accord V6 PREMIUM
HONDA CITY

City ZX EXI City ZX GXI (CVT) City ZX VTEC City IVTEC PREMIUM
HONDA CIVIC

Civic 1.8V MT Civic 1.8V AT Civic 1.8S MT Civic 1.8S AT Civic Hybrid PREMIUM
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HONDA- CRV
Honda City CRV - Manual Honda City CRV - Automatic
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Honda BRIO
Hondas advanced 1.2L i-VTEC (intelligent variable valve timing and electronic lift control) engine delivers high power output with impressive fuel economy. It is a four cylinder engine featuring programmed fuel injection, delivering impressive performance with an awesome 88ps at 6000 rpm so that you never feel let down. By regulating valve opening to match engine speed, the agile I-VTEC engine adjust its characteristics to deliver both superior power and low fuel consumption. Couple these with some of the lowest emission levels in the industry, and the only feeling youll experience when you take your brio on date, is love and best of all, you now get to choose between manual and 5-speed Automatic transmission.
Honda Accord
Accord with its leather interior in a dual tone is becoming popular day by day for its looks and other features. Its features like dual zone automatic climate control system, in dash 6 CD changers with advanced acoustics, unique progressive self illumination LED gauges, multi functional keys with integrated remote etc give the experience of safety, security and comfort of driving. Under the hood of Honda Accord lies an advanced i-VTEC engine, which generates a power of 180 PS @ 6500 rpm and a maximum torque of 222 Nm @ 6500 rpm. A broad torque curve of the vehicle ensures quick acceleration and smooth shifting. The engine of Accord delivers optimum fuel economy as well. Powered by a 2.4li-VTEC engine the eighth generation Accord is E10 (10 per cent ethanol and 90 per cent unleaded petrol) compatible. The company has also upgraded the engine to meet Euro IV emission limits while the fuel efficiency of the car has been improved by 8 per cent. Equipped with a five-speed automatic transmission and manual transmission with a unique 'paddle shift' option that can be operated using F1-racing inspired paddle
switches, along with variable gear ratio steering the new Accord responds faster and is more nimble despite its bigger size. Safety features include six air bags equipped with Advanced Compatibility Engineering (ACE) body and G-Force Controlled (G-CON) technology for additional safety of passengers during a collision. Its interiors include eight-way power seat adjustments with lumbar support, tilt and telescopic steering wheels, an advanced audio system, with a central multi selector USB port. The company will offer the new Honda Accord in three variants - Accord 2.4, Accord 2.4 Elegance and Accord 2.4 Inspire with prices ranging between Rs16.49 lakhs (exshowroom Delhi) and Rs18.14 lakhs.
Honda Civic
Every dream of many car lovers has come true with the launch of Honda Civic, ceremonially on 9th July 2006 in India. All the best possible features have been loaded in this car to make it one of the most marketable premium category cars for finicky Indian car buyers.
Various features in this car are definitely upgraded and market suited. Interior of Honda Civic includes beige and black interior color combination, multiplex meter with illumination control, tilt and telescopic power steering, silver power window with switch panel, 3-spoke leather wrapped steering wheel, integrated AM/FM, 6 CD Changer, MP3/WMA, rear glass printed antenna, 6 speakers (2 rear and 2 front, 2 tweeters) etc. Its body colored exterior is available with body colored- door mirrors, bumpers, outside door handles with chrome along with body colored door protector etc. Other exterior
features include green tint door glass and windshield glass, opposed flat type and 3 speed intermittent windshield wiper, 15 inch 5 spoke alloy wheels, dual exhaust pipe with pipe finisher etc. For passenger's comfort this car is equipped with electrically retractable power outer mirrors, day and night rear view mirror, automatic air conditioner with silver finish AC vents, driver seat with height adjuster device, sun visor vanity mirror with lid (both driver and passenger side), rear arm rest with audio controls and cup holders with lid, low fuel warning lamp, door and trunk ajar warning etc.
Safety of the passengers ensure by some of the very striking features like Anti-lock Brake System (ABS) with Electronic Brake-Force Distribution (EBD), Brake Assist (BA), dual SRS airbags, front pretensioner seatbelts, keyless entry with security answerback, child proof rear door locks, rear window defroster, dual horn, wave key, immobilizer system, security alarm system etc.
Honda Motors has launched new Civic 1.8V range, which is equipped with enhanced leather interiors. It also features turn lamps on outside rear view mirror and fog lamps which complement the premium look of the car. It comes with different variants: Civic 1.8V MT Civic 1.8V AT Civic 1.8S MT Civic 1.8S AT Honda Civic Hybrid
Honda Civic Hybrid

Honda launched India's first hybrid car, Honda Civic Hybrid in June 2008, reflecting its efforts towards the protection of the environment and conservation of energy sources.
Technology:
Available in Premium Pearl White color, Civic Hybrid is configured to make driving an invigorating and gratifying experience. It is equipped with a smooth Continuously Variable Transmission (CVT), which harmonize the ease with the efficiency of a manual transmission. The Honda Civic Hybrid System features a 3-stage i-VTEC + IMA that uses Honda's 1.3L i-VTEC (variable valve timing and lift electronic control) engine to provide three stages of valve timing (low-speed, high-speed, and cylinder idle mode), combined with a compact and efficient electric motor, Honda's IMA (integrated motor assist) system. Interestingly, the Civic Hybrid can deactivate all four of its cylinders and operate using only the electric motor in certain steady-state cruising situations. In addition, the internal combustion engine is switched off when car comes to a stop while the brake pedal is pressed. These factors contribute greatly to the reduction of fuel consumption and emissions, particularly in city traffic.
Completely designed with an aggressive sporty look, Honda motors introduce Honda Civic Hybrid - a symbol of luxury, power, value and style. Incorporated with all the best possible features, it is a car for every application. Style takes up a new definition with Civic Hybrid.
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Safety and Protection:

Uniquely designed airbags are there for safety purpose. The Civic Hybrid is equipped with G-CON Technology that offers the occupant a survival zone in case of any collision. Its Anti-lock braking system (ABS) prevents wheel lock-up and the Electronic Brake Distribution system (EBD) balances the braking forces at every wheel according to how the car is dynamically filled.
Exteriors and Interiors:

Hybrid-specific aluminium wheels Aerodynamic Trunk Spoiler Micro-antenna Remote power door locks state-of-art integrated audio system Best quality Leather seats Sporty Cockpits
Honda City CRV

The CRV is a very expensive car and falls under the sports utility vehicle segment. The Honda CRV is a sporty yet elegant looking car and is part of the high end car category. It's versatile in nature as well with features like LCD Display on meters, high quality meter display etc.
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The safety features of the car are highly impressive as well. The level of safety precautions of the car has been enhanced by the incorporation of G-Force Control Technology. This technology is of great help at times of crash or collision. It increases the absorption capability of the car. The dual air bags in front are another major safety precaution incorporated in the Honda CRV. Honda CR-V has been designed to blend the best of both worlds-sedans and SUVs. Honda CR-V's plus points include - refined suspension; path-breaking noise, vibration and harshness (NVH) reduction; and the option of 5-speed manual or automatic transmission. Using "intelligent" valve control technologies, it delivers higher performance, powerful torque and excellent acceleration in city driving and highway cruising. It incorporates DBW (Drive-By-Wire), which provides precise, natural throttle control for smooth driving feel at high speeds. Honda CR-V generates maximum power of 152 @ 6000 RPM and a torque of 21.95 kgm @ 3600 rpm.
It is equipped with various standard equipments like multi-reflector integrated headlights, heat blocking green glass, tilt-adjustable power steering, ignition key reminder, tilt-up tailgate window opener, power windows, power door locks, power retractable door mirrors, AM/FM stereo radio CD player with 6 speakers-2 DIN, Antilock Braking System (ABS) & Electronic Brake force Distribution(EBD), seatbelt reminder etc. There are also more added features available in this model like hard type spare tyre cover, shift lever with over drive, driver & front passenger vanity mirrors, skid plate, sport grill etc. It has two variants:
Honda City CRV - Manual Honda City CRV Automatic
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Auto Terrace
Auto Terrace is the In-House Car Exchange Facility, which enables you to exchange your existing vehicle of any make with Brand New Honda or Pre-owned. Benefits at auto terrace: Dependable and trust worthy HONDA dealership Convenient, safe transfer, hassle free transaction Comprehensive Evaluations Competitive professional pricing No hidden cost
Here The Company enables the customer to sell and Purchase a new or a pre owned car. The Valuation of the vehicle is done with 120points check list on the basis of this check list the valuation is done so that there is a Convenient, hassle free transaction
FUTURE PLANS Small Car

Honda Siel Cars India, which manufactures premium segment vehicles in India, wants to cash-in on the growing demand for small cars in the country that account for almost 80 per cent of the total car sales. The company would be investing Rs1, 000 crore for a new manufacturing plant in Rajasthan to roll out the small cars in the domestic market.
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In the initial phase Honda will manufacture 60,000 units from the new plant, which is spread across 600-acres in Rajasthan. Production capacity of the plant will be increased to 2 lakh units in the next phase, the company stated.
HONDA JAZZ
Honda, which made Japan known as world leader in small car making, is also ready to enter the Indian small car market with the launch of Jazz next year. Recently, the Jazz Concept was adjudged the Japanese Car of the Year 2007-08. Honda's second generation Jazz's has all: Appealing packaging Stylish exteriors Excellent fuel efficiency Space with good head and leg room
Back office
This consists of three main departments: 1. Logistics 2. RTO 3. Insurance
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Logistic Department
The functioning of this department is: 1. Line up- Here they Coordinate with the Company and order for the vehicles required. 2. Allotment- It is a process were the vehicles are allotted to the SE (Sales Executive). 3. Stockyard- This department seess the transit of the vehicle from the stockyard to the delivery bay or the showroom. 4. Issuing of GP (gate pass) - Here the vehicle gate pass are issued to release the vehicle from the stockyard.
RTO Department
Every Car before delivery is registered with the Local Jurisdiction. If the customer does the registration the company gives a temporary registration where the customer gets a time period of 14 Days within which he has to Permanent register his vehicle. And in cases where the company has to do the registration where the customer pays the amount to the company and the company does the needful here The RTO department comes into Picture. For new cars that are to be registered at an address within Mumbai city, the dealer submits the relevant papers to the RTO under whose jurisdiction the address falls. New cars which are to be registered outside the jurisdiction of Mumbai RTO need, a certificate of temporary registration (CRTM) issued by the RTO in whose jurisdiction the Dealer is located.
In Maharashtra the RTO - Temporary Registration, is valid for a period of 14 days, within which period the Permanent Registration Number for the car has to be obtained from the relevant RTO office.
Insurance Department
This department comes into picture when the customer asks the company itself to provide with the insurance for the vehicle. Insurance for any vehicle is done only after the Registration of the vehicle. Here the company has Tie ups with the Insurance Companys Like New India assurance,
SPARE PARTS DEPARTMENT

The main objective of spares parts department are as follow: To provide all genuine spares required by the customer. To satisfy the needs of every individual customer. To maintain the stock of spares. To sell the spares parts.
Spares department is attached to the service department, to respond to the requirements of service department. There are different types of spares parts which are used for different vehicles. The spares arranged on the basis of demand. The demand for a particular product is very nearer to the counter in the bin.
In spares department there are 2 counter. One is internal counter i.e. within the service department and another is external counter is for outside customer.
If the customer directly buys the spares from the external counter then the receipts is directly given to the customer and if the mechanic tales the spares then it will be entered in the job card and the end receipt will be produced.
Spares parts department is spares cum store department. Stores are basically stock of goods, commodities and economic resources that are stored and reserved for sales and meeting the future demands and requirements. It is not just to provide a place for every product must be in its place.
Stores supervisor maintain the record of daily consumption, in order to know the goods sold and also new entry of goods is registered. Spares parts will be supplied by the company as per the order given by the dealer.
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SERVICE DEPARTMENT
The customer needs the good services for the maintenance of the vehicle. Service department of Apex Honda is fully automated with a good infrastructure. Supervisor is wholly responsible for every service done by the mechanic. The objectives of the service department are: To render the services with quality. To satisfy the customer with a quality service. To maintain the good relationship with the customer. To deliver the vehicle on time. In service department there is a working repairs and servicing carried out. The mechanics are provided with a good working condition. Every mechanic is undergone a training. There are 2 types of services: Free service. Paid service. Free service: Apex Honda provides a free service on their vehicle that will nearly cover a 1 year. If there is any damage and it comes under warranty it will be replaced freely. Paid services: after the free services get completed. They have to keep their vehicle in a good condition and therefore they have to take services regularly by paying a service charge, it is known as a paid service.
Free service and paid service include major and minor repairs as mentioned by the customer, which has to be draft on the job card by the supervisor. This job card along
with the vehicle is handed to the mechanic by the supervisor. These mechanics carry out the work according to the job card. There is immediate supply of any tools, equipments and spares required by the mechanic to carry out the work smoothly. For every 2 mechanics there is one helper who carry out the work like supplying tools, spares etc if the repair is minor the vehicle is repaired and delivered within a day, and if the work is major the vehicle is delivered after two days. There are various functioning that are performed by the service department
SERVICE DEPARTMENT FUNCTIONING

Maintain quality by assuring good services. Recording feedback from customers. Reporting service to break-down vehicles. Assistance in the estimation/ service and insurance claim of accident vehicle.
WORKSHOP
Unloading the stock (vehicle receipts). Pre-delivery inspection (PDI). Dispatch of goods to the branch/outlets.
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HUMAN RESOURCE & ADMINISTRATION DEPARTMENT
Head- HR & Administration
HR Manager
Administration Manager
HR Assistant
Assistant
Assistant
RECRUITMENT & SELECTION PROCESS: The process of recruitment and selection is done by HR department. They take initiative along with the consent of COO in working out the number of employees in every department. The process of recruitment and selection is laid down below:
1. Job Description and key results area formation. 2. Generation of requirement:

Expansion Attrition
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Termination
3. Sourcing of resumes:
Internal Database. Referrals & Walk Inns. Advertisements in newspapers.
4. Receiving of the CVs from the candidates. 5. Screening the candidates on the basis of interview. The candidates are screened on the basis of: Personality Communication skills Overall knowledge about the work Work Experiences Soft Skills
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Employment
Once the above procedure is done the Letter of Employment is given to the candidates who will be joining the company. This procedure is carried out only for the recruitment of employees in sales and showroom staff.
INDUCTION PROGRAM
Induction program is conducted by the COO who does induction for all the new comers. The basic objective to conduct such a program is to give knowledge about the Company and its products, culture of organization, dress code, and code of conduct, events, timings, benefits and expectation from the newcomer. The new employee is introduced to the superiors and fellow employees. After the newcomer is handed over in the respective department, the required seating arrangement and stationeries are provided by the administration department.
PERFORMANCE APPRAISAL
Appraisals and incentives are given only to the sales executives on the basis of targets achieved by them during a stipulated time period.
TRAINING
Training is understood as investment and not as expenses by the organization. At Apex Honda we practice on-the-job training as well as off- the-job training. In the assistant level we generally prefer on-the-job training and when we talk about executive and above level we do perform both for them. In house training is usually carried out by the
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HR Department or by the COO. For outside training the trainer comes from the Honda itself. FINANCE DEPARTMENT
The finance is looked after by the CFO. The accounts are well maintained. This department does all the corresponding payments regarding sales tax, excise formalities, and the suppliers payments. This also takes out the trial balance, profit & loss account & balance sheet for the financial year.
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DEALERS SALES ORGANIZATION
SALES DEPARTMENT This department consists of three different sales team. They are:
1. Showroom Sales 2. Field Sales 3. Corporate Sales
Showroom Sales: This team manages dealership sales effort at the showroom. Their main task is to administer the showroom and manage associate relationships. This team looks after the sales effort of the walk- in customers at the showroom.
Field Sales: This team manages dealership sales effort at the field. It looks after the sales enquiry generated outside the showroom.
Corporate Sales: This team manages a focused sales and relationship management effort with the corporate in the dealer territory.
SALES PROCESS
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Sales
Showroom
Corporate
Field
Pre - Sales
Post - Sales
Generation of Enquiries
CRM
Walk In's Web URL Print Media Hoardings SMS Bulk Reference Calling Work Shop's Events
Suspecting CRE CRE
Prospecting
Developing
Negotiating
Out Right
Objection Handling
Finance/ Loans
Closing
Delivering
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BUSINESS FLOW MODEL OF HONDA DEALER

SALES
PURCHAS
PRODUCTION
Quotation
E
Purchase request
OF GOODS
Optional Approval
Optional Approval
Sales Order
Out From Inventory In Delivery On Inventory Receipts
Purchase Order
INVENTORY [WAREHOUSE
Item Receivable s Purchase Invoice
Sales Invoice
] SERVICE / WORK SHOP
BIBLIOGRAPHY 1. www.google.com
ACCOUNTING
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2. www.hondacarindia.com
3. www.siamindia.com 4. www.automobileindia.com 5. Brochures & Catalogues 6. Magazines Auto car India Business standard Overdrive
LESSONS FROM ORGANIZATION Practical training is one of the important aspects of study of B.B.A (Bachelor of Business Administration) for getting theoretical & practical knowledge. Such training is most helpful for augmenting the skills, ability, & also capability of the students. To get the job
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the theoretical as well as practical knowledge is required. Hence the study of management is very important.
I am studying in BHARATESH COLLEGE OF BUSINESS ADMINISTRATION. In this 2nd year, 30 days training for preparing project report is essential. It was a wonderful experience during the training at the APEX HONDA. And I have also come to know that a big gap exists between theoretical knowledge that we have learnt and analyzed in practically. At Apex I studied that for the success of any organization lies among the coordination between the employees of different Departments of the organization.
I, here, have put unique emphasis on organization study of APEX HONDA based on our learning & understanding.
CONCLUSION
Page 55

Sagar Os

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A PROJECT REPORT ON

PROF. PRASANA KULKARNI (INTERNAL GUIDE)

JAIN GROUP INSTITUTIONS

OBJECTIVE OF THE PROJECT

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

I will be beholden to them forever.

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

LIMITATIONS OF THE STUDY

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

WEEKLY PROGRESS REPORT OF PROJECT WORK

Name of the Student Name of the Organization

: SAGAR P.JAIN : APEX HONDA (AADYA MOTORS)

Project Guide Mr. Darshan Jani (Administration head)

JAIN GROUP INSTITUTIONS

WEEKLY PROGRESS REPORT OF PROJECT WORK

Name of the Student Name of the Organization

: SAGAR P. JAIN : APEX HONDA (AADYA MOTORS)

From: 29th Nov, 2008 to 3rdDec, 2012

JAIN GROUP INSTITUTIONS

WEEKLY PROGRESS REPORT OF PROJECT WORK

Name of the Student Name of the Organization

: SAGAR P. JAIN : APEX HONDA (AADYA MOTORS)

From: 5th Dec to 11th Jan, 2012

Project Guide Mr. Darshan Jani (Administration head)

WEEKLY PROGRESS REPORT OF PROJECT WORK

Name of the Student Name of the Organization

: SAGAR P. JAIN : APEX HONDA (AADYA MOTORS)

From: 13th Nov to 18th Nov, 2012

Project Guide Mr. Darshan Jani (Administration head)

JAIN GROUP INSTITUTIONS

Honda Diversity Vision Statement

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

Showcase Manufacturing Facility

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

AADYA MOTORS COMPANY PVT LTD

JAIN GROUP INSTITUTIONS

ICICI, Future Generali and others.

JAIN GROUP INSTITUTIONS

INDIAN AUTOMOBILE INDUSTRY

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

Scope of Indian Automobile Sector

JAIN GROUP INSTITUTIONS

Players: Indian auto industry

JAIN GROUP INSTITUTIONS

Suzukis JV in India and the largest passenger car manufacturer in India

One of the leading players in the Indian premium cars segment

One of the leading players in the Indian premium cars segment

One of the largest players in the UV / MUV segment.

The 2nd largest CV manufacturer in India

JAIN GROUP INSTITUTIONS

JAIN GROUP INSTITUTIONS

Car models offered by Honda in India:-

MODELS OF HONDA MOTORS CARS