Freedonia Focus Reports

US Collection

Wipes: United States

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November 2012

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Highlights

Industry Overview
Market Size and Trends | Product Segmentation | Market Segmentation
Retail Wipes Market Overview | Environmental and Regulatory Issues | Raw Materials

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Demand Forecasts
Market Environment | Product Forecasts | Market Forecasts

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Resources

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Industry Structure
Industry Composition | Industry Leaders | Additional Companies Cited
www.freedoniafocus.com

Wipes: United States

ABOUT THIS REPORT

Sources
Wipes: United States is based on Wipes, a comprehensive industry study published by
The Freedonia Group in November 2012. Reported findings represent the synthesis of
data from various primary, secondary, macroeconomic, and demographic sources
including:

firms participating in the industry

government/public agencies
national, regional, and international non-governmental organizations
trade associations and their publications
the business and trade press
The Freedonia Group Consensus Forecasts dated August 2012
the findings of other industry studies by The Freedonia Group.

Specific sources and additional resources are listed in the Resources section of this
publication for reference and to facilitate further research.

Scope and Method

This report provides total US demand for wipes in units and in US dollars at the
manufacturers level. Demand in US dollars is segmented by product in terms of:

wet wipes
dry wipes.

Total demand in US dollars is also segmented by market in terms of:

consumer
industrial.

Total demand and the various segments are sized at five-year intervals for historical
years 2006 and 2011 with a forecast to 2016. Forecasts emanate from the identification
and analysis of pertinent statistical relationships and other historical trends/events as
well as their expected progression/impact over the forecast period. Changes in
quantities between reported years of a given total or segment are typically provided in
terms of five-year compound annual growth rates (CAGRs). For the sake of brevity,
forecasts are generally stated in smoothed CAGR-based descriptions to the forecast
year, such as demand is projected to rise 3.2% annually through 2016. The result of
any particular year over that period, however, may exhibit volatility and depart from a
smoothed, long-term trend, as historical data typically illustrate.
Key macroeconomic indicators are also provided at five-year intervals with CAGRs for

2012 by The Freedonia Group, Inc.

Wipes: United States

the years corresponding to other reported figures. Other various topics, including
profiles of pertinent leading suppliers, are covered in this report. A full outline of report
items by page is available in the Table of Contents.

Industry Codes
The topic of this report is related to the following industry codes:
NAICS/SCIAN 2007
North American Industry Classification System

SIC
Standard Industry Codes

313230
325612

2297
2842

325620

Nonwoven Fabric Mills

Polish and Other Sanitation Good
Manufacturing
Toilet Preparation Manufacturing

2844

Nonwoven Fabrics
Specialty Cleaning, Polishing, and
Sanitation Preparations
Perfumes, Cosmetics, and Other Toilet
Preparations

Copyright and Licensing

The full report is protected by copyright laws of the United States of America and
international treaties. The entire contents of the publication are copyrighted by The
Freedonia Group, Inc.

2012 by The Freedonia Group, Inc.

Wipes: United States

Table of Contents
Section

Page

Highlights....................................................................................................................................................... 1
Industry Overview ......................................................................................................................................... 2
Market Size & Trends .............................................................................................................................. 2
Chart 1 | United States: Wipes Demand Trends, 2001-2011 ............................................................. 3
Product Segmentation ............................................................................................................................. 4
Chart 2 | United States: Wipes Demand by Product, 2011 ................................................................ 4
Wet Wipes. ......................................................................................................................................... 4
Dry Wipes. .......................................................................................................................................... 5
Market Segmentation ............................................................................................................................... 6
Chart 3 | United States: Wipes Demand by Market, 2011 .................................................................. 6
Consumer. .......................................................................................................................................... 6
Industrial. ............................................................................................................................................ 7
Retail Wipes Market Overview ................................................................................................................. 9
Environmental & Regulatory Issues ....................................................................................................... 10
Raw Materials ........................................................................................................................................ 12
Demand Forecasts ...................................................................................................................................... 13
Market Environment ............................................................................................................................... 13
Table 1 | United States: Key Indicators for Wipes Demand (billion dollars) ..................................... 13
Product Forecasts .................................................................................................................................. 14
Table 2 | United States: Wipes Demand by Product (million dollars) ............................................... 14
Wet Wipes. ....................................................................................................................................... 14
Dry Wipes. ........................................................................................................................................ 15
Market Forecasts ................................................................................................................................... 16
Table 3 | United States: Wipes Demand by Market (million dollars) ................................................ 16
Consumer. ........................................................................................................................................ 16
Industrial. .......................................................................................................................................... 17
Industry Structure ........................................................................................................................................ 18
Industry Composition ............................................................................................................................. 18
Industry Leaders .................................................................................................................................... 20
Kimberly-Clark Corporation .............................................................................................................. 20
Nice-Pak Products Incorporated ....................................................................................................... 21
The Procter & Gamble Company ..................................................................................................... 22
Rockline Industries Incorporated ...................................................................................................... 23
Additional Companies Cited................................................................................................................... 24
Resources ................................................................................................................................................... 25
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2012 by The Freedonia Group, Inc.