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www.ormita.com
The Ormita Business Model
Few businesses run at 100 percent capacity.
Unsold appointment time, empty hotel rooms, unsold venue passes, unfilled advertising space,
rapidly depreciating stock, end-of-line items or oversupplied products all represent lost revenue
which otherwise will never be recovered.
It is Ormita’s mission to transform this otherwise lost profit into new income and opportunities
for our members to:
Welcome To Ormita
The non-cash trade industry is one of the few remaining markets in the world today with not only con-
sistent growth, but which is hedged against economic depression and thrives in environments with
high business growth and competition.
When you consider the opportunity that becoming an Ormita licensee represents I ask you to
consider a very simple question:
Is it cheaper to pay $1000 cash for something (either borrowed money or from of your existing savings)
or to make a purchase using $1000 worth of your (previously) unsold time or depreciating / unsold stock?
Any smart person knows the answer to this obvious question – it is better to pay for something out of
new income, not current cash reserves.
Everyone wants to conserve cash and generate more wealth and in a highly competitive market every
business is on the look-out for something that will give them a competitive edge.
The non-cash exchange industry represents an amazing offering for businesses – allowing them to
“trade what they have – for what they want”.
When a business can convert its surplus capacity into something of value – either expense already
budgeted for or investments aimed at company growth – the business will succeed.
The Ormita capacity exchange platform gives these businesses the opportunity to do just this – to grow
their business, open new markets, provide alternative finance and enhance their viability.
The brilliance of the Ormita model is that it works on many fronts and expands the concept of exchang-
ing surplus or idle assets to a new level.
We see being an Ormita licensee as being part of an organisation whose structure was carefully
planned, whose growth has been carefully executed and whose vision has never wavered. Our vision
is much more than being successful – it is the combined excellence and commitment to our members,
staff and all other stakeholders, and the communities we serve. Above all, we believe that Ormita is
well placed to deliver significant returns for its licensees.
This opportunity sets out our commitment to a future of achievement. We recommend that you take the
time to read it thoroughly and we commend it to you.
Brand awareness and recognition. As part of building the foundations of a global brand we have al-
ready laid the groundwork for your future business growth. Business owners of the world are not na-
ive. Much of the world has access to the internet where they can research existing brands and evaluate
their potential. Using an existing brand name provides a rapid way for you to enter a new market and
negotiate with prospective clients.
Tailored marketing packages. Marketing and innovating direct advertising programs are the key to
attracting and building a solid base of customers. Here, too, Ormita helps you plug into the Compa-
ny’s worldwide programs, as well as generate promotions within your local market. Collectively, our
high-impact, structured marketing effort gives your business greater exposure with a smaller invest-
ment than it would be possible to achieve independently.
Research and development. New products and services are continually being developed at Ormita.
The range of possibilities is virtually limitless within the Ormita concept. As we conceptualize, test,
and implement new programs, we share our findings with our master licensees. The result: a stronger,
more diverse business offering.
Financial accountability. Ormita will provide financial controls training that will help you set up
standard reporting and accounting systems to stay on top of your business. As part of this package
you will be provided with our innovative customer billing and trading system, which is used to track
billings, cash receipts and onward commission payments to your staff or sub-licensees.
A Dynamic Opportunity
This is a full time business and licensees are busy people. They are committed to making Ormita a “World
Class Company”, and focus on creating and retaining customers.
A national or regional licensee performs a “market-oriented” function, often targeting specific target mar-
ket needs; promote special offerings and managing their sales (Client Directors) and Broker teams.
The Ormita Corporate infrastructure provides support for most of your administrative functions, leaving
you to focus on producing. You do not need to invest in expensive software, networking, phones systems,
inventory or even staffing if you do not see the need to.
Along with developing membership, facilitating trade and finding new Client Directors & Brokers in your
territory, you have an obligation to the support, training and provide the management of your team of in-
dependent client directors and brokers.
Following the plan you laid out before you started your Licensee Business, within a few months, you’ll be
an old pro comfortable, focused and on the road of success. Each month, take time to reflect and review
what you accomplished, decide whether you are on track and make changes if needed. You can rely on your
Support Team at Ormita to help you every step of the way.
…and when you have too much money to count, this business can be sold and is transferable to an existing
or newly approved Ormita Licensee. Or if you preferred, upon specific milestones you can purchase addi-
tional available licenses at a reduced cost.
Belief in the service, passion, education, honesty and dedication are the keys to success.
Control Your Own Destiny
In order to meet the explosive demand for excess capacity trading, Ormita has determined that providing
a high quality licensee opportunity is the best growth strategy – not only to satisfy the enormous need for
our service, but also to maintain the Company’s high standards and range of services.
Why? Because licensing our model is an efficient and entrepreneurial solution from which all parties ben-
efit. The licensee can expand their successful business relatively quickly by teaming up with determined
and energetic local entrepreneurs. And the licensee has the opportunity to achieve instant recognition by
marketing a leading service, while benefiting from a built-in structure that includes comprehensive train-
ing, marketing and administrative support.
Perhaps most important, licensing is the ticket to controlling your own destiny – but with far fewer risks
and start-up challenges than launching a business independently.
Choose Your Own Job Description When you are a business owner, you can delegate certain aspects
of the business to others and create a job description that suits
your personality, skills and interests.
Control Your Own Future Business owners live the scripture “you reap what you sow”.
Never Transferred, Laid Off Or Fired Major companies are notorious for relocating their employees
and downsizing their staff at the most inopportune times!
When a Licensee runs their own company they decide their future.
Selling The Business Should a Licensee wish to sell the business, Ormita will help
you market it to a potential range of purchasers.
Your Ormita Operation
An Ormita licensee acts as a clearinghouse for the trade of excess capacities, goods and services through a
combination of online e-commerce, transaction processing, 24 hour telephone brokering and independent
licensees.
Rather than promoting direct trade between participants the Company brokers trades through a central-
ized marketplace.
1. Transactions are recorded in a centralized “ledger” which records the value of the items pur-
chased (debit) and sold (credit) - much like a clearinghouse does for stocks, or a commercial
bank does for checks.
2. This ledger system utilises a “trade credit” as a method of accounting with 1 Trade Credit = $1.
(NB. Trade credits are also referred to as Barter Dollars by our competitors)
3. Just like any brokerage firm, Ormita receives a cash commission on each transaction.
Regional Licensees perform a more “market-oriented” function, often targeting specific market needs, ad-
vertising special offers and managing their own sales and support teams.
Ormita International
• The Ormita brand
• Business operational guidelines
• Research and marketing
Ormita • Training of national licensees
• International trading, telephony, learning management,
International knowledgebase and other online systems
• Ongoing sales and marketing support
• International trading opportunities between national licensees
• International online training infrastructure
Client Directors
• Customer acquisition
Brokers
• Membership management and trade facilitation
Revenue Streams
As an Ormita licensee you will receive revenue from five different areas of the business:
Buying Schedule Fees New Ormita members you recruit are required to have a “Buying
Schedule” completed by a qualified Client Director.
100% of this fee is kept by the Licensee for their distribution to their staff,
sub-licensees and other miscellaneous expenses.
Transaction fees Every time a member transacts (sells) they are billed a 7% cash
transaction fee.
90% of these fees are split between the National and Regional Licensees.
Monthly fees Each month, if a member does not meet their Buying Schedule
Commitment, members pay an Association fee of $20 cash.
90% of this fee is split between the National and Regional Licensees.
Remarketing income 100% of all revenue earned from remarketing of assets acquired directly
by the national or regional licensee
Event fees 100% of all revenue earned from special events, members functions and
trade fairs
With the exception of remarketing and event fees, all others are billed in cash and charged automati-
cally each month via direct debit and/or credit card.
Your Financial Obligation
Ormita offers some of the lowest price start-up fees of anyone within our industry.
The Rewards
Ormita targets businesses with an average (existing) cash income of approximately $250,000 per
annum. Targeted trade volumes for these businesses is approximately $2,000 in monthly sale
transactions.
Generating a 7% fee on these transactions this results in billings of approximately $140 per member/
month or $1680 per annum – most of which goes to the licensee.
Bigger clients can do as much as $30,000 a month – earning you more cash fees and more income.
Details of Client Director and Broker Licensee obligations and rewards are available as separate attachments to this document.
Be At The Cutting Edge Of The Industry
You will be able to:
• Build a business that is unlimited in scope
• Deal with knowledgeable and motivated business men and women, not the general public
• Have a huge residual income
($600,000 3rd year ote for regional licensees, $9,000,000 3rd year ote for national licensees)
• Sell the concept to receptive clients who really want the service
• Draw on a wealth of training and support from a company that really cares about you
and your business.
Protected Territories
Ormita offers the unparalleled opportunity to own your own metropolitan territory for the cost of less than
a new car. The Ormita opportunity is affordable from the initial investment throughout the relationship,
providing the continual cash flow to make expansion possible. Industry leading support and assistance are
provided for an ongoing royalty based on a percentage of your gross receipts. Ormita charges considerably
less than competing licensee opportunities and is a result of our philosophy of rewarding larger territories
to entrepreneurs who desire to grow a substantial business.
A No Risk Investment
We offer unrivalled help and support to our licensees to achieve our targets and theirs. For the first 12
months of business, however, Ormita offers a unique money-back guarantee for our licensees. If during
this period they find that the investment is not for them we will refund up to the full purchase price back
to them (once we sell the territory on).
How Ormita Supports the Your Success
Ormita has an in-depth training and support program in place to get you started. Beginning with a com-
prehensive management development program conducted at our Corporate Headquarters, you will be
instructed in all areas of running your new business – from operations to sales. Ongoing training – as well
as opportunities to network, interact and exchange information with other Ormita licensees throughout the
world – provides you with the necessary support to run a successful business. We will teach you the skills
needed to build corporate-level business relationships within this industry – where most competing busi-
nesses have little chance.
Ongoing Support
• Onsite assistance
• Tailored training packages
• Online learning systems
• Peer working groups
• Toll-free telephone support
Software Support
Our proprietary management software system is designed to meet
the unique needs of the non-cash exchange industry and your local
Ormita business. Some benefits include:
• Fully web-based system that runs on any computer with
internet access
• Online customer relationship system
• Complete online training, document management
and knowledgebase
• Integrated, intelligent global telephone system which follows
you wherever you are
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Is Ormita Right For You?
There are currently so many licensee and franchise opportunities out on the market. How do you go about
picking the one that is right for you? It’s all about fit – based on the optimum mix of experience, personal
characteristics and business goals.
An Ormita licensee is looking for an opportunity that requires a low-cost start-up and long-term stability
in the industry, while allowing for tremendous growth potential. He or she wants the power to decide how
large the operation will become, without a cap on growth potential. An Ormita license is designed for the
entrepreneur looking for a professional opportunity to grow and nurture, not a small business where the
owners is the principal worker.
This is an opportunity to manage your own company and staff while helping other local business owners
within your territory. You’re looking to customize the proven elements associated with running an Ormita
territory to create the ideal business opportunity.
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Q&A
How many employees do I need?
You can start alone and operate until you have about 100 members, 2 Client Director and 1 Brokers.
However, it often works better to have a partner or, if funds are available, to hire an office assistant/support
director.
What investment does Ormita provide in terms of advertising and promotion in order
to expand my Ormita Licensee business?
Ormita has a co-op program that reimburses you one half of your investment in approved marketing,
advertising and business development costs. While the details of the program can change over time, the
current yearly co-op budget is $50,000 per Regional Licensee.
How much support will I receive after the initial training, and specifically, how does
Ormita support my business?
Ormita provides a full Member and Licensee Services department to handle member and licensee issues.
You will have a Marketplace Support Representative assigned to you from day one, and a team of support-
ing staff to assist you in the running of your Ormita licensee business. In addition, Ormita provides the
technology infrastructure to record transactions as well as providing the billing and collections for serv-
icing member accounts. Powerful reporting capabilities provides complete information on your office’s
activities as well as leading CRM technology, ORMITA transaction posting, and administrative functions.
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What are the some of the other benefits of owning my own Ormita licensee business?
• Operate using a recognized name
• Retain local control over day-to-day operations
• The potential to build assets and equity
• Take part in national marketing campaigns
• Join a international network
• Systems and support including a complete Licensee Operations Manual.
Am I limited to a territory?
There is NO territory of enrolling new members within the country you are a licensee. In reality, however,
you must create an Ormita Community in your local market, before you reach out to enrol new members to
serve their needs in other markets. Remote members can be difficult to serve and they are free to transfer
their account to a closer (if less than 50 miles away) Licensee if you can’t satisfy their needs.
Once a business has begun to utilize the system they maintain an active trade balance with us (either
positive or negative depending on their activities that month). When they have a positive balance they are
interested in spending on items to reduce their cash costs, increase their advertising capabilities or expand
their business. When they are in debt to the system it is a sign that they have acquired more goods through
the system than they have yet repaid – and they are obliged to provide goods or services to other members
to ‘balance the books’. A businesses average time as a member of an excess capacity exchange network is
approximately 5 years.
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Do I have to be involved in the day-to-day operations of my Ormita Licensee?
The Licensee Agreement requires that either you or a full time General Manager be involved day-to-day. If
you use a General Manager both you and they are required to complete the Licensee training classes.
What initial support and materials are available to get my business started?
As part of a Regional Licensee Purchase, you’ll have:
• 24/7 Online Support
• 2 Local Office Phone and Personal (transferred to cell) Numbers from Ormita,
including 2 VOIP Adapters.
• 2 Email Addresses
• Your own website
• Regional Level Access to the Ormita Trading System
• Access to the Online Learning System
• An Initial Quantity of Business Cards, Letter Head, Sales Brochures and other Support mate-
rial as well as print ready images of all sales and support material.
National Licensees receive additional training and support materials as required.
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The Opportunity is Now
As a member of the Ormita licensee community, you will play an active role in developing the Company in
the years ahead. In fact, we will encourage your active participation and exchange of ideas.
So now you know something about us, why not investigate the possibilities further. We urge you to read
the accompanying inserts for more information and then fill out an application form.
To keep the ball rolling, just send in a completed application or give us a call on any of telephone numbers
in 39 countries (dial extension 3009) – and let’s talk it over. We’re confident you’ll like what you hear.
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AUSTRALIA Derby
Dundee
0133 291 7004
0138 260 5000
MARYLAND
Edinburgh 0131 606 0044 Baltimore (443) 692 0121
AUSTRALIAN CAPITAL TERRITORY Glasgow 0141 421 0051
Canberra (02) 6160 1477 Gloucester 0145 249 8010 MASSACHUSETTS
Huddersfield 0148 461 0011 Boston (857) 524 5135
NEW SOUTH WALES Ipswich 0147 339 5000
Campbelltown (02) 4602 4115 Kingston upon Hull 0148 269 0011 MICHIGAN
Dubbo (02) 5804 5111 Leeds 0113 358 0166 Detroit (313) 733 2939
Gosford (02) 4304 1501 Leicester 0116 330 0033
Newcastle (02) 4016 6127 Liverpool 0151 151 0211 NEVADA
Penrith (02) 4702 0513 London 0203 355 1381 Las Vegas (702) 446 0899
Sydney (02) 8197 7017 Manchester 0161 421 0177
Tamworth (02) 5711 1203 Newport 0163 337 0011 NEW JERSEY
Norwich 0160 391 1010 Newark (973) 741 6884
QUEENSLAND Nottingham 0115 817 0011
Brisbane (07) 3121 9657 Oxford 0186 557 6041 NEW YORK
Gold Coast (07) 3166 5304 Peterborough 0173 351 7070 New York (347) 527 7677
Sunshine Coast (07) 5313 3411 Plymouth 0175 239 9006
Townsville (07) 4795 0409 Preston 0177 221 7010 OHIO
Reading 0118 331 0020 Columbus (614) 754 5884
SOUTH AUSTRALIA Rotherham 0170 927 0000
Adelaide (08) 7423 0109 Saint Helens 0174 471 0000 PENNSYLVANIA
Sheffield 0114 301 0004 Philadelphia (215) 695 3040
TASMANIA Swansea 0179 267 6001 Pittsburgh (412) 360 8450
Hobart (03) 6281 4775 Swindon 0179 329 6077
Watford 0192 337 9010 TENNESSEE
VICTORIA Memphis (901) 328 7278
Melbourne (03) 9095 3402
NEW ZEALAND TEXAS
WESTERN AUSTRALIA Austin (512) 499 2345
Bunbury (08) 9774 0105 Dallas (214) 461 4818
NORTH ISLAND
Kalgoorlie (08) 9051 5200 Fort Worth (817) 439 6909
Auckland (09) 974 9159
Mandurah (08) 9512 8010 Houston (713) 820 9464
Wellington (04) 974 9061
Perth (08) 6465 9631
UTAH
SOUTH ISLAND
Salt Lake City (801) 618 0488
Italy Christchurch
Dunedin
(03) 974 9041
(03) 974 8014
WASHINGTON
Seattle (206) 691 8191
Bari 080 214 9618
Bologna 0511 990 7661 United states
Brescia 030 207 7648
Cagliari 070 773 8241 of america HEADQUARTERS
Firenze (Florence) 055 535 7643
Genova 010 893 7302 ARIZONA
Messina 090 896 8832 Australia
Phoenix (602) 427 5620
Padova 049 859 7942 PO Box 638
Palermo 091 619 3644 Booval, QLD, 4304
CALIFORNIA
St Vincent 016 687 1130 Los Angeles (323) 443 0233
Taranto 099 987 1038 Facsimile: (07) 3123 5908
San Francisco (415) 358 1808
Torino 0111 983 9445 Email: aus@ormita.com
San Jose (408) 538 0208
Verona 045 485 8775
New Zealand
COLORADO
PO Box 132009
Romania Denver (303) 997 1666
Sylvia Park, Auckland
DISTRICT OF COLUMBIA
Facsimile: (028) 890 637
Bucharest (021) 519 1421 Washington DC (202) 380 3223
Email: nz@ormita.com
FLORIDA
United Kingdom Tampa (813) 200 4844
UNITED STATES
PO Box 16120
Orlando (321) 281 3766
Pittsburgh, PA, 15242
BBasildon 0126 843 0010 U.S.A
GEORGIA
Birmingham 0121 264 0130
Atlanta (678) 298 3210
Blackburn 0125 441 0010 Facsimile: (412) 360 8403
Blackpool 0125 358 0011 Email: usa@ormita.com
IDAHO
Bolton 0120 423 0001
Boise (208) 906 1188
Bradford 0127 444 9121
Bristol 0117 361 0030
ILLINOIS
Chelmsford 0124 576 0050
Chicago (773) 337 4770
Coventry 0247 699 8602
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Ormita is a registered trademark of Ormita International Limited and/or its affiliates. Other names may be trademarks of their respective owners.