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eCornell Catalog | 2009


Interactive, rigorous, and relevant—online professional education from Cornell University
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eCornell

Welcome to eCornell

Established and wholly-owned by Cornell University, eCornell has the most comprehensive online, profes-
sional and executive development curriculum offered by any top-20 university in the United States.

eCornell provides exceptional online learning experiences tailored for professional and executive develop-
ment in the areas of strategy, leadership and management development, human resources, financial manage-
ment, project leadership and hospitality management.

Our approach to problem-based learning means that you are building knowledge and skills using online case
studies, interactive exercises, and simulations based on authentic, relevant, real-world situations.

The eCornell Experience

Learning happens through interaction and collaboration—a dynamic, creative process that involves the
exchange of ideas, not simply the accumulation of facts. In eCornell courses you interact with an expert in-
structor and a cohort of your peers to collectively develop knowledge, and to effectively apply that knowl-
eCornell—serving edge in your organization.
the global demand for
eCornell offers a proven delivery model and incorporates the best aspects of online and traditional class-
expertise from Cornell room learning, including:
University through
exceptional online • Engaging and rigorous course design that centers on authentic business scenarios and provides the
learning experiences resources and tools learners need to resolve the issues they pose
tailored for professional
• Learning experiences that target individual competencies and skills
and executive
development. • Asynchronous collaboration activities that contribute to knowledge and experience sharing among the
course participants and the course instructor
An international
community of eCornell • Course projects, discussion forums, and job aids that help participants apply their new skills to real
students hail from over organizational situations
180 countries.
• New skill development through interactive assessments and simulations

Program Quality Drives Motivation and Success

eCornell courses provide the convenience of structure and flexibility with course sessions starting every
other week, round-the-clock/round-the-world access to course materials, live online chat, telephone, and
email customer support. This world-class online learning is designed to stimulate and build motivation
resulting in industry-leading completion rates.

• Ninety two percent (92%) of students complete their course, two to four times the e-learning norm, and even more, 93%, rate
their overall experience as good to excellent.

• Ninety five percent (95%) of students say the material is applicable to their job responsibilities, and 93% say that what they have
learned will directly impact their performance.

• In the end, 95% of students would recommend to their peers that they take an eCornell course.

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eCornell

Campus Connections

Collaboration between Cornell faculty experts and eCornell’s learning and user-experience designers create
unique, engaging, and rigorous learning experiences.

eCornell curriculum is developed in partnership with Cornell University’s ...

• College of Industrial and Labor Relations


• College of Engineering
• School of Hotel Administration
• Johnson Graduate School of Management
• College of Human Ecology
• College of Agriculture and Life Sciences
• Laboratory of Ornithology

Accreditation
eCornell is a registered provider of professional recertification or continuing education units by the
following :

Cornell University
Students are who successfully complete the required courses in a program series receive a certificate from
Cornell University suitable for framing.

All eCornell courses are eligible for continuing education units (CEU), from the School of Continuing
Education at Cornell University. Courses with the prefix ILR, receive CEUs from the School of Industrial
and Labor Relations at Cornell University.

American Council on Education - ACE


The American Council on Education (ACE) is the major coordinating body for all the nation’s higher
education institutions. Many eCornell certificate programs have been recommended for college credit by the
American Council on Education’s College Credit Recommendation Service (CREDIT). For more informa-
tion about ACE visit http://www.acenet.edu.

Human Resources Certification Institute (HRCI)


eCornell is a Human Resource Certification Institute (HRCI) Approved Provider. Many courses are approved
toward PHR and SPHR recertification credit hours through HRCI. For more information about certification
and recertification, please visit the HRCI homepage at www.hrci.org.

Project Management Institute (PMI)


eCornell is a designated Global Registered Education Provider (R.E.P.) of the Project Management Institute
(PMI). As a R.E.P., eCornell has been approved by PMI to issue Professional Development Units (PDUs)
to Project Management Professionals (PMPs) seeking to maintain their certification for many leadership,
strategic management, financial management, and management development courses. For more information
about PMI visit http://www.pmi.org.

Society of Mangement Accountants of Canada


CMA Canada grants a professional designation in management accounting and regulates its members under
the authorization of provincial legislation.

eCornell courses have been approved for seven (7) recertification credit hours (CPLDs) toward CMA
recertification through the Society of Management Accountants of Canada at the national level. The CMA
provincial associations verify and track hours submitted by their provinces standing CMAs. Each CMA is
required to submit a minimum of 120 hours over a three year period and a minimum of 30 hours per year.
For more information visit www.cma-canada.org.

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CourseNotes
eBooks for offline study

What are eCornell CourseNotes?

eCornell CourseNotes are a way to enhance your eCornell learning experience to help you take notes,
highlight important information, search for key words and phrases, and read your course materials while you
are not online.

CourseNotes are designed using software designed by VitalSource Technologies to provide you with an easy
to use tool to view your CourseNotes and organize them to suit your own needs.

CourseNotes download to your computer, much like music files, so that you can access them anywhere and
any time you are at your computer. Unlike other e-books, CourseNotes are much more than “pictures of
• Study offline pages” — you have the ability search the CourseNotes of single courses, or any group of CourseNotes that
you have purchased. You can also take searchable notes, highlight important portions of the course, easily
• Highlight text print out each course, customize your page views, and even copy-and-paste content with bibliographic
support.
• Write and save
searchable How do they work?
study notes
CourseNotes requires a free software download of the VitalSource Bookshelf (available at http://www.
• Customize vitalsource.com/index/bookshelf). The Bookshelf allows you to download your CourseNotes to up to two
page views separate computers, so you can have a copy at home and at work. CourseNotes and the VitalSource Bookshelf
are compatible with Windows PCs and Macs.
• Full search
features You don’t need to be connected to the Internet to use your CourseNotes; you can read, highlight, or take notes
whenever you are at your computer. The Bookshelf is designed to allow you to customize your page layout
• Print
so you can read the material exactly the way you want to see it. You can choose from a Browser, Column, or
Reading view.

You can search your CourseNotes easily using


key words and phrases. You can also search
multiple CouseNotes simultaneously to provide
you with information about a topic, like effective
communication, that is discussed in more than one
eCornell course.

You have the ability to highlight content in


CourseNotes and to choose your highlighting
color in order to differentiate different pieces of
information. You can also take notes right in the
bookshelf about the materials and have your notes
be fully searchable.
CourseNotes screenshot from an eCornell course

Course notes are available to our individual


customers for US$29.00 each. Learners who enroll
through an eCornell corporate program may be eligible for reduced rates.

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Certificate Programs from Cornell University

eCornell offers 23 online certificate programs from Cornell University.

A certificate from Cornell enables student with:


• increased expertise in the chosen area of study
• improved job performance
• a globally recognized credential

Each program is a series of four to ten courses in length. Details about each program are available as listed below.

Certificate Programs

Certificate in Executive Leadership................................................................ 10


Certificate in Change Leadership................................................................... 11
Certificate in Leading Management Teams.................................................... 12
Certificate in Business Leadership Skills........................................................ 13
Certificate in Project Leadership.................................................................... 14
Certificate in Financial Management.............................................................. 15
Certificate in Supervisory Skills...................................................................... 16
Certificate in Management Essentials: Managing Performance..................... 17
Certificate in Management Essentials: Interviewing and Selection................ 18
Certificate in Management Essentials: Managing Productivity....................... 19
Certificate in Human Resource Studies......................................................... 20
Certificate in Strategic Human Resource Management................................. 21
Certificate in Human Resources: Benefits and Compensation...................... 22
Certificate in Human Resources: Selection and Staffing................................ 23
Certificate in Human Resources: Foundations of Employee Relations.......... 24
Certificate in Human Resources: Performance Management........................ 25
Certificate in Systems and Processes for HR................................................ 26
Certificate in Foodservice Management......................................................... 27
Master Certificate in Foodservice Management............................................. 28
Master Certificate in the Essentials of Hospitality Management.................... 29
Certificate in Hospitality Marketing Certificate................................................ 30
Certificate in Hotel Revenue Management..................................................... 31
Certificate in Hotel Real Estate Investments and Asset Management........... 32

Many eCornell Certificate Programs have been recommended for college credit by the American Council
on Education’s College Credit Recommendation Service (CREDIT). The American Council on Education
(ACE) is the major coordinating body for all the nation’s higher education institutions. For 31 years,
colleges and universities have trusted ACE to provide reliable course equivalency information to facilitate
credit award decisions. The American Council on Education’s College Credit Recommendation Service
(CREDIT), offered through ACE’s Center for Lifelong Learning (CLLL), helps adults obtain college credit
for formal courses and examinations taken outside college and university degree programs.

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eCornell Courses

Leadership and Strategic Management


LSM502 Strategic Thinking....................................................................................................................................................... 34

LSM503 Scenario Planning....................................................................................................................................................... 34

LSM506 Executive Decision Making......................................................................................................................................... 35

LSM507 Leading Through Creativity........................................................................................................................................ 35

LSM509 Unlocking Your Leadership Potential........................................................................................................................ 36

LSM510 Overcoming Challenges for Leaders and Their Teams........................................................................................... 36

ILRSM509 Developing an Agenda for Change......................................................................................................................... 37

ILRSM510 Mapping the Political Terrain of Allies and Resistors.......................................................................................... 37

ILRSM511 Negotiating Support and Buy-In for Your Agenda................................................................................................ 38

ILRSM512 Mobilizing the Coalition for Action......................................................................................................................... 38

ILRSM513 Establishing Momentum: Managing Structure, Resources, and Performance.................................................. 39

ILRSM514 Sustaining Momentum: Motivating through Vision, Culture, and Political Agility............................................ 39

ILRSM515 Preparing for Negotiation........................................................................................................................................ 40

ILRSM516 Tactics and Skills for Negotiating.......................................................................................................................... 40

Project Leadership
CEPL551 Introduction to Project Leadership.......................................................................................................................... 42

CEPL552 Project Teams: Mining Collective Intelligence........................................................................................................ 42

CEPL553 Dealing with Difference............................................................................................................................................. 43

CEPL554 Mastering the Time Value of Money......................................................................................................................... 43

CEPL555 Influence Without Authority...................................................................................................................................... 44

CEPL556 Conflict Resolution.................................................................................................................................................... 44

Financial Management
HAME507 Mastering the Time Value of Money........................................................................................................................ 46

HAME508 Making Capital Investment Decisions.................................................................................................................... 46

HAME513 Understanding Financial Statements..................................................................................................................... 47

HAME514 Using Ratio Analysis to Evaluate Financial Performance.................................................................................... 47

Management Essentials
HAME504 Understanding Team Dynamics.............................................................................................................................. 49

HAME505 Facilitating Group Decisions .................................................................................................................................. 49

HAME506 Improving Personal and Workgroup Productivity................................................................................................. 50

HAME511 Managing Change Initiatives................................................................................................................................... 50

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Courses continued

Management Essentials continued


ILRMD501 Selection Requirements and Communications Skills for Interviewing.............................................................. 51

ILRMD502 Legal and Unbiased Interviewing and Selection................................................................................................... 51

ILRMD503 Overcoming Barriers to Successful Management................................................................................................ 52

ILRMD504 Leading People to Higher Performance................................................................................................................. 52

ILRMD505 Legal Issues in the Workplace................................................................................................................................ 53

ILRMD506 Preventing and Addressing Inappropriate Workplace Behaviors....................................................................... 53

ILRMD507 The Power of Managing Your Time and Personal Priorities................................................................................ 54

ILRMD508 Managing People Issues to Stay Focused on Priorities..................................................................................... 54

ILRMD509 The Impact of Personality Styles on Communication.......................................................................................... 55

ILRMD510 Managing Communication Challenges.................................................................................................................. 55

ILRMD511 Managing Performance........................................................................................................................................... 56

HAME518 Creating Service Cultures........................................................................................................................................ 56

HAME519 Secrets of Phenomenal Customer Service............................................................................................................ 57

Human Resource Management


ILRHR501 Issues and Concepts in Equal Opportunity Law................................................................................................... 59

ILRHR502 Employment Laws for the HR Professional........................................................................................................... 59

ILRHR503 Fundamentals of Retirement Benefits.................................................................................................................... 60

ILRHR504 Fundamentals of Welfare and Flexible Benefits.................................................................................................... 60

ILRHR505 Organizational Culture and Work/Life Balance..................................................................................................... 61

ILRHR506 Communicating and Coaching and Counseling for Improved Performance...................................................... 61

ILRHR507 Applying a Compensation Model: Internal and Legal Considerations................................................................ 62

ILRHR508 Expanding the Compensation Model: External and Structural Considerations................................................ 62

ILRHR509 Selection and Staffing: The Selection Process..................................................................................................... 63

ILRHR510 Selection and Staffing: The Staffing Process........................................................................................................ 63

ILRHR511 Assessing, Designing, and Implementing Performance Management Systems............................................... 64

ILRHR512 Achieving Year-Round Performance Management and Appraisal...................................................................... 64

ILRHR513 Internal Consulting Skills for Human Resource Professionals........................................................................... 65

ILRHR551 Human Resources Leadership................................................................................................................................ 65

ILRHR552 Aligning HR Strategy with Organizational Strategy.............................................................................................. 66

ILRHR553 Diversity and Inclusion for Bottom-Line Performance......................................................................................... 66

ILRHR554 Building a Talent-Management Culture.................................................................................................................. 67

ILRHR555 Measuring HR’s Impact............................................................................................................................................ 67

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Courses continued

Human Resource Management continued


ILRHR556 Employee Engagement............................................................................................................................................ 68

ILRSM501 Achieving High-Performance Work Practices....................................................................................................... 68

ILRSM502 Managing Employment Issues in a Global Context.............................................................................................. 69

ILRSM503 Alternative Dispute Resolution............................................................................................................................... 69

ILRSM504 Systems and Strategies for Managing Organizational Conflict........................................................................... 70

Hospitality and Foodservice Management


SHA01 Managing People More Effectively............................................................................................................................... 72

SHA02 Marketing Analysis in the Hospitality Industry........................................................................................................... 72

SHA03 Principles of Financial Accounting in the Hospitality Industry................................................................................. 73

SHA04 Managing Dynamic Teams............................................................................................................................................ 73

SHA05 Marketing Planning in the Hospitality Industry........................................................................................................... 74

SHA06 Managerial Accounting in Action................................................................................................................................. 74

SHA07 Foodservice Management Systems: Issues and Concepts....................................................................................... 75

SHA08 Foodservice Management Systems: Operations........................................................................................................ 75

SHA09 Developing a Baseline for Restaurant Revenue Management.................................................................................. 76

SHA10 Developing and Implementing a Strategy for Restaurant Revenue Management................................................... 76

HAME515 Data Gathering and Analysis in the Hospitality Industry...................................................................................... 77

HAME516 Statistical Decision Making for Hospitality Managers.......................................................................................... 77

SHA531 Introduction to Hotel Revenue Management............................................................................................................. 78

SHA532 Forecasting and Availability Controls in Hotel Revenue Management.................................................................. 78

SHA533 Pricing Strategy and Distribution Channels in Hotel Revenue Management........................................................ 79

SHA534 Overbooking Practices in Hotel Revenue Management.......................................................................................... 79

SHA535 Non-Traditional Applications of Hotel Revenue Management................................................................................ 80

SHA551 Hospitality Strategic Management: Direction Setting and the Competitive Landscape....................................... 80

SHA552 Hospitality Strategic Management: Value Creation and Competitive Advantage................................................. 81

SHA553 Hospitality Strategic Management: Strategy Implementation and Strategic Control Systems........................... 81

SHA561 Financial Analysis of Hotel Investments................................................................................................................... 82

SHA562 Control of Hotel Real Estate....................................................................................................................................... 82

SHA563 Valuing Hotel Investments Through Effective Forecasting..................................................................................... 83

SHA564 Valuing Hotel Intellectual Property and Structuring the Capital Stack.................................................................. 83

SHA565 Developing an Asset Management Strategy............................................................................................................. 84

SHA566 Achieving Hotel Asset Management Objectives....................................................................................................... 84

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Certificate Programs

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Certificate in Executive Leadership


A four-course certificate from Cornell University

Certificate Overview
In an economy governed by uncertainty, increasing competitive threats, and expanding global opportuni-
ties, Executive Leadership provides leaders with the skills necessary to differentiate their organization from
their competitors, evaluate strategic options, and foster a culture of innovation and creativity.

The four-course series has its roots in the Executive Education programs at Cornell’s Johnson Graduate
School of Management and the School of Hotel Administration. The course content has been honed
through the authoring faculty’s experience with major corporate clients and develops the skills critical
to effective corporate leadership: the ability to think and plan strategically, make good decisions, and
innovate.

In this series, participants develop an industry assessment analysis using Porter’s Five Forces model, create
a competitive analysis of their firm, apply the scenario-planning process to their industry and organization,
identify trend indicators to monitor, and outline key success factors and core competencies specific to their
industry. In addition, they practice the following skills:
• Critically evaluating information
• Assessing the environmental factors that shape a company’s actions and options
• Generating new ideas for innovation in their organization
• Using both informal and formal mathematical methods for optimizing decision making

Who Should Take This Certificate?


This certificate series is appropriate to managers at all levels of the organization, as well as directors and
company officers who are responsible for making their organization a leader in its industry.

Certificate Information
Executive Leadership comprises the following four courses totaling 24 hours of learning:
• LSM502 Strategic Thinking
• LSM503 Scenario Planning
• LSM506 Executive Decision Making
• LSM507 Leading Through Creativity

Accreditation
Participants who successfully complete the four courses in the series receive an Executive Leadership
Certificate from Cornell University.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for 2 semester hours in
Leadership, Management, or Business Administration in the upper division baccalaureate degree category

HRCI Recertification
The courses in this certificate series have each been approved for six (6) Strategic Management recertifica-
tion credit hours toward SPHR and GPHR recertification and six (6) recertification credit hours toward
PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute. Please
contact the Human Resource Certificate Institute (HRCI) for further information about certification or
recertification.

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Certificate in Change Leadership


A six-course certificate from Cornell University

Certificate Overview
The courses in the Certificate in Change Leadership series, part of eCornell’s Proactive Leadership™
program, are based on Professor Samuel Bacharach’s acclaimed books Get Them on Your Side and Keep
Them on Your Side. Proactive Leadership leverages Professor Bacharach’s decades of research, teaching,
and expertise in organizational change, negotiation, conflict resolution, and organizational behavior, with a
hands-on, in-the-trenches approach to getting things done in organizations. Proactive leadership is about
both getting people and/or groups on your side AND sustaining momentum by keeping them on your side.

The first four courses in the series are dedicated to the leadership process of converting an idea into
action. These courses will help you to develop the political competencies of influence, negotiation, and
organizational awareness in order to identify opportunities for change, negotiate support for an initiative,
and mobilize action to ensure that your change initiative is implemented. The last two courses in the series
focus on establishing and sustaining the four dimensions of momentum to ensure long-term success. The
courses will help you to develop the managerial competencies of organizing resources, motivating and
directing others, managing performance and achievement, leading through culture, managing conflict, and
developing political and organizational agility.

Who Should Take This Certificate?


This certificate is designed for managers and leaders at all levels of public, private, and not-for-profit
organizations who want to create and sustain change in their organizations.

Certificate Information
Change Leadership comprises the following six courses totaling 36 hours of learning:
• ILRSM509 Developing an Agenda for Action
• ILRSM510 Assessing Allies and Resistors
• ILRSM511 Negotiating Support for Your Agenda
• ILRSM512 Leading Your Coalition
• ILRSM513 Establishing Momentum: Managing Structure, Resources,and Performance
• ILRSM514 Sustaining Momentum: Motivating Through Vision, Culture, and Political Agility

Accreditation
Participants who successfully complete all six courses in this certificate series will receive a Certificate in
Change Leadership from Cornell University.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education Units (CEUs)
to each student who successfully completes each course. Students can apply to the ILR school for the CEU
units after they have successfully completed the courses.

ACE CREDIT Recommendation


The American Council on Education recommends courses ILRSM509-512 in this series this Certificate
Program for 2 semester hours in Leadership, Management, or Business Administration in the upper
division baccalaureate degree category. A review of courses ILRSM513-514 is planned for late 2007.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) Strategic Management recertifica-
tion credit hours toward SPHR and GPHR recertification and six (6) recertification credit hours toward
PHR, SPHR, and GPHR recertification through the
Human Resource Certification Institute. Please contact the Human Resource Certificate Institute (HRCI)
for further information about certification or recertification.

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Certificate in Leading Management Teams


A six-course certificate series from Cornell University

Certificate Overview
With the impending retirement of the baby boom generation and a heightened focus on succession
planning, eCornell’s Leading Management Teams certificate is designed to provide leaders with the
skills necessary to manage their own career and those of the managers reporting to them.

This six-course certificate series, authored by management faculty at Cornell University, is grounded
in research and the authoring faculty’s experience with major corporate clients. The course content is
designed to develop practical and applicable skills essential to managers charged with forming and
sustaining high-performing teams.

In this series, participants will undergo a 360-degree evaluation linked to Cornell University’s
Johnson Graduate School of Management Leadership Model. The results will be used to create a
Leadership Development Plan which is integral to managing your own and your direct reports’ career
development. In addition, participants will engage in content addressing the following topics:
• Leadership transition
• Managing team dynamics using the “three-wave pattern” model
• Generating new ideas for innovation in their organization
• Using both informal and formal mathematical methods for optimizing decision making
• Mastering organizational change tactics in the context of a management team
• Maximizing team member contributions and improving team interactions

Who Should Take This Certificate?


This certificate series is designed for managers at all levels of the organization.

Certificate Information
Participants who successfully complete all six courses in this certificate series will receive a
Certificate in Leading Management Teams from Cornell University.
• LSM506 Executive Decision Making
• LSM507 Leading Through Creativity
• LSM509 Unlocking Your Leadership Potential *
• LSM510 Overcoming Challenges for Leaders and Their Teams
• HAME511 Managing Change Initiatives
• HAME504 Understanding Team Dynamics
* Note: registration deadline for LSM509 is 30 days prior to course start date.n of Strategic Thinking and Scenario
Planning, which must be taken
Accreditation
Participants who successfully complete the six courses in the series receive a Certificate in Leading
Management Teams from Cornell University.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for 3 semester hours in
Leadership or Management in the upper division baccalaureate degree category.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification credit hours
toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute.
Most courses have been approved for six (6) Strategic Management recertification credit hours
toward SPHR and GPHR recertification. See individual course descriptions for more information.
Please contact the Human Resource Certificate Institute (HRCI) for further information about
certification or recertification.

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Certificate in Business Leadership Skills


A twelve-course certificate series from Cornell University

Certificate Overview
Business Leadership Skills provides functional managers with a toolkit to think strategically, assess
financial implications of their decisions, mobilize change within an organization, and communicate
with other business leaders. The courses in this series prepare human resource managers to chart
the future of their company as well as manage for bottom-line performance today, while providing
engaging opportunities to specialize in a specific area of career interest.

Who Should Take This Certificate?


This certificate series is designed for managers who require a solid understanding of leadership
and strategic management concepts in order to ensure contribution to the organization’s financial
performance.

Certificate Information
Students earn the Certificate in Business Leadership Skills by completing a total of 12 courses:
eight required core courses and two elective tracks, each of which comprises two courses.

Required Core Courses Elective Courses (Choose Four)


• LSM502 Strategic Thinking • ILRSM501 Achieving High-Performance Work Practices
• LSM503 Scenario Planning • ILRSM503 Alternative Dispute Resolution
• HAME507 Mastering the Time Value of Money • ILRSM513 Establishing Momentum: Managing Structure,
• HAME513 Understanding Financial Statements Resources, and Performance
• ILRSM509 Developing an Agenda for Action • LSM506 Executive Decision Making
• ILRSM510 Mapping the Political Terrain of Allies • ILRHR513 Internal Consulting Skills for HR Professionals
and Resistors • LSM507 Leading Through Creativity
• ILRSM511 Negotiating Support and buy-In for • HAME508 Making Capital Investment Decisions
Your Agenda • ILRSM502 Managing Employment Issues in a Global
• ILRSM512 Mobilizing the Coalition for Action Context
• LSM510 Overcoming Challenges to Leaders and Their
Teams
• ILRSM514 Sustaining Momentum: Motivating through
Vision, Culture, and Political Agility
• ILRSM504 Systems and Strategies for Managing
Organizational Conflict
• LSM509 Unlocking Your Leadership Potential
Accreditation • HAME514 Using Ratio Analysis to Evaluate Financial
Participants who successfully complete all eight requiredPerformance
courses and four elective courses in this
certificate series will receive a Certificate in Business Leadership Skills from Cornell University.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification credit hours
toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute.
Some courses have been approved for six (6) Strategic Management recertification credit hours toward
SPHR and GPHR recertification or six (6) International HR Management recertification credit hours
towards the GPHR designation. See individual course descriptions for more information. Please
contact the Human Resource Certificate Institute (HRCI) for further information about certification or
recertification.

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Certificate in Project Leadership


A six-course certificate from Cornell University’s College of Engineering

Certificate Overview
Project leaders are more than just project managers; they are talented individuals that have mastered the leadership skills
necessary to build a high-performing project team, leverage the collective intelligence of the group, mange it through
the process of completing a project, and exercise influence with out authority to ensure superior results. This six-course
certificate series, authored by faculty from Cornell University’s College of Engineering, is designed to build the critical
leadership skills that Project Management Professionals (PMPs), project managers, and business managers need to lead a
project team to success.

The most successful project managers and leaders need to know what it takes to make project
or cross-functional teams perform at the highest level and understand that they need to be able
to mange the uncertainty inherent in today’s complex projects. They know that the true success
factors of high-performance project management are the leadership and interpersonal skills which
enable them to get team members to work collaboratively and perform at the highest level.

The courses in this certificate series are designed to introduce the concept of project leadership as
distinct from project management and develop the critical leadership skills necessary to ensure
the success of even the most complex project. The courses in this certificate series integrate
collaborative group projects, practical case studies, frameworks ant toolsets to apply the concepts,
and interactive assessments.

Who Should Take This Certificate?


This certificate series is essential for Project Management Professionals (PMPs), project managers,
and functional managers charged with leading a cross-functional or project team to success. It is
appropriate for business leaders, mid-level managers, and project managers who need to learn the
critical leadership skills necessary to ensure the high performance of a project team.

Certificate Information
Project Leadership comprises the following six courses totaling 36 hours of learning:
• CEPL551 Introduction to Project Leadership
• CEPL552 Project Teams: Mining Collective Intelligence
• CEPL553 Dealing with Difference
• CEPL554 Earned Value Management
• CEPL555 Influence Without Authority
• CEPL556 Conflict Resolution
king and Scenario Planning,
Accreditation
Participants who successfully complete all six courses in the series receive a Certificate in Project
Leadership from Cornell University’s College of Engineering.

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Certificate in Financial Management


A four-course certificate series from Cornell University

Certificate Overview
Today, a good idea is not good enough — leaders must demonstrate that their idea will deliver
measurable results to the bottom line. To drive innovation and organizational success, leaders need
to make effective business decisions that provide the most economic value to their organizations.
They must effectively communicate and discuss project and investment alternatives with an
organization’s financial managers.

In many organizations, however, miscommunication and limited access to financial management


tools and methods hinder decision-making. Financial Management provides non-financial
managers with the financial acumen that enables them to address these problems and make better
business decisions.

The four courses in this series use easily understood, relevant case examples and engaging,
interactive explanations to demystify financial terminology, assumptions, and concepts. The series
includes a combination of finance and accounting topics and enables participants to interpret
financial information, assess the costs and benefits of business decisions, andcommunicate
operational and financial strategies.

Who Should Take This Certificate?


This series course is essential for all levels of managers, directors, and company officers who are
responsible for making financial or capital budgeting decisions within their organization or must
be able to interpret and use financial data.

Certificate Information
Financial Management comprises the following four courses totaling 24 hours of learning:
• HAME507 Mastering the Time Value of Money
• HAME508 Making Capital Investment Decisions
• HAME513 Understanding Financial Statements
• HAME514 Using Ratio Analysis to Evaluate Financial Performance

Note that the courses are designed as pairs; within each pair the courses should be taken
in the sequence listed above.
the exception of Strategic Thinking and Scenario Planning,
Accreditation
Participants who successfully complete all four courses in the series receive a Certificate in
Financial Management from Cornell University.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for 2 semester hours
in Principles of Finance or Financial Management in the upper division baccalaureate degree
category.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) Strategic Management
recertification credit hours toward SPHR and GPHR recertification and six (6) recertification credit
hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification
Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information
about certification or recertification.

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Certificate in Supervisory Skills


An eleven-course certificate series from Cornell University

Certificate Overview
eCornell has worked hand-in-hand with Cornell University’s School of Industrial and Labor
Relations to adapt its renowned Supervisory Skills Certificate for convenient online delivery.
This series of 11 courses provides supervisors and managers from entry level to mid-level with
the skills and competencies they need to manage their time, communicate effectively, motivate
their employees, resolve workplace confrontations, prevent and address inappropriate workplace
behavior, conduct legal and unbiased employee interviews, and manage the performance of their
direct reports.

Who Should Take This Certificate?


The courses comprising the Supervisory Skills Certificate are designed for shift supervisors,
entry-level managers and supervisors up to mid-level managers seeking an opportunity to obtain a
richer, deeper understanding of supervisory and management skills.

Certificate Information
The certificate series consists of the 11 courses listed below, totaling approximately 66
hours of learning.
• ILRMD501 Selection Requirements and Communication Skills for Interviewing
• ILRMD502 Legal and Unbiased Interviewing and Selection
• ILRMD503 Overcoming Barriers to Successful Management
• ILRMD504 Leading People to Higher Performance
• ILRMD505 Legal Issues in the Workplace
• ILRMD506 Preventing and Addressing Inappropriate Workplace Behaviors
• ILRMD507 The Power of Managing Your Time and Personal Priorities
• ILRMD508 Managing People Issues to Stay Focused on Priorities
• ILRMD509 The Impact of Personality Styles on Communication
• ILRMD510 Managing Communication Challenges
• ILRMD511 Managing Performance

Accreditation
Students who successfully complete all 11 courses in this series receive a Supervisory Skills
Certificate from Cornell University.

Cornell’s School of Industrial and Labor Relations (ILR) awards 0.6 Continuing Education Units
(CEUs) to each student who has successfully completed each course in the Supervisory Skills
Certificate series.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for 4 semester hours
in Supervision, Management, or Business Communications in the upper division baccalaureate
degree category

HRCI Recertification
Most of the courses in this certificate series have each been approved for six (6) recertification
credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource
Certification Institute. See individual course descriptions for more information. Please contact
the Human Resource Certificate Institute (HRCI) for further information about certification or
recertification.

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Certificate in Management Essentials: Managing Performance


A six-course certificate series from Cornell University

Certificate Overview
All managers face challenges associated with getting the most out of their direct reports. Personal
communication styles, organizational structure, legal issues, and workplace culture can all affect
employee performance. eCornell has partnered with Cornell University to create the Managing
Essentials: Managing Performance Certificate, to help managers and leaders create the conditions
conducive to peak employee performance. Participants in the series learn how to adjust their
personal approach to communication, motivation, and conflict resolution to lead employees to
higher levels of performance. The series also addresses compliance issues related to workplace
behavior, including sexual harassment.

Who Should Take This Certificate?


The Management Essentials: Managing Performance Certificate is designed for entry- to mid-level
supervisors and managers seeking a deeper understanding of the issues and challenges of manag-
ing employees and proven strategies for managing the performance of direct reports.

Certificate Information
The certificate series consists of the six courses listed below, totaling approximately 30
hours of learning.
• ILRMD503 Overcoming Barriers to Successful Management
• ILRMD504 Leading People to Higher Performance
• ILRMD505 Legal Issues in the Workplace
• ILRMD506 Preventing and Addressing Inappropriate Workplace Behaviors
• ILRMD510 Managing Communication Challenges
• ILRMD511 Managing Performance

Accreditation
Students who successfully complete all six courses in this series receive a Management
Essentials: Managing Performance Certificate from Cornell University.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education Units
(CEUs) to each student who successfully completes each course. Students can apply to the ILR
school for the CEU units after they have successfully completed the courses.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for up to 3 semester
hours in Human Resource Management or Performance Management in the upper division
baccalaureate degree category.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification credit
hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification
Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information
about certification or recertification.

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Certificate in Management Essentials: Interviewing and Selection


A six-course certificate series from Cornell University

Certificate Overview
eCornell has partnered with Cornell University to produce the Management Essentials:
Interviewing and Selection Certificate. This six-course series addresses communication and
interviewing skills as well as legal issues associated with managing a staffing process.

Through course material and self-reflection, participants in this certificate series learn to shape
their personal interviewing style in a way that ensures the unbiased, honest interviewing and
assessment of candidates. The series also addresses the legal pitfalls associated with organizational
hiring practices and how to respond to accusations of bias.

Who Should Take This Certificate?


The Management Essentials: Interviewing and Selection Certificate is designed for entry- to
mid-level supervisors and managers seeking a deeper understanding of the issues and challenges
of interviewing and selecting prospective employees and proven strategies for making the most
informed and appropriate hiring decisions.

Certificate Information
The certificate series consists of the six courses listed below, totaling approximately 36
hours of learning.
• ILRMD501 Selection Requirements and Communication Skills for Interviewing
• ILRMD502 Legal and Unbiased Interviewing and Selection
• ILRMD505 Legal Issues in the Workplace
• ILRMD506 Preventing and Addressing Inappropriate Workplace Behaviors
• ILRMD509 The Impact of Personality Styles on Communication
• ILRMD510 Managing Communication Challenges
t the exception of Strategic Thinking and Scenario Planning,
Accreditation
Students who successfully complete all six courses in this series receive a Management
Essentials: Interviewing and Selection Certificate from Cornell University.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education Units
(CEUs) to each student who successfully completes each course. Students can apply to the ILR
school for the CEU units after they have successfully completed the courses.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for up to 3 semester
hours in Human Resource Management or Performance Management in the upper division
baccalaureate degree category.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification credit
hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification
Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information
about certification or recertification.

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Certificate in Management Essentials: Managing Productivity


A six-course certificate series from Cornell University

Certificate Overview
The most successful managers are those who can juggle often competing priorities, manage their
time effectively, motivate their direct reports to peak performance, and diffuse difficult situations
quickly and effectively to maintain a healthy and productive organizational environment. To help
them do so, eCornell has partnered with Cornell University to create the Management Essentials:
Managing Productivity Certificate.

The six-course series is designed to help participants diagnose, assess, and resolve difficult
situations quickly and effectively. By improving their interpersonal communication skills, partici-
pants can address conflict more efficiently in a way that enhances employee morale and elevates
productivity. Participants also learn to gain control of their own busy work schedules, increasing
their personal productivity while reducing debilitating stress.

Who Should Take This Certificate?


The Management Essentials: Managing Productivity Certificate is designed for entry- to mid-
level supervisors and managers seeking a deeper understanding of the issues and challenges of
managing and increasing the productivity of direct reports and proven strategies for improving the
productivity of your team.

Certificate Information
The certificate series consists of the six courses listed below, totaling approximately 36
hours of learning.
• ILRMD503 Overcoming Barriers to Successful Management
• ILRMD504 Leading People to Higher Performance
• ILRMD507 The Power of Managing Your Time and Personal Priorities
• ILRMD508 Managing People Issues to Stay Focused on Priorities
• ILRMD509 The Impact of Personality Styles on Communication
• ILRMD510 Managing Communication Challenges i

Accreditation
Students who successfully complete all six courses in this series receive a Management Essentials:
Managing Productivity Certificate from Cornell University.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education Units
(CEUs) to each student who successfully completes each course. Students can apply to the ILR
school for the CEU units after they have successfully completed the courses.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for up to 3 semester
hours in Management in the upper division baccalaureate degree category..

HRCI Recertification
Most of the courses in this certificate series have each been approved for six (6) recertification
credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource
Certification Institute. See individual course descriptions for more information. Please contact
the Human Resource Certificate Institute (HRCI) for further information about certification or
recertification.

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Certificate in Human Resource Studies


A twelve-course certificate series from Cornell University’s School of Industrial and Labor Relations

Certificate Overview
Human Resources is an evolving and dynamic field that challenges the ability of even the most
seasoned professionals to keep abreast of policies, procedures, compliance requirements, and
best practices. In response to these demands, eCornell has partnered with Cornell University’s
School of Industrial and Labor Relations (ILR) to adapt its renowned Human Resources Studies
Certificate Series for convenient online delivery. This series focuses on fundamental issues related
to employment law, employee benefits, employee relations, compensation, selection and staffing,
and performance management and appraisal.

Who Should Take This Certificate?


Human Resource employees and managers seeking an opportunity to obtain a richer, deeper
understanding of human resources policies and practices from a leading Ivy League institution.

Certificate Information
The certificate series consists of the twelve courses listed below. We also offer the flexible
option of mixing and matching classroom workshops with online programs toward the
completion of the certificate series.
• ILRHR501 Issues and Concepts in Equal Employment Opportunities Law
• ILRHR502 Employment Laws for the HR Professional
• ILRHR503 Fundamentals of Retirement Benefits
• ILRHR504 Fundamentals of Welfare and Flexible Benefits
• ILRHR505 Organizational Culture and Work/Life Balance
• ILRHR506 Communicating and Coaching and Counseling for Improved Performance
• ILRHR507 Applying a Compensation Model: Internal and Legal Considerations
• ILRHR508 Expanding the Compensation Model: External and Structural Considerations
• ILRHR509 Selection and Staffing: The Selection Process
• ILRHR510 Selection and Staffing: The Staffing Process
• ILRHR511 Assessing, Designing, and Implementing Performance Management Systems
• ILRHR512 Achieving Year-Round Performance Management and Appraisal

Accreditation
Participants who successfully complete all twelve courses in this certificate series will
receive a Human Resources Studies Certificate from Cornell University’s School of
Industrial and Labor Relations.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education
Units (CEUs) to each student who successfully completes each course. Students can apply
to the ILR school for the CEU units after they have successfully completed the courses.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for 3 semester hours in
Human Resources Management and 3 Semester hours in Employment Law in the upper division
baccalaureate degree category.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification
credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource
Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for
further information about certification or recertification,

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4 Home 4 Certificate Programs 4 Course List

Certificate in Strategic Human Resource Management


A six-course certificate series from Cornell University’s School of Industrial and Labor Relations

Certificate Overview
The development and execution of a human resources strategy that is aligned with organiza-
tional goals and matched to an organization’s competencies delivers tangible outcomes for an
organization’s people, customers, and shareholders. Such a strategy requires transforming HR
from a “business partner” to a “business leader.” As a leader, HR plays a significant role, not
only in human-capital development, but in how human capital can contribute to the execution
of organizational and business strategies. This certificate program from Cornell University’s
School of Industrial and Labor Relations develops the leadership competencies required make this
transformation.

The courses in this series focus on several drivers for transforming HR into a world-class func-
tion: the HR leader’s influence on strategy and organizational leaders, alignment of HR strategy,
using diversity and inclusion to achieve bottom-line results, developing a talent-management
culture, strategies for employee engagement, and using metrics to measure impact on business
outcomes. Each course explores a topic in depth, with particular emphasis on the role of the HR
leader, industry best practices, and short projects that emphasize the application to your particular
organization.

Who Should Take This Certificate?


This certificate series is designed for manager-, director-, and executive-level HR professionals
who are charged with improving HR’s ability to contribute to organizational strategy and success.
It is also appropriate for HR professionals seeking the strategic skills required for advancement to
management and leadership positions. Participants should have completed a Cornell University
Certificate in Human Resources Studies (or equivalent).

Certificate Information
To earn the Strategic Human Resources Management Certificate, students must complete
the following six courses totaling approximately 36 hours of learning:
• ILRHR551 Human Resources Leadership
• ILRHR552 Aligning HR Strategy with Organizational Strategy
• ILRHR553 Diversity and Inclusion for Bottom-line Performance
• ILRHR554 Building a Talent-Management Culture
• ILRHR555 Measuring HR’s Impact
• ILRHR556 Employee Engagement

Accreditation
Participants who successfully complete all six course in this certificate series receive a Certificate
in Strategic Human Resources Management from Cornell University’s School of Industrial and
Labor Relations. Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing
Education Units (CEUs) to each student who successfully completes each course. Students can
apply to the ILR school for the CEU units after they have successfully completed the courses.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) Strategic
Management recertification credit hours toward SPHR and GPHR recertification and six
(6) recertification credit hours toward PHR, SPHR, and GPHR recertification through the
Human Resource Certification Institute. Please contact the Human Resource Certificate
Institute (HRCI) for further information about certification or recertification.

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4 Home 4 Certificate Programs 4 Course List

Certificate in Human Resources: Benefits and Compensation


A six-course certificate series from Cornell University’s School of Industrial and Labor Relations

Certificate Overview
Successful organizations understand that it’s much more cost-effective to retain current employees
than to recruit and train new ones. And they recognize that benefits and compensation pack-
ages that are both attractive to employees and cost-effective to the organization are important
components of effective retention strategies. eCornell has partnered with the Cornell University’s
School of Industrial and Labor Relations (ILR) to create the Human Resources: Benefits and
Compensation certificate. Even the most seasoned HR professionals can learn something new from
this six-course certificate series addressing legal and organizational factors related to retirement
plans, health plans, and other benefit packages.

Who Should Take This Certificate?


The Human Resources: Benefits and Compensation Certificate is appropriate for Human Resource
employees and managers seeking a richer, deeper understanding of policies and practices related
to benefits and compensation from a leading Ivy League institution.

Certificate Information
To earn the Human Resources: Benefits and Compensation Certificate, students must
complete the following six courses totaling approximately 36 hours of learning:
• ILRHR501 Issues and Concepts in Equal Employment Opportunities Law
• ILRHR502 Employment Laws for the HR Professional
• ILRHR503 Fundamentals of Retirement Benefits
• ILRHR504 Fundamentals of Welfare and Flexible Benefits
• ILRHR507Applying a Compensation Model: Internal and Legal Considerations
• ILRHR508 Expanding the Compensation Model: External and Structural
Considerations

Accreditation
Participants who successfully complete all six courses in this series receive a Human
Resources: Benefits and Compensation Certificate from Cornell University’s School of
Industrial and Labor Relations.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education
Units (CEUs) to each student who successfully completes each course. Students can
apply to the ILR school for the CEU units after they have successfully completed the
courses.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate program for 3 semester hours in
Human Resource Management or Benefits and Compensation in the upper division baccalaureate
degree category.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification
credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource
Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for
further information about certification or recertification.

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4 Home 4 Certificate Programs 4 Course List

Certificate in Human Resources: Selection and Staffing


A six-course certificate series from Cornell University’s School of Industrial and Labor Relations

Certificate Overview
A workforce is only as effective as the people who comprise it. The Human Resources: Selection
and Staffing Certificate, a collaboration of eCornell and Cornell University’s School of Industrial
and Labor Relations, is designed to help Human Resources professionals and other managers
evaluate staffing needs and fill vacancies with the best candidate for the targeted position. The
six-course certificate leads participants to a deeper understanding of legal and ethical issues in
workplace hiring, appropriate and effective communications for recruitment and interviewing, and
strategies to address employee staffing and retention

Who Should Take This Certificate?


The Human Resources: Selection and Staffing Certificate is appropriate for Human Resource
employees and managers seeking a richer, deeper understanding of hiring and retention policies
and practices from a leading Ivy League institution.

Certificate Information
To earn the Human Resource: Selection and Staffing Certificate, students must complete
the following six courses totaling approximately 36 hours of learning:
• ILRHR501 Issues and Concepts in Equal Employment Opportunities Law
• ILRHR502 Employment Laws for the HR Professional
• ILRHR509 Selection and Staffing: The Selection Process
• ILRHR510 Selection and Staffing: The Staffing Process
• ILRMD501 Selection Requirements and Communication Skills for Interviewing
• ILRMD502 Legal and Unbiased Interviewing and Selection
t
Accreditation .
Participants who successfully complete all six courses in this series receive a Human
Resources: Selection and Staffing Certificate from Cornell University’s School of Industrial
and Labor Relations.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education
Units (CEUs) to each student who successfully completes each course. Students can
apply to the ILR school for the CEU units after they have successfully completed the
courses.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate program for 3 semester hours in
Human Resource Management or Staffing in the upper division baccalaureate degree category

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification
credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource
Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for
further information about certification or recertification.

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4 Home 4 Certificate Programs 4 Course List

Certificate in Human Resources: Foundations of Employee Relations


A six-course certificate series from Cornell University’s School of Industrial and Labor Relations

Certificate Overview
In today’s fast-paced culture, creating an environment in which employees feel valued is an increasingly
critical component of success. More than ever, Human Resources professionals must help organizations
strike a balance between employees’ work lives and personal lives, while maintaining organizational
efficiency.

eCornell has partnered with the Cornell University School of Industrial and Labor Relations (ILR) to
develop the Human Resources: Employee Relations certificate. Participants in the certificate series learn
strategies for effective communication and investigating and establishing work/life balance initiatives to
create a more positive workplace environment.

HR professionals and managers alike will benefit from the skills and suggestions presented in this six-
course certificate. Because situations are examined from legal, organizational, and cultural contexts, even
the most seasoned professionals will learn something new.

Who Should Take This Certificate?


The Human Resources Employee Relations Certificate is appropriate for Human Resource employees and
managers seeking a richer, deeper understanding of policies and practices related to employee relations
from a leading Ivy League institution.

Certificate Information
To earn the Human Resources: Employee Relations Certificate, students must complete the
following six courses totaling approximately 36 hours of learning:
• ILRHR501 Issues and Concepts in Equal Employment Opportunities Law
• ILRHR502 Employment Laws for the HR Professional
• ILRHR505 Organizational Culture and Work/Life Balance
• ILRHR506 Communicating and Coaching and Counseling for Improved Performance
• ILRMD509 The Impact of Personality Styles on Communication
• ILRMD510 Managing Communication Challenges

Accreditation
Participants who successfully complete all six courses in this series receive a Human Resources:
Employee Relations Certificate from Cornell University’s School of Industrial and Labor Relations.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education Units
(CEUs) to each student who successfully completes each course. Students can apply to the ILR
school for the CEU units after they have successfully completed the courses.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate program for 3 semester hours in
Employee Relations or Human Resource Management in the upper division baccalaureate degree category.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification credit hours
toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute.
Please contact the Human Resource Certificate Institute (HRCI) for further information about
certification or recertification.

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Certificate in Human Resources: Performance Management


A six-course certificate series from Cornell University’s School of Industrial and Labor Relations

Certificate Overview
Performance management is a challenge unique to every organization, demanding a unique approach.
eCornell has partnered with Cornell University’s School of Industrial and Labor Relations (ILR) to produce
the Human Resources: Performance Management certificate. The six-course certificate is designed to
provide participants with the analytical and organizational skills to determine what kind of performance-
management program will work for them and the communication and logistical know-how to bring the
program to life.

Participants in this course will have the confidence to effectively view their organizations in a variety of
paradigms, and will have an advantage in efforts to increase performance for their organizations, manage
employees and employee performance, and communicating in a way that leads their organization to its
goals.

Who Should Take This Certificate?


The Human Resources: Performance Management Certificate is appropriate for Human Resource employ-
ees and managers seeking a richer, deeper understanding of policies and practices related to performance
management from a leading Ivy League institution.

Certificate Information
To earn the Human Resources: Performance Management Certificate, students must complete the
following 6 courses totaling approximately 36 hours of learning:
• ILRHR501 Issues and Concepts in Equal Employment Opportunities Law
• ILRHR502 Employment Laws for the HR Professional
• ILRHR511 Assessing, Designing, and Implementing Performance Management Systems

• ILRHR512 Achieving Year-Round Performance Management and Appraisal


• ILRMD503 Overcoming Barriers to Successful Management
• ILRMD504 Leading People to Higher Performance

Accreditation
Participants who successfully complete all six courses in this series receive a Human Resources:
Performance Management Certificate from Cornell University’s School of Industrial and Labor
Relations.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education Units
(CEUs) to each student who successfully completes each course. Students can apply to the ILR
school for the CEU units after they have successfully completed the courses.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate program for 3 semester hours in Human
Resource Management or Performance Management in the upper division baccalaureate degree category. *

* Because of significant overlap in content, students who are granted course credit for Managing Performance will not also be granted
credit for Performance Management, and vice versa.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertification credit hours
toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute.
Please contact the Human Resource Certificate Institute (HRCI) for further information about
certification or recertification

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Certificate in Systems and Processes for HR


A six-course certificate series from Cornell University’s School of Industrial and Labor Relations

Certificate Overview
Today’s Human Resources professionals must be prepared to operate both locally and globally,
addressing a variety of cultural and legal circumstances in order to serve their organizations
effectively. eCornell has partnered with Cornell University’s School of Industrial and Labor
Relations to create the Systems and Processes in HR certificate.

This six-course certificate helps participants address issues related to organizational conflict,
strategic employment, employee relations and legal compliance from both a local and global
perspective, and design initiatives to contribute to enduring organizational success.

Who Should Take This Certificate?


This certificate series is designed for Human Resource professionals charged with making Human
Resources a strategic partner in their organization

Certificate Information
Students earn the Systems and Processes in Human Resources Certificate by completing
the following six courses comprising a total of 36 hours of learning:
• ILRSM504 Systems and Strategies for Managing Organizational Conflict
• ILRSM502 Managing Employment Issues in a Global Context
• ILRHR513 Internal Consulting Skills for HR Professionals
• ILRHR502 Employment Laws for the HR Professional
• ILRHR505 Organizational Culture and Work/Life Balance
• ILRHR510 Selection and Staffing: The Staffing Process

Accreditation
Participants who successfully complete all six courses in this series receive a Certificate
in Systems and Processes for HR from Cornell University’s School of Industrial and Labor
Relations.

Cornell’s School of Industrial and Labor Relations (ILR) will give .6 Continuing Education
Units (CEUs) to each student who successfully completes each course. Students can
apply to the ILR school for the CEU units after they have successfully completed the
courses.

HRCI Recertification
The courses in this certificate series have each been approved for six (6) recertifica-
tion credit hours toward PHR, SPHR, and GPHR recertification through the Human
Resource Certification Institute. Some courses have been approved for six (6) Strategic
Management recertification credit hours toward SPHR and GPHR recertification or
six (6) International HR Management recertification credit hours towards the GPHR
designation. See individual course descriptions for more information. Please contact the
Human Resource Certificate Institute (HRCI) for further information about certification or
recertification.

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Certificate in Foodservice Management


A four-course certificate series from Cornell University’s School of Hotel Administration

Certificate Overview
Each year, hundreds of professionals who want to sharpen their existing skills, develop new skills,
and enhance their understanding of Foodservice Management participate in executive education
programs from Cornell’s School of Hotel Administration. eCornell has worked hand-in-hand with
the Hotel school to adapt its renowned Professional Development Program for convenient online
delivery as the Certificate in Foodservice Management.

This certificate examines the issues and challenges of the foodservice industry and outline strate-
gies that contribute to a successful foodservice operation. Courses focus on a systems approach
to foodservice management. Participants learn how to manage the major areas of menu planning,
purchasing, receiving, storage, production, and control systems. They assess the effectiveness of
several foodservice systems, use a service blueprint to improve the service delivery process and
increase profits, and examine such variables as client flow, menu planning, dining time, optimal
table mix, meal duration, and variable pricing.

Once the most effective strategies have been identified, participants focus on how to implement
desired changes efficiently to produce measurable improvement in market share and overall
revenue for their foodservice operation.

Note: eCornell courses can be used to satisfy requirements for on-campus Professional Development Program certificates
as well as online Foodservice Management certificates. Two online courses (15 hours of instruction per course) are equal
to one on-campus course (30 hours of instruction per course).

Who Should Take This Certificate?


This certificate is appropriate to foodservice professionals from hotels, chain and independent
restaurants, and other hospitality outlets looking to increase profits and advance their careers. It is
also ideal for hospitality professionals from other disciplines seeking to transition into foodservice
positions.

Certificate Information
Foodservice Management comprises the following four courses totaling 60 hours of learning:
• SHA07 Foodservice Management Systems: Issues and Concepts
• SHA08 Foodservice Management Systems
• SHA09 Developing a Baseline for Restaurant Revenue Management
• SHA10 Developing and Implementing a Strategy for Restaurant Revenue Management

Accreditation
Participants who successfully complete all required courses in this series receive a
Certificate in Foodservice Management from Cornell University’s School of Hotel
Administration.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for 3 semester hours in
Foodservice Management or Culinary Arts in the upper division baccalaureate degree category.

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Master Certificate in Foodservice Management


A eight-course certificate series from Cornell University’s School of Hotel Administration

Certificate Overview
Each year, hundreds of professionals who want to sharpen their existing skills, develop new skills,
and enhance their understanding of Foodservice Management participate in executive education
programs from Cornell’s School of Hotel Administration. eCornell has worked hand-in-hand with
the Hotel school to adapt its renowned Professional Development Program for convenient online
delivery as the Master Certificate in Foodservice Management.

This certificate examines the issues and challenges of the foodservice industry and outline strate-
gies that contribute to a successful foodservice operation. Courses focus on a systems approach
to foodservice management. Participants learn how to manage the major areas of menu planning,
purchasing, receiving, storage, production, and control systems. They assess the effectiveness of
several foodservice systems, use a service blueprint to improve the service delivery process and
increase profits, and examine such variables as client flow, menu planning, dining time, optimal
table mix, meal duration, and variable pricing. In addition, participants learn about strategies to
increase profitability through improved human-resource management, financial management,
superior service, and the creation of a competitive marketing position that builds their value
proposition.

Once the most effective strategies have been identified, participants focus on how to implement
desired changes efficiently to produce measurable improvement in market share and overall
revenue for their foodservice operation.

Who Should Take This Certificate?


This certificate is appropriate to foodservice professionals from hotels, chain and independent
restaurants, and other hospitality outlets looking to increase profits and advance their careers. It is
also ideal for hospitality professionals from other disciplines seeking to transition into foodservice
positions.

Certificate Information
Students earn the Master Certificate in Foodservice Management by completing the eight
courses listed below:
• SHA01 Managing People More Effectively
• SHA02 Marketing Analysis in the Hospitality Industry
• SHA03 Principles of Financial Accounting in the Hospitality Industry
• SHA05 Marketing Planning in the Hospitality Industry
• SHA07 Foodservice Management Systems: Issues and Concepts
• SHA08 Foodservice Management Systems
• SHA09 Developing a Baseline for Restaurant Revenue Management
• SHA10 Developing and Implementing a Strategy for Restaurant Revenue Management

Accreditation
Participants who successfully complete all required courses in this series receive a
Master Certificate in Foodservice Management from Cornell University’s School of Hotel
Administration.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate program for 6 semester hours in
Foodservice Management in the upper division baccalaureate degree category.

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Master Certificate in the Essentials of Hospitality Management


A six-course certificate series from Cornell University’s School of Hotel Administration

Certificate Overview
Each year, hundreds of professionals who want to sharpen their exiting skills, develop new skills,
and enhance their understanding of Hospitality Management participate in executive education
programs from Cornell’s School of Hotel Administration. eCornell has worked hand-in-hand with
the Hotel school to adapt its renowned Professional Development Series for convenient online
delivery.

The Master Certificate in the Essentials of Hospitality Management addresses the skills and
competencies required of employees ascending to management positions and those recently
promoted to management positions in the hospitality industry. Students learn valuable techniques
for managing their time to increase efficiency and productivity and managing teams to increase
the level of participation and the effectiveness of team members. They also learn fundamental
concepts and techniques related to marketing, financial analysis, and accounting. In short, these
courses are designed to build a foundation of skills to help new managers succeed and to progress
in the organization.

Note: eCornell courses can be used to satisfy requirements for on-campus Professional Development Program certificates
as well as online Foodservice Management certificates. Two online courses (15 hours of instruction per course) are equal
to one on-campus course (30 hours of instruction per course).

Who Should Take This Certificate?


The Master Certificate in the Essentials of Hospitality Management is appropriate to employees
and managers in the hospitality industry who are seeking an opportunity to obtain a richer, deeper
understanding of industry best practices from a leading Ivy League institution.

Certificate Information
To earn the Master Certificate in the Essentials of Hospitality Management, students must
complete the following six courses totaling approximately 75 hours of learning:
• SHA01 Managing People More Effectively
• SHA02 Marketing Analysis in the Hospitality Industry
• SHA03 Principles of Financial Accounting in the Hospitality Industry
• SHA04 Managing Dynamic Teams
• SHA05 Marketing Planning in the Hospitality
• SHA06 Managerial Accounting in Action

Accreditation
Participants who successfully complete all required courses in this series receive a
Master Certificate in Hospitality Management from Cornell University’s School of Hotel
Administration.

ACE CREDIT Recommendation


The American Council on Education recommends this Certificate Program for 6 semester hours in
Hospitality Management in the upper division baccalaureate degree category.

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Certificate in Hospitality Marketing Certificate


A four-course certificate series from Cornell University’s School of Hotel Administration

Certificate Overview
Marketing is about identifying, creating, and delivering value to customers. The Certificate
in Hospitality Marketing from Cornell University’s School of Hotel Administration is
designed to develop the essential skills necessary to conceive, create, and write a
strategic marketing plan.

The courses in this certificate series focus on data-driven methodologies for gathering
and analyzing marketing data, using that data to make decisions, using marketing analysis
to identify strategic opportunities, creating the marketing positioning, and creating a
marketing plan to guide execution. The courses emphasize practical application of
concepts, strategies, and tactics that can be immediately used in the workplace.

The Certificate in Hospitality Marketing equips participants with the skills, tools, and
methodologies they need to take a marketing initiative from the concept stage to a robust
marketing plan.

Who Should Take This Certificate?


The Certificate in Hospitality Marketing is designed for hospitality marketing
professionals responsible for directing or implementing marketing research or the
creation of strategic marketing plans.

Certificate Information
To earn the Certificate in Hospitality Marketing, students must complete the following four
courses:
• HAME515 Data Gatherig and Analysis in the Hospitality Industry
• HAME516 Statistical Decision Making for Hospitality Managers
• SHA02 Marketing Analysis in the Hospitality Industry
• SHA05 Marketing Planning in the Hospitality Industry

Accreditation
Participants who successfully complete all required courses in the series receive
a Certificate in Hospitality Marketing from Cornell University’s School of Hotel
Administration.

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Certificate in Hotel Revenue Management


A five-course certificate series from Cornell University’s School of Hotel Administration

Certificate Overview
Hospitality managers are charged with making strategic and proactive decisions to increase
occupancy rates and total revenue for their properties. Applying a systematic process to
such decision-making can increase their success. This five-course certificate series in hotel
revenue management, developed by renowned revenue management expert Dr. Sheryl
Kimes of Cornell’s School of Hotel Administration, provides a holistic view of the application
of revenue management concepts and practices to the hospitality industry.

The courses in this series focus on several high-impact drivers for maximizing revenue:
forecasting and availability controls, pricing and distribution channel management,
overbooking and group management, and non-traditional revenue management
applications. Each course explores a topic in depth, with particular emphasis on the role
of strategy in effective revenue management and the practical application of tools and
techniques in the hospitality setting

Who Should Take This Certificate?


his certificate series is designed for hospitality managers, general managers, revenue
managers, and other hospitality professionals responsible for the financial performance of
their organization.

Certificate Information
To earn the Certificate in Hospitality Marketing, students must complete the following five
courses:
• SHA531 Introduction to Hotel Revenue Management
• SHA532 Forecasting and Availability Controls in Hotel Revenue Management
• SHA533 Pricing Strategy and Distribution Channels in Hotel Revenue Management
• SHA534 Overbooking Practices in Hotel Revenue Management
• SHA535 Non-Traditional Applications of Hotel Revenue Management

Accreditation
Participants who successfully complete the five courses in the series receive a Certificate in Hotel
Revenue Management from Cornell University’s School of Hotel Administration.

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Certificate in Hotel Real Estate Investments and Asset Management


A six-course certificate series from Cornell University’s School of Hotel Administration

Certificate Overview
Well-structured hotel real estate investments create value and provide benefits to all partners in a
deal: owners, management companies, and/or franchisees. Understanding the value of hotel real
estate investments and the dynamics of the financial and operational aspects of real estate invest-
ments, asset management, and management contracts is critical to the success of mid-level and
senior management in the hospitality and real estate industries.

This certificate series focuses on developing a comprehensive knowledge base and tool set that
enables you to fully understand the complex dynamics surrounding the hotel real estate and manage-
ment contracts from the point of view of the property owner, operator, and lender.
There are three central themes to this certificate series:

• The separation of real estate ownership and control as a way to increase value as vital to
contemporary practice
• The valuation and financing of hotel real estate investments as a key competency for today’s
decision makers
• Asset management - a legitimate and respected tool for value creation and value improvement

Who Should Take This Certificate?


This certificate series designed for:
• Managers and professionals in the hospitality industry with financial or operational responsibil-
ity for real estate, investments, or management contracts
• General managers, asset managers and others with asset management responsibilities
• Business development professionals with branded operators who have professional interaction
with owners
• Lenders, investors, real estate professionals, and developers who seek entrance into the hospital-
ity real estate market

Certificate Information
To earn the Certificate in Hotel Real Estate Investments and Asset Management, students must
complete the following six courses:
• SHA561 Financial Analysis of Hotel Investments
• SHA562 Control of Hotel Real Estate
• SHA563 Valuing Hotel Investments Through Effective Forecasting
• SHA564 Valuing Hotel Intellectual Property and Structuring the Capital Stack
• SHA565 Developing an Asset Management Strategy

Accreditation
Participants who successfully complete the five courses in the series receive a Certificate in Hotel
Revenue Management from Cornell University’s School of Hotel Administration.

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Leadership and Strategic Management

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4 Home 4 Certificate Programs 4 Course List

LSM502 Strategic Thinking LSM503 Scenario Planning

In this course, participants learn the four basic levels of strategic The complexities of rapidly expanding technology and economic
thinking under which an organization can operate, and the globalization make it necessary for organizations to develop
circumstances under which an organization must shift to a higher tools for strategic analysis to ensure their ability to compete as an
strategic level. At the completion of the course, participants will industry leader. Scenario planning is a powerful tool used by the
be able to prepare a competitive analysis of an organization, with most successful corporations for strategic analysis and decision
recommendations for strategic development based on an industry making.
analysis and an understanding of the organization’s history,
culture, and current operations. In this course, participants learn to evaluate an organization’s
strategic position, competencies, and plans for expansion across a
Who Should Take This Course?
full range of potential future developments.
This course is essential for all levels of managers, directors, and
company officers who are responsible for making their organiza- Who Should Take This Course?
tion a leader in its industry. This course is vital for senior management and other key leaders
of organizations in virtually any industry as they face the respon-
Course Format sibilities of guiding their organizations to success in uncertain
This course contains the following modules: times.
The Context for Strategic Thinking
• The levels of strategic thinking at which an organization can operate, the Course Format
factors that lead to an optimum level, and the circumstances under which
organizations shift to a new strategic level
This course contains the following modules:
• Determining the optimum level of strategic thinking for an organization’s Context and Preparation for Scenario Planning
industry and culture • Introduction to the concept of scenario planning and its usefulness
• The concept of strategic intent and its appropriateness for your company or • Key elements of scenario planning (e.g., trends and uncertainties)
industry • Organizing data: identifying how uncertainties may interact with each other,
and addressing different levels of confidence in the data
Thinking Strategically About Your Organization
• Using Porter’s Five Forces model to analyze the operating environment in Scenario Planning in Practice
an industry • Developing scenarios that integrate trends and uncertainties into alternate
• Managing products and product lines based on the BCG volume/margin possibilities for your industry
model • Applying strategic frameworks to determine core competencies and key
• The relationship between core competencies (at the company level) and key success factors for each scenario
success factors (at the industry level) • Assessing an organization’s current competencies and creating a develop-
• Identifying core competencies and success factors required for any ment plan to acquire new competencies
particular industry • Early warning systems to accelerate the conversion of uncertainties into
• Preparing a competitive analysis of a company, based on the industry in trends
general, and an understanding of its current operations and culture
Benefits to Learner
Benefits to Learner Participants who complete this course will be able to:
Assess whether scenario planning is right for their organization
Participants who complete this course will be able to: •
• Collect and arrange the data necessary for planning a scenario
• Identify different levels of strategic thinking and determine which is optimal
• Organize an effective team for scenario planning
for their organization
• Assess their organization’s current competencies and develop robust
• Determine the factors that influence organizations to change their level of
strategies for multiple scenarios
strategic thinking
• Develop early warning indicators to identify emerging scenarios
• Determine the core competencies and key success factors in an industry
• Identify new competencies and courses of action that will give their
• Apply the concept of strategic intent and evaluate its appropriateness in a
organization the greatest strategic advantage
specific organization or industry
• Prepare a competitive analysis of an organization
Afte
Certificate Information
Certificate Information This course can be applied to the following certificate:
This course can be applied to the following certificates: • Business Leadership Skills
• Business Leadership Skills
• Executive Leadership Prerequisites
This course is most valuable if the student is familiar with strategic thinking
and concepts. If you are unfamiliar with this topic, we recommend completing
Sponsoring School Strategic Thinking (LSM502) prior to enrolling in this course.
Cornell University’s Johnson Graduate School of Management
Sponsoring School
Cornell University’s Johnson Graduate School of Management

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LSM506 Executive Decision Making LSM507 Leading Through Creativity

In today’s competitive business climate, it is imperative that Organizations that understand the creative process and foster
executives know how to make key decisions quickly and this with employees find themselves at the top of their industry.
decisively. Strategic decisions often entail considerable risks They know how to harness the creative power of their workforce
and can have long-range implications for the organization. In to develop new products and services. The creative process that
this course, participants will learn how to apply formal decision- leads to this type of innovation is often veiled in mystery and the
making processes in order to reduce risk and choose the best misconception that one must be gifted to be creative. Creativity,
course of action for their organization. They will learn methods however, is as much a matter of technique as intelligence. In this
and techniques for making critical decisions in a challenging course, participants will learn a series of individual and group
environment with limited time and resources. This course focuses techniques designed to cultivate organizational creativity and the
on how to maximize available assets, identify risks and obstacles, development of new ideas. Participants will learn to enhance their
and gather the necessary data for an informed decision-making capacity for creative thought and will be able to use their abilities
process. to develop their organization’s ability to be innovative, resulting
in increased market share and profit.
Who Should Take This Course?
This course is a priority for executives, managers, and team lead- Who Should Take This Course?
ers responsible for their organizations’ strategic and operational This course is critical for executives, managers, and team leaders
decisions. who are responsible for the growth and development of their
organization. It is also crucial for any professionals who want to
Course Format
develop and enhance their own creative thought process.
This course contains the following modules:
The Executive’s Decision-Making Tasks
• Organizational factors and personal characteristics that affect decision
Course Format
making This course contains the following modules:
• Framing and categorizing situations to aid in making effective, objective Developing Your Creativity
decisions • Characteristics of creative people in business environments
• Conducting decision-tree analyses • Using visualization techniques for enhancing your creativity
• Gathering data and evaluating it for completeness, relevance, and possible • Techniques for developing creative approaches to business challenges
bias Developing Your Organization’s Ability to Innovate
Formal Methods for Executive Decision Making • Creative techniques and processes for groups, including some that can be
• Most common formal methods and when to use them implemented online
• Bayesian analysis • Features that limit an organization’s creative potential
• Fostering creativity throughout the organization
Benefits to Learner
Participants who complete this course will be able to: Benefits to Learner
• Gather crucial data and resources to inform the decision-making process Participants who complete this course will be able to:
• Identify appropriate situations for involving others in a decision-making • Greatly expand their own capacity for creative thought
process • Foster creativity throughout a department or organization
• Ascertain risks, uncertainties, and ambiguities in an executive decision- • Utilize techniques for developing creative approaches to business challenges
making environment • Identify and overcome features in an organization that limit creative potential
• Overcome organizational factors that complicate decision making • Recommend steps to foster creativity
• Apply formal methods such as decision trees and Bayesian analysis to arrive fte
at appropriate decisions Certificate Information
Afte This course can be applied to the following certificates:
Certificate Information • Business Leadership Skills
This course can be applied to the following certificates: • Leading Management Teams
• Business Leadership Skills • Executive Leadershippleting this course,
• Leading Management Teams
• Executive Leadershippleting this course,
Sponsoring School
Cornell University’s School of Hotel Administration
Sponsoring School
Cornell University’s School of Hotel Administration

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LSM509 Unlocking Your Leadership Potential LSM510 Overcoming Challenges for Leaders and
Their Teams
Leaders are not born; they are developed. This course helps As managers take on new roles and responsibilities, the risks
managers identify and enhance the particular leadership style and consequences of failure become much greater. In this
that matches their personal strengths. By providing participants course, participants gain skills in identifying and overcoming the
with a range of assessment tools, including an online 360-degree obstacles and pitfalls they may face at different stages of their
evaluation, this course builds critical leadership competencies careers. Participants create a personal Leadership Development
essential to career development and advancement. Linked to Plan to guide them through leadership transitions and make them
Cornell University’s Johnson Graduate School of Management more effective managers and members of their organizations.
Leadership Model, the online 360-degree evaluation is designed They also develop strategies for helping their team of direct
to identify participant’s management strengths and weaknesses. reports grow and change when faced with new assignments. The
Participants will create a Leadership Development Plan designed course includes the opportunity to register for individual or group
to guide their career development. coaching sessions as a follow-up activity to further reinforce and
tailor the program.
Who Should Take This Course?
This course is invaluable for managers at all levels looking to Who Should Take This Course?
assess their strengths and weaknesses as a leader, and those This course is ideal for managers and executives at all levels who
members of an organization who wish to grow into more effec- have been promoted to positions of increased authority or who
tive leaders. are looking to help their team of direct reports grow and change
when faced with new assignments.
Course Format
This course is based on an online 360-degree assessment, which Course Format
must be completed prior to the course start date. Three weeks This course contains the following modules:
prior to the start of the course you will be asked to nominate up to • A Career of Leadership
ten colleagues to complete online assessments of your leadership • The Three Stages of Leadership
The Three-Wave Pattern of Activity
capabilities. Your Leadership Assessment will be available during •

• Plan for the Next Stage


the first module of the course and will form the basis for the • Leading Your Team
creation of your Leadership Development Plan. • The High-Performing Team
• Team Assessment
This course contains the following modules: • Team Development
• The Successful Leader
• Leadership Models Benefits to Learner
Derailment Calibration
Participants who complete this course will be able to:

• The Leadership Development Plan


• Define the leadership skills and competencies needed for improving your
• Getting Feedback
own performance and the performance of your team
• Analyzing Feedback Data
• Implement an action plan that outlines the required leadership skills to be
• Writing the Leadership Development Plan
developed, specific actions needed to acquire those skills, and a timeframe
for doing so
Certificate Information
This course can be applied to the following certificates:
• Leading Management Teams
Certificate Information
• Business Leadership Skills This course can be applied to the following certificates:
• Leading Management Teams
• Business Leadership Skills
Sponsoring School
Cornell University’s Johnson Graduate School of Management
Sponsoring School
Cornell University’s Johnson Graduate School of Management

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ILRSM509 Developing an Agenda for Change ILRSM510 Mapping the Political Terrain of Allies
and Resistors

The many economic, competitive, and global factors that influ- Implementing an agenda for action is a political process driven
ence how organizations conduct business are constantly changing by individuals within the organization who emerge as change
and evolving. The ability of organizations to understand these agents. Essential to their success is the understanding that all new
influences on their organizations and to respond to and adapt to initiatives attract both allies and resistors.
these changes is critical for long-term growth and survival.
This course, the second in a four-course series, “Getting Things
This course, the first in a four-course series, “Getting Things Done in Organizations: Creating Change and Building Support”,
Done in Organizations: Creating Change and Building Support”, teaches leaders how to frame their agenda in a way that helps
discusses change as a political process driven by individuals and them identify and assess potential allies and resistors to their
leaders within the organization who emerge as change agents. initiatives. With this understanding participants will be able to
To be effective, individuals must recognize the areas within the anticipate and prepare for arguments resistors may use in their
organization over which they can exercise control and the areas attempts to derail the initiative.
over which they cannot.
Who Should Take This Course?
Who Should Take This Course? This course is essential for department heads, team leaders, and
This course is essential for department heads, team leaders, and managers working at all levels of organizations in virtually any
managers working at all levels of organizations in virtually any industry sector who wish to understand the process of organiza-
industry sector who wish to understand the process of organiza- tional analysis and change.
tional analysis and change.
Course Format
Course Format This course contains the following modules:
This course contains the following modules: Framing Your Change Agenda
Analyzing the Change Environment • Change agendas and styles
• The role of the change agent as a proactive thinker • Four change mind-sets
Implementing a 3-step model for change

Meeting the Challenge of Different Change Agendas
• Analyzing the nature of the change environment in which you operate • Strategies for recognizing allies and resistors
• Analyzing the specific nature of the environmental uncertainties In which • Identifying key stakeholders
your organization operates • Analyzing the change mind-sets of potential allies and resistors
Identifying Change Opportunities
• Analyzing how loosely or tightly coupled your organizational structure
should be Benefits to Learner
• Identifying opportunities for change within the four main spheres of Participants who complete this course will be able to:
organization and execution within which the change agent can effect change • Map the allies, potential allies, and the resistors to their initiative
• Outlining a plan for change within your organization that addresses one or • Assess the attitude toward change of various actors in the organization
more of those spheres • Identify various agendas and styles
• Anticipate arguments against the agenda for action
• Explain the need for a coalition of support
Benefits to Learner
Participants who complete this course will be able to: Certificate Information
• Evaluate their organization’s environment
• Identify opportunities for change
This course can be applied to the following certificates:
• Business Leadership Skills
• Understand change as a process of negotiation
• Proactive Leadership
• Develop an agenda for action based on the goals, culture, design, and work
structure of the organization
Prerequisites
Certificate Information Please take Developing an Agenda for Change (ILRSM509) prior
This course can be applied to the following certificates: to enrolling in this course.
• Business Leadership Skills
• Proactive Leadership
Sponsoring School
Sponsoring School Cornell University’s School of Industrial and Labor Relations
Cornell University’s School of Industrial and Labor Relations

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ILRSM511 Negotiating Support and Buy-In for ILRSM512 Mobilizing the Coalition for Action
Your Agenda

This course, the third in the series, “Getting Things Done in This course, the fourth in the series, “Getting Things Done
Organizations: Creating Change and Building Support,” is in Organizations: Creating Change and Building Support,” is
designed to: designed to help learners:
• Help learners develop a “roadmap” for negotiating support for their action • Apply the leadership style appropriate to the situation
agenda • Put a change coalition into place
• Convey an understanding of the principles of bargaining power and • React to changing conditions in the organization to ensure successful
influence in the process of negotiating a strategic initiative implementation
• Help learners apply this conceptual model to their action agenda in their • Anticipate and prepare for the future
organization
• Help learners analyze the political agendas of others in the organization, Who Should Take This Course?
identify sources of support for their agenda, and develop a strategy for This course is essential for department heads, team leaders, and
building support for their initiative managers working at all levels of organizations in virtually any
industry sector who wish to understand the process of organiza-
Who Should Take This Course? tional analysis and change.
This course is essential for department heads, team leaders, and
managers working at all levels of organizations in virtually any Course Format
industry sector who wish to understand the process of organiza- This course contains the following modules:
tional analysis and change. The Essentials of Coalition Leadership
• Solidifying your coalition
Course Format • Managing differences among coalition members
This course contains the following modules: • Diffusing your ideas and expanding your network
Why You Need a Change Pitfalls to Avoid and Leading for the Long Term
• Coalition Conditions that necessitate coalitions • Strategies for preventing your coalition from becoming insular
• Power dynamics and credibility • Avoiding complacency and differentiating your coalition
• Understanding and communicating the benefits of your agenda to others • Negotiating changing conditions and uncertainties
• Political analysts, consensus builders, and politically competent leaders
Negotiating Support for Your Initiative
• Strategies for gaining initial support for your agenda •

• Justifying your actions Benefits to Learner


How to Negotiate a Coalition of Support Participants who complete this course will be able to:
• When to use tacit or explicit language to present your agenda • Solidify their coalition
• Approaches to communicating your agenda • Map differences among coalition members
• Developing a negotiation strategy appropriate to your agenda • Propagate ideas and diversify their network
• Identify the two dimensions of coalition leadership
Benefits to Learner • Avoid traps of insular coalitions
Participants who complete this course will be able to: • Recognize and respond to changing conditions within the organization
• Describe why coalitions are critical to taking effective action • Employ a Change Outcome Matrix and respond to different outcomes
• Describe how coalitions increase your bargaining power • Effect ongoing and proactive change
• Analyze the types of initial support you can build
• Develop strategies for getting initial support for your agenda Certificate Information
• Identify communications approaches that will be most effective This course can be applied to the following certificates:
• Outline a strategy for getting others to buy-in to your agenda • Leading Management Teams
• Business Leadership Skills
Certificate Information
This course can be applied to the following certificates:
• Business Leadership Skills
Prerequisites
• Proactive Leadership Please take Negotiating Support and Buy-In for Your Agenda
(ILRSM511) prior to enrolling in this course.
Prerequisites
Please take Mapping the Political Terrain of Allies and Resistors Sponsoring School
(ILRSM510) prior to enrolling in this course. Cornell University’s School of Industrial and Labor Relations

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRSM513 Establishing Momentum: Managing ILRSM514 Sustaining Momentum: Motivating


Structure, Resources, and Performance through Vision, Culture, and Political Agility

A proactive leader must have the managerial competence to build Leaders need to provide the vision exercise the political agility,
the coalition’s capacity to keep the initiative moving forward and establish the organizational culture necessary to keep their
and growing, and the performance-management skills to keep it initiatives vital and moving forward. Proactive leaders must have
operating effectively. the skills to keep the “soul” of their coalition alive and relevant to
the needs of the organization.
This course is designed to help learners:
• Develop a “roadmap” for establishing momentum for their coalition’s This course is designed to help learners:
agenda • Manage organizational culture to sustain momentum.
• Apply facilitative and directive leadership styles appropriately in teams and • Become politically agile in ensuring continued support for their agenda.
organizations • Manage their coalition—and their agenda—for the long-term.
• Maintain organizational capacity in order to allocate resources and prioritize
effectively Who Should Take This Course?
• Monitor performance in order to evaluate progress and make corrections
• Apply these skills to a change agenda in their organization This course is essential for executives, managers, department
heads, team leaders, and others working at all levels of organiza-
Who Should Take This Course? tions in virtually any industry sector who wish to become
This course is essential for executives, managers, department effective leaders for long-term results.
heads, team leaders, and others working at all levels of organiza-
tions in virtually any industry sector who wish to become Course Format
effective leaders for long-term results. This course contains the following modules:
Cultural Momentum
• Creating a problem-solving culture
Course Format
• Developing the collective while supporting the individual
This course contains the following modules: • Celebrating results without “worshiping idols”
Managing for Momentum Political Momentum
• The need for both political and managerial competence • Keep the coalition mindset alive
• The four dimensions of momentum • Don’t feed the Trojan horse
• Facilitative vs. directive leadership • Beware of counter-coalitions
Structural Momentum Proactive Leadership
• Creating hierarchies, while sustaining groups • Putting your agenda together, from idea to implementation
• Providing resources without going too far
• Planning your next agenda and leveraging current success.
• Giving autonomy and defining parameters
Performance Momentum
• Being clear about results, while remaining objective Benefits to Learner
• Making adjustments without over-reacting Participants who complete this course will be able to:
• Create a culture of motivation that helps people learn and problem-solve
while providing opportunities for affiliation and re-affirmation
Benefits to Learner • Become politically agile: anticipate conflict and continuously mobilize
Participants who complete this course will be able to: support to ensure that their agenda remains vital
• Describe the dimensions of effective leadership and their implication on the • Build on current success and plan their next agenda
long-term success of their agenda • Focus on the big picture - from acting on an idea to implementing for
• Identify the four dimensions of momentum and explain why you need to long-term results - in their organization
manage all four to ensure the success of your agenda
• Choose facilitative and directive leadership approaches, as appropriate Certificate Information
• Recognize and respond appropriately to changing conditions within the
organization This course can be applied to the following certificate:
• Business Leadership Skills
• Balance multiple considerations in building and maintaining the capacity of
their organization
• Evaluate performance and make corrections Prerequisites
Please take Establishing Momentum: Managing Structure, Resources, and
Certificate Information Performance (ILRSM513) prior to enrolling in this course.
This course can be applied to the following certificate:
• Business Leadership Skills
Sponsoring School
Cornell University’s School of Industrial and Labor Relations
Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRSM515 Preparing for Negotiation ILRSM516 Tactics and Skills for Negotiating

Negotiation is a basic leadership skill that all successful managers Successful negotiation demands the flawless execution of a
need. However, many of us suffer from common misconceptions well-crafted strategy. This course develops the skills necessary to
about negotiators and negotiations. Before you can become an ensure that you can think both strategically and tactically at the
effective and proactive negotiator, you need to confront these negotiation table and master the techniques and maneuvers that
myths, put them to rest, and learn the skills that are critical to will determine your success or failure.
anticipating, analyzing, and preparing for negotiations.
This course provides a practical framework for managing
This course will provide you with a practical and effective negotiations that can be used in almost any type of negotiation.
framework and toolset to prepare for all types of negotiations, This course clearly guides you through the process of negotiating
ranging from power negotiations to problem-solving negotiations to ensure that you are able to execute your strategy and achieve
and mixes of the two. It is based upon the academic and applied your objectives. How a negotiation starts can significantly affect
research of the Cornell ILR School’s Professor Samuel Bacharach how it ends; this course ensures that you are able to set the initial
and makes extensive use of real-world examples and situations, tone for your negotiations, decide whether you should make
advice and insight from negotiation experts, and opportunities to the first move, determine how to present your proposals, and
apply and practice the skills in authentic situations. establish your negotiation style. It also provides tools to ensure
that your ego does not impair your ability to gain your desired
Who Should Take This Course? outcome.
Negotiation is an integral part of almost every business activity.
This course is essential for managers, leaders, and individual Who Should Take This Course?
contributors who need to master the skill of preparing for Negotiation is an integral part of almost every business activity.
negotiations to ensure that they achieve their objectives. This course is essential for managers, leaders, and individual
contributors who need to master the skill of preparing for
Course Format negotiations to ensure that they achieve their objectives.
This course contains the following modules:
Proactive Negotiation Course Format
• Introducing Proactive Negotiations This course contains the following modules:
To Negotiate or Not

Getting Started
• The Proactive Negotiator • Avoiding the ego trap
Framing the Negotiation • Establishing setting and tone
• Analyzing the Situation • Making the first move
• Categorizing the Issues • Deciding how many issues to put on the table
• Prioritizing the Issues • Being cooperative or competitive
Alternatives and Bargaining Power

Engaging the Other Party
Knowing With Whom You’re Dealing • Being a Proactive Listener
• Negotiating with the Right Person Negotiating with the Right Person • Asking Proactive Questions
• Personality and Negotiation Style • Making Proactive Arguments
• Understanding Their Culture • Knowing When to Bluff
• Using emotions effectively
Benefits to Learner • Closing the deal
Participants who complete this course will be able to:
• Assess your needs and alternatives Benefits to Learner
• Assess the other parties’ needs and alternatives Participants who complete this course will be able to:
• Determine when to negotiate • Avoid the dangers of ego
• Anticipate power, personality, and cultural issues that may affect • Establish the negotiation setting and make the first move
negotiations • Decide whether to be cooperative or competitive
• Use proactive arguments, questions, and emotions to engage the other party
• Close negations effectively
Sponsoring School
Cornell University’s School of Industrial and Labor Relations
Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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Project Leadership

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CEPL551 Introduction to Project Leadership CEPL552 Project Teams: Mining Collective


Intelligence

Everyone needs to manage projects – the complex set of tasks Today’s projects are increasingly collaborative, drawing in
that require the marshaling of resources to accomplish defined participants from inside and outside of an organization, and
objectives. Managers and leaders are increasingly finding that often global in scale. This diversity of project team membership
mastery of the technical skills of project management is not provides the opportunity to mine the collective intelligence of
sufficient to ensure the success of a project; project leadership the team which, when properly managed, can exceed the sum if
skills are critical to understanding the uncertainty that surrounds the capabilities of the individuals. This team intelligence is the
projects and developing a management and leadership approach project leader’s key resource to managing uncertainty and leading
that leverages the capabilities and collective intelligence of the the project to success.
team.
The project leader is ultimately responsible for ensuring that the
This course introduces the concept of project leadership as being project team works effectively as a group and is able to manage
distinct from project management. Project leadership builds upon the “triangle of relationships” – the complex dynamic of relation-
the technical skills to manage a project and focuses on develop- ships between the individual, the project manager, and the project
ing new skills to identify and manage project uncertainty. team.
Who Should Take This Course? Who Should Take This Course?
This course is essential for Project Management Professionals This course is essential for Project Management Professionals
(PMPs), project managers, and functional managers charged (PMPs), project managers, and functional managers charged
with leading a cross-functional or project team to success. It is with leading a cross-functional or project team to success. It is
appropriate for business leaders, mid-level managers, and project appropriate for business leaders, mid-level managers, and project
managers who need to learn the critical leadership skills neces- managers who need to learn the critical leadership skills neces-
sary to ensure the high performance of a project team. sary to ensure the high performance of a project team.
Course Format Course Format
This course contains the following modules: This course contains the following modules:
Definging Project Management Mission to Mars
• Organizational Design • Mars 2010
• Methods of Integration What is a team?
• The Role of the Project Manager • Characteristics of a Team
Overcoming Problems to Project Managers • How Teams Function and Grow
• The Matrix Organization Processes and Challenges for Project Teams
• Managing Uncertainty • Creating and Maintaining Cohesion
• The Project Manager at the Personal Level • Work Socialization
• Group Facilitation Skills
Benefits to Learner • Challenges for Project Managers and Their Teams
Participants who complete this course will be able to:
• Describe why project management exists and the various forms it can take Benefits to Learner
• Apply appropriate methods for helping a project to adapt to various types of Participants who complete this course will be able to:
environmental uncertainty • Build a cohesive and effective project team
• Utilize management/leadership research and theory to define a set of key • Understand how and when to “mine” the collective intelligence of the team
success factors and behaviors for the project manager to better cope with complexity, difficulty, and ambiguity
• Overcome the typical challenges associated with different forms of the Afte
project manager’s role Certificate Information
Afte This course can be applied to the following certificates:
Certificate Information
• Project Leadership
This course can be applied to the following certificates:
• Project Leadership
Sponsoring School
Cornell University’s College of Engineering
Sponsoring School
Cornell University’s College of Engineering

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CEPL553 Dealing with Difference CEPL554 Mastering the Time Value of Money

Successful collaboration and team functioning hinges on attain- In highly uncertain project environments, project managers must
ing an understanding and respect of difference and diversity. make sure they always know how their project is performing
Difference can be at the national, personal, or cultural level, against reported timelines and budgets. The earned value method
and managed well, can be a tremendous asset to a project team. is a key control system that allows project managers to quickly
This course explores the ways in which differences can create calculate metrics that describe the work performed against
disconnects within a team and how those disconnects can be expectations. This course focuses on the methods of calculating
overcome. The best project leaders are well versed on the issues the right metrics, interpreting the data, and making adjustments to
that can fragment a high-performing project team or undermine the project plan to compensate if a project is off target.
the group’s collective intelligence, and knows how to deal with
them effectively. Initial emphasis is placed on understanding control systems,
the methodology of Earned Value Management, and the tools a
Difference is an important component of any team. Taking project manager can use to measure project progress, including
advantage of the collective intelligence by tapping into diverse Work Breakdown Structures, network diagrams, scheduled,
thoughts and expertise is one of the key roles of a project leader. budgets, and Gantt charts.
This course will teach you how to master these skills.
Who Should Take This Course?
Who Should Take This Course? This course is essential for Project Management Professionals
This course is essential for Project Management Professionals (PMPs), project managers, and functional managers charged
(PMPs), project managers, and functional managers charged with leading a cross-functional or project team to success. It is
with leading a cross-functional or project team to success. It is appropriate for business leaders, mid-level managers, and project
appropriate for business leaders, mid-level managers, and project managers who need to learn the critical leadership skills neces-
managers who need to learn the critical leadership skills neces- sary to ensure the high performance of a project team.
sary to ensure the high performance of a project team.
Course Format
Course Format This course contains the following modules:
This course contains the following modules: The Earned Value Method
National Culture • Control Systems
• The Importance of Difference • Calculations and Forecasts
• Defining National Culture Motivating Employees
• Diagnosing and Overcoming Cultural Challenges • Defining and Diagnosing Motivation
Personality • The Psychological Contract
• Defining Personality • Managing Yourself as a Resource
• Overcoming Personality-Related Challenges • Designing Jobs Appropriately
Helping People to Believe in Themselves
Functional Perspective •

• Defining and Overcoming Functional Perspective Differences Coaching and Development


• Difference and the Project Manager • How People Learn
• Coaching and Development
Benefits to Learner
Participants who complete this course will be able to: Benefits to Learner
• Analyze project teams for potential disconnects as a result of cultural, Participants who complete this course will be able to:
personality-related, or functional differencesUse a cash-flow timeline to • Apply an earned value method for assessing degrees of project completion
conceptualize time-value-of-money problems • Create accurate forecasts to communicate time and budget required for
• Minimize the negative effects that difference has on a project team project completion
Afte • Diagnose and resolve issues of demotivation
Certificate Information • Apply best practices in coaching and development situations
This course can be applied to the following certificates:
Certificate Information
• Project Leadership
This course can be applied to the following certificates:
• Project Leadership
Sponsoring School
Cornell University’s College of Engineering
Sponsoring School
Cornell University’s College of Engineering

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CEPL555 Influence Without Authority CEPL556 Conflict Resolution

Project Leadership is about exercising influence to get tasks and Conflict is inevitable and, as a project leader, you need to be
projects accomplished even when you may not have the formal able to resolve it quickly and effectively. Conflict is inherent in
authority to mandate action. Whether you work in a matrix almost every project for a multitude of reasons including project
organization or lead a cross-functional team, your goal as a complexity, misaligned stakeholders, diverse team members,
project leader is organize the actions of your team members to scarcity of resources, and matrix organizational structures that by
ensure the successful completion of a project. definition place two sets of managerial values and priorities into
tension with each other. The best project leaders have a well-
To exercise influence without authority, you need to see your developed capacity for managing and resolving conflict.
organization as a political system, understand the nature of power
and influence in your organization, understand your own personal Successful project leaders can diagnose and resolve conflict in
sources of influence, and know how to leverage your own a manner that enhances team cohesiveness and improves the
personal political power. likelihood of successful results.

Who Should Take This Course? Who Should Take This Course?
This course is essential for Project Management Professionals This course is essential for Project Management Professionals
(PMPs), project managers, and functional managers charged (PMPs), project managers, and functional managers charged
with leading a cross-functional or project team to success. It is with leading a cross-functional or project team to success. It is
appropriate for business leaders, mid-level managers, and project appropriate for business leaders, mid-level managers, and project
managers who need to learn the critical leadership skills neces- managers who need to learn the critical leadership skills neces-
sary to ensure the high performance of a project team. sary to ensure the high performance of a project team.

Course Format Course Format


This course contains the following modules: This course contains the following modules:
Power and Influence Conflict Resolution in Context
• The Nature of Power and Influence • Organizational Conflict
• Sources of Power in an organization • Avoiding Conflict
Strategies of Influence • Focusing on Completion
• Introduction to Strategies of Influence • Accommodation
• Retribution-based Influence • Compromisation
• Rationality-based Influence • Collaboration
• Reciprocity-based Influence Principled Negotiation
Appropriate Selection and Implementation • Separating People from Problems
• The Power Motivation Inventory • Focusing on Interests
• Sources of Power • Generating Options
• Implementing to Maximize Influence • Evaluating Options
• Additional Considerations
Benefits to Learner
Participants who complete this course will be able to: Benefits to Learner
• Develop an understanding of organizations as political systems Participants who complete this course will be able to:
• Explain the personal and positional sources of power in organizations • Explain why conflict is inherent in a project
• Describe the basic types of strategies for exercising influence; develop an • Describe approaches to resolving conflict and explain how your conflict
understanding of the conditions that would make each appropriate; and build mode does or does not support these approaches
skill in applying those strategies to a variety of influence opportunities • Discuss the elements of the principled negotiation approach to conflict
• Develop a plan for increasing personal potency in one’s organization resolution

Certificate Information Certificate Information


This course can be applied to the following certificates: This course can be applied to the following certificates:
• Project Leadership • Project Leadership

Sponsoring School Sponsoring School


Cornell University’s College of Engineering
Cornell University’s College of Engineering

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Financial Management

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HAME507 Mastering the Time Value of Money HAME508 Making Capital Investment Decisions

In today’s competitive business world, managers are charged with One of the most important aspects of a manager’s job is to
making many project-related decisions, often involving costs evaluate the feasibility of new initiatives and to make sound
or revenues that will be encountered some time in the future. investment decisions. This includes conducting a thorough and
Managers need to have a fundamental understanding of the time reliable analysis using the appropriate financial decision-making
value of money. tools.

In this course, participants develop a solid understanding of the In this course, participants will learn the differences between
time value of money. Using timelines and cash-flow calculations six capital budgeting rules that provide a framework for making
they will learn to project cash flow, calculate payments, establish sound project investment decisions.
the value of securities and investments, and determine when it is
more cost effective to lease or to buy. Who Should Take This Course?
This course is important for managers, supervisors, and team
Who Should Take This Course? leaders at any level responsible for project planning, purchasing
This course is crucial for managers without a significant financial decisions, capital budgeting projects, and other important
background who are charged with project planning, purchasing initiatives for their organization
decisions, and planning capital budgeting projects.
Course Format
Course Format This course contains the following modules:
This course contains the following modules: Conceptual Framework
Intuition and Conceptual Framework • How value is created in a business
• Explaining the importance of the timing of future cash flows • How capital budgeting rules provide a framework for making project
• Using a cash-flow timeline to conceptualize TVM problems investment decisions
• Appropriate use of other accounting-based techniques such as return on
Basic TVM Tools assets and return on equity
• Using a financial calculator to solve TVM problems
• Calculating the future and present value of a lump-sum payment Basic Capital Budgeting Decision Rules
• Calculation and appropriate use of net present value (NPV) as a tool in
Advanced TVM Tools making project investment decisions
• Calculating the value of perpetuities and growing perpetuities
• Internal rate of return (IRR), its strengths, weaknesses, and appropriate use
• Calculating the future and present value of annuities
as a decision rule
• Payback periods (PP), its strengths, weaknesses, and appropriate use as a
Benefits to Learner decision rule
Participants who complete this course will be able to: • Discounted payback periods (DPP), its strengths, weaknesses, and appropri-
• Make planning decisions in the present, based on the accurate calculation of ate use as a decision rule
cash flow projections
Special Cases
• Use a cash-flow timeline to conceptualize time-value-of-money problems
• Calculation and appropriate use of profitability index (PI) as a decision rule
• Use a financial calculator to solve time-value-of-money problems
• Calculation and appropriate use of equivalent annual cost (EAC) as a
• Calculate present and future values of payments, perpetuities, and annuities
decision rule
• Use these concepts as a foundation for making capital investment decisions
Afte Benefits to Learner
Certificate Information
Participants who complete this course will be able to:
This course can be applied to the following certificates:
• Apply capital budgeting decision rules to make sound financial choices
• Business Leadership Skills
• Accurately analyze decisions and projects for financial soundness
• Financial Management
te
Certificate Information
Other Requirements
This course can be applied to the following certificates:
Participants in this course need one of the following financial • Business Leadership Skills
calculators: • Financial Management
• Hewlett-Packard 12C
• Texas Instruments BA II Plus
Other Requirements
Participants in this course need one of the following financial
Sponsoring School calculators:
Cornell University’s School of Hotel Administration • Hewlett-Packard 12C
• Texas Instruments BA II Plus

Sponsoring School
Cornell University’s School of Hotel Administration

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HAME513 Understanding Financial Statements HAME514 Using Ratio Analysis to Evaluate


Financial Performance
In order for organizations to succeed, leaders and managers must The ability of an organization to analyze its financial position is
be able to accurately interpret and utilize financial reports. In this essential for improving its competitive position in the market-
course, participants will learn how to read and interpret income place. In this course, participants will learn to use several ratio
statements, balance sheets, and cash flow statements. analysis instruments to achieve a comprehensive understanding
of a firm’s financial performance.
Who Should Take This Course?
This course is necessary for all professionals who deal with Who Should Take This Course?
financial reports and need to understand how to accurately This course is necessary for all professionals who deal with finan-
interpret and use the data to improve efficiency and productivity cial reports and need to understand how the data can be analyzed
for their department and organization. to accurately assess their organization’s financial strength.

Course Format Course Format


This course contains the following modules: This course contains the following modules:
Reading the Income Statement Asset Management Ratios
• Understanding the purpose of the income statement and its overall structure • The purpose, audience, and method of computation of asset management
• Interpreting the income statement line by line ratios
• Using the income statement • Using these ratios to evaluate the asset management of the business
Reading the Balance Sheet • Interpreting these ratios, and identifying ways to improve them
• Understanding the purpose of the balance sheet and its overall structure Solvency and Capital Structure Ratios
• Interpreting the balance sheet line by line • The purpose, audience, and method of computation of liquidity, coverage,
• Using the balance sheet and leverage ratios
Reading the Cash Flow Statement • Using these ratios to assess short- and long-term solvency
• Understanding the purpose of the cash flow statement and its overall • Interpreting these ratios, and identifying ways to improve them
structure
• Interpreting the cash flow statement at a detailed level
Profitability Ratios and Dupont Analysis
• The purpose, audience, and method of computation of margin ratios, return
• Using the cash flow statement
on assets, and equity ratios, and Dupont method
Other Elements of Financial Reporting • Using these ratios to assess profitability
• The purpose of an annual report • Interpreting these ratios, and identifying ways to improve them
• Online sources of financial information
• GAAP and FASB, and their influence on the structure and use of these
Valuation Ratios
• The purpose, audience, and method of computation of equity price multiples
financial statements
and enterprise value multiples
• Using these ratios to compute valuation
Benefits to Learner
• Interpreting these ratios, and identifying ways to improve them
Participants who complete this course will be able to:
• Understand and interpret the information found in the three principle Benefits to Learner
financial statements
• Understand how the three reports relate to one another and how they are
Participants who complete this course will be able to:
• Use ratio analysis to identify areas of strong financial performance and those
combined (with additional information) to serve as an annual report
that need improvement
• Work with online sources of financial information to conduct research on
• Accurately assess the financial performance of a department, unit, or
other publicly-traded firms and industries
organization relative to its competitors or to its own past performance
te
Certificate Information
This course can be applied to the following certificates: Certificate Information
• Business Leadership Skills This course can be applied to the following certificates:
• Financial Management • Business Leadership Skills
• Master Certificate in the Essentials of Hospitality Management • Financial Management
• Master Certificate in the Essentials of Hospitality Management
Other Requirements
Participants in this course need one of the following financial Other Requirements
calculators: Participants in this course need one of the following financial
• Hewlett-Packard 12C calculators:
• Texas Instruments BA II Plus • Hewlett-Packard 12C
• Texas Instruments BA II Plus
mpleting this course,
Sponsoring School
Cornell University’s School of Hotel Administration Sponsoring School
Cornell University’s School of Hotel Administration

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Management Essentials

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HAME504 Understanding Team Dynamics HAME505 Facilitating Group Decisions

If organizations are to remain productive and maintain a competi- In a highly global market, organizations that have the ability
tive advantage in this fast-paced, constantly changing, global to analyze and rapidly respond to the constantly changing
economy, it is essential that they understand how to create and marketplace will have the greatest chance of remaining competi-
utilize effective work teams at all levels of the organization. tive and profitable. This is greatly dependent upon work teams
When well managed, teams improve productivity, innovation, that are cohesive, flexible, and able to rapidly arrive at important
and the likelihood of success. Ineffective teams lead to frustration decisions. Group decision making provides for increased ability
and the loss of time and productivity. to gather pertinent information, to develop creative solutions, and
to generate new ideas.
In this course, participants will explore the dimensions and
inherent benefits of a well-organized, synchronized team and In this course, participants will explore the benefits inherent in
how to develop a systematic and concrete approach to organizing group decision making and will learn about models and tech-
individuals into a highly effective, productive, and cohesive work niques for efficient group decision making that lead to enhanced
force productivity and organizational performance.
Who Should Take This Course? Who Should Take This Course?
This course is critical for all levels of managers, supervisors, and This course is important for professionals who lead or manage
team leaders who need to organize their employees into produc- teams, or aspire to, and seek to enhance team decision making to
tive, innovative teams. improve overall productivity.
Course Format
This course contains the following modules: Course Format
Teams and Team Goals This course contains the following modules:
Benefits of working in teams over working independently

Models, Techniques, and Methods for Decision Making
• Establishing clear team goals • Factors to consider in determining whether to employ group decision
• Characteristics of effective goals making
• Participatory goal setting • Advantages of group decision making
Team Member Behavior, Norms, and Group Interaction • Symptoms and potential consequences of “groupthink”
• Task functions and relationship functions • “Risky shift”
• Behaviors that encourage or harm member relations • Group versus individual tolerance for risk
• Developing healthy, productive group norms • Common models of decision making
• Strategies to deal with social loafing • Implementing decision-making models for specific circumstances
• Factors affecting cohesion/cohesiveness • Techniques for group decision making and strategies to reach high-quality
• Bales Interaction Analysis group decisions
• Five basic group structures and how they influence communication flow • Factors involved in choosing the most appropriate decision-making method
Characteristics of a well-functioning team

Assessing Ethical Implications of Decisions
• The role of the participant observer • Ensuring ethical soundness of group decisions
• Ethical behavior in both leadership and contributing roles within the group
Benefits to Learner
Participants who complete this course will be able to: Benefits to Learner
Explain the principles of group dynamics and development

Participants who complete this course will be able to:
• Describe the dimensions of team member behavior • Determine whether or not to employ group decision making
• Assess how effectively a team functions • Evaluate the most appropriate decision-making method for a particular
Afte circumstance
Certificate Information • Apply the techniques that improve and facilitate group decision making
This course can be applied to the following certificate: • Facilitate effective participation of team members in problem solving
• Leading Management Teams • Implement strategies to help groups arrive at the best decisionsfte

Sponsoring School Sponsoring School


Cornell University’s School of Hotel Administration Cornell University’s School of Hotel Administration

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HAME506 Improving Personal and Workgroup HAME511 Managing Change Initiatives


Productivity

In a networked economy, the overload of information, tasks, and With emerging technologies and expanding global marketplaces,
meetings, as well as the need to stay connected to colleagues in it is imperative that organizations become highly proficient in
other time zones, often erodes productivity and effectiveness. driving their change agenda. Whether diversifying, downsizing,
Managers need the strategies and techniques for work prioritiza- merging, reorienting business, or developing new management
tion and personal time management that are so vital for success in structures, organizations must be able to effectively carry out
today’s demanding, multitasking workplace. change initiatives to remain productive and competitive.

In this course, participants will learn about the best practices for In this course, participants learn to assess organizational readi-
structuring their own personal time and workload, and for leading ness and their own ability to facilitate change. Working with a
efficient and successful meetings for increased productivity. comprehensive organizational change scenario, this experiential
exercise provides an opportunity for participants to learn by
Who Should Take This Course? doing and to assess their own effectiveness in facilitating change.
This course is necessary for all managers, supervisors, and team
leaders at any level of the organization and in any industry who Who Should Take This Course?
want to learn to make their workdays more productive. This course is fundamental for managers, supervisors, and team
leaders in any organization who want to learn how to successfully
Course Format initiate organizational or departmental change.
This course contains the following modules:
Solving Time Management Problems Course Format
• Tendencies that affect personal time-management behaviors This course contains the following modules:
• Strategies for beating procrastination Managing Change
• Distinguishing essential tasks from those of lower priority • Organizational change tactics and their correspondence to different stages of
• Distinguishing between urgent and important events readiness or willingness to accept change
• “Time robbers” • Stages of adoption of innovation: awareness, appraisal/trial, and adoption
• Personal habits that impede effective time management • Different reactions to organizational change and innovation on the part of
• Analyzing interruptions to reduce the tendency of others to cut into your innovators, early adopters, early majority, late majority, and resistors
valuable time • Recognizing that creating change is part skill, part art, and part luck
• Assertiveness skills for effective time management • Cultural aspects of organizations and their impact on change efforts
• Constructive confrontation • Frustrations managers experience in implementing change initiatives
• Using a time log to analyze your habits and work activities
Managing Team Meetings Benefits to Learner
• Functions served by meetings Participants who complete this course will be able to:
• Effective meeting preparation • Evaluate an organization’s level of readiness and willingness to change and
• Best practices for leading a meeting effectively use techniques to bring it to an acceptable level
• Asking the right questions to achieve the most effective group participation • Identify and minimize a manager’s frustrations in implementing change
• Six categories of questions and the appropriate use of each initiatives
• Develop and implement an effective methodology for carrying out a
Benefits to Learner successful change initiative
Participants who complete this course will be able to:
• Identify and overcome personal tendencies that lead to procrastination Certificate Information
• Efficiently prioritize tasks and events based on urgency This course can be applied to the following certificate:
• Plan and lead meetings that successfully disseminate relevant information • Leading Management Teams
and increase morale and productivity
Afte
Sponsoring School
Sponsoring School Cornell University’s School of Hotel Administration
Cornell University’s School of Hotel Administration

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ILRMD501 Selection Requirements and ILRMD502 Legal and Unbiased Interviewing and
Communications Skills for Interviewing Selection
Making the wrong hiring choices is costly and time consuming In this interactive, skill-based course, participants will learn
for organizations of all sizes. An effective way for businesses to how to prepare for job interviews, create a positive interviewing
identify the best candidates for a position is through a structured, environment, conduct legal and unbiased interviews, and identify
job-focused interviewing process, where interviewers have the best-qualified candidate for the position.
effective interviewing skills and understand the legal aspects
Who Should Take This Course?
of employment practices. In this interactive, skill-based course,
This course is indispensable for human resource and recruiting
participants learn how to structure an interview using the Results-
specialists, department heads, and managers working at all levels
based Selection Requirements (RSR) process.
of the organization who are involved in the hiring process.
This model eliminates bias and stereotyping of job candidates, Course Format
examines compliance with employment laws, and focuses on This course contains the following modules:
the communication and listening skills required for effective Legal and Unbiased Interviewing
interviewing. • Problematic and inappropriate questions, statements, and behaviors, and the
specific law(s) to which they relate
Who Should Take This Course? • Additional resources for questions about specific employment laws
This course is indispensable for human resource and recruiting • Avoiding legal problems prior to and during the interview and selection
specialists, as well as managers working at all levels of the process
• Societal, organizational, and individual biases and how they can affect the
organization who are involved in the hiring process. assessment of candidates
Course Format Interviewing and Selecting Candidates
• Effective questioning techniques to use when interviewing
This course contains the following modules: • Effective note-taking techniques
Communication Skills for Interviewing • Selecting effective questions that are consistent with the Results-based
• Determining your communication style and applying it productively during Selection Requirements (RSR) form
the interview process • The role of the resume in the interview process
• Three primary communication styles and the strengths of each • Creating an interview environment that is conducive to the exchange of
• Increasing the degree to which you are perceived as approachable to elicit information
more candid responses from candidates • Watching for verbal and nonverbal cues
• Nonverbal, verbal, and interpretive dimensions of listening • When and how to ask probing
Using Job Results to Develop Selection Requirements • Effective ways to close interviews
• Why develop Results-based Selection Requirements (RSRs) • Warning signs during the interview/selection process
• Preparing a Results-based Selection Requirements form • The role and importance of checking references
• Communicating with candidates to whom offers of employment are, and are
Benefits to Learner not, extended
Participants who complete this course will be able to:
• Develop and demonstrate effective, unbiased interviewing techniques Benefits to Learner
• Use advanced listening skills Participants who complete this course will be able to:
• Learn how approachability and openness can elicit candid responses from • Ensure compliance with applicable employment laws
job candidates • Identify problematic and inappropriate questions, statements, and behaviors
• Recognize and ensure compliance with applicable employment processes that can occur in an interview
• Design and implement a system of Results-based Selection Requirements as • Proactively avoid legal problems throughout the interview process
a foundation for the interview process • Avoid bias and stereotypes in order to accurately assess a candidate
• Develop and carry out highly effective, efficient, unbiased interviews using
Certificate Information a Results-based Selection Requirements (RSR) process
This course can be applied to the following certificates: • Objectively compare candidates and select the best-qualified candidates for
• HR: Selection and Staffing their organization
• ME: Interviewing and Selection
• Supervisory Skills Certificate Information
This course can be applied to the following certificates:
Sponsoring School • HR: Selection and Staffing
Cornell University’s School of Industrial and Labor Relations • ME: Interviewing and Selection
• Supervisory Skills

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRMD503 Overcoming Barriers to Successful ILRMD504 Leading People to Higher


Management Performance

Successful organizations use the creative energy of their employ- In this course, participants will examine leadership styles that
ees in seeking solutions to organizational problems. They realize are exhibited by highly successful managers. They will explore
that those individuals involved in the actual work are in the best techniques for aligning individual employee motivators with an
position to define systemic and process weaknesses and identify organization’s goals and interests. Participants will also learn how
opportunities for improvement. to create a motivated, team-oriented, and productive workforce
and how to appropriately and positively confront problems and
In this course, participants learn to increase productivity, creativ- resolve conflict.
ity, and efficiency by involving their employees in a continuous
Who Should Take This Course?
improvement process that encourages improved communication
This course is crucial for all levels of managers, supervisors, and
and collaboration. Participants will also explore personal para-
team leaders who are responsible for the productivity and morale
digms or patterns of thought and behavior that prevent them from
of their employees.
achieving positive change and success.
Course Format
Who Should Take This Course?
This course contains the following modules:
This course is important for all levels of managers, supervisors,
Motivating for Achievement
and team leaders in virtually any industry who wish to continu- • Determining individual motivators
ously effect positive change and increase the productivity and • Identifying motivational opportunities in work assignments
efficiency of their organizations. • The importance of motivation to a supervisor
• Non-financial motivators that support the goals of the organization and the
Course Format employee
This course contains the following modules: • Indicators of motivation
Paradigms and Change • Aligning motivators with organizational objectives
• Paradigms and day-to-day challenges in the workplace Positive Confrontation
• Evaluating paradigms as useful or in need of change • Confrontation as a motivational and developmental tool
• Recognizing “good” versus “bad” change Problem-solving techniques • Differences between confrontation and conflict
Involving employees in process changes • The consequences of avoiding confrontation
Communication and Listening • Common pitfalls to conflict resolution
• Barriers to communication • Five-step process to resolve conflict
• Differing communication styles as barriers to getting work done • Six different types of difficult people
• Clear communication and use of terminology to avoid misunderstandings • Techniques to make difficult people more productive
• Approachability, trust, and effective communication • Progressive discipline
• Attitudes and behaviors that are essential to clear communication Leadership
• Active listening techniques • A practical model for using different leadership styles
• The interrelationship between supervising, managing, and leadership
Benefits to Learner techniques
Participants who complete this course will be able to: • Balancing directive and supportive leadership styles to develop employees’
• Identify personal and professional paradigms and understand how shifts in performance
thinking can improve performance
• Analyze when organizational change is beneficial and when it should be Benefits to Learner
avoided Participants who complete this course will be able to:
• Involve employees in problem solving and decision making • Apply motivational techniques to improve employee performance and
• Assess personal communication styles toward improved listening skills and enhance productivity
approachability • Align workers’ personal goals with the goals of the organization
• Resolve internal conflict in a positive and productive manner
Certificate Information • Balance directive and supportive leadership styles to develop and improve
This course can be applied to the following certificates: employees’ performance
• HR: Performance Management
• ME: Managing Performance Certificate Information
• ME: Managing Productivity This course can be applied to the following certificates:
• Supervisory Skills • HR: Performance Management
• ME: Managing Performance
Sponsoring School • ME: Managing Productivity
• Supervisory Skills
Cornell University’s School of Industrial and Labor Relations
Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRMD505 Legal Issues in the Workplace ILRMD506 Preventing and Addressing


Inappropriate Workplace Behaviors
Explore federal, state, and local employment laws and learn Managers frequently make employment decisions that have legal
how to comply with Equal Employment Opportunity (EEO), implications for their organizations. This course addresses the
Affirmative Action (AA) and Diversity issues. Learn to recognize relevant laws and their application to daily operations and special
and avoid potential legal risks in everyday workplace situations, situations in layperson’s terms.
and know when to seek in-house or outside counsel.
The course focuses on avoiding potentially illegal behaviors
Work within the law when interviewing, hiring, evaluating, and when interviewing, evaluating, and disciplining employees and
firing employees. on applying strategies for dealing with inappropriate behavior
according to company policy and best practices.
Who Should Take This Course?
Shift supervisors, entry-level to mid-level managers, and mem- Who Should Take This Course?
bers of revolving project teams with no direct reports Shift supervisors, entry-level to mid-level managers, and mem-
bers of revolving project teams with no direct reports.
Course Format
This course contains the following modules: Course Format
Legal Issues in the Workplace This course contains the following modules:
• The scope of employment laws Preventing and Addressing Inappropriate Workplace Behaviors
• Equal Employment Opportunity laws, Affirmative Action, and Diversity • Scope and range of inappropriate behaviors
• Recognizing EEO legal risks • Role of managers in fostering appropriateness in the workplace
• Strategies for minimizing EEO legal risks • Sexual and other forms of illegal harassment
• Wage, safety, and other employment laws • Inappropriate behavior and company policy
• Assessing whether an FMLA, FLSA, OSHA, or state law situation • Strategies for dealing with inappropriate behaviors
represents a legal risk • Handling confidential issues

Benefits to Learner
Benefits to Learner Participants who complete this course will be able to:
Participants who complete this course will be able to: • Identify whether a behavior is appropriate or inappropriate in a given
• Recognize employment-related laws and assess their impact on situation and why
employment-related decisions • Identify and follow company policies and procedures when handling
• Recognize how Equal Employment Opportunity, Affirmative Action, or potential policy violations involving inappropriate behaviors
Diversity applies to employment-related issues • Apply strategies for dealing with inappropriate behavior according to
• Categorize employment-related issues into legal or employee relations company policy and best practices
issues to enable you to assess legal risks associated with management • Manage confidential issues surrounding inappropriate behavior correctly
decisions
• Recognize the difference between employee relations issues and potentially Certificate Information
unlawful situations in the workplace
• Avoid potentially illegal behaviors when interviewing, evaluating, and This course can be applied to the following certificates:
• ME: Managing Performance
disciplining employees
• ME: Interviewing and Selection
• Avoid potentially illegal behaviors in situations involving FMLA, FLSA,
• Supervisory Skills
OSHA, or state laws

Certificate Information Sponsoring School


This course can be applied to the following certificates: Cornell University’s School of Industrial and Labor Relations
• ME: Managing Performance
• ME: Interviewing and Selection
• Supervisory Skills

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRMD507 The Power of Managing Your Time ILRMD508 Managing People Issues to Stay
and Personal Priorities Focused on Priorities

The ability to manage time and prioritize one’s work is an es- Successful leaders and managers are dependent on their abilities
sential skill that professional managers must master in order to be to deal with and manage the interruptions, conflicts, and stress
successful. Today, most jobs require managing multiple priorities that are inherent in managing others. In this course, participants
while simultaneously looking for ways to improve performance. will learn about a number of resources and practical techniques
In addition, professionals need to balance careers with personal for maintaining good working relationships and working with
priorities. In this course, participants learn a series of invaluable others efficiently and harmoniously. They will also learn the tools
techniques for managing time, setting priorities, changing mental and techniques that are instrumental for effective communication
patterns to enhance productivity, and focusing on personal values and conflict resolution and how to deal with potentially unpro-
and life goals. ductive situations and co-workers.

Who Should Take This Course? Who Should Take This Course?
Entry-level managers, administrative personnel, and shift supervi- Entry-level managers, administrative personnel, and shift supervi-
sors. Employees needing to improve their priority management sors. Employees needing to improve their priority management
skills (such as information technology employees, office manag- skills (such as information technology employees, office manag-
ers, etc.). Employees with supervisory responsibilities. ers, etc.). Employees with supervisory responsibilities.

Course Format Course Format


This course contains the following modules: This course contains the following modules:
The Power of Managing Priorities Manage Interruptions
• Recognizing interruptions that have little or no relevance to responsibilities
• Mind-set and how it affects productivity
• Using a positive approach to handle interruptions
• The benefits and results of changing mental patterns, and techniques for
• Redesigning work to reduce interruptions
changing them
• Differences between a task and a priority Delegation, Motivation, and Communication
• Setting goals with the SMARTS technique • The meaning of delegation and the strategic use of delegation techniques
• The importance of goal setting in managing time and priorities • Applying active listening techniques to be more productive
• Defining your personal mission • The value of prompt and lasting conflict resolution
• Delegation techniques • Tools that enhance efficiency
Identify and Overcome Time-Wasters Successfully Managing Stress
• Analyzing and addressing time-wasters • Indicators that you are under stress, and situations in your life that generate
• Tools for planning and tracking priorities stress
• Techniques to maximize daily productivity • Stress-management techniques
• Techniques to overcome internal and external productivity roadblocks
• Techniques to reduce burdensome and unimportant paperwork Benefits to Learner
• Managing email more successfully Participants who complete this course will be able to:
• Manage interruptions while maintaining good working relationships
Benefits to Learner • Improve productivity by delegating tasks, motivating others, and resolving
Participants who complete this course will be able to: conflicts
• Recognize and respond to the benefits of setting priorities • Successfully manage stress
• Recognize and practice mental techniques for becoming more organized • Create an action plan for managing multiple priorities
• Develop a personal mission statement to balance work and personal goals in
a way that promotes achieving both Certificate Information
• Identify time-wasters and practice techniques for managing them This course can be applied to the following certificates:
• Use tools to set and rank priorities • ME: Managing Productivity
• Process paperwork systematically and efficiently • Supervisory Skills
• Create an action plan for managing multiple priorities

Certificate Information Sponsoring School


This course can be applied to the following certificates: Cornell University’s School of Industrial and Labor Relations
• ME: Managing Productivity
• Supervisory Skills

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRMD509 The Impact of Personality Styles on ILRMD510 Managing Communication Challenges


Communication

Interpersonal communication is one of the most challenging and Interpersonal communication is often one of the most challenging
important aspects of a successful career. It is essential for leaders aspects of a career. To communicate successfully, professionals
and managers to understand the basics of communications, need to find a balanced approach to dealing with difficult people
their own communication styles, the critical role of emotional or conversations. One must be assertive enough to avoid being
intelligence, and the impact of all of this on their co-workers taken advantage of, but not so aggressive that he or she alienates
and their organization. In this course, participants will learn why or upsets co-workers. In this course, participants will learn how
good interpersonal communication skills are so important, how to be assertive and professional when dealing with challenging
personality styles affect personal communication styles, and how conversations and people. They will also learn how to analyze
this understanding can improve one’s ability to work with and and make use of criticism to improve their skills and abilities.
manage employees.
Who Should Take This Course?
Who Should Take This Course? Employees with supervisory responsibilities, entry-level manag-
Employees with supervisory responsibilities, entry-level manag- ers and supervisors, and shift supervisors. Members of revolving
ers and supervisors, and shift supervisors. Members of revolving project teams with no direct reports.
project teams with no direct reports.
Course Format
Course Format This course contains the following modules:
This course contains the following modules: Assertive Communication Skills
Effective Communication • Optimizing your message and your meaning when it’s your turn to speak
• Competencies of good communication • Assertive communication skills
• Benefits of improved communication in the workplace and elsewhere • Coping with communication anxiety
• Emotional intelligence and how it relates to communication competencies • Managing criticism
Communication Preferences Communicating with Difficult People
• The impact of the four Myers-Briggs scales • Decreasing defensiveness in a challenging situation
• Effects of personality type on methods of communication • Remaining assertive during challenging conversations
• Work preferences for a variety of Myers-Briggs types • Analyzing difficult people
• The effect of various response styles in different work place situations • Building rapport
Listening • Non-verbal factors that influence challenging communication
• Skills needed to listen actively
• The role of nonverbal communication in listening Benefits to Learner
Participants who complete this course will be able to:
Benefits to Learner • Demonstrate the skills needed to communicate in an assertive manner in all
Participants who complete this course will be able to: situations
• Increase awareness of, and ability to manage, workplace communication • Identify how to manage and cope with criticism
behaviors • Identify how to manage and cope with communication anxiety
• Understand the influence of personality type on communication • Use feedback to improve professionalism
• Develop strategies for effective listening • Identify skills for clearly communicating ideas, thoughts, and feelings in
• Sustain positive rapport during difficult discussions challenging conversations
• Manage nonverbal messages • Create a plan for conducting a challenging conversation
• Give constructive feedback • Demonstrate an understanding of how non-verbal behavior can be used
effectively in a challenging conversation
• Identify effective methods for dealing with difficult people and situations
Certificate Information
This course can be applied to the following certificates:
• HR: Employee Relations
Certificate Information
• ME: Interviewing and Selection This course can be applied to the following certificates:
• ME: Managing Productivity • HR: Employee Relations
• ME: Managing Performance
• Supervisory Skills
• ME: Interviewing and Selection
• ME: Managing Productivity
Sponsoring School • Supervisory Skills
Cornell University’s School of Industrial and Labor Relations
Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRMD511 Managing Performance HAME518 Creating Service Cultures

Organizations that run at peak performance understand that In realizing the vision of phenomenal customer service, high-
managing employee performance must be an active, continuous, performing organizations focus first on serving and satisfying the
and structured process of valuable feedback and constructive customers within. This course helps managers establish a strong
assessment. In this course, participants learn how to successfully internal service culture toward the goal of exceeding customer
design and use an integrated performance management model expectations. The course emphasizes the methods of creating and
to effectively set specific goals that are tied to the organization’s maintaining an organizational culture that rewards and reinforces
productivity and are a basis of ongoing feedback and periodic job internal service behaviors. Participants learn how to select and
evaluations. develop high-performing employees and how to set and maintain
service standards
Who Should Take This Course?
Entry-level managers and supervisors, and shift supervisors. Who Should Take This Course?
Human Resources specialists, coordinators, and managers. This course is invaluable for all those—from mid-level and
high-potential managers to upper-level executives—charged with
Recruiting professionals, administrative personnel who support creating, implementing, and sustaining an internal service culture
the performance management process, and employees affected by as a strategy to drive future organizational success.
corporate initiatives to improve supervisory effectiveness.
Course Format
Course Format This course contains the following modules:
This course contains the following modules: Identifying High-Potential Service Employees
Managing Performance • The Intangible Side of Providing Phenomenal Service
• The role of the manager in the performance management process • Identifying the Intangibles of Phenomenal Service
• Recognizing and overcoming factors that make managing performance Creating and Maintaining Internal Service Systems
challenging • Communicating Standards of Phenomenal Service
• Managing within the “Nine Boxes” of performance management • Supporting Phenomenal Service
• Collaborative goal setting • Providing Leadership for Phenomenal Service
• Using ongoing feedback and effective performance-based communication
• Planning and writing performance appraisals, incorporating employee input Benefits to Learner
Delivering a collaborative performance appraisal

Participants who complete this course will be able to:
• Engaging employees in the performance management process • Discuss the nature and importance of intangible personal characteristics in
the delivery of phenomenal service
Benefits to Learner • Describe the variety of selection strategies available to identify service
Participants who complete this course will be able to: intangibles
• Demonstrate the role a manager should play in the performance manage- • Clearly articulate service standards and communicate them throughout the
ment system organization
• Participate in a collaborative goal-setting process that reflects overall • Create internal systems to maintain and continuously improve processes
organization goals related to phenomenal service
• Use ongoing feedback and effective performance-based communication • Discuss the impact implementing the ideas from this course can have on
• Deliver a collaborative performance appraisal your organization’s service quality

Certificate Information
Sponsoring School
This course can be applied to the following certificates:
• ME: Managing Productivity Cornell University’s School of Hotel Administration
• Supervisory Skills

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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HAME519 Secrets of Phenomenal Customer


Service

Every employee is an important member of the service delivery


team. Organizational members must work together to ensure con-
sistent, high-quality customer service. Effectiveness requires the
development of exceptional customer-service skills appropriate to
the particular organization. This course prepares supervisors and
managers to identify these key service requirements and imple-
ment a variety of training methods to ensure the development and
reinforcement of service attitudes and skills.

Who Should Take This Course?


This course is essential for everyone - from supervisors through
upper-level and high-potential managers - whose success depends
on their and their employees’ ability to deliver phenomenal
customer service.

Course Format
This course contains the following modules:
The First Secret: Phenomenal Verbal Communication Skills
• Responding with Empathy
• Responding Objectively
The Second Secret: Phenomenal Non-Verbal Communication
Skills
• Controlling Vocal Cues
• Reinforcing Verbal Messages
• Using Body Language
The Third Secret: Phenomenal Listening Skills
• Influences on Listening Effectiveness
• Listening as a Customer Service Skill

Benefits to Learner
Participants who complete this course will be able to:
• Describe challenges confronting employees in the area of service
communication
• Identify essential service skills specific to a particular position
• Describe the secrets of effective service communication: phenomenal verbal
communication, nonverbal communication, and listening skills
• Analyze service encounters to better address specific customer needs and
requirements

Sponsoring School
Cornell University’s School of Hotel Administration

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Human Resource Management

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ILRHR501 Issues and Concepts in Equal ILRHR502 Employment Laws for the HR
Opportunity Law Professional

In today’s litigious workplace environment, being on top of This course will introduce you to OSHA, FLSA, FMLA, NLRA,
legal issues that directly affect individual employees and your and state laws, what they cover, how they apply, and how to
organization is critical to your success as an HR professional. recognize and handle issues pertaining to these laws in the
This course will introduce you to the relationship between Equal workplace.
Employment Opportunities (EEO) laws, Affirmative Action (AA)
laws, and the concept of Diversity. With our case study approach, Who Should Take This Course?
you will not only learn about relevant federal, state, and local HR generalists, line managers and supervisors who would benefit
laws, but also be able to apply them to daily operations and from a working knowledge of laws affecting the workplace.
special situations.
Course Format
Who Should Take This Course? This course contains the following modules:
HR generalists looking for stronger skills at preventing and Exploring Individual Laws
Key employment laws and theories for FMLA, FLSA, OSHA, NLRA, and
managing internal legal issues and an understanding of the laws •
related state and local laws
affecting employer-employee relations. Line managers and • Identifying and organizing information needed in order to seek advice from
supervisors who would benefit from a working knowledge of a legal expert on issues surrounding these laws
laws affecting the workplace. • Strategies for helping an organization comply proactively with these laws
Exploring Multiple Laws
Course Format • Identifying the legal issues surrounding FMLA, FLSA, OSHA, NLRA, and
This course contains the following modules: related state and local laws that may apply to complex workplace situations
Asking the right questions to determine which employment laws may apply
Putting Employment Laws into Context •
to complex workplace situations
• An examination into the layers of employee rights
• Gathering the necessary information to help in the legal analysis of
• What employment laws cover, and how various laws, court rulings, and
situations involving multiple laws
agreements all influence employer-employee relations
EEO, Affirmative Action, and Diversity Benefits to Learner
• The relationship between Equal Employment Opportunities (EEO) laws,
Affirmative Action (AA) laws and the concept of Diversity Participants who complete this course will be able to:
• Describe FMLA, FLSA, OSHA, NLRA, and state and local laws, as well as
• The separate EEO and AA laws, specifically Title VII of the Civil Rights
some of the key legal aspects of each law or policy
Act of 1964 (Title VII), Age Discrimination in Employment Act (ADEA),
• Recognize workplace issues related to FMLA, FLSA, OSHA, NLRA, and
Americans With Disabilities Act (ADA), and AA laws
state and local laws
• Conduct investigations into workplace issues involving one or more of these
Benefits to Learner
laws by identifying questions and information you will need to gather
Participants who complete this course will be able to: • Organize information needed by legal experts when seeking advice about
• Describe the relationship between laws, court cases, agreements, and FMLA, FLSA, OSHA, NLRA, and state and local matters
policies and procedures related to employment issues • Develop strategies for helping your organization comply proactively with
• Describe EEO, AA, and Diversity, as well as some of the key legal aspects FMLA, FLSA, OSHA, NLRA, and state and local laws and policies
of each law or policy
• Recognize EEO, AA, and Diversity issues within your workplace
• Conduct investigations into EEO, AA, and Diversity issues by identifying Certificate Information
questions and information you will need to gather This course can be applied to the following certificates:
• Organize information needed by legal experts when seeking advice about • HR: Benefits and Compensation
EEO, AA, and Diversity matters • HR: Selection and Staffing
• Develop strategies for helping your organization comply proactively with • HR: Employee Relations
EEO, AA, and Diversity laws and policies • HR: Performance Management
• Systems and Processes in HR
• Human Resources Studies
Certificate Information
This course can be applied to the following certificates:
• HR: Benefits and Compensation Sponsoring School
HR: Selection and Staffing

Cornell University’s School of Industrial and Labor Relations
• HR: Employee Relations
• HR: Performance Management
• Human Resources Studies Prerequisites
If unfamiliar with this topic you may want to complete Issues and
Sponsoring School Concepts in Equal Employment Opportunities Law (ILRHR501)
Cornell University’s School of Industrial and Labor Relations prior to ILRHR502.

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ILRHR503 Fundamentals of Retirement Benefits ILRHR504 Fundamentals of Welfare and Flexible


Benefits

As an HR professional, successfully negotiating, procuring, and The focus of this course is health, or welfare, benefits: what they
administering an attractive benefits package enhances your value are, how they are funded, what is mandated and what options
to your organization and employees. exist.

This course explores the current environment of the benefits The course also explores other types of benefits, including
industry and goes in-depth into retirement plans. flexible benefits and flexible spending accounts.

Who Should Take This Course? Who Should Take This Course?
HR generalists who require a comprehensive overview of the HR generalists who require a comprehensive overview of the
benefits function, and individuals who have recently acquired benefits function, and individuals who have recently acquired
responsibility for benefits administration and/or planning. responsibility for benefits administration and/or planning.

Course Format
Course Format This course contains the following modules:
This course contains the following modules: Group Welfare Plans
The World of Benefits • Welfare benefits terms and concepts
• Vocabulary and tools of the trade used in the benefits world • Effectively communicating the features of welfare benefits to employees
• The different components of benefits programs • Cost shifting options
• The importance of communication to any benefits program • Flexible spending accounts
Retirement Plans Flexible Benefits and Trends
• Understanding the retirement planning goals of individuals • Flexible benefits: what they are and how they work
• Ways in which retirement plans can be structured • Future trends in the world of benefits
• The difference between defined benefit and defined contribution plans • Additional types of benefits that can help you serve a diverse workforce
• Communicating the features of retirement benefit plans to employees • Effectively communicating the features of flexible benefits to employees

Benefits to Learner Benefits to Learner


Participants who complete this course will be able to: Participants who complete this course will be able to:
• Define and describe retirement benefits terms and concepts • Identify general benefits terms related to health insurance
• Recognize the difference between defined benefit and defined contribution • Use a Benefits Manual, Summary Plan Description, or other internal and
plans external resources to understand the benefit plans that an organization offers
• Identify retirement benefit initiatives for your organization to consider • Describe and define welfare benefits terms and concepts
• Communicate (or assist in communicating) the features of retirement benefit • Identify health benefit initiatives for your organization to consider
plans to management and employees • Communicate (or assist in communicating) the features of health benefit
• Begin to develop the skills needed to establish an ongoing relationship with plans to management and employees
employees, benefit experts, and service providers in order to help people • Begin to develop the skills needed to establish an ongoing relationship with
understand their retirement benefits and make the right decisions employees, benefit experts, and service providers in order to help people
understand their health benefits and make the right decisions
Certificate Information
This course can be applied to the following certificates: Certificate Information
• HR: Benefits and Compensation This course can be applied to the following certificates:
• Human Resources Studies • HR: Benefits and Compensation
• Human Resources Studies

Sponsoring School
Cornell University’s School of Industrial and Labor Relations Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRHR505 Organizational Culture and Work/Life ILRHR506 Communicating and Coaching and
Balance Counseling for Improved Performance

This course covers how to develop a strong employee relations This course covers the relationship between effective communi-
program that inspires people to deliver maximum levels of cation and coaching and counseling to employee relations. The
performance, models the company culture, and carries out your course uses an interactive case study simulation to address many
corporate strategy. of the topics.

The course uses an interactive case study simulation to address Participants will examine the ways communication occurs in
many of these topics an organization, communication styles, and techniques for
gathering information. The second part of the course explores
Who Should Take This Course? appropriate uses of coaching and counseling, and also addresses
HR professionals who have responsibility for employee relations workplace violence, a related topic that must be addressed by HR
in their organizations, and employees who have recently assumed professionals.
this function in addition to other duties.
Who Should Take This Course?
Course Format Human Resources professionals who have responsibility for
This course contains the following modules: employee relations in their organizations. Employees who have
The World of Employee Relations recently assumed this function in addition to other duties.
• The role of the HR practitioner with respect to employee relations
• Internal and external factors impacting employee relations
• Sources of employee relations issues and concerns Course Format
• Employee relations programs/strategies in your organization This course contains the following modules:
Organizational Culture Communicating to Enhance Employee Relations
• Organizational culture and its connection to employee relations • Four basic communication styles, and the connection between communica-
• Strategies to resolve conflicts between personal values and organizational tion styles and communication problems
values • Using appropriate communication styles to address employee relations
• The role of employee relations in addressing discrepancies between issues
organizational and personal values • Effective communication techniques
Methods of information gathering
Work/Life Balance •
• The relationship between communication practices and employee relations
• The relationship between employee relations and work/life balance
• Factors driving the trend toward increased focus on work/life balance issues Coaching and Counseling for Improved Performance
on the part of both employees and employers • The steps involved in coaching and counseling
• Implementing work/life balance programs • Benefits of coaching and counseling from both an employee’s and
manager’s perspective
Benefits to Learner • Coaching and counseling techniques for specific situations
Participants who complete this course will be able to:
• Identify and analyze factors within the organization--including behaviors, Benefits to Learner
lack of harmony between organizational and personal values, and others-- Participants who complete this course will be able to:
that may give rise to employee relations issues and concerns • Utilize effective communication strategies to evaluate and resolve employee
• Assess the impact of organizational culture on employee relations concerns and issues
• Identify and implement components of effective ER strategies and practices • Utilize effective coaching and counseling techniques and discipline
strategies for improved performance
• Discuss measures for preventing violence in the workplace
Certificate Information
This course can be applied to the following certificates:
• HR: Employee Relations Certificate Information
• Systems and Processes in HR This course can be applied to the following certificates:
• Human Resources Studies • HR: Employee Relations
• Human Resources Studies
Sponsoring School
Cornell University’s School of Industrial and Labor Relations Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRHR507 Applying a Compensation Model: ILRHR508 Expanding the Compensation Model:


Internal and Legal Considerations External and Structural Considerations

This course introduces the concept of Total Compensation and This course covers the application for assessing and implement-
highlights the importance of aligning an organization’s compen- ing a compensation model by considering external factors,
sation plan to its strategic goals. analyzing market data, and developing recommendations and
implementing changes to an organization’s compensation
The process of conducting an internal compensation analysis administration policies.
is explained, as well as the components of direct and indirect
compensation, the most common methods of job evaluation, and Who Should Take This Course?
the elements of job analysis for compensation. Compensation practitioners, as well as HR professionals seeking
to broaden their skill sets to incorporate compensation. Those
Who Should Take This Course? new to compensation looking to maximize the day-to-day impact
Compensation practitioners, as well as HR professionals seeking they can have on their organizations’ compensation-related
to broaden their skill sets to incorporate compensation. programs.

Those new to compensation looking to maximize the day-to-day Course Format


impact they can have on their organizations’ compensation- This course contains the following modules:
related programs. Conducting an External Assessment
• Identifying appropriate comparator groups at the industry and job levels for
establishing competitive pay practices
Course Format
• Market data adjustment methods, including aging and weighting
This course contains the following modules: • Comparing external market data with corresponding internal information for
Compensation: An Element of the Human Resource System compensation analysis
Fundamental concepts and components of total compensation

Recommending Actions
• Conducting an effective compensation analysis in an organization • Principles underlying merit and variable performance-based pay plans
• Tying a compensation model to an organization’s mission and culture • Assessing compensation administration policies at the structural, job, and
Internally Consistent Compensation employee level
• The role of communication relative to compensation programs • Aligning compensation to an organization’s guiding principles and Human
• Gathering internal information necessary to perform an internal compensa- Resources structure
tion analysis at the structural level • Strategies for implementing compensation policies
• Legal considerations surrounding compensation (including issues related to • Applying an updated compensation program to decisions at the job and
FLSA, EEO, and ADEA) employee level

Benefits to Learner Benefits to Learner


Participants who complete this course will be able to: Participants who complete this course will be able to:
• Define the fundamental concepts and components of total compensation • Identify a model for conducting an effective compensation analysis in
• Recognize the value of aligning compensation to an organization’s mission organizations
and culture • Conduct a market comparison as part of the compensation analysis
• Gather internal information necessary to perform an internal compensation • Recommend actions based on the results of the compensation analysis
analysis at the structural level
• Identify pertinent legal considerations surrounding compensation issues Certificate Information
This course can be applied to the following certificates:
Certificate Information • HR: Benefits and Compensation
This course can be applied to the following certificates: • Human Resources Studies
• HR: Benefits and Compensation
• Human Resources Studies
Sponsoring School
Cornell University’s School of Industrial and Labor Relations
Sponsoring School
Cornell University’s School of Industrial and Labor Relations Prerequisites
This course is part of a series of eCornell courses devoted to
compensation. If you are unfamiliar with this topic or uncertain
of your ability to accomplish this courses’ objectives, you may
want to complete Applying a Compensation Model: Internal
and Legal Considerations (ILRHR507) prior to enrolling in
ILRHR508.

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ILRHR509 Selection and Staffing: The Selection ILRHR510 Selection and Staffing: The Staffing
Process Process

This course covers the process of identifying staffing needs, This course covers the issues and best practices related to
conducting searches, and finding the best candidates. It will employee retention, reductions in force, and documenting and
introduce a systematic approach that can be applied to most reporting on the selection and staffing process. It illustrates a
organizations. systematic approach that can be applied to most organizations.

Who Should Take This Course? Who Should Take This Course?
HR professionals responsible for recruiting, screening, hiring, HR professionals responsible for recruiting, screening, hiring,
promoting, and outplacing employees. Line managers, supervi- promoting, and outplacing employees.
sors, and team leaders who are involved in the recruiting process
or in making promotion and succession decisions. Line managers, supervisors, and team leaders who are involved
in the recruiting process or in making promotion and succession
Course Format decisions.
This course contains the following modules:
Do We Need to Hire? Course Format
• Identifying the need, and when additional staffing is the best way to fill that This course contains the following modules:
need How Do We Keep Employees?
• Elements of effective job descriptions and job postings • Effective orientation as a retention tool
• Diversity as a strategic initiative within the organization • Implementing an effective orientation program
• Internal and external sources for recruiting new employees • Elements of an effective succession plan
• Sources to help diversify your workforce • Identifying high-potential employees
Whom Are We Going to Hire? What Happens When People Leave?
• Developing effective selection criteria • How and why people leave an organization
• Evaluating resumes • Effective and legal strategies for managing a downsizing
• Structuring interviews, and developing effective, non-discriminatory • The role of HR in managing a workforce reduction
interview questions • Structuring and conducting an effective exit interview
• Evaluating candidates with respect to the selection criteria you have
established Reporting and Effectiveness
• Reports, tools, and measurements the HR department can use to demonstrate
• Addressing challenges associated with multicultural awareness
its value to the organization
• Achieving diversity in the selection process
• Effectiveness versus efficiency
• Best practices related to giving and checking references
• Aligning HR effectiveness measurements with the organization’s strategic
• Laws and legal issues surrounding the selection process
business priorities
• The use of testing as a predictor of performance

Benefits to Learner Benefits to Learner


Participants who complete this course will be able to: Participants who complete this course will be able to:
• Identify effective strategies for retaining valued employees Implement effec-
• Describe a systematic approach to selection and staffing issues
tive strategies for managing employee departures and reductions in force
• Implement and integrate the selection techniques appropriate to your
• Use reports to measure the effectiveness of the HR department’s selection
organization
and staffing process
• Evaluate candidates with respect to the selection criteria you have
established
Certificate Information
Certificate Information This course can be applied to the following certificates:
HR: Selection and Staffing
This course can be applied to the following certificates: •

• HR: Selection and Staffing • Systems and Processes in HR


• Human Resources Studies
• Human Resources Studies

Sponsoring School Sponsoring School


Cornell University’s School of Industrial and Labor Relations Cornell University’s School of Industrial and Labor Relations

Prerequisites
This course is part of a series of eCornell courses devoted to
selection and staffing. If you are unfamiliar with this topic or
uncertain of your ability to accomplish this courses’ objectives,
you may want to complete Selection and Staffing: The Selection
Process (ILRHR509) prior to enrolling in ILRHR510.

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ILRHR511 Assessing, Designing, and ILRHR512 Achieving Year-Round Performance


Implementing Performance Management Systems Management and Appraisal

Learning how to drive productivity and growth in your organiza- In this course, you will learn the discipline of managing em-
tion through effective performance management and appraisals is ployee performance on a daily basis, as well as how to effectively
one of the most challenging responsibilities for HR professionals. appraise and assess performance by properly reviewing past
goals, establishing future goals, identifying development op-
This course explores the elements, purposes, and types of portunities, and pinpointing areas for improvement.
performance appraisal systems. Through an interactive case
study, the course covers the assessment and implementation of a This course features an interactive case study that lets you
performance appraisal system. practice the skills you need to support the managers of your
organization as they set performance objectives and plan and
Who Should Take This Course? conduct appraisals for their employees.
HR managers responsible for implementing or maintaining
performance management and/or appraisal systems within their Who Should Take This Course?
organizations. HR managers responsible for implementing or maintaining
Non-HR business professionals desiring a fast-track introduction performance management and/or appraisal systems within
to the business human resources function. their organizations. Non-HR business professionals desiring a
Line managers wishing to improve their knowledge and skills in fast-track introduction to the business human resources function.
managing subordinates. Line managers wishing to improve their knowledge and skills in
managing subordinates.
Course Format
This course contains the following modules: Course Format
Assessment This course contains the following modules:
• The elements of a performance management system The properties of performance objectives
• The roles and responsibilities of managing a performance management • Developing performance objectives
system • Implementing the objective-setting process
• Comparing and selecting performance appraisal instruments • Methods for providing feedback
Design and Implementation Appraisal Delivery and Employee Development
• The stakeholders in the design and implementation of a performance • Preparing and delivering written appraisal forms
management system • Planning and conducting an effective performance appraisal meeting
• Other factors within the organization that inform the design of a perfor- • The functions and characteristics of development plans
mance management system • The role of compensation decisions in the employee development process
• The performance management system design process • The role of promotion decisions and succession planning in the employee
• Overcoming resistance to changes in the performance management system development process
• Relationships between performance management and other key HR systems, • Barriers and resistance to the employee development process
such as compensation, job descriptions, training and development, etc. • Strategies for securing employee buy-in in the employee development
process
Benefits to Learner
Participants who complete this course will be able to: Certificate Information
• Identify the elements and describe the purposes of a performance manage- This course can be applied to the following certificates:
ment system • HR: Performance Management
• Identify different types of performance appraisals, and be able to make • Human Resources Studies
assessments regarding the advantages and disadvantages of each as they
relate to the mission and goals of an organization
• Outline the process of designing and implementing a performance Sponsoring School
management system Cornell University’s School of Industrial and Labor Relations

Certificate Information Prerequisites


This course can be applied to the following certificates: This course is part of a series of eCornell courses devoted to
• HR: Performance Management performance management and appraisal. If you are unfamiliar
Human Resources Studies

with this topic or uncertain of your ability to accomplish this
courses’ objectives, you may want to complete Assessing,
Sponsoring School Designing, and Implementing Performance Management Systems
Cornell University’s School of Industrial and Labor Relations (ILRHR511) prior to enrolling in ILRHR512.

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ILRHR513 Internal Consulting Skills for Human ILRHR551 Human Resources Leadership
Resource Professionals

The role of the HR professional is being transformed from that This course is based on the research and industry expertise of
of the guardians or enforcer of an organization’s policies and Patrick M. Wright, Ph.D., Professor and Director of the Center
procedures into that of a strategic business partner. As demands for Advanced Human Resources Studies (CAHRS) at Cornell
on and expectations of HR professionals change, they must University. It introduces Dr. Wright’s SELF Model of Human
continually develop new skills to add value to the organization. Resources Leadership that defines the leadership and influencing
Essential skills of the HR Professional as Business Partner are competencies needed to balance the tradeoffs present in the
consulting skills. As an internal consultant, HR professionals act formation of organizational strategy. The SELF Model focuses
as a proactive advisor providing critical input into the strategic on HR’s role in guiding strategy development to ensure that it
initiatives of the organization and become increasingly involved will result in the expected Strategic, Ethical, Legal, and Financial
in the implementation of strategies. As HR professionals take on outcomes for an organization. This course also introduces the
these additional responsibilities, our role changes and we are able Human Frailties framework, a tool for managing the interpersonal
to have a greater impact on the organization. dynamics at the most senior levels of the organization in order to
produce the most positive results.
Who Should Take This Course?
This course is designed for Human Resource professionals Who Should Take This Course?
charged with making Human Resources a strategic partner in This course is essential for HR professionals at the senior
their organization and acting as an internal consultant. manager, director, and executive levels. Participants should have
completed a Cornell University Certificate in Human Resources
Course Format or hold a management or leadership position in the HR field.
This course may also be taken in an in-person classroom setting
at any of ILR’s six locations around New York State: New York Course Format
City, Ithaca, Albany, Rochester, Long Island and Buffalo. Please This course contains the following modules:
visit ILR’s Management Programs page for more information. How HR Leads
http://www.ilr.cornell.edu/mgmtprog • HR Then and Now
Strategy and the HR Professional
Benefits to Learner • Influencing Strategy Formulation
Participants who complete this course will be able to: • Decision-making Perspectives
• Redefine their role as proactive and advisory rather than reactive and • The SELF Model
authoritative Managing Strategy Formation
• Be an effective consultant • The Human Frailties Framework
• Build and maintain credibility with their clients through intimate knowledge • The HR Director’s Roles
of their organization
• Implement the seven stages of the consulting process Benefits to Learner
Participants who complete this course will be able to:
Certificate Information • Articulate HR’s role in the formation of organizational strategy
This course can be applied to the following certificates: • Evaluate HR’s role in their organization
• Business Leadership Skills • Apply the SELF model to their organization
• Systems and Processes in HR • Use the Human Frailties Model to identify enablers as well as opportunism
& hubris
• Perform a self analysis regarding their role as an HR leader
Sponsoring School
Cornell University’s School of Industrial and Labor Relations Certificate Information
This course can be applied to the following certificate:
• Strategic Human Resources Management

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRHR552 Aligning HR Strategy with ILRHR553 Diversity and Inclusion for Bottom-Line
Organizational Strategy Performance

This course, based on the research and expertise of Christoper This course summarizes the evolution of diversity and inclusion
Collins, Ph.D., Associate Professor and Director of Executive management; outlines key management practices for improving
Education for Cornell University’s School of Industrial and Labor performance, contextualizes diversity in terms of current chal-
Relations, develops the skills needed to assess how organizations lenges, and provides direct linkages between diversity and the
create value and to align the HR function to execute the organiza- bottom line at the organizational and functional levels.
tion’s strategy. Participants analyze the Balanced Scorecard
approach as a means of vertically aligning the HR system with Dr. Roberson’s model of strategic approaches to diversity and
organizational objectives. They learn how to create a vertical- inclusion provides a comprehensive toolkit for strategic diversity
alignment strategy and use it to improve HR decision-making, management, implementing next generation high-involvement
people outcomes, processes, customer outcomes, and financial practices, and ensuring stakeholder alignment with strategic
results. And they learn the skills required to plan and assess objectives.
horizontal alignment of HR systems and practices. Finally, the
course discusses best practices related to workforce partitioning, Who Should Take This Course?
performance variability, value identification, and employee This course is essential for senior managers, directors, and execu-
impact. tive level HR professionals. It is also designed for department and
division management who can leverage diversity and inclusion to
Who Should Take This Course? produce improved outcomes.
This course is essential for HR professionals at the senior
manager, director, and executive levels. Participants should have Participants should have completed a Cornell University
completed a Cornell University Certificate in Human Resources Certificate in Human Resources or hold a management or leader-
or hold a management or leadership position in the HR field. ship position.

Course Format Course Format


This course contains the following modules This course contains the following modules:
Value Creation Defining Diversity and Inclusion
• Creating Value • Evolution of Diversity Management
• Competency • A Business Case for Diversity
Vertical Alignment of HR Diversity and Inclusion Practices I
• The Balanced Scorecard • A Basis for Diversity
• Establishing a Need for HR • Diversity Building Blocks
• Horizontal Alignment of HR • Devising Diversity Strategy
• What is Horizontal Alignment? • Stakeholder Management
• Assessing Horizontal Alignment Diversity and Inclusion Practices II
• Diversity in Context
Benefits to Learner • Diversity in Work Groups
Participants who complete this course will be able to: Diversity and the Bottom Line
• Define value and how organizations create value • Diversity Framework and Ethics
• Define competency and evaluate how their organization develops • Effectively Impacting the Bottom Line
competency
• Define the need for vertical alignment of HR in their organization Benefits to Learner
• Apply the balanced scorecard to improve HR decision making • Define the evolution of diversity management
• Define and assess the horizontal alignment of HR in their organization • Articulate the economic costs and benefits of strategically managing diversity
• Discuss best practices of diversity and inclusion and their implementation
Certificate Information • Explain the relationship complexity of diverse teams and organizations
This course can be applied to the following certificate: • Identify and measure the outcomes of diversity and inclusion strategies
• Strategic Human Resources Management • Discuss the future of diversity and inclusion practices

Certificate Information
Sponsoring School This course can be applied to the following certificate:
Cornell University’s School of Industrial and Labor Relations • Strategic Human Resources Management

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRHR554 Building a Talent-Management Culture ILRHR555 Measuring HR’s Impact

As the existing “war for talent” intensifies and becomes increas- HR leaders have the ability to drive business performance by
ingly global, organizations must develop strong talent-manage- defining, designing, developing, and delivering competitive
ment practices that are tightly aligned with business strategy. advantage through people. A key component of their ability to do
Successful organizations build talent-management cultures to take so is a solid understanding of the organization’s business drivers
advantage of their human capital. They focus on attracting top and a demonstrable competence in matching human capital to
talent, identifying and developing future leaders, and retaining the strategic initiatives.
best prospects in the high-potential talent pool.
This course focuses on identifying and developing key measures
This course focuses on developing a strategic approach to manag- of HR’s impact on business outcomes. It distinguishes between
ing core talent. Such an approach begins with the development business metrics and HR metrics and relates them in terms of how
of an employment brand in order to attract the best talent to the to measure and communicate HR’s value. Metrics must support
organization, promote the organization as a preferred employer, the organization’s business model. This course provides models
and produce superior recruiting outcomes. Organizations must then for matching metrics to organizational outcomes and developing
identify and implement an integrated marketing and communica- business-based metrics including the use of the balanced scorecard
tion strategy to build brand awareness. The complexity of manag- tied to financial, customer, process, and people outcomes. This
ing employee retention and engagement includes understanding course also provides frameworks for categorizing and analyzing
the root causes of talent-retention problems. The course identifies metrics according the business value they measure, analyzing HR
practices and solutions for increasing the likelihood of top talent metrics, and building a model to link metrics to organizational
remaining with the organization and becoming its future leaders. goals and priorities.

Who Should Take This Course? Who Should Take This Course?
This course is essential for HR professionals at the senior manager, This course is essential for HR professionals at the senior man-
director, and executive levels. ager, director, and executive levels.

Participants should have completed a Cornell University Participants should have completed a Cornell University
Certificate in Human Resources or hold a management or leader- Certificate in Human Resources or hold a management or leader-
ship position in the HR field. ship position in the HR field.

Course Format Course Format


This course comprises the following modules: Metrics for HR Leaders
Attracting Talent to the Organization • Meeting Challenges and Making Decisions
• The role of the employment brand • Metrics That Support the Business Model
• Creating the employment brand Metrics for Business Literacy
• Identifying an advertising/marketing communication strategy • Developing a Strategy Map
Retaining Top Talent • Using the Balanced Scorecard
• Identifying drivers of turnover and retention Metrics for Business Value
• Increasing retention by creating employee embeddedness • Categorizing Metrics for Value
• Building Your Metrics Model
Benefits to Learner
• Articulate the need for an employment brand Benefits to Learner
• Identify how to differentiate their organization as an employer of choice • Articulate why metrics should be used and which metrics best support your
• Employ best practices for leadership development business model
• Recognize key drivers of turnover and retention • Develop a strategy map for creating business-based metrics
• Maximize employee engagement and embeddedness • Use the balanced scorecard to measure financial, customer, process, and
people outcomes
Certificate Information • Categorize appropriate metrics for measuring business value
Build a metrics model and design the metrics best suited to your business
This course can be applied to the following certificate: •
model
• Strategic Human Resources Management

Certificate Information
Sponsoring School This course can be applied to the following certificate:
Cornell University’s School of Industrial and Labor Relations • Strategic Human Resources Management

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRHR556 Employee Engagement ILRSM501 Achieving High-Performance Work


Practices

Employee engagement can be broadly defined as employees In this course, participants learn how to design and implement
consistently acting in the best interests of the organization. a successful strategy for introducing HPWP into unionized and
Linked to critical outcomes including absenteeism, turnover, non-unionized settings that minimizes resistance and gains
customer satisfaction, operational performance, and financial support of the workforce. Beginning with a detailed analysis of
performance, employee engagement is a vital driver of an a real-world case study, participants learn why it makes sense to
organization’s bottom-line performance. introduce high-performance work practices systematically into
the workplace and why it is essential to involve workers and
This course focuses not only on why employee engagement is union officials in the process of redesign as part of a successful
important and valuable, but also on how to foster and measure collective bargaining proces
employee engagement and link it to key organizational metrics
and outcomes. It examines the business case to pursue employee Who Should Take This Course?
engagement as a strategic initiative and evolve beyond the This course is essential for managers at any level and in any
transactional approach of traditional employee relations to a industry who wish to create a receptive environment for
strategic approach focusing on relationship-oriented and emo- implementing high-performance work systems. It is also ideal for
tional measurements of employee commitment. It also develops human resources and labor leaders, as well as legal staff.
the competencies necessary to build employee engagement in
your organization, the risks involved, and the implications for the Course Format
HR professional in adopting this approach. This course contains the following modules:
Implementing High-Performance Work Practices: Where to
Who Should Take This Course? Begin and How to Involve Workers and Union Officials
Options regarding scope of change and collaboration with workers and
This course is essential for HR professionals at the senior •
union leaders that are available to managers who are developing a plan to
manager, director, and executive levels. institute high-performance work practices, and the factors managers should
consider when evaluating these options
Participants should have completed a Cornell University • Analyzing how the various options interact with each other and with the
Certificate in Human Resources or hold a management or collective bargaining process
leadership position in the HR field. Industrial Relation Issues in Structuring High-Performance Work
Practices
Course Format • The job design, compensation, and other work-practice options available to
managers who are implementing high-performance work practices, and the
This course contains the following modules:
factors managers should consider in deciding which options to pursue
The Value of Engagement • Identifying the sources of worker and union resistance to change and
• The Meaning of Engagement implementing strategies to minimize this resistance
• Measures of Engagement
• Engagement and the Bottom Line Benefits to Learner
Creating Engagement Participants who complete this course will be able to:
• How to Build Engagement • Identify the most advantageous scope of change for their organization
• The Risks Involved • Anticipate controversial elements in their plan and minimize resistance
• Implications for HR • Implement highly effective plans for team organization
• Design a compensation plan that ties pay to performance
Benefits to Learner • Develop a HPWP plan appropriate for their company
• Define and measure the value of employee engagement
• Link employee engagement to organizational success
• Build a plan to create employee engagement at your organization Certificate Information
• Manage the risks associated with executing an employee engagement This course can be applied to the following certificate:
strategy • Business Leadership Skills

Certificate Information
Sponsoring School
This course can be applied to the following certificate:
• Strategic Human Resources Management Cornell University’s School of Industrial and Labor Relations

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRSM502 Managing Employment Issues in a ILRSM503 Alternative Dispute Resolution


Global Context

Today’s organizations operate in global markets where employ- Each year the inefficient handling of organizational conflict
ment issues, regulations, and labor practices vary dramatically results in loss of productivity and the expenditure of millions of
among countries and regions of the world. In order for officers dollars in costly and lengthy litigation. In this course, participants
and managers in multinational corporations to manage multiple, analyze case studies illustrating why Alternative Dispute
diverse branches of their business, they must understand work- Resolution (ADR) is an effective alternative to costly litigation,
place diversities and develop strong cross-cultural methods for and learn how to implement strategies such as arbitration,
handling them. mediation, facilitation, and other third-party techniques to resolve
workplace conflict. Participants also learn how to use ADR to
In this course, participants develop a global perspective of the minimize the future risks associated with common workplace
variability and constantly changing labor issues in the regions disputes.
where they operate. Participants explore international employ-
ment systems and examine several multinational case studies that Who Should Take This Course?
will assist them in developing practical approaches for managing This course is essential for senior leadership, mid-level managers,
global employment issues and responding to international labor department heads, and human resource, business unit, and other
and human rights challenges. managers working throughout the organization in virtually any
industry. It is also indispensable for members of the legal com-
Who Should Take This Course? munity who advise organizations about employment practices.
This course is essential for human resource and labor leaders,
legal staff, and facility, business unit, and other operations Course Format
managers and directors of U.S.-based multinational corporations This course contains the following modules:
who need to manage unionized or non-unionized labor forces The Right Time for ADR
• Why organizations are using ADR and why it’s effective
abroad. • Social, organizational, and individual influences in organizational conflict
• Risk profiles
Course Format • Precipitating events
This course contains the following modules: Putting ADR to Work
Global Employment Issues in Context • Third-party techniques and processes
• Labor relations at home and abroad • Issues of bias and neutrality
• Compare and contrast to US systems • Effective approaches to specific issues
• Global trends in labor relations and human resources management • ADR methods available
• Global labor relations and employment issues • Costs and benefits associated with ADR methods
Practical Approaches to Global Employment Issues
• Global labor rights pressures and challenges Benefits to Learner
• International structure of labor relations and human resources management Participants who complete this course will be able to:
• Designing and implementing structures appropriate to multinational • Differentiate between types of organizational conflict
corporations • Determine which ADR tools, techniques, and processes are appropriate for
their organizations
Benefits to Learner • Use ADR tools, techniques, and processes to resolve disputes in an
Participants who complete this course will be able to: organization
• Manage work forces and labor relations in global settings • Assess the cost benefits and reduce the risks of using ADR methods
• Anticipate global labor relations and employment issues
• Respond effectively to labor rights pressures and challenges Certificate Information
• Design labor relations structures appropriate to multinational companies This course can be applied to the following certificate:
• Business Leadership Skills
Certificate Information
This course can be applied to the following certificates: Sponsoring School
• Business Leadership Skills
• Systems and Processes in HR Cornell University’s School of Industrial and Labor Relations

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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ILRSM504 Systems and Strategies for Managing


Organizational Conflict

Workplace conflict is common in organizations. In order to


manage this issue effectively and reduce the loss of productiv-
ity and high costs of litigation associated with it, modern
organizations are developing specific strategies to identify and
manage conflict. This course uses a fictional case study to teach
participants how to design and implement an integrated conflict
management system in their organizations and how to evaluate its
effectiveness.

Who Should Take This Course?


This course is essential for senior leadership, mid-level managers,
department heads, and human resource, business unit and other
managers working throughout the organization in virtually any
industry. It is also indispensable for members of the legal com-
munity who advise organizations about employment practices.

Course Format
This course contains the following modules:
Designing a Conflict Management System (CMS)
• The relationship between alternative dispute resolution (ADR) and conflict
management systems
• Determining whether an organization is a good candidate for a CMS
• Elements of a good CMS design
Implementation and Evaluation of a Conflict Management
System
• The steps to implementing an integrated CMS
• Metrics and methods for evaluating whether a CMS is meeting the needs of
an organization
• Addressing evaluation considerations in the development of a conflict
management system

Benefits to Learner
Participants who complete this course will be able to:
• Outline a strategic approach to conflict management
• Design and develop an integrated conflict management system
• Implement an integrated conflict management system
• Evaluate the effectiveness of an integrated conflict management system

Certificate Information
This course can be applied to the following certificates:
• Business Leadership Skills
• Systems and Processes in HR

Sponsoring School
Cornell University’s School of Industrial and Labor Relations

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Hospitality and Foodservice Management

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SHA01 Managing People More Effectively SHA02 Marketing Analysis in the Hospitality
Industry

Do you manage time well? Do time-robbers inhibit your produc- The first in a two-part series, this program provides a basic
tivity? How can you prioritize tasks? Delegate more effectively? understanding of marketing analysis in the hospitality industry
How do you reduce your personal stress and that of your as the first step in a process that evolves from the strategic to the
employees? This program helps you manage time and stress and tactical. Through case studies and real-life examples, you will
implement strategies to increase productivity. You’ll learn how to gain an understanding of marketing’s role in the organization as a
analyze your work habits and activities. How to gain control over strategic initiative, central to the organization’s ability to identify
time-management situations. How to reduce your personal stress, and satisfy customers.
and how to counsel “stressed-out” employees.
The program introduces the marketing process continuum,
This program teaches you how to set priorities and take control of discusses key value drivers for customers in the hospitality
events, so events don’t control you. You’ll learn how to transform industry, and provides hands-on practice in conducting marketing
your priorities into concrete and measurable goal statements. research. You’ll learn how to collect and interpret data, analyze
You’ll learn how to distinguish between urgent and important customer behavior, and perform a SWOT analysis. This is the
crises. How to diagnose stress in employees and how to offer first stage in the development of a marketing plan that defines the
employees effective counseling. organization’s business strategy.

Who Should Take This Course? Who Should Take This Course?
Hospitality professionals who lead or manage teams of people Hospitality professionals who seek a better understanding of the
and seek to enhance productivity and effectiveness for themselves elements of strategic marketing and the role it plays in making
and their employees; anyone wishing to enhance their skills in their operations more competitive.
time and stress management.
Course Format
Course Format This course contains the following modules:
This course contains the following modules: • Introduction to Marketing—identify the fundamental aspects of modern
• Strategies for solving time-management problems marketing
• Identifying and managing personal stress • Applications of Marketing Principles—define the relationship between
• Signs and symptoms of employee problems customer value and marketing
• Appropriate and effective counseling strategies • Conducting Market Research—conduct an environmental analysis to
develop an effective marketing strategy for an organization
Benefits to Learner
Participants who complete this course will be able to: Benefits to Learner
• Implement effective strategies to solve time management problems that you Participants who complete this course will be able to:
control • Define the primary role of marketing in an organization
• Implement effective strategies to solve time management problems with • Define the concept of exchange and the marketing concept
others • Define the four fundamental truths of marketing
• Diagnose stress-related symptoms • Define the terms strategy, strategic window, value, and the key characteris-
• Implement strategies to treat stress-related symptoms tics of services
• Identify the signs and symptoms of employee problems that require • Define the servuction model
counseling • Define marketing research and the six steps of the marketing research
• Implement appropriate and effective counseling strategies process
• Identify the point at which it is time to refer the employee to professional • Define market segmentation and its basic criteria
help • Apply a SWOT analysis to their own organizations

Certificate Information Certificate Information


This course can be applied to the following certificates: This course can be applied to the following certificates:
• Master Certificate in the Essentials of Hospitality Management • Master Certificate in the Essentials of Hospitality Management
• Master Certificate in Foodservice Management • Master Certificate in Foodservice Management
• Certificate in Hospitality Marketing

Sponsoring School
Cornell University’s School of Hotel Administration Sponsoring School
Cornell University’s School of Hotel Administration

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SHA03 Principles of Financial Accounting in the SHA04 Managing Dynamic Teams


Hospitality Industry

This program will teach you relevant accounting terms and Teamwork gets tasks done. But what is a team? How does it
concepts as they apply in the hospitality industry, including the function? What are the dynamics of a team? What does it take
Uniform System of Accounts. to be an effective team leader? This course teaches you the
characteristics of a well-functioning team and techniques for
Who Should Take This Course? effective group decision-making. You’ll learn how to develop and
Hospitality professionals who seek a basic understanding of adapt your own leadership style, how to set effective team goals,
financial accounting principles and concepts enabling them to and how to implement strategies to secure the commitment of
communicate financial information within their organization. team members.
This program will also help professionals to enhance their current
job performance or to prepare them for advancement. This course will provide you with proven techniques to help you
and your team reach peak performance. You’ll learn ways to
Course Format engage, involve, and motivate team members so they work better
This course contains the following modules: as a group and accept higher levels of responsibility. You’ll learn
Principles of Identity the dynamics of group decision making and how to evaluate your
• An introduction to the accounting principles that define the identity of a
business team’s performance.
• Introduction to the fundamental accounting formula and the basics of
reporting transactions Who Should Take This Course?
• Introduction to the issues of productivity, risk, and how to classify Hospitality professionals who lead or manage teams of people,
contributors or aspire to, and seek to enhance team functioning and decision
Principles of Operation making to improve overall productivity.
• The accounting principles that regulate the operation of a business
• Prepaid and accrued expenses, depreciation, amortization, and inventory Course Format
Recognizing revenue and expenses and matching them to accounting

This course contains the following modules:
periods • Understanding teams
• How to prepare an income statement and how it relates to the balance sheet • Effective team leadership
Principles of Reporting • Facilitating group decisions
• How to report financial events and handle additional types of transactions • Effective problem solving
• Introduction to the concepts of cash flow and bad debt
• How to prepare a cash flow statement and how it relates to the balance sheet Benefits to Learner
Participants who complete this course will be able to:
Benefits to Learner • Explain the principles of group dynamics and development
Participants who complete this course will be able to: • Describe the dimensions of team member behavior
• Gather, understand, and share financial data within their organizations • Assess how effectively a team functions
• Understand the basic principles, transactions and concepts that form the • Apply the techniques of team decision making
foundation of an accounting system • Facilitate the effective participation of team members in problem solving
• Relate financial transactions in terms of the appropriate Uniform System of discussions
Accounts categories • Apply the principles of team problem solving
• Understand what income statements, balance sheets, and cash flow • Apply the principles of effective meeting preparation and management
statements reveal, and how they relate to each other • Manage meeting participation for high quality outcomes
• Utilize accounting reports to communicate the financial performance of a
business Certificate Information
This course can be applied to the following certificate:
Certificate Information • Master Certificate in the Essentials of Hospitality Management
This course can be applied to the following certificates:
• Master Certificate in the Essentials of Hospitality Management
• Master Certificate in Foodservice Management Sponsoring School
Cornell University’s School of Hotel Administration
Sponsoring School
Cornell University’s School of Hotel Administration

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SHA05 Marketing Planning in the Hospitality SHA06 Managerial Accounting in Action


Industry

This is the second course in a two-part series. This course This course covers the essentials of managerial accounting
teaches you how to design, develop, implement, and evaluate a and information reporting. By learning how to interpret and
comprehensive marketing plan. Through a program-long case apply financial information, you will achieve better operational
study and numerous anecdotal examples, you will learn how to forecasting and organizational performance.
identify a target market and develop a marketing mix (involving
product, price, promotion, and place) specific to that market and This course teaches you how financial reports measure business
its particular needs. You’ll investigate advertising, direct mail, performance. It will help you understand how various operating
public relations, and sales promotion strategies designed to reach tactics support your business strategy. After completing the
and retain your target customers and increase your market share. program, you will understand the process of operational planning
and cost-volume-profit analysis.
Segmenting markets and targeting customers is becoming
increasingly vital to success in the hospitality industry. This Who Should Take This Course?
course will help you determine market positioning and create Hospitality professionals who seek an understanding of manage-
an appropriate marketing plan. Make better decisions about rial accounting to make informed decisions that can enhance their
marketing issues from pricing and advertising to menu design and current job performance, better solve organizational problems, or
guest-frequency series. prepare them for advancement.

Who Should Take This Course? Course Format


Hospitality professionals who seek a better understanding of the This course contains the following modules:
elements of tactical marketing and the role it plays in making Fixed and Variable Costs
Classifying fixed and variable costs
their operations more competitive. •
• Analyzing cost behaviors
• Understanding revenue per available room (RevPAR)
Course Format
Cost-Volume-Profit Analysis
This course contains the following modules: • Setting profit goals
• Selecting a Target Market and Target Marketing Strategy • Plotting and interpreting the CVP graph
• Tailoring the Product or Service to Customer Needs • Comparing profits
• Tailoring the Price to the Income Level of the Target Market • Projecting profits
• Tailoring Place to the Target Market
• Tailoring Promotion to the Demographic Characteristics of the Target Variance Analysis
• Assessing profit projections
Market
• Internal and external factors affecting profit
Benefits to Learner Comparative Analyses
Internal and external comparative analyses
Participants who complete this course will be able to: •
• Accounting metrics
• Identify a target market for a product or service
• Determine a strategic position within a target market
• Design and implement an overall marketing mix for the target market Benefits to Learner
Participants who complete this course will be able to:
• Categorize costs into “fixed,” “mixed,” and “variable”
Certificate Information
• Analyze cost behavior by using the appropriate accounting metrics
This course can be applied to the following certificates: • Calculate desired profitability by using the appropriate accounting metrics
• Master Certificate in the Essentials of Hospitality Management • Conduct a Cost-Volume-Profit (CVP) analysis to compare and project
• Master Certificate in Foodservice Management profits
• Certificate in Hospitality Marketing • Conduct a variance analysis to compare projected and actual profits
• Perform internal and external comparative analyses using the appropriate
accounting metrics
Sponsoring School
Cornell University’s School of Hotel Administration
Certificate Information
This course can be applied to the following certificate:
• Master Certificate in the Essentials of Hospitality Management

Sponsoring School
Cornell University’s School of Hotel Administration

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SHA07 Foodservice Management Systems: SHA08 Foodservice Management Systems:


Issues and Concepts Operations

Learn the key elements to successful foodservice operations in In this program you will learn to identify the function and
hotels, restaurants, and other outlets. You will learn about the cur- components of several foodservice systems, and to assess their
rent issues and challenges affecting foodservice operations. You effectiveness. Areas covered include menu-planning and menu-
will be able to identify strategies for managing trends and fads, pricing systems, where you will have the opportunity to evaluate
and identify strategies for influencing customer value perception. menu layout, design, and current menu trends, and how to match
The course will enable you to distinguish the different phases of your menu pricing strategy to specific objectives.
a restaurant life cycle. You will also learn how to leverage the
systems approach to maximizing the profits of your foodservice Who Should Take This Course?
operations. Foodservice professionals from hotels, chain and independent
restaurants, and other hospitality outlets looking to increase
Who Should Take This Course? profits and advance their careers.
Foodservice professionals from hotels, chain and independent
restaurants, and other hospitality outlets looking to increase Course Format
profits and advance their careers. This course contains the following modules:
Menu Planning Systems
• Overview of foodservice systems
Course Format
• Menu planning and menu design
This course contains the following modules: • Pricing strategies
Meeting the Challenges in the Foodservice Industry Purchasing, Receiving, Storage, and Production Systems
• Why restaurants fail • Purchasing system: functions and specifications
• A systems approach • Purchasing system: buying methods and selection of suppliers
• Why restaurants succeed • Receiving system
• Issues and challenges of foodservice operations • Storage and issuing system
• Managing trends and fads • Production system
Marketing System Control and Management Systems
• Marketing research • Control system
• Concept development and the market • Management system
• Influencing customer value perception • Leasing vs. operating
• Monitoring the life cycle of a restaurant • Management tools for financial analysis
Service and Human Resources Systems Marketing and Merchandising Systems
• The function and components of various service systems • Functions of the marketing system
• A quick look at reservations • Designing promotional strategies
• Managing the customer experience • Checklist for effective advertising
• Function and components of a Human Resources system • Advertising strategies
• The staffing subsystem • Competitive analysis
• The scheduling subsystem
Benefits to Learner
Benefits to Learner
Participants who complete this course will be able to:
Participants who complete this course will be able to:
• Determine the factors that drive a restaurant toward success or failure Identify the function and components, and assess the effective-
• Discuss current issues and challenges affecting foodservice operations ness of the following:
• Identify strategies for managing trends and fads • Menu planning system
• Use market research to assess your market and to develop a successful • Purchasing system
restaurant concept • Receiving system
• Identify strategies for influencing customer value perception • Storage system
• Distinguish the different phases of a restaurant life cycle • Production system
• Identify the function and components of a service system and a human • Control system
resources system • Management system
• Marketing and merchandising strategies for a restaurant
Certificate Information
This course can be applied to the following certificates: Certificate Information
• Master Certificate in Foodservice Management This course can be applied to the following certificates:
• Certificate in Foodservice Management • Master Certificate in Foodservice Management
• Certificate in Foodservice Management

Sponsoring School
Cornell University’s School of Hotel Administration Sponsoring School
Cornell University’s School of Hotel Administration

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SHA09 Developing a Baseline for Restaurant SHA10 Developing and Implementing a Strategy
Revenue Management for Restaurant Revenue Management

This course examines the restaurant revenue management theory Course participants will learn to develop detailed recom-
of achieving maximum profits in food and beverage operations mendations for improving revenue using restaurant revenue
and applies necessary metrics and analysis tools to establish a management. You will analyze the potential return on investment
revenue management baseline. associated with implementing restaurant revenue management
strategies, as well as how to measure the improvement associated
Who Should Take This Course? with implementation of those strategies.
Foodservice and hospitality professionals looking to improve
their understanding of foodservice and restaurant revenue Who Should Take This Course?
management. Foodservice professionals from hotels, chain and independent
restaurants, and other hospitality outlets looking to increase
Course Format profits and advance their careers.
This course contains the following modules:
Introduction to Restaurant Revenue Management Course Format
• Instruments for restaurants to measure the success or failure of revenue This course contains the following modules:
management • The Revenue Management Approach for Restaurants
• What is restaurant revenue management? • Five steps in restaurant revenue management
• Implementing restaurant revenue management • Hot/Warm/Cold approach to revenue management
• Revenue per available seat-hour (RevPASH) • Using RevPASH or seat occupancy to identify hot, warm, and
Developing the Baseline: Analyzing Duration cold periods
• Using time study to identify the source of duration problems • Developing a Strategy: Duration and Occupancy
• Calculating RevPASH • Managing arrivals
• Managerial uses of RevPASH • Table mix
Analyzing Occupancy • Managing meal duration
• Demand patterns • Developing a Pricing Strategy
• Arrival patterns • Scenarios in which price can and cannot be varied
• Calculating occupancy rates • Strategies to make price more variable and to effectively
• Developing load charts implement variable pricing
Menu engineering
Understanding the Causes •

Choosing the right pricing strategy and setting the right price
The service blueprint •

• Implementing a Strategy
• Fishbone diagrams
Understanding and monitoring the financial impact of a chosen
Bottleneck analysis •

revenue management strategy
Estimating the payback period
Benefits to Learner •

Implementation issues related to staffing, management, and


Participants who complete this course will be able to:

training
• Describe the benefits of restaurant revenue management • Measuring results
• Analyze data relating to operations, revenue, and sales to develop a
baseline understanding of the following factors as they relate to a particular Benefits to Learner
restaurant: Participants who complete this course will be able to:
Demand patterns: party mix, arrival patterns, constrained vs. Develop detailed recommendations for improving revenue using restaurant


unconstrained demand revenue management
Duration: how long does it take people to congregate?
Implement and discuss the effectiveness of strategies to increase hot revenue


Table and seat occupancy Analyze the potential return on investment associated with implementing


restaurant revenue management strategies
Certificate Information • Measure the improvement associated with implementation of strategies
This course can be applied to the following certificates: developed using restaurant revenue management
• Master Certificate in Foodservice Management
• Certificate in Foodservice Management Certificate Information
This course can be applied to the following certificates:
• Master Certificate in Foodservice Management
Sponsoring School
• Certificate in Foodservice Management
Cornell University’s School of Hotel Administration

Sponsoring School
Cornell University’s School of Hotel Administration

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HAME515 Data Gathering and Analysis in the HAME516 Statistical Decision Making for
Hospitality Industry Hospitality Managers

Making effective business decisions requires gathering and Being able to discern meaningful and statistically significant
analyzing data. In the hospitality industry we have access to trends in your organization’s data will allow you to make more
significant amounts of data about customers, buying patterns, effective decisions. For example, do your company’s sales
pricing, occupancy rates, etc. With a solid understanding of correlate with the age or income level of the buyer? How might
basic statistical analysis, a manager can begin to make sense of the answer affect your marketing and promotion plan and budget?
all these numbers and extract meaningful business information. This course presents several hospitality scenarios designed to
A critical first step in many analyses is using surveys to gather help you answer these questions. You will learn about correlation,
data, and this course provides a step-by-step approach to creating regression, and probability - tools that will help you predict future
and using surveys in your organization. This course also uses behavior based on existing data. The course includes several
hospitality scenarios and hands-on exercises and labs to provide hands-on activities and labs to reinforce the key concepts.
you with the skills needed to gather, describe, and analyze data.
Who Should Take This Course?
Who Should Take This Course? This course is important for managers and individuals at any
This course is important for managers and individuals at any level who need to analyze data for their organization--especially
level who need to analyze data for their organization--especially those responsible for project and business planning, market
those responsible for project and business planning, market research, revenue management, or designing customer or
research, revenue management, or designing customer or employee satisfaction surveys.
employee satisfaction surveys.
We strongly recommend this course to those who have completed
We strongly recommend this course to those who have completed or plan to complete eCornell courses in scenario planning,
or plan to complete eCornell courses in scenario planning, hospitality marketing, and restaurant revenue management.
hospitality marketing, or restaurant revenue management.
Course Format
Course Format This course contains the following modules:
This course contains the following modules: Relating Data - Correlation and Regression
Correlation
Describing and Analyzing Data •
• Regression
• Hospitable Statistics
• Graphing Using Data - Probability and Significance
• Mean, Median, and Other Measures • Calculating Probability
• The Normal Distribution • Determining Significance
Gathering Data
• Sourcing Data Benefits to Learner
• Designing Surveys Participants who complete this course will be able to:
• Calculate and define correlation and regression
Benefits to Learner • Calculate the probability of a given event occurring
Determine if the results of a data analysis are statistically significant
Participants who complete this course will be able to: •

• Discuss applications of statistics in the hospitality industry


• List common ways in which statistics can be misused to distort or Certificate Information
misrepresent data This course can be applied to the following certificate:
• Apply the appropriate graph for a given data set • Certificate in Hospitality Marketing
• Calculate, define, and apply descriptive statistics including median, mean,
and standard deviation
• Use Excel’s display and analysis tools for graphs, PivotTables, descriptive Sponsoring School
statistics, and optimal problem solutions Cornell University’s School of Hotel Administration
• Describe the normal distribution
• Describe and select appropriate methods of gathering data
• Choose appropriate survey methods

Certificate Information
This course can be applied to the following certificate:
• Certificate in Hospitality Marketing

Sponsoring School
Cornell University’s School of Hotel Administration

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SHA531 Introduction to Hotel Revenue SHA532 Forecasting and Availability Controls in


Management Hotel Revenue Management

Implementing a revenue management strategy can be one of the All successful revenue management strategies are based on the
most important revenue-generating initiatives available to a hotel, ability to forecast demand accurately and control room avail-
significantly increasing room revenue and profits. This course ability and length of stay.
provides an overview of revenue management applications to the
hotel industry designed to inspire a strategic shift to managing This course explores the role of the forecast in a comprehensive
revenue per available room (RevPAR). revenue management strategy, including the selection of the
best type of forecast and the impact of forecasting on other
Revenue management is a systematic process designed to functions such as labor scheduling and purchasing. It presents a
increase revenue by selling the right room to the right person step-by-step approach to the mechanics of creating an accurate
at the right time for the right price. In addition to evaluating forecast. Participants learn how to build booking curves; account
different pricing models and applying duration-management for “pick-up”; segment demand by market, group, and channel;
strategies, this course provides a foundation for more advanced and calculate error and account for its impact. The course also
revenue management courses in forecasting, group management explores the impact of availability controls, including length-of-
and overbooking, pricing strategy, and application of revenue stay management, on revenue management and how they can be
management techniques to other hospitality-related industries leveraged.
including spas and athletic facilities.
Participants use Microsoft Excel to practice forecasting and
Who Should Take This Course? availability control techniques.
This course is designed for hospitality managers, general
managers, revenue managers, and other hospitality professionals Who Should Take This Course?
responsible for the financial performance of their organization. This course is designed for hospitality managers, general
managers, revenue managers, and other hospitality professionals
Benefits to Learner responsible for the financial performance of their organization.
Participants who complete this course will be able to:
• Describe hotel revenue management and its benefits to the organization Benefits to Learner
Discuss the strategic levers of hotel revenue management and how they can

Participants who complete this course will be able to:
be manipulated to increase revenue • Explain the role of forecasting in hotel revenue management
• Describe hotel revenue management in terms of its component parts and • Create a forecast and measure its accuracy
critical considerations • Apply length-of-stay controls to their hotel
• Recommend non-traditional ways in which revenue management techniques • Manage availability and make rate recommendations based on demand
can be applied to increase revenue in the hospitality industry patterns

Certificate Information Certificate Information


This course can be applied to the following certificate: This course can be applied to the following certificate:
• Certificate in Hotel Revenue Management • Certificate in Hotel Revenue Management

Sponsoring School Sponsoring School


Cornell University’s School of Hotel Administration Cornell University’s School of Hotel Administration

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SHA533 Pricing Strategy and Distribution SHA534 Overbooking Practices in Hotel Revenue
Channels in Hotel Revenue Management Management

Pricing is one of the most powerful tools a hotel can use to Businesses that accept reservations must cope with the problem
increase revenue. This course teaches you how to set the right of no-shows: customers who make a reservation but fail to
prices, develop rate fences (differentiate prices by customer honor it. Hotels can protect themselves from the revenue-losing
type), and use multiple distribution channels to manage price no-shows and generate increased revenue by overbooking. This
more effectively. You’ll learn about the impact of variable pricing course teaches you how to strategically overbook and how to
and discounting on revenue management in the context of price manage issues associated with overbooking, as well as how to
elasticity, optimal price mix, perceived fairness, and congruence evaluate groups and determine which rates to charge.
with positioning and sales strategies.
This course explores the components of a successful overbook-
Channel management is an essential tool for controlling differ- ing strategy including no-show forecasting, no-show rates,
entiated pricing, maintaining rate fences, and increasing revenue. arrival uncertainty, pricing policies, and cancellation forecasts.
You’ll explore various approaches to managing distribution It explores the risks of overbooking and presents strategies to
channels including direct sales, agencies, the Internet, and opaque minimize costs and mitigate customer impact.
pricing channels.
To fully realize your property’s revenue potential, you must
Finally, discussions of best practices and industry case studies be able to manage group reservations. This course teaches
help you extend and contextualize your learning experience. you how to create a group forecast and explores yieldable and
non-yieldable business and incremental group costs and revenue
Participants use Microsoft Excel to practice pricing and opportunities. It introduces models to calculate displacement
distribution-channel-management techniques. costs and contribution margins to determine which groups are
most profitable.
Who Should Take This Course?
This course is designed for hospitality managers, general Participants use Microsoft Excel to practice overbooking and
managers, revenue managers, and other hospitality professionals group-management techniques.
responsible for the financial performance of their organization.
Who Should Take This Course?
Benefits to Learner This course is designed for hospitality managers, general
Participants who complete this course will be able to: managers, revenue managers, and other hospitality professionals
• Use variable pricing strategies to increase revenue responsible for the financial performance of their organization.
• Develop effective rate fences
• Manage prices using distribution channels Benefits to Learner
Participants who complete this course will be able to:
Certificate Information • Develop an overbooking approach
This course can be applied to the following certificate: • Manage issues associated with overbooking
• Certificate in Hotel Revenue Management • Evaluate groups
• Determine appropriate group rates
Sponsoring School
Certificate Information
Cornell University’s School of Hotel Administration
This course can be applied to the following certificate:
• Certificate in Hotel Revenue Management

Other Requirements
Use of Microsoft Excel is required for this course.

Sponsoring School
Cornell University’s School of Hotel Administration

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SHA535 Non-Traditional Applications of Hotel SHA551 Hospitality Strategic Management:


Revenue Management Direction Setting and the Competitive Landscape

Revenue management can be applied to any industry with The most successful hospitality managers and leaders are able
relatively fixed capacity, time-variable demand, and perishable to see their properties or companies from a strategic perspective.
inventory. This course teaches you how to apply revenue manage- They use this skill to differentiate themselves from their competi-
ment concepts and practices to hospitality-related industries such tion and create value for their customers and for the organization.
as restaurants, meeting spaces, spas, and golf facilities. You’ll This course develops these skills by introducing key aspects of
learn a step-by-step process to develop, implement, and monitor a strategy formulation with an emphasis on the strategic manage-
revenue management strategy to maximize top-line revenue. ment process, business direction, and an assessment of the broad
external environment. The strategic management process is used
Who Should Take This Course? as a framework to establish a clear organizational direction and
This course is designed for hospitality managers, general set objectives. Participants use the process to monitor, forecast,
managers, revenue managers, and other hospitality professionals and adapt to environmental forces that are difficult or costly to
responsible for the financial performance of their organization. influence.
Benefits to Learner
This course defines and distinguishes strategic decisions from
Participants who complete this course will be able to:
• Refine the practice of revenue management to include other aspects of the operational decisions and focuses on a deliberate strategy-
hotel industry creating process. Participants develop the skills and techniques
• Extend the practice of revenue management to other industries necessary to prepare mission and vision statements for their firm,
• Lead a revenue management effort, from gathering baseline data to monitor- communicate that direction internally, and strategically evaluate
ing results post-implementation trends in the external environment.
Certificate Information
Who Should Take This Course?
This course can be applied to the following certificate:
This course is designed for senior leadership at hotel properties,
• Certificate in Hotel Revenue Management
including current and aspiring GMs and executive team members,
and mid-to-senior-level management at corporate offices.
Sponsoring School
Cornell University’s School of Hotel Administration Course Format
This course contains the following modules:

• Strategy and Strategic Management


• What is strategy?
• Strategy vs. operations
• The strategic management process
• Direction Setting
• Elements of direction setting
• Communicating a direction
• The External Environment
• Analyzing trends
• Strategies and the macro environment

Benefits to Learner
After completing this course, participants will be able to:

• Formulate a strategic vision and mission for


directing their organization
• Communicate their organization’s direction
• Perform an assessment of the general external
environment

Certificate Information
This course can be applied to the following certificate:
• Certificate in Hotel Revenue Management

Sponsoring School
Cornell University’s School of Hotel Administration

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SHA552 Hospitality Strategic Management: Value SHA553 Hospitality Strategic Management:


Creation and Competitive Advantage Strategy Implementation and Strategic Control
Systems
Long-term success in the hospitality industry requires a competi- The most-common reasons why good strategies fail are poor
tive advantage that can be leveraged to deliver superior results. execution and implementation. This course is designed to develop
This course focuses on the overall process of creating value the skills in hospitality managers and leaders to implement a
within a firm and how managers can create sustainable competi- strategy and ensure ongoing superior results.
tive advantage by utilizing key internal resources and capabilities.
This course focuses on the stage of the strategy process model
Successful hospitality managers and leaders have a thorough devoted to putting the best strategy into action. It explores why
understanding of the process of creating value and the role of strategies fail in their implementation and how strategic control
the value proposition in developing the best strategy to create a systems can ensure that strategic objectives are being met.
unique, sustainable competitive advantage. This course develops Participants learn how to write an implementation action plan
the skills necessary to evaluate strategic alternatives such as cost and build capabilities to manage stakeholder relationships and
advantage and differentiation strategies, as well as the strategies organizational resources to implement and manage a strategy to
of competitors, where they generate value, and their positioning. create competitive advantage.
Participants learn to assess business-level strategies designed to
create value at the property level; and corporate strategies, which Who Should Take This Course?
deal with the strategic direction of the firm, the markets in which This course is designed for senior leadership at hotel properties,
it will compete, and managing a portfolio of properties. including current and aspiring GMs and executive team members,
and mid-to-senior-level management at corporate offices.
Who Should Take This Course?
This course is designed for senior leadership at hotel properties, Course Format
including current and aspiring GMs and executive team members, This course contains the following modules:
and mid-to-senior-level management at corporate offices.
• A Process View of Strategy Implementation
From formulation to implementation
Course Format •

Action and alignment


This course contains the following modules:

• Inter-organizational Relationships
• Identifying external stakeholders
• Business-Level Strategies • Building successful partnerships
• Value and the value proposition • Organizational Relationships and Control Systems
• Cost advantage and differentiation strategies • Managing people
• Best-value strategy • Developing a strategic control system
• Sustainable Competitive Advantage
The components of competitive advantage

Benefits to Learner
Value chain analysis
After completing this course, participants will be able to:

• Competitor analysis
• Corporate-Level Strategies
• Corporate growth strategies • Use process tools to implement strategy at your hotel
• Strategy selection criteria • Manage internal and external relationships to support strategy
implementation
• Use strategic control systems to monitor and revise your strategy
Benefits to Learner
After completing this course, participants will be able to:
Certificate Information
• Create value and sustainable competitive advantage at their hotel This course can be applied to the following certificate:
• Recommend strategies for competitive positioning appropriate to their hotel • Certificate in Hotel Revenue Management

Certificate Information
Sponsoring School
This course can be applied to the following certificate:
Cornell University’s School of Hotel Administration
• Certificate in Hotel Revenue Management

Sponsoring School
Cornell University’s School of Hotel Administration

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SHA561 Financial Analysis of Hotel Investments SHA562 Control of Hotel Real Estate

A hotel’s real estate is one if its most valuable assets and it is In most hotels, the physical ownership of the property is sepa-
essential to be able to accurately value this critical investment. rated from the control and management of the hotel. This course
This course uses practical and theoretically grounded tools of explores the ways in which hotel investors separate ownership
investment analysis and valuation to introduce participants to from control of the hotel and examines the two major decisions
contemporary practices in lodging investments. Participants will faced by owners: first, what are the benefits and costs of franchise
learn to evaluate hotel investments and hotel financing decisions affiliation? Second, under what conditions should an owner hire a
and structure deals that meet the needs of the owner, the operator, professional operator?
and the lender.
Participants will learn how management contracts are negotiated
This course explores the multiple elements and factors involved and about the motivations of each negotiating party. They will
in the hotel investment decision including the hotel owner- learn to prepare term sheets from the perspectives of both owners
operator-lender partnership and the different ways each party will and operators to provide insight into how to structure the most
evaluate a real estate investment deal. This multi-party view will advantageous deal. This course also examines contemporary hotel
enable you to negotiate the most favorable agreement based on leases prevalent around the world.
your priorities and requirements and evaluate alternatives. This
course provides thorough coverage of how a deal is structured Who Should Take This Course?
using debt and equity financing, and the impact of debt financing This course is designed for:
on equity returns. • Managers and professionals in the hospitality industry with financial or
operational responsibility for real estate, investments, or management
contracts
Who Should Take This Course? • General managers, asset manager and others with asset management
This course is designed for: responsibilities
• Managers and professionals in the hospitality industry with financial or • Business development professionals with branded operators who have
operational responsibility for real estate, investments, or management professional interaction with owners
contracts • Lenders, investors, real estate professionals, and developers who seek
• General managers, asset manager and others with asset management entrance into the hospitality real estate market
responsibilities
• Business development professionals with branded operators who have Course Format
professional interaction with owners
• Lenders, investors, real estate professionals, and developers who seek This course contains the following modules:
• Operating Agreement Choices and Trends
entrance into the hospitality real estate market
• Negotiating Contemporary Hotel Franchise Agreements
• Negotiating Contemporary Management Contracts
Course Format
This course contains the following modules: Benefits to Learner
The Hotel Owner-Operator-Lender Partnership

Participants who complete this course will be able to:
• Evaluating the Deal: How Owners, Operators, and Lenders Evaluate • Explain the factors contributing to deciding who controls the daily opera-
Proposed Projects tions of hotels and why
• Structuring the Deal: Current Equity and Debt Financing Structures • Describe the key attributes of contemporary hotel leases and their applicabil-
ity in different international settings
Benefits to Learner • Evaluate a proposed franchise agreement
Participants who complete this course will be able to: • Assemble term sheets for new management contracts
• Explain the varied motivations of owners, operators, and lenders in pursuing • Analyze management contracts from the perspective of owners and
real-estate investments operators
• Analyze and evaluate investment projects from the perspective of owners, Certificate Information
operators, and lenders This course can be applied to the following certificate:
• Structure hotel investments that meet the needs of all parties • Hotel Real Estate Investments and Asset Management
• Make informed decisions about the attractiveness of hotel investments,
especially the decision to invest equity in a hotel
Sponsoring School
Certificate Information Cornell University’s School of Hotel Administration
This course can be applied to the following certificate:
• Hotel Real Estate Investments and Asset Management

Sponsoring School
Cornell University’s School of Hotel Administration

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4 Home 4 Certificate Programs 4 Course List

SHA563 Valuing Hotel Investments Through SHA564 Valuing Hotel Intellectual Property and
Effective Forecasting Structuring the Capital Stack
Hotel investment opportunities cannot be properly evaluated Accurately assessing the value of hotel intellectual property is
without accurate forecasts of the revenues and expenses the a critical component of structuring the most advantageous deal.
property is expected to produce. This course builds expertise in This course is designed to develop a high level of financial
producing accurate forecasts of occupancy, average rates, cash sophistication in valuing hotel management contracts and valuing
flows and real estate value needed to support hotel investment franchise agreements in addition to valuing the real assets.
and lending decisions.
Participants will value the intellectual property rights created in
Participants will learn to accurately forecast hotel occupancies management contracts and franchise agreements and learn how
both for new properties and for existing properties facing debt and equity capital markets are used to financially engineer
significant new competition. They will forecast daily occupancy enhancements in the value of the real estate. Participants will also
rates using a variety of contemporary techniques and tools, learn how to determine the cost of mortgage loans, be introduced
forecast hotel cash flows respecting the fixed and variable to the secondary mortgage market and lodging REIT structures,
revenue and cost structure of a hotel. Participants will estimate and learn how to calculate the returns to private real estate fund
the value of individual hotels, taking into account the impact of investors and sponsors.
new properties on existing properties. Given that forecasts are
only as accurate as the starting assumptions, participants learn Who Should Take This Course?
how to develop and gather data to support all of these forecasts. This course is designed for:
• Managers and professionals in the hospitality industry with financial or
operational responsibility for real estate, investments, or management
Who Should Take This Course? contracts
This course is designed for: • General managers, asset manager and others with asset management
• Managers and professionals in the hospitality industry with financial or responsibilities
operational responsibility for real estate, investments, or management • Business development professionals with branded operators who have
contracts professional interaction with owners
• General managers, asset manager and others with asset management • Lenders, investors, real estate professionals, and developers who seek
responsibilities entrance into the hospitality real estate market
• Business development professionals with branded operators who have
professional interaction with owners Course Format
• Lenders, investors, real estate professionals, and developers who seek
entrance into the hospitality real estate market This course contains the following modules:
• Modeling and Valuing Management Contracts and Franchise Agreements
• Debt Financing
Course Format • Equity Financing
This course contains the following modules:
• Forecasting Hotel Occupancy Benefits to Learner
• Forecasting Revenues and Expenses
• Valuation Participants who complete this course will be able to:
• Estimate the value of management contracts and their impact on shareholder
value
Benefits to Learner
• Estimate the value of franchise agreements and their impact on shareholder
Participants who complete this course will be able to: value
• Perform a market study for a particular property • Explain how capital markets can be used to create value in the real estate
• Forecast occupancy and average daily rates
• Use the tools of modern finance to create value for equity via the specific
• Produce accurate forecasts of income and expenses use of debt instruments
• Use the income approach to produce an estimate of market value • Explain the role of public equity and private equity in capital markets
• Produce defensible and supportable estimates using the tools developed in • Use the tools of investment analysis to understand a ‘promote structure’ in a
this course private equity real estate fund

Certificate Information Certificate Information


This course can be applied to the following certificate: This course can be applied to the following certificate:
• Hotel Real Estate Investments and Asset Management • Hotel Real Estate Investments and Asset Management

Sponsoring School Sponsoring School


Cornell University’s School of Hotel Administration Cornell University’s School of Hotel Administration

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4 Home 4 Certificate Programs 4 Course List

SHA565 Developing an Asset Management SHA566 Achieving Hotel Asset Management


Strategy Objectives

The hotel asset manager is responsible for managing lodging in- Hotel asset management is the responsibility of managing the
vestments to meet the specific objectives of ownership. The asset lodging investment to meet the specific objectives of ownership.
manager’s role in building value is analyzed at both the portfolio This course introduces the latest asset management techniques
and the property level. This course focuses on the importance of and provides a set of practical tools and tactics that owners and
developing a strategic vision for asset management, and for using asset managers can use to achieve their strategic objectives.
the latest asset management techniques in pursuit of that strategic
vision. Participants will learn how to administer and renegotiate manage-
ment contracts, evaluate capital expenditures and manage their
Participants will examine the role of the asset manager in real execution, and monitor expenses to reduce costs. They will learn
estate portfolio management and learn how to develop a strategic how to benchmark a property’s revenue and expense performance
vision for asset management. They will learn how to create an as- against the market, perform asset risk analyses tailored to current
set management plan designed to accomplish long-term financial market conditions, and evaluate various refinancing opportunities
goals, create forecasts, and build models that analyze sell versus to reduce debt costs or free up capital for other investment
hold alternatives and make optimal recommendations consistent opportunities.
with the asset management strategy and plan.
Who Should Take This Course?
Who Should Take This Course? This course is designed for:
This course is designed for: • Managers and professionals in the hospitality industry with financial or
• Managers and professionals in the hospitality industry with financial or operational responsibility for real estate, investments, or management
operational responsibility for real estate, investments, or management contracts
contracts • General managers, asset manager and others with asset management
• General managers, asset manager and others with asset management responsibilities
responsibilities • Business development professionals with branded operators who have
• Business development professionals with branded operators who have professional interaction with owners
professional interaction with owners • Lenders, investors, real estate professionals, and developers who seek
• Lenders, investors, real estate professionals, and developers who seek entrance into the hospitality real estate market
entrance into the hospitality real estate market
Course Format
Course Format This course contains the following modules:
This course contains the following modules: • Asset Managing Hotel Management Contracts
• Portfolio Management • Managing Capital Expenditures
• Why Real Estate in the Portfolio? • Benchmarking Hotel Performance
• Economics of Portfolio Management • Risk Analysis and Refinancing
• Asset Management
• The Asset Management Process Benefits to Learner
• Highest and Best Use Forecasting Participants who complete this course will be able to:
• Creating the Asset Management Plan • Manage contract administration and contract renegotiation
• Sell Versus Hold Decisions • Make capital expenditure decisions and manage their execution
• Sell v. Hold Strategies • Use industry-standard benchmarking tools to enhance revenues and reduce
• Selling and Holding costs
• Making the Decision • Perform risk analysis designed to calibrate risk by magnifying revenue
enhancement and minimizing costs according to market conditions
Benefits to Learner • Perform a refinancing analysis in order to reduce debt cost and to liberate
Participants who complete this course will be able to: illiquid equity for more productive investments
• Analyze the asset manager’s role in building value at both the portfolio and
the property level Certificate Information
• Develop a strategic vision for asset management This course can be applied to the following certificate:
• Create an asset management plan for a property’s long-term needs • Hotel Real Estate Investments and Asset Management
• Model the optimal holding period and make recommendations on selling
versus holding the asset
Sponsoring School
Certificate Information Cornell University’s School of Hotel Administration
This course can be applied to the following certificate:
• Hotel Real Estate Investments and Asset Management

Sponsoring School
Cornell University’s School of Hotel Administration

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