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Agenda
Consumers perspective
Retailers of electrical energy
Producers perspective
Perfect competition Imperfect competition
Hybrid participantsperspectives
Introduction
Detailed discussion how generators, consumers and other participants act on the electricity market to optimize their benefit View on the different roles of
Consumers Producers Retailers
Power/ Energy
Deadweight losses
Congesti on rent
Price
Consumers perspective
Consumer will increase its electricity demand up to the point at which the marginal benefit (i.e. production of goods) is equal to the electricity price.
Consumers perspective
If the costumers paid a flat rate for each kWh of electricity consumed, they would be idle to change their consumption pattern since they could receive no benefits to be active actors of electricity market
Consumers perspective
If the price of electricity fluctuates rapidly then the demand decreases in response to the price increase. However this effect is relatively small, it means that the price elasticity of the demand for the electricity is small. Reasons are: Electricity represents only a small fraction of cost of living, No willing to reduce usual comfort and convenience Electricity marketed as commodity (easy to use and always available)
Price P2
Q P
P1
Q1 Q2
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Electricity costs are still a small fraction of P2 production costs. Lost of revenue more important than slightly lower electricity cost.
P1
Q P
Small consumers (peak demand lower than a few hundred kW) do not participate directly to the wholesale market since the benefit they could gains from buying electricity at lower price are lower than the costs they have to face for participating to the market.
Benefits
Smaller consumer prefer to purchasing on a tariff (a constant price pro kWh) rather than to adjust their consumption to the electricity price
Costs
Retailers of electricity
Electricity retailers are in business to bridge the gap between the wholesale market and the smaller consumers. They buy electricity at variable price on the wholesale market and sell it at fix price to the consumers
If for any period the aggregated amount of over all its consumers exceeds the amount that the retailer has contracted to buy then he/she has to purchase the difference (real consumption-forecasted consumption) at whatever price on spot market. Similarly if the real consumption is lower than the forecasted one he/she has to sell the difference on spot market.
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Retailers of electricity
The retailers strategy is to reduce the exposure to the risk associated to the unpredictability of spot price and to load forecast error. Therefore a retailer will aim to forecast the electricity price and load as accurate as possible.
Only what is measurable can be controlled (and optimized) retailers will incentive its consumers to install meters that record the electricity consumed in each period so that he/she can offer them more attractive tariffs if they reduce their consumption during peak price hours
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Retailers of electricity
Meteorological instruments
Example 4.1
Example 4.1
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Producer s perspective
Maximization of the profit
Marginal revenue
Marginal costs
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Marginal revenue
Electricity price
Marginal cost which includes costs of fuel, maintenance and all items that vary with the power production
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Example 4.2
Input-output Cost function Cost function (fuel price=1.3 $/MJ)
Input
100
500
Output [MW]
Output dispatched
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Example 4.3
Input
100
500
Output [MW]
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Example 4.4
Selling at marginal costs is profitable only if the average cost is lower than the marginal costs
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Lagrange multiplier
Setting the partial derivates of Lagrange function to zero the optimal solution is found, the marginal cost has to equal the Lagrange multiplier
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Example 4.7
A 300 MW load has to be covered by two thermal power plants and a hydro power plant Cost functions
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Imperfect competition
If a few Generator companies can influence the market price through their action then the market is far away to be competitive. If a Genco that owns different generator units aims to maximize the firms profit optimize the output of entire portfolio.
Action of firm f
Imperfect competition
The firm f cannot optimize its profit in isolation, bus has to consider what the other competitors done
The solution of this problem (if it exits)is called Nash equilibrium. It represents the market equilibrium under imperfect competition
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Firm revenue
The firm can sell as much as it want as long as its price is lower than the other competitors price
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Example 4.8
Consider two firms A and B that compete to supply electricity.
Firm A set its price slightly lower than the MC of firm B its captures the whole market. At that price the demand will be 55 MWh and the profit for the firm A will be 550$
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Carnout equilibrium: the set output of each firm depends on the output of the other competitors
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Market share
Elasticity
If the market share of firm i is not negligible, it maximizes its profit by setting the output at level where its marginal costs are lower than the market price
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Demand
Profit firm A
Profit firm B
Market price
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Nash equilibrium
No optimal solutions, because they are not the best interest of other firms
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Boundary conditions
considering
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