4Ps:Product Price Place Promotion Product Strategy:-

Portfolio of 12 products

Five product lines Product Line ProductsA1- 800A2- Alto, Zen, Wagon R, Swift, A-starA3 -Dezire, Sx4,SUV Vitara, GypsyC - Class Omni, Versa Price Strategy:The price of the Maruti car is between Rs. 210000 to Rs.1500000. Maruti 800 is the lowest price car of thiscompany. Alto, Omni, Wagon R, are also the low price carof the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company. The price of car is decided according to itsproduct variety, quality, design etc. Place strategy:600 New car sales outlets covering 393 cities. 265 Maruti TrueValue outlets spread across 166 cities.2628 Maruti AuthorizedService Stations, covering 1220 cities. Tie up with Adani group forexporting 200,000 units through Mnudra port Gujarat Suggested Place strategy:400 new car sales outlets in next three years. S150 new truevalue shops in next three years. 1200 new Maruti AuthorizedService Stations in next three years. Tie up with other distributors for Exports. Promotion Strategy:-

Advertising TV Ads

 Print Ads Radio AdsGhar AA Gaya HindustanIndia Comes Home in Maruti Suzuki.

Information Advertising, alternative Advertising Options

BTL - Sponsorships TV shows - Indias Got talent Place Advertising Bill boards

Sales Promotions

Product warranties

Premiums (gifts)

Trade shows. 2,628The number of workshops that provide customers withmaintenance support in 1220 cities. SWOT Analysis:STRENGTHS Bigger name in the market Trust of People Maruti Udyog Ltd. is the market leader for morethan a decade. Has a great dealership chain in the market. Better after sales service

Low maintenance cost of vehicle WEAKNESSES Exports are not that good. Lesser diesel models in the market compare toothers Global image is not that big OPPURTUNITIES Great opportunities to go global with success of Swift and SX4 all over. Introduction of more diesel models. The dieselcar segment is growing. Opportunity to grow bigger by entering intobigger car markets. Already a market leader so great opportunity tobe the king of market in every stage of industry OPPURTUNITIES Great opportunities to go global with success of Swift and SX4 all over. Introduction of more diesel models. The dieselcar segment is growing. Opportunity to grow bigger by entering intobigger car markets. Already a market leader so great opportunity tobe the king of market in every stage of industry THREATS Foreign companies entering market; so a biggerthreat from MNCs. To the market share, as many big names arecoming in the Industry. There is hardly any diesel models Rs. 1 lakh Rs. 1.5 lakh car. Portfolio Analysis

Strateg y
Their strategy is to capture

the rural market byemployin g women who belong to their local

communityt hrough which their product can reach to localconsu

mers. Their strategy is to provide work for womento create

awareness among confined consumers.

Proces s
They started with Project

Shakti in which their basic aimis to educate a rural person

about their products throughwo men who belongs to their own

local community andwho can communicat e well in their

language with them.In this way many educated w omen get

work in ruralsector and on the other hand HLL Corporate

SocialResp onsibility (CSR) also increases towards society

byintroducin g educative programs for the benefit of

therural sector.