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2013

Roll call for fashion

Opportunity to endorse at the biggest Fashion exhibition for women.

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2013

Roll call for fashion

Introduction: Fashion Avenue is a successful multi-brand store with its current outlets in Lahore- Gulberg (MM Alam Road) and Defence (Y Block). The stores have been helping several designers in achieving their marketing and sales goals for the last two years.

A few names that the stores have partnered with are: Ayesha Khurram Kamiar Rokni Rana Noman Zara Shahjehan Ahsan Nazir Deepak Perwani Omer Saeed Maryam & Amina Shafaq Ayesha Somaya Combination by Hira Omer

Keeping its promise of delivering strategic placement and value to brands, Fashion Avenue is hosting a 2 day exhibition at the Royal

Palm Golf and Country Club.

We have already signed up the following designers and will love to have your collaboration and conrmation at the earliest.

Participating fashion designers (select few)

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2013

Roll call for fashion

Summary of Events 2 days Exhibition

7th & 8th of February Thursday and Friday

Royal Palm Golf and country Club

Red carpet hosted by Natty

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2013

Roll call for fashion

Media Campaign Covering four cities: Lahore, Gujranwala, Gujrat, Faislabad 1. Billboards - 8 ( 1 week to 1 month) 2. Magazine advertisements: Daily Times Ad gallery Home Express Pakistan Today Good Times Tribune Student blog Masala

Extensive campaign to reach and excite four cities to attend the exhibition
Top Models and Fashion icons along with celebrities to attend the show

3. Face Book An intensive paid advertisement campaign will be run on facebook. The campaign will target females based on the expertise and experience of understanding of our social media partner. 4. SMS Alerts will be sent through mobile services (ocial) to targeted females in Lahore. 5. Posters (Placed in colleges, schools, Institutes, Cafes, Places of interest) 6. Invitations 10,000 invitations to be mailed out by name to existing customers of Fashion Avenue and other leading brands 7. Radio

Floor plan
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ENTRANCE

Corporate Corporate Booth Booth

Corporate Booth

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2013

Roll call for fashion

Additional Promotional spaces available 1. Vertical steamers (Stands) placed outside the exhibition hall: Size: 6 x 3 (height x width) Rent: Rs. 5,000 each 2. Ceiling Runners places inside the exhibition hall on top of stalls: Size: 3 x 9 (height x width) Rent: Rs. 7,000 each 3. Floor branding (walkway between stalls) Size: 7 x 7 Rent: Rs. 4,000 4. Floor runner (highlighted pathway from one point to another e.g from entrance to your stall) Rent: Rs. 100 per running foot (6 inches in width) 5. Entrance hangers inside the exhibition hall (next to the door) Size: 10 x 8 (height x width) Quantity: 2 Rent: Rs. 20,000 each 6. Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Rent: Rs. 500 per square foot 7. Hangers outside the exhibition hall Size: 10 x 8 (height x width) Quantity: 10 Rent: Rs. 20,000 each 8. Presentation run on ten 40 inch LCDs with sound across the exhibition hall Duration: 3 minuets Rent: Rs. 1,000 per 3 minuets

Sponsor Packages
1 2 3 4 5 6 7 8 9 10 11 12

Partner
Booth size: 18 x 9 Promotional space Vertical steamers (Stands) placed outside the Exhibition Hall Size: 6 x 3 (height x width) Ceiling Runners places inside the exhibition hall on top of stalls: Size: 3 x 9 (height x width) Floor branding (walkway between stalls) Size: 7 x 7 Floor runner 5. Entrance hangers inside the exhibition hall (next to the door) Size: 10 x 8 (height x width) Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Billboard logo space Poster logo Magazine Advertisement Logo Facebook Page placement SMS slogan Invitation card half back Endorsement amount: Rs. 1,160,000

Quantity 1 2 20 20 500 rft 1 100

Platinum
1 2 3 4 5 6 7 8 9 10 Booth size: 18 x 9 Promotional space Vertical steamers (Stands) placed outside the Exhibition Hall Size: 6 x 3 (height x width) Ceiling Runners places inside the exhibition hall on top of stalls: Size: 3 x 9 (height x width) Floor branding (walkway between stalls) Size: 7 x 7 Floor runner Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Billboard logo space Poster logo Magazine Advertisement Logo Facebook Page placement Invitation card logo Endorsement amount: Rs. 828, 000

Quantity 1 2 12 14 200 rft 60

Sponsor Packages
Gold
1 2 3 4 5 6 7 8 Booth size: 9 x 9 Promotional space Vertical steamers (Stands) placed outside the Exhibition Hall Size: 6 x 3 (height x width) Ceiling Runners places inside the exhibition hall on top of stalls: Size: 3 x 9 (height x width) Floor branding (walkway between stalls) Size: 7 x 7 Floor runner Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Billboard logo space Poster logo Invitation card logo Endorsement amount: Rs. 612, 000 Quantity 1 1 10 10 100 rft 30

Silver
1 2 3 4 Booth size: 9 x 9 Promotional space Floor branding (walkway between stalls) Size: 7 x 7 Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Poster logo Invitation card logo Endorsement amount: Rs. 423, 000

Quantity 1 10 10

Bronze
Booth size: 9 x 9 Endorsement amount: Rs. 200,000 1

Proposed design for sponsor placements

Partner Sponsor & Fashion Avenue Presents

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Roll call for fashion