A Research Project Report On

Distribution Channel of TOYOTA

Submitted toProf. AJAY BANSAL

Submitted byVINEET SINGH

11PGDM119 Sec-B

SESSION 2011-13

GALGOTIAS BUSINESS SCHOOL GREATER NOIDA (U.P)

Preface
Research projects are a momentous part of management studies. To mange complexities of the organization in todays changing competitive environment a manager is suppose to have deep knowledge of present market. The present report is prepare on the topic Distribution Channel

The report has been made conclusive and suggestive. I hope that this report will prove to be useful to the organization as and will be able to provide useful information to its readers.

Introduction:
Toyota's venerable Corolla has gone through many changes since it was first introduced in 1968. Over the course of its long life, the Corolla has appeared as a hatchback, coupe, wagon and sedan. The world has seen enough people fall in love with this car to make it the best-selling nameplate in the history of automobiles. You don't earn a distinction like that without some measure of undeterred loyalty. But unlike more notable cult cars, such as the Volkswagen Beetle or the Ford Mustang, the Corolla didn't inspire its massive following because of unique styling or lusty performance. Instead, it has used a more conservative, but no less desirable, combination of an affordable price, excellent fuel economy and superb engineering to convince millions upon millions of car buyers that the Corolla was the car for them. Based on our testing, the ninth-generation Corolla sedan is certainly a likable car. It's thoughtfully designed with a user-friendly control layout and materials that seem nice enough to be used in a more expensive Camry. Although room in the front seat is merely average, the backseat is spacious enough to accommodate adults comfortably. Trunk capacity is rated at a generous 13.6 cubic feet. Crash test results have been favorable, and this year Toyota has added side curtain airbags and stability control to the options list to bolster its already strong reputation among safety-conscious buyers. Save for the new 170-horsepower XRS model, performance is about average among economy sedans.

The car's base four-cylinder engine provides adequate acceleration for everyday driving situations, and gas mileage numbers are in the 30s. Ride quality is satisfactory for commuters, and the Corolla handles well enough to get around corners with ease. But many of these things could be said about its competitors as well. Toyota hopes to change the dowdy image with the new XRS. Performance comes from a retuned version of the peaky 1.8-liter dual-overhead cam engine and six-speed manual transmission found in the Celica GT-S and Matrix XRS. In the Corolla, it produces 170 horsepower and 127 lb-ft of torque. This engine is known for its peaky power delivery, but Toyota says that it has been retuned to provide more usable midrange power in the Corolla. A sport-tuned suspension with a strut tower brace and half-inch lower ride height promises tighter handling and a firmer ride in the XRS, and a revised steering system with a more rigid steering column and a specially developed steering rack should make it feel more alert in the turns. If you're looking for nothing more than basic transportation, the Corolla -- particularly a loaded-up version -- seems a bit like overkill. There are a number of sedans that offer equivalent accommodations, features and performance for considerably less money. Do they have the same reputations for quality and reliability? Probably not, but with warranties extending as far as 100,000 miles, it hardly seems much of a risk. For those who are willing to spend a little extra for peace of mind, however, the Corolla makes perfect sense. The objective of any survey is to study the opinions of the respondents about the chosen cars. The opinions are drawn in the form of answer given to the set of questions in the questionnaire.
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CATEGORIZATION OF AUTOMOTIVE BODY

Automotive body designs are frequently categorized according to the number of doors, the arrangement of seats, and the roof structure. Automobile roofs are conventionally supported by pillars on each side of the body.

Convertible Models With retractable fabric tops rely on the pillar at the side of the windshield for Upper body strength, as convertible mechanisms and glass areas are essentially Nonstructural. Glass areas have been increased for improved visibility and for aesthetic reasons.

Designing the automotive body and making attractive

The high cost of new factory tools makes it impractical for manufacturers to produce totally new designs every year. New designs usually have been programmed on three to six-year cycles with generally minor refinements appearing during the cycle. In the past, as much as four years of planning and new tool purchasing was needed for a completely new design. Computer-aided design (CAD) and computer-aided manufacturing (CAM) techniques may now be used to reduce this time requirement by 50 percent or more. Automotive bodies are generally formed out of sheet steel. Elements are added to the alloy to improve its ability to be formed into deeper depressions without wrinkling or
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tearing in manufacturing presses. Steel is used because of its general availability, low cost, and good workability. For certain applications, however, Other materials, such as aluminum, fiberglass, and carbon-fiber reinforced plastic, are used because of their special properties. Polyamide, polyester, polystyrene, polypropylene, and ethylene plastics have been formulated for greater toughness and resistance to brittle deformation. This material has been designed successfully for some body panel. Tooling for plastic components generally costs less and requires less time to develop than that for steel components and therefore may be changed by designers at a lower cost. To protect bodies from corrosive elements and to maintain their strength and appearance, special priming and painting processes are used. Bodies are first dipped in cleaning baths to remove oil and other foreign matter. They then go through a succession of dip and spray cycles. Enamel and acrylic lacquer are both in common use. Electro deposition of the sprayed paint, a process in which the paint spray is given an Electrostatic charge and then attracted to the surface by a high voltage, helps assure that an even coat is applied and that hard-toreach areas are covered. Ovens with conveyor lines are used to speed the drying process in the factory. Galvanized steel with a protective zinc coating and corrosion-resistant stainless steel are used in body areas that are more likely to corrode.

SEGMENTATION OF CARS
ENTRY COMPACT Maruti 800 Maruti Omni ENTRY MIDSIZE Maruti Esteem Petrol Hyundai Accent Petrol Tata Indigo Petrol Ford Ikon Petrol Opel Corsa Maruti Versa ENTRY LUXURY Toyota Camry Hyudai Sonata Honda Accord

PREMIUM COMPACT Maruti Zen petrol Hyundai Santro Tata Indica petrol Maruti Wagon-R Maruti Alto Fiat Palio Petrol

MID SIZE Mitsubishi Lancer Petrol Maruti Baleno Honda City SUV

SMALL CAR-DIESEL Tata Indica Diesel Fiat Palio Diesel Maruti Zen Diesel

PREMIUM MIDSIZE Toyota Corolla Skoda Octavia Chevrolet Optra

Toyota Qualis Toyota Innova Mahindra Scorpio Chevrolet Tavera Tata Sumo Tata Safari Mahindra Balero

MIDSIZE CAR-DIESEL Mitsubishi Lancer Diesel Maruti Esteem Diesel Hyundai Accent Diesel Tata Indigo Diesel Ford Ikon Diesel

PREMIUM SUV Ford Endeavour Honda CR-V

Common words used for defining the four wheelers. Passenger vehicle Sports utility vehicle (SUV) Multi-Utility Vehicle (MUV) Innovative International Multipurpose vehicle(IMV) Here I have mentioned some common words used in defining the vehicle .Which are always used for describing the product.

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METHODS OF RESEARCH
To achieve the objective we make by use of filed research method. Filed research methods: Mass observation through questionnaire. Personal interview

RESEARCH DESIGN
Descriptive Research
Descriptive research design includes survey and fact finding inquiries of different kinds. The major purpose of descriptive research is description of state of affairs it exits present.

SAMPLE DESIGN
Random Sampling
It is definite plan for obtaining a sample from a population dealing with any type of flavored milk. The type of sampling used is Random Sampling Design (RSD). The respondent in the sample include flavored milk consumers

DATA COLLECTION INSTRUMENTS:The instruments used to collected are as follows:1. Questionnaire 2. Internet, Books

DATA TYPE
Two types of data have been collected for analysis. 12

PRIMARY DATA It has been collected with the helps of structured non-disguised questionnaire which were personally administered to respondent. Both closed and open ended questions were used to get the designed information. Questionnaires were designed for consumers. Important scales and ranking methods were used for collecting the primary data.

SECONDARY DATA It has been collected with the help of Internet. It is used for a brief history of liquid milk industry. DATA SOURCE PRIMARY SOURCE- Questionnaire, Face to face, Interview SECONDARY DATA Internet, magazines, Books

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