The color RED

traditionally the color for weddings. In Indian culture it symbolizes purity and is often used in their wedding gowns.

Positive and Negative Traits

The color red is the color of energy, passion and action. It is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power. In Eastern cultures such as China red is the color for good luck. Although times are changing and many Chinese brides now wear white, it is

Positive keywords include: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined. Negative keywords include: aggressive and domineering, over-bearing, tiring, angry and quick-tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.

Red Represents:
Energy: it boosts our physical energy levels, increases our heart rate and blood pressure and prompts the release of adrenalin. Action: it is fast moving and promotes a need for action and movement. Desire: it relates to physical desire in all its formssexual, appetite, cravings. Passion: it means a passionate belief in an issue or undertaking, including passionate love or passionate hate. Anger is negative passion.

Variations of Red
Maroon: a dark bluish red, it denotes controlled and more thoughtful action. It is slightly softer than burgundy and not as dramatic as true red. Burgundy: a dark purplish red, it is more sophisticated and serious and less energetic than true red. It indicates controlled power, determined ambition and dignified action and is often favored by the wealthy. Scarlet: has a little orange mixed with it, giving it a richness and brightness. It indicates enthusiasm and a love of life. It is a little less intense and more fun-loving than true red, tempered with a degree of defiance.

The color ORANGE

The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence. Those inspired by orange are always on the go! In relation to the meaning of colors, orange is extroverted and uninhibited, often encouraging exhibitionism or, at the very least, showing-off! The color orange relates to social communication, stimulating two way conversations Positive and Negative Traits

The color of adventure and social communication, it also radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. Orange relates to 'gut reaction' or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow. Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.

Positive keywords include: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal. Negative keywords include: superficial and insincere, dependent, over-bearing, selfindulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud.

Orange Represents
Adventure

Variations of the Color Orange

taking:

Orange promotes physical confidence and enthusiasm - sportsmen and adventureseekers relate well to orange.
and risk
communication and

Social

interaction :

stimulates two-way conversation between people - in a dining room when entertaining it stimulates conversation as well as appetite. Friendship: Group socializing, parties, the community - wherever people get together to have fun and socialize orange is a good choice. Divorce: The optimism of the color orange helps people move on - it is forward thinking and outward thinking.

Peach: Peach encourages great communication and conversation. It inspires good manners and puts people at ease, softer, gentler and more cautious. Golden Orange: This version of orange encourages vitality and self-control. Amber: Amber helps to inspire greater confidence and better self-esteem. It can promote a degree of arrogance. Dark Orange: Dark orange indicates over-confidence and over-ambition. It tries too hard to prove its worth and to boost its self-esteem, but when it fails, which is often, it develops a chip on its shoulder. It is the color of the opportunist, taking selfish advantage of every situat

The color YELLOW

Within the meaning of colors, yellow is the great communicator and loves to talk. Yellow is the color of the networker and the journalist, all working and communicating on a mental level. Yellow is the scientist, constantly analyzing, looking at both sides before making a decision; methodical and decisive. Yellow is the entertainer, the comic, the clown. Positive and Negative Traits

The color yellow is the color of mind and the intellect, it relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception. Being the lightest hue of the spectrum, the color psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. In the meaning of colors, yellow inspires original thought and inquisitiveness. Yellow is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer.

Positive keywords include: optimism, cheerfulness, enthusiasm, fun, good-humored, confidence, originality, creativity, challenging, academic and analytical, wisdom and logic. Negative keywords include: being critical and judgmental, being overly analytical, being impatient and impulsive, being egotistical, pessimistic, an inferiority complex, spiteful, cowardly, deceitful, nonemotional and lacking compassion.

Yellow Represents:

Mind and intellect: From a color psychology perspective, yellow stimulates our mental faculties; it activates the left or analytical brain. Happiness and fun: Yellow is uplifting to the spirits; yellow helps create enthusiasm for life and can awaken greater confidence and optimism. Communication of New Ideas: Yellow is related to the expression and integration of new ideas and thoughts.

Variations of the Color Yellow

Light Clear Yellow: This color helps to clear the mind, making it open and alert. Lemon Yellow: Lemon yellow promotes selfreliance and a need for an orderly life. This yellow increases our sensitivity to criticism.

Citrine Yellow: Citrine is a superficial and fickle color. It encourages the serial relationship hopper, the teaser, with unstable emotions. This yellow can be deceitful and retreats from responsibility. Golden Yellow: This yellow is the color of the loner with an intense curiosity and interest in investigating the finer details of its interests. Golden yellow is sensitive to criticism. Cream: Cream, tinted with a hint of yellow, encourages new ideas. However, this very pale color can also indicate a lack of confidence and a need for reassurance. Dark Yellow: The darker shades of yellow indicate an inclination toward depression and melancholy, lack of love and low self-worth.

The color GREEN

inspiring hope and a generosity of spirit not available from other colors. Green has a strong sense of right or wrong, inviting good judgment. It sees both sides of the equation, weighs them up, and then usually takes the moral stand in making appropriate decisions. On the negative side, it can be judgmental and over-cautious. Positive and Negative Traits

The color green is the color of balance, harmony and growth. From a meaning of colors perspective, green is the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. It is the sanctuary away from the stresses of modern living, restoring us back to a sense of wellbeing. This is why there is so much of this relaxing color on the earth, and why we need to keep it that way. Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr. Being a combination of yellow and blue, the color green encompasses the mental clarity and optimism of yellow with the emotional calm and insight of blue,

Positive keywords include: growth and vitality, renewal and restoration, self-reliance, reliability and dependability, being tactful, emotionally balanced and calm, nature lover and family oriented, practical and down to earth, sympathetic, compassionate and nurturing, generous, kind and loyal with a high moral sense, adaptable, encourages 'social joining' of clubs and other groups, a need to belong. Negative keywords include: being possessive and materialistic, indifferent and over-cautious, envious, selfish, greedy and miserly, devious with money, inconsiderate, a hypochondriac and a do-gooder. forms, from material wellbeing, to emotional wellbeing to creative ideas. Jade green: The color of trust and confidentiality, tact and diplomacy, jade green indicates a generosity of spirit, giving without expecting anything in return. Lime green: Lime green inspires youthfulness, naivety and playfulness; it is liked the most by younger people. Dark green: dark green signifies greed and selfish desire. Yellow green: This color green suggests cowardice, conflict and fear. Grass green: Grass green is the color of money. It is self-confident and secure, natural and healthy, occurring in abundance in nature.

Green Represents:
Harmony and balance: Green is the great balancer of our mental, emotional and physical energies which is why there is so much green on our planet. Green is the heart centre of the body. Growth: As in nature, green leaves are an indication the plant is still growing. Hope: Green is the anticipation of things to come. Variations of the Color Green Pale green: As the color of new growth on plants, it indicates immaturity, youthfulness and inexperience. Emerald green: This is an inspiring and uplifting color suggesting abundance and wealth in all its

The color BLUE

Blue is nostalgic. It is a color that lives in the past, relating everything in the present and the future to experiences in the past. Positive and Negative Traits

The color blue is the color of trust and responsibility. The color blue is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn't like to make a fuss or draw attention. From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces. In the meaning of colors, blue relates to one-toone communication, especially communication using the voice - speaking the truth through verbal self-expression - it is the teacher, the public speaker. Blue is the color of the spirit, devotion and religious study. It enhances contemplation and prayer. On the other hand, blue's devotion can be to any cause or concept it believes in, including devotion to family or work. Blue Represents Communication: Blue relates to one-to-one verbal communication and self expression. Peace and calm: The color blue induces calm and peace within us, particularly the deeper shades. Honesty: Blue is the colour of truth. Authority: The darker the color blue, the more authority it has. Religion: Blue is the colour of devotion and religious study. Wisdom: Blue enhances the wisdom of the intellect.

Positive keywords include: loyalty, trust and integrity, tactful, reliability and responsibility, conservatism and perseverance, caring and concern, idealistic and orderly, authority, devotion and contemplation, peaceful and calm. Negative keywords include: being rigid, deceitful and spiteful, self-righteous, superstitious and emotionally unstable, too conservative, predictable and weak, unforgiving, and frigid. It can also indicate manipulation, unfaithfulness and untrustworthiness.

Variations of the Color Blue

Pale Blue: Pale blue inspires creativity and the freedom to break free. Sky Blue: One of the calmest colors, sky blue inspires selfless love and fidelity. It is nonthreatening and promotes a helpful nature that can overcome all obstacles. It is the universal healer. Dark Blue: Color of conservatism and responsibility. Dark blue can be compassionate but has trouble showing it as its emotions run deep, is used quite often in the corporate world

The color INDIGO

The negative color meaning of indigo relates to fanaticism and addiction. Its addiction encompasses everything from a need for recognized qualifications to a need for illegal drugs, from the workaholic to the religious fanatic.c Positive and Negative Traits of Indigo

The color of intuition, perception and the higher mind. The color indigo is the color of intuition and perception and is helpful in opening the third eye. It promotes deep concentration during times of introspection and meditation, helping you achieve deeper levels of consciousness. It is a color which relates to the "New Age" - the ability to use the Higher Mind to see beyond the normal senses with great powers of perception. It relies on intuition rather than gut feeling. The color meaning of indigo reflects great devotion, wisdom and justice along with fairness and impartiality. It is a defender of people's rights to the end.

Positive keywords include integrity and sincerity, structure and regulations, highly responsible, idealism, obedience, highly intuitive, practical visionary, faithful, devotion to the truth and selflessness. Negative keywords include being fanatical, judgmental, impractical, intolerant and inconsiderate, depressed, fearful, self-righteous, a conformist, addictive, bigoted and avoiding conflict

The Color Indigo Represents: Intuition: use it to assist in accessing intuitive abilities - it is the first step to higher spiritual knowledge Integrity: and deep sincerity are qualities of indigo Structure and Order: a good colour to use in restructuring aspects of your life or business Wisdom: an inner knowingness and awareness spiritual wisdom rather than the wisdom of the intellect

Effects of The Color Indigo: Introspection: promotes deep concentration during times of introspection and meditation can lead to feelings of being spaced out. Idealistic: an ability to plan for the future. Addiction: can support an addictive personality into maintaining their addictions don't use it if you are trying to overcome an addiction - it is associated with the religious The Dramatist: relates to the acting profession Conformity: a love of ritual - conformity to the things that have worked in the past, not just for the sake of conforming.

color PURPLE and VIOLET

From a color psychology perspective, purple and violet promote harmony of the mind and the emotions, contributing to mental balance and stability, peace of mind, a link between the spiritual and the physical worlds, between thought and activity. Violet and purple support the practice of meditation. Violet is the color of the humanitarian, using its better judgment to do good for others. Combining wisdom and power with sensitivity and humility, violet can achieve a lot for those less fortunate. The color purple is specifically associated with royalty and the nobility, creating an impression of luxury, wealth and extravagance. Positive and Negative Traits of the Color Purple and Violet

The color purple is the color of the imagination and spirituality. The color purple relates to the imagination and spirituality. The difference between violet and purple is that violet appears in the visible light spectrum, or rainbow, whereas purple is simply a mix of red and blue. Violet has the highest vibration in the visible spectrum. While the violet is not quite as intense as purple, its essence is similar. Generally the names are interchangeable and the meaning of the colors is similar. In the meaning of colors, purple and violet represent the future, the imagination and dreams, while spiritually calming the emotions. They inspire and enhance psychic ability and spiritual enlightenment, while, at the same time, keeping us grounded.

Positive keywords include: unusual and individual, creative and inventive, psychic and intuitive, humanitarian, selfless and unlimited, mystery, fantasy and the future. Negative keywords include: immaturity, being impractical, cynical and aloof, pompous and arrogant, fraudulent and corrupt, delusions of grandeur and the social climber.

The Color Purple/Violet Represents: Inspiration: Original and sound ideas are created with violet - use it when looking for inspiration during brainstorming sessions. Imagination: Violet inspires creativity with intellect - it is also stimulating to dream activity. Individuality: Violet is unconventional, individual and original. It hates to copy anyone else and likes to do its own thing. Spirituality: Violet assists us during prayer and meditation, helping us to get in touch with our deeper subconscious thoughts. Churches often feature violet in their stained glass windows. From a negative perspective it can relate to the cult follower.

Variations of the Color Purple/Violet

Lavender: Lavender is a light purple color with a bluish hue, a light violet color. It is a color that is attracted to beautiful things. It has a fragility, sensitivity and vulnerability to it. Lilac: Lilac is a pale muted violet color with a slightly pinkish hue. It implies immaturity, superficiality and youthfulness. It is extroverted and enthusiastic, inspiring glamour, romance and vanity. Amethyst: A mystical color, amethyst opens intuitive channels. It protects the vulnerable and assists the humanitarian. It is the color of the evolved soul. Plum: Plum is a reddish purple. An old-fashioned color, plum is honorable and linked to family traditions. It is also prudish and narrow-minded, always preaching at you. Deep Purple: Dark purple is related to higher spiritual attainment. A powerful color, it can also indicate arrogance and ruthlessness.

The color BROWN

a frugal color - it is not associated with frivolity, excess or waste in any form. While it is materialistic, it values quality above all else, and everything in moderation. Brown is solid with strength and maturity. It prefers to function in its own safe little world - it is not carefree and spontaneous and doesn't like surprises. It can be considered dull, boring and unexciting by many. In fact it is one of the least preferred colors in the western world, along with orange and yellow. Brown is a predominant color on the planet, along with green. Brown is comforting and stabilizing, while green is balancing and rejuvenating, just what we all need to help us deal with the stresses of modern life. The psychological meaning of the color brown can vary slightly depending on the colors which are mixed together to create the brown. Brown can be a combination of black, yellow, orange, red, gray, green, blue, pink and purple, and each of the colors in it will add a variation to the meaning. Positive and Negative Traits of Brown Positive keywords include: down-to-earth, wholesome, practical, approachable, friendly, stable, structured, supportive, comforting, reliable, protective, strength, quietly confident, sensual, sensitive, warm, reassured, honest, sincere, quality Negative keywords include: dull, boring, frugal, materialistic, lack of humor, lack of sophistication, predictable, cheap and stingy

The color of security, protection and material wealth. The color brown is a serious, down-to-earth color signifying stability, structure and support. Relating to the protection and support of the family unit, with a keen sense of duty and responsibility, brown takes its obligations seriously. It encourages a strong need for security and a sense of belonging, with family and friends being of utmost importance. In the meaning of colors, brown is the color of material security and the accumulation of material possessions. The color brown relates to quality in everything - a comfortable home, the best food and drink and loyal companionship. It is a color of physical comfort, simplicity and quality. From a negative perspective it can also give the impression of cheapness and stinginess in certain circumstances. The color brown is associated with wholesome, natural and organic produce and anything related to the great outdoors, agriculture and farming. Brown is

Brown Represents:
Stability: Reassuring and comforting, earthy and contained. Structure: It encourages orderliness and organization. Security: Safe and protective - a refuge from the chaos of the outside world and a sense of belonging. Natural and wholesome: related to the earth, nutrition, health and goodness.

Variations of Brown: Light Brown: is friendly and approachable, sincere, honest and genuine Dark brown: is strong yet sad and depressive, materialistic yet prudent Tan: is ageless and timeless, straightforward, uncomplicated and natural Ivory: is calming, yet encouraging, with a reserved style of simple sophistication Beige: is practical and reliable, conservative, constant, unchanging and loyal

The color GRAY

does not stimulate, energize, rejuvenate or excite. In the meaning of colors, gray is conservative, boring, drab and depressing on the one hand and elegant and formal on the other, yet never glamorous. Gray conforms - it is conventional, dependable and practical. It is a color of maturity and responsibility, associated with the gray hair of old age. It will never be the centre of attention, the dynamic leader or the director - it is too safe and toned down. Positive and Negative Traits of Gray Positive keywords include: reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic, solid, stable, calming, sudued, reserved, elegant, formal and dependable Negative keywords include: indecisive, non-emotional, indifferent, boring, sad, depressed, lifeless, lonely, isolated

The color of detachment, indecision and compromise. The color gray is an unemotional color. It is detached, neutral, impartial and indecisive - the fence-sitter. Being both motionless and emotionless, gray is solid and stable, creating a sense of calm and composure, relief from a chaotic world. The color gray is subdued, quiet and reserved. It Gray Represents:

Variations of Gray Neutrality: gray is impartial and dispassionate, it doesn't take sides. Compromise: it is the transition between two non-colors, neither black nor white. It takes the middle ground, neither one way nor the other. Control: gray is reserved, quiet and conservative. It has a steadying effect on other colors around it. Light gray is soothing and calming. It enlightens, saves and rescues those in difficult life situations. Dark gray is conventional and constrained. It is serious and solemn, inflexible and strict. It relates to self-denial and selfdiscipline.

The color BLACK

Positive and Negative Traits Positive keywords include protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings & beginnings. Negative keywords include aloof, depressing and pessimistic, secretive and control, sadness and negativity. The Color Black Represents

The meaning of the color black is mystery and protection. Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. In color psychology the meaning of the color black is protection from external emotional stress. It creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of selfconfidence. Black is intimidating, unfriendly and unapproachable because of the power it exudes. Black implies self-control and discipline, independence and a strong will, and giving an impression of authority and power. People who like black may be conventional, conservative and serious, or they may think of themselves as being sophisticated or very dignified. Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie creating an air of mystery and intrigue. It can also imply submission to another (including a sexual partner), similar to the priest wearing black robes in submission to God.

Mystery: Black is the unknown. It is secretive, keeping a lot buried inside, unwilling to show its real feelings. Power and Control: Black is power and control of the self and others. It creates fear and intimidation. Effects of the Color Black Formal, dignified and sophisticated: As in the little black dress and the formal dinner suit. Aloof: Black sets itself aside from others with its heavy and intense energy. It keeps others at arm's length. Depressing: Black can close us to the positive aspects of life, forcing us to look at our disappointments and the black or negative aspects of our life. It can create a fear of the future. Pessimistic: Too much black encourages us to look at the negative side of life.

The Color Blue

The Color White

The Color Orange

purity innocence cleanliness sense of space neutrality mourning (in some cultures/societies) The Color Black

happy energetic excitement enthusiasm warmth wealth prosperity sophistication change

calmness serenity cold uncaring wisdom loyalty truth focused un-appetizing The Color Purple

The Color Yellow

authority power strength evil intelligence death or mourning

The Color Gray

neutral timeless practical

happiness laughter cheery warmth optimism intensity frustration anger attention-getting The Color Green

royalty wealth sophistication wisdom exotic spiritual prosperity respect mystery

The Color Brown

The Color Red

love romance gentle warmth comfort energy excitement intensity blood

natural cool growth money health envy tranquility harmony calmness fertility

reliability stability friendship sadness warmth comfort security natural organic mourning (in some cultures/societies)

The Color Pink

romance love gentle calming agitation