Independent Cover Hashim Pervase The ingredients Use on front cover

(UNIT 50 LO1) Task 1

Masthead title (logo)

The title mixmag is a brand; It also tells us what kind of category the magazine would fit. The Masthead is a large white title, with a thick font; which contrasts with the very colourful background. There is a distinctive font, with small patterns i.e. a swirl shaped dot on the I. This is the same masthead that has appeared on every Mix mag magazine cover, people associate the name mixmag with the genre of the magazine, which entails a dance music and clubbing style magazine.

Dateline

The date is in the bottom right corner, in smaller white text. It is out of the way, allowing more information to grace the front cover. It tells you the date when it was published date, month and year, monthly magazine, got to include it. It shows us when the magazine was published so people have an option of which addition they want to buy. Some subscribe to the magazine and pay monthly, they usually get it through the post, they can easily check to see if the right issue has come through. Month and year of publication, often with the price. Note that a monthly magazine usually hits the news-stands the month before the cover date.

Main image

The main image is very exciting; it does have an appeal seeming that a young attractive female is one there. This in turn may provoke sales being that it is a largely male audience. She is lying on a bed of grass; this ties in well with the magazine issue as festivals are a prominent theme within articles. She is placed in the centre of the magazine with the focus on her, this is because she is the artist being featured in the magazine. The text seems to fit around her, being that she is the main feature of the front cover this would make sense.

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Independent Cover Hashim Pervase The image stands out on a newsstand, because of a successful combination of both bright clothing and bright make up. This collage of colours seizes they eyes of passers-by, only playing into the heavy marketing strategy set forth by the company.

Model credit

It is unusual for such a credit to appear on a magazine front cover, but it is done when artists who arent as well known are featured. The photographer and model credit is usually on the contents page, unless they have an article it isnt mentioned later.

Cover lines

This magazine edition was done in the peak of recession, thus a lot of articles are promoting cheaper music concerts, tips on saving money at festivals etc. Coverlines are contents on the page. Cover lines will let the reader know what is included within the magazine; it will also help some people follow where certain information is that interests them. A Mistake often made with cover lines is that they run over an image that has a lot of colour changes, rendering the words difficult to read.

Main cover line

The main talk is about festivals, as it was festival season that time of the edition. It also features the cover artist who is performing at one of the festivals. The main cover line ties in with the main theme of the magazine, which are festivals. The line Festivals are go only emphasises the whole theme. . The main cover line has to be relevant with the other cover lines what I mean that the people reading this will have interest throughout from start to end. If you ensure this then the reputation and popularity of the magazine will rise.

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Independent Cover Hashim Pervase This in my eyes needs to be included because it promotes and catches the audiences eye.

Left third

Cover lines that are advertising a Free CD with the Mag, as well as talking about fashion and music events. Leave a section for the cover lines; this might involve what is in the magazine and other relevant information. This means that the lines are very square and that neatens up the image. The cover lines within the left third are bold this will interest the reader and it will appeal to them more. In this magazine, the words overlap the image, however they are a different colour to the woman, so it is not very difficult to read.

Bar code

Barcodes are needed on most products; reason being is that they are required for identifying cost upon the customers purchase. It is also used for identifying batches of a product as well as shipments. Nowadays there are 3d barcodes which can be scanned by android phones, a commonality with todays youth. Barcodes are used for security tracking, theft deterrence and an evident reduction in losses to the company. This is good if there is a major theft of a product at transport, here we know we can stop the sale by putting a close on all products with that certain barcode. Standard bar code used by retailers, displayed on UK magazines since 1988.

Selling line The selling line is at the top, and it is the distinctive and familiar phrase The worlds biggest dance music and clubbing magazine. It also provides customer reassurance

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Independent Cover Hashim Pervase that they are purchasing this household name. It can also be seen as creating customer pride, how the customer purchases the best magazine of that genre around The trio Fields, Fun, Filth is used near the top of the mixmag page, describing the theme of that magazine edition. It is a familiar set for festival goers, and they will understand what it means. The catchline is short and sharp, it follows the magic three rule, and is also and alliteration which makes it all the more memorable. They are all words people who go to festivals can relate too; and those are the things people remember about music festivals.

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