CHAPTER (I)

Introduction
1.1 Introduction As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and process purchase. The study of consumer behavior provides us with reasons why consumers differ from one another in buying using products and services. We receive stimuli from the environment and the specifics of the marketing strategies of different products and services, and responds to these stimuli in terms of either buying or not buying product. In between the stage of receiving the stimuli and responding to it, the consumer goes through the process of making his decision. 1.2 Stages of the Consumer Buying Process: Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity...discussed next. The 6 stages are: 1. Problem Recognition--difference between the desired state and the actual condition. Deficit in assortment of products. Hunger--Food. Hunger stimulates your need to eat.

Can be stimulated by the marketer through product information--did not

know you were deficient? I.E., see a commercial for a new pair of shoes, stimulates your recognition that you need a new pair of shoes. 2. Information search-Internal search, memory. External search if you need more information. Friends and

o o

relatives (word of mouth). Marketer dominated sources; comparison shopping; public sources etc A successful information search leaves a buyer with possible alternatives, the evoked set. 3. Evaluation of Alternatives--need to establish criteria for evaluation, features the buyer wants or does not want. Rank/weight alternatives or resume search. May decide that you want to eat something spicy, Indian gets highest rank etc. If not satisfied with your choices then return to the search phase. Can you think of another restaurant? Look in the yellow pages etc. Information from different sources may be treated differently. Marketers try to influence by "framing" alternatives. 4. Purchase decision--Choose buying alternative, includes product, package, store, method of purchase etc. 5. Purchase--May differ from decision, time lapse between 4 & 5, product availability.

6. Post-Purchase Evaluation--outcome: Satisfaction or Dissatisfaction. Cognitive Dissonance, have you made the right decision. This can be reduced by warranties, after sales communication etc. After eating an Indian meal, may think that really you wanted a Chinese meal instead. 1.2 Types of Consumer Buying Behavior Types of consumer buying behavior are determined by:

Level of Involvement in purchase decision. Importance and intensity of

interest in a product in a particular situation.

Buyers level of involvement determines why he/she is motivated to seek

information about a certain products and brands but virtually ignores others. High involvement purchases--Honda Motorbike, high priced goods, products visible to others, and the higher the risk the higher the involvement. Types of risk:

Personal risk Social risk Economic risk

The four type of consumer buying behavior are:

Routine Response/Programmed Behavior--Buying low involvement

frequently purchased low cost items; need very little search and decision effort;

purchased almost automatically. Examples include soft drinks, snack foods, milk etc.

Limited Decision Making--Buying product occasionally. When you need

to obtain information about unfamiliar brand in a familiar product category, perhaps. Requires a moderate amount of time for information gathering. Examples include Clothes--know product class but not the brand.

Extensive Decision Making/Complex high involvement, unfamiliar, and/or infrequently bought products. High degree of

expensive

economic/performance/psychological risk. Examples include cars, homes, computers, education. Spend a lot of time seeking information and deciding. Information from the companies MM; friends and relatives, store personnel etc. Go through all six stages of the buying process. 1.3 About Marketing Marketing on the one hand is a business philosophy and on the other an action oriented process. The philosophy - also termed as marketing concept - has its roots in market economy. There are four critical ideas that form the foundation of such an economy: Individuals pursue their self-interest to seek rewarding experience Their choices determine as to what would constitute such experience, the

choices themselves being shaped by personal (taste) and external (cultural) influences. Consumers enjoy the freedom to choose; they are sovereign.

This freedom ensures free and competitive exchange between buyers and

sellers. Marketing in turn is based on these four principles.

Thus Marketing can be defined as a Process that aims at satisfying individual and organizational needs by creating, offering and exchanging competitively made products that provide value to the buyers Today our focus is on customer. Objectives liken revenue, profit, market share, etc. Re important, but they will flow only by acquiring customer competence. In our country particularly the customer, even as late as in 1980s, was bereft of alternatives; he would uncomplainingly buy whatever the seller dished out. Not any more. Todays choice empowered customer, supported by a competitive environment, global quality, and new economic realities, decides the fate of the marketer.

So lets define Marketing once more: It is a total business philosophy aimed at identifying the needs of each customer group, then designing and producing product / service package so as to serve the groups more effectively than the competitors.

This definition reveals three key dimensions of marketing:

It seeks to identify customer needs: Many manufacturers would know all there is to know about relevant production technology, but nothing about their customers wants. They may design products with fancy features without considering the perceived value of such features to their buyers. Then they wonder why their sales staff fails to push the product in the market. Marketing attempts to select customer groups for which it can develop a competitive edge: Companies taking a shotgun approach - meaning all things to all people - inevitably end up with sackful of unsold product inventories.

1.4 Need of the Study There are different national & international products present in India. So to identify the customer & their buying behavior have been the focus of a number of international and national product. The result of these studies have been useful to the provide solution to various marketing problem.

Understanding buying behavior pattern per se is not enough without understanding the composition and origin of the customer. Today most of the Indian customers are attracted by the imported goods because of their high quality. So that most of the Indian company product looses their credibility and loyalty in domestic customers.

So the objectives of the study are o How can we stand out in a highly competitive market where

consumer have so many choice?. o fair profit? o How can we grow our business while retaining a core of the loyal How we can provide best loyalty to our customer while earning a

customer?

CHAPTER (II)
Research Methodology
2.1 Objective of the Study The systematic and objective identification, collection, analysis, dissemination, and use information for the purpose of assisting management in decision making related to the identification and solution of problem and opportunities in marketing. The main objective of this study are To under stand why customer buy a particular product. To know the marketing opportunities. To know about customer acceptance of the product. To analyze the customer expectation from the manufacturer. To help the company to know what consumer want in the product. Why consumer prefer imported goods instead of indigenous goods.

2.2 Hypothesis The working hypothesis of the study is Consumer buying behavior is one of the factor to forecast the sales of any product in a particular area. Consumers wants quality product, good services, easy availability of product and better performance of the product..

2.3 Research problems Study Of Buying Behaviour Of Consumer For Local Product Vs International Product Data source Primary data and secondary data

Research approach Survey approach

Research Instruments Questionnaire

Sampling Plan Sample Extent Sample Methods Sample size Primary Data : Malls ,Super Markets, Shops : Wardha City : Random Simple Sampling : 70 : Questionnaire and Interview

Instruments Used We collected primary data through sample survey or census surveys from the selected elements in malls and super markets. So for this purpose we have used the most popular tool of primary data collection through direct communication with respondents. The tools we used are questionnaires.

Source of data: Data required for the study was collected through primary sources i.e. Market Survey.

2.4 Data Collection Actually data is of two kinds so researchers should keep in mind both types of data. a) Primary Data: Primary data are those, which are collected afresh and for the first time and this happen to be original in character. b) Secondary Data: Secondary data are those data which have already been collected by someone else and which have already been used as per required.

There are basically two sources to collect secondary data a) Internally: Provided by the company/organization b) Externally: Various publication of central, state and local Government. Books, magazines, newspapers Internet

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After only keeping in mind one can think about what type of data has to be collected during research as our research is concerned we have to gather primary data for Customer behavior

Questionnaire This method is more popular .The questionnaire is sent to the person concerned to answer the questions formatted and return the same soon. A Questionnaire consists of a number of questions printed or typed in definite order on a form or set of forms. The Questionnaire is sent to the respondents. In order to achieve the research objective it is necessary to collect accurate and relevant data, secondary data are already published data collected for purposed other than the specific research needs at hand. Primary data that are collected specifically for the research situation at hand, were collected by surveys ,using respondents surveys is one of the ways of collecting primary data namely observations, experiments and surveys .

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CHAPTER (III)
Descriptive Study
Indian market is one of the fast booming market in the world. It attract most of the Indian and international company towards them. Due to the globalization most of international branded company inter in the Indian market and increase the competition between them. There are different international competitor which are present in the Indian market like Lee, Cotton Country, Cantabile, Mc Donald, Dominos, Elle etc. These company try to attract most of Indian customer. Most of the Indian people prefer imported garment because they think imported company provided better look and they charge lower prices but in the case of food and cosmetic they prefer indigenous food and cosmetic.

Food and Grocery In a country where there is a grocery shops at every street corner and a vegetable and fruits vender near each bus stop. How can organized retail of food become feasible. A successful retailers seem to have just one option, offer attractive price to the consumer. A successful retailer wining edge will therefore come from souring how best it can leverage its scale to drive merchandise costs down increase stack turn and get better credit terms from its vendors. There are obvious and hidden areas where costs are pruned and the benefit of this lower costs of retailing can be passed on to customers as lower prices which is turn should fuel demand. The food supply chain in India is fuel in

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efficiencies a results of inadequate infrastructure, too man middlemen, complicate, lows and an indifferent attitude. There is little doubt that food retailing has immense potential. During the course of this researches EITG spoke to several players, national and international in the food retail business. There are different types of food retail store are available in Indian market. They serve different types of indigenous and international food to their customer. Different types of indigenous food retail store are Food Bazaar HaldiRam Bikaner

And the international retail stores are Mc Donalds Dominos Barista Pizza hut Nescafe

These are main player in the food market. These food retail stores have captured most of the Indian market but still more Indian customers like to eat indigenous food. They want to have local food, thats a main reason that most of the food retail store emphasize on local market and they serve according to their taste. For example Mc Donalds franchisees say they think the new coffee

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drinks will be particularly helpful in drawing young consumer who will prefer them to drip coffee.

Indias largest publicly traded retailer, Pantaloon Retail Ltd. will make its formal entry into the gourmet food business with its Gourmet food Bazaar targeting those Indian with a global palate and a wallet to match. Pantaloon will open the first 4,500 sq. ft store in select city walk mall, an upscale new shopping mall in south Delhi very soon. Pantallon is going to enter this in category with store in New Delhi, Banglore and Mumbai. We believe in food. Also there is the customer that is ready for more lifestyle shopping, more branded item, and more international cuisine said Damoder Mall, who heads the companys ventures into new businesses. The company operate in various formats including department stores and hypermarkets and runs a supermarket chain called Food Bazaar that sells discount food items from potato to pasta. Mall decline to say how many gourmet stores the company plans to open.

A resent report by consultant Ernst and Young says Food and

Grocery

constitute almost 54% or $ 152 billion of Indias total annual retail business but modern retailers account for just 1% of market . A growing number of organized retailers in India have plans to target the food market and are opening thousands of grocery stores though out the country in coming years.

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Mumbai based Hyper city Retail Pvt. Ltd. Is also planning to launch Gourmet city next year. Hypermarket which runs a hypermarket in Mumbais western suburb of Malad, has a counter for imported cheeses, handmade chocolates, cold ,cuts, marinated meats, a bakery and stocks gourmet food form British supermarket Cahin , whitrose.

Godrej Agrovet Ltd also recently relaunched some of the stores in its Natures Basket supermarket chain to stoke a rang of imported food products include wine, organic pasta, wasabi, hagenDaz ice cream etc.

Gourmet food Bazaar plans to stock Indian as well as imported food products in the store. There will be live bakers, lots of cheese, sandwiches, there will be a salad bar and many imported foreign brands will be there Mall said.

The future Group, Pantaloons parent, also recently took a stake in sula wines, a domestic wine company and now stocks Sula wine at some of its Food Bazaar store.

So if we summarise whole thing we can say Indian retail market is most booming industries in the country. Most of the Indian company are interested in food industry. But according to our sarvey most of the Indian people are like indigenous food. Indian food has become too much popular in the United

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Kingdom over the past decade and a large number of Britons now prefer to eat out at Asian restaurants, according to a study. Sales of not only Indian but also other Asian dishes like Chinese and Thai have increased 36 per cent between 2001 and 2006. Overall the fast food industry has increased its sales by 73 per cent between 1995 and 2005, the study says. "Food is now a key part of our leisure time and we are eating out more often. It is no longer unfashionable to cook but this trend can be at odds with desires for convenience or intentions to make ethical or healthy choices. "The popularity of convenience food snacking and eating out has led to concerns about the demise of the family meal as well as a decline in knowledge and skills about food (but) the majority of family meals are still eaten together. "Even in single person households, eating remains a social activity with young single people tending to invite people to dinner more often than their married counterparts," 'The Guardian' quoted the government study of British eating habits as saying. However, it has played down reports that Britain is not only becoming a nation of scoffers but also getting dangerously dependent on food from abroad. According to the study, Britain now imports 40 per cent of the country's food, significantly more than 10 years ago when the European Common Agricultural Policy (CAP) rewarded farmers for production.

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"But we used to import far more between 1870 and 1939. The very high selfsufficiency of the 1980s and 1990s was unusual -- an artifact of the CAP. Europe is expected to provide most of our future imports for the foreseeable future," the study says.

GarmentThe end of trade restrictions should generate unprecedented business for developing countries - including, Bangladesh, China, Hong Kong, India, Indonesia, Korea, Pakistan, Philippines, Sri Lanka and Thailand. In practice, China is likely to run away with the gold and silver prizes, leaving the other countries to fight over the bronze. The key will be volume-driven efficiencies combined with design capabilities and flexibility in manufacturing. These are the factors that have catapulted China into the biggest clothier of the world. Not only did the quota regime protect high-wage Western companies, the way in which it was administered in India, it also cocooned many low-wage Indian producers who were assured of business without being really competitive. It worked like this: a country, say, China, could not export more than a certain number of pieces to the US in a year - even if Americans preferred to buy Chinese stuff for cost or quality reasons. That gave the opportunity for less competitive players from other counties to sell their wares in the US.

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"Quotas afforded the comfort of assured business to manufacturers and to those who held a quota, and this imparted a sense of stability," says Rahul Mehta, managing director of Creative Outerwear Ltd, part of the $55-millionturnover Creative group of companies, among the biggest Indian garment exporters. He adds: "Even inefficient manufacturers got quotas, which assured them business, and flab crept in," he adds. Often quotas were obtained merely for the premium, and someone else did the manufacturing. The Indian textile industry clearly has many advantages. India is one of the biggest cotton producers in the world, it has a huge market, which creates the opportunity to exploit economies of scale, it has cheap skilled labour, and it has plenty of design skills. Still, the country's garment industry suffers from many structural weaknesses, unlike China's. Till recently Indian law decreed that garment manufacturing should remain a small-scale activity. The result: even today 80 per cent of the country's garment makers operate from tiny outfits with less than 20 machines per unit. A 2003 survey by the Confederation of Indian Industry, Introspecting Competitiveness of the Textile Sector, reveals that only 20 per cent of the manufacturers in the Rs28,000 cr. garment sector (with seven million workers) constitute the organized sector. Currently, 75 per cent of the readymade garment exports, according to CMAI, are to the quota countries.

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In the post-quota regime, competition from China, Hong Kong, and other lowcost countries with huge capacities, will force Indian manufacturers to compete on productivity, quality and cost, which require not just skill but scale and technology. To survive the competitive onslaught, size will be a key determinant. The industry will have to transform its unorganized, small-scale character to become large, organized and capable of high-cost investments in modern, high-speed equipment. The garment industry being a small scale industry, not surprisingly, when India's overall quota was distributed among exporters, the allotments were skewed in favour of small units. Until the late 1990s, with 80 per cent of garment production coming from small-scale units and 70 per cent of the quota being distributed on the basis of 'past performance entitlement' (PPE) manufacturers had no reason to expand their operations or invest in expensive equipment. Those who did grow did so by more small-scale units, usually making a separate garment category. Another 15 per cent of the quota was reserved for allotment on a 'first-come, first-serve entitlement' (FSFSE) for manufacturers with a turnover limit of Rs5 cr.. This again blocked large manufacturers from quota entitlements. With the quota system being scrapped from 1 January 2005, leading garment manufacturers can now begin consolidating and expanding their capacities. Even the larger of the existing small-scale export manufacturers, freed of the

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compulsion to create small satellite units to acquire a larger share of the prized quota, are now expanding capacities to achieve economies of scale. The Government's own efforts are now aimed at undoing some of the earlier policies to encourage size and competitiveness. Recognizing the threats of global survival post-MFA, it has embarked on the role of an industry-friendly facilitator, with policy measures that would help exporters.

Garments have been removed from the list of industries reserved for the

small-scale sector

Machinery import duty has been reduced to a nominal 5 per cent Excise duty has been reduced sharply A textile upgradation fund scheme (TUFS) has been introduced to

provide a reimbursement of 5 per cent interest on loans or finance charged by the lending agency on a bankable project of technology upgradation.

The central value added tax (CENVAT) network has been extended to

all players in the handloom, powerloom and organized sectors.

The small-scale industry excise duty exemption up to Rs1 cr. has been

removed. In the meanwhile, another issue that requires resolution is the state of poor infrastructure in India. Overseas buyers and domestic suppliers all have their own horror tales of delayed shipments due to the deplorable congestion at Indian ports, the sordid condition of roads from the manufacturing centers to the shipment points leading to consignments stranded in broken-down vehicles,

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traffic choke-up at the numerous octroi collection centres none of which seem as acute in countries with whom India will compete post quotas. India also has an advantage of being the third largest cotton producer, which lends itself to lower freight cost and shorter lead times. Since the country also produces a variety of cottons, it provides greater flexibility, to meet varied requirements and arbitrage opportunities. The per-unit cost in India is currently higher than in China but India has the ability to counter the Chinese cost dragon through:

Amalgamation of manufacturing units and high technology equipment to

ensure economies of scale and lower unit prices.

Mark-ups of 20 per cent to 25 per cent of the FOB prices, arising out of

the odious 'premium cost' to acquire quotas from those who had them, which disappears with the abolition of quotas.

Reforms to reduce the 'hidden costs' - import licence, inland freight

movement, octroi malpractices, etc. Labour cost, as a percentage of manufacturing cost in India is already lower than in China and all India needs is to achieve higher manpower productivity. That, of course, is easier said than done. Major Indian companies are already expanding their capacities in order to avail of economies of scale. Gokaldas Exports, India's top garments exporter, has added eight factories in the past two years - larger and more modern in terms

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of technology and infrastructure. Gokaldas now has 41 factories with a workforce of 31,000 - up 30 per cent. Orient Craft, with 18,000 people on its rolls, is also adding 30 per cent capacity, with three new factories this year and two in 2005.In India, 95 per cent of garments makers have annual sales of less than Rs50 cr.; and of the 16,000 export manufacturers, only around 100 companies are able to cross the Rs100-crore sales level per annum. The value of Indian garment exports was Rs28,000 cr. ($5.4 billion) in the last fiscal. To achieve exports of $25 billion by 2010, India would have to expand its manufacturing capacity five-fold; expansion of 30 per cent by top players will just not suffice.

According to our survey most of the Indian people prefer imported garment because they think imported garments provided better look at a cheaper rate. In India there are different imported brand are available like LEE, CANTABAIL, COTTON COUNTRY, COUNTY LONDON etc. This is important. While the potential to grow is immense, companies have to realise that consumers are knowledgeable and a fancy name alone is not enough. Until the market perception of the textile industry changes or the companies promote a different image, returns will not materialise from an investment perspective regardless of the market's potential to grow.

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CHAPTER (IV)
Data Analysis
1) Persons like to go for shopping

Category Super Market Mall Traditional Shop e-Shopping

No. of Respondent 17 30 11 12

Percentage of Respondent 24% 43% 16% 17%

35

30

43%

25

20 24% 15 30 16% 17 5 11 12 17% Series2 Series1

10

0 Super Market Mall Traditional Shop e-Shopping

Interpretation: - At a present time mostly customer like went to the mall (43%) and customer second preference a super market (24%) and third preference equally e-shopping and traditional shopping (16%).

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2) No of times customers visited for purchasing -

Category During Weekend Monthly 15 20 days Rarely

No. of Respondent 27 20 12 11

Percentage of Respondent 36% 30% 18% 16%

30 36% 25

20

30% Series2 27 18% Series1 20 12 16%

15

10

11

0 During Weekend Monthly 15 20 days Rarely

Interpretation: - Customers behavior went to for the shopping in the mall, eshopping, super market and traditional shop. only 36% customer want go to the daringly and 30% customer monthly and 18% customer 15-20 days and 16% customer rarely go for shopping.

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3) Are you brand conscious ?

Category Yes No

No. of Respondent 47 23

Percentage of Respondent 67% 33%

60

50

67%

40 Series 2 Series 1 47 20 23 33%

30

10

0 Y es No

Interpretation:- 67% customers said that we are a brand conscious and only 33% customers not like a brand means that he is not depend on branded product.

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4) Are you satisfied with the various brands available in market ?

Category Yes No

No. of Respondent 60 10

Percentage of Respondent 86% 14%

70 60 50 40 30 20 10 0 Y es No 14% 10 60 86%

S erie s 2 S erie s 1

Interpretation - In the market 86% customers said that branded product easy available in the market and 14% customer said that not easy available in present market.

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5) If yes, you prefer

Category National Brand International Brand

No. of Respondent 60 10

Percentage of Respondent 86% 14%

70 86%

60

50

40

Series2 60 Series1

30

20 14% 10 0 National Brand International Brand

10

Interpretation:- Customers behaviors buying for the National and International product mostly like buying a National product as 86% and only 14% customers like buying a International product.

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6) Favors in liberalization for easy availability of imported goods

Category Yes No

No. of Respondent 59 11

Percentage of Respondent 85% 15%

70 60 50 40 30 20 10 0 Y es No 15% 11 59 85%

Series 2 Series 1

Interpretation:- 86% customers said that in the market easy availability of the Imported product.

7) Parameters which affect buying decision 28

Category Quality Price Easy availability National/State

No. of Respondent 35 15 19 1

Percentage of Respondent 50% 22% 27% 1%

40 35 30 25 20 35 15 10 15 5 0 Quality Price Easy availability 1% 1 National/State 22% 50%

27%

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Interpretation :- In the market customer behavior on the bases of the buying product mostly people prefer a quality as 51% and other 49% people buying on the bases of easy availability and price, only 1% people like a national/state.

Table No 8 :- Type of garments preferred

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Category Imported Indigenous

No. of Respondent 28 42

Percentage of Respondent 40% 60%

45 40 35 30 25 20 15 10 5 0 Imported Indigenous 28 42 40% 60%

Interpretation:- In the garments sector mostly like a Indigenous product, Out of the total customer only 40% customer prefer a International product because International garments product price high compare to the Indian garments product. 9) Type of food preferred.

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Category Imported Indigenous

No. of Respondent 10 60

Percentage of Respondent 14% 86%

70 60 50 40 30 20 10 0 Imported Indigenous 14% 10 60 86%

Interpretation:- Mostly customer behavior like a Indigenous food. Out of the total customer 86% customers prefer the Indigenous food and only 14% customer prefer a International product. 10) Type of cosmetic preferred -

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Category Imported Indigenous

No. of Respondent 28 42

Percentage of Respondent 40% 60%

45 60% 40 35 30 25 20 15 10 5 0 Imported Indigenous 28 42

40%

Interpretation:- In the market 60% customer prefer a Indian cosmetic product and only 40% customer like a International cosmetic product.

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CHAPTER (V)
Conclusion & Suggestions
Conclusion As the research has shown the comparison between customer buying behavior regarding Indian and International product in recent time. Since the consumer buying behavior is the important factor to forecast the sales of any product in a particular area. So company should keep close eye on the market situation. yet, customer were price sensitive, but the changing market trend and customer view and preference shown that customer are now quality sensitive .They want quality product, good services, easy availability of product performance by the product. These days no of customer buying from malls has been increased. Also the frequency to visit the malls has been increased substantially. People are more brands conscious and they are satisfied with the range of products available there. We can conclude from our study that still more inclination is towards indigenous product the preference ratio of indigenous to imported products is 6 : 4.This is because of the relatively higher price of imported product. and better

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Suggestions Customer like best quality product on any price, so company should add latest technology to their products. After sales services is the area where Indian and International Company can highly satisfy the existing customer, because they can make more customer through their word of mouth. So Indian and International Company should provide latest and reliable service to their customers. Customers behavior always looks for some extra benefit with purchasing. They demand for affordable price for product and gifts with purchasing. International Company should make strategy to cater every income group customers in city. Upper income group are affordable to purchase but lower income group is not. So International Company should make policies to send their product and every home. The Indian company should give more emphasis on advertising to create market awareness and to make a brand image in the minds of investors. The International Company should do more publicity through road shows, newspaper and advertisement. As this will create awareness about he fund and schemes that are at present managed by the International Company. They should keep a close eye on competitor strategy.

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Bibliography

News paper: -

The Economic Times. Business Standard.

Journals: Website: -

Business World, Business Today. www.wikipedia.com www.rbi.com

Book: -

Kotler Philip , Principle of Management Khothri C R , Research Methodology

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Appendices
Questionnaire on Customer survey
1. Where do you like to go for shopping? a) Super market b) Mall c) Traditional shop d) e-shopping.

2. How many time you like to visit this place? a) During weekends b) Monthly c) 15-20 days d) rarely 3. Are you brand conscious? a) Yes b) No 4. Are you satisfied with the variety of brand availability in the market? a) Yes b) No 5. If yes you prefer? a) National brand b) International brand

6. Are you in favors of liberalization for easy availability of imported goods? a) Yes b) No 7. Which parameter/s effect youre buying decisions? a) Quality b) Price c) easy availability d) national/ state 8. Which type of garments you prefer? a) Indigenous b) Imported 9. Which type of food you prefer? a) Indigenous b) Imported 10. Which type of cosmetic you prefer? a) Indigenous b) Imported

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Contents
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Annexure Bibliography Questionnaire General Introduction Research Methodology Descriptive Study Interpretation & Analysis Conclusion & Suggestions

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Chapter 8
Conclusion & Recommendations

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Topic:-Buying behavior of consumer International & Indian product.

ANNEXURE

References

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