Communications in Media Management

What is Media Management ? Media management is an important organizational activity that aims at bringing the organization and public together. A complex set of activities that build up the companys image and bring about better interaction between the organization and the public.

Objectives of media management

Advertisement/promotion Building the goodwill Comply to legal & mandatory requirements Provide information to shareholders and stakeholders Information about social welfare activities Maintaining relationship with suppliers, vendors, government. Strengthening the consumers faith in the company.

Mediums of Media Management ?

Television Internet
Newspapers

Roads Shows
Media Management

Interview

Magazine Journals

Press Conf.

Radio

Social media

Interviews
Dos Speak clearly but keep a fast pace Practice eliminating ums and uhs Speak in soundbites of 20 sec. or less Know when to stop talking Never get the point of answering with a simple yes or no Donts Low-key friendly interviews with a print reporter are the most dangerous More of what you say can, and usually, will be printed Rehearse summing-up complex answers and repeating key points Dont memorize answers. Have a few memorable catch phrases when possible.

Sensitive Interview
Establish that you recognize the importance of clear and responsible exchange Tape the interview Ask the reporter how the facts will be checked and that you expect them to be verified by a

responsible source.
If the sources do not have your facts or position, have them provided immediately so the source has the benefit of your input

Dos
Be prepared with relevant facts and information Keep your answers short and responsive to the question Provide fairly simple answers and phraseology. Say it uniquely when possible Be yourself and try to feel natural and comfortable Welcome nave or seemingly hostile questions. Politely request that the interviewer maintain clarity in questioning and ask for a clarification when needed Slow down your response when faced with a barrage of questions Rehearse your interview beforehand

Do Nots
Talk about things you know nothing about Bluff or lie Be afraid to admit you dont know the answer to a question Get angry Offer personal opinion Use No Comment Beat around the bush Get trapped into statistics Look at the monitor Use technical jargon

When to call a Press Conference ?

Only if it will be of true service to the media Consider the viewpoint of the media people first Called in case of major news or to ensure that all the media get the same message. Keep media deadlines in mind when scheduling Check date to see if others are likely to be scheduling events or announcements on that date

Convey essential information.

Be prompt and start on time: no more than five minutes late Prepare materials such as handouts, news release, photographs Send the same news release to all media outlets.

Press release
A kind of news report prepared by the organization about an important activity, event or a happening and handed over to media for publishing. Example activities Merger/takeover/acquisition/management change Initiative for social welfare Clarification on misconception Can be edited by newspersons before publishing Characteristics of a good press release News value Concise Honest Interesting Format Display

Press release : Dos and Donts

DOs Plan before writing Obtain prior consent of authorities Clarity of ideas Follow standard formats Review before release Include headline, release date and location Contact details of PRO DONTs Dont use opinions Dont write story, its news not an ad Dont leave language or factual errors

Press release
Organizations do not pay anything to the media for publishing the press release. The newspersons have the liberty to either print it as it is or an edited version of it. The press release should be sent only to those who deal with that kind of information e.g. the financial results of a company should be sent to financial newspapers.

Internet and Social Network

Engaging in new ways with companies and each other. Significant impact on businesses everywherewhether companies know it or not.

Keep In Mind
The word of Mouth- About Your Organization and Competitor. Check the Pulse of People Quick Response Walk with Time-Creating content in multiple places, such as a blog, Twitter, a Facebook page, etc.; monitor and scan the views, decide what comments to

approve, and respond to replies on these sites

Checking Google Alerts to see when and where your business is mentioned on the Web Creating and monitoring a community and topics on a site such as Facebook or LinkedIn

Road Shows / Exhibitions

IPO Road shows Non deal Road shows Promotion based

Road Shows / Exhibitions

Do's

Don'ts
Evasive on company setbacks Comment on rumours Share confidential information Negative comments about competition Argumentative Wing it

Know your audience Carry Print-outs Carry sufficient copies Dress well Rehearse well Correct misperceptions Don't say yes, always Know your company Research, and more research

Why Video
Worth a thousand words!

- Time
- Impact - Reach

-Cost -Tracking/Analytics -Accessibility -Transparency

Type of Videos
Corporate videos Product Launches FAQ Videos, Support visuals

Internal/Staff Presentations
Testimonials (Clients, Customers) Training, Lectures

Dos and Donts For Corporate videos

Clarity of Objectives and goals Audience Script , Storyboard Short And Sharp Stick to facts Avoid Long Speeches, cliches, common phrases Background music Video Quality- Lights, Angles, Background Noise Professional Help Add analytics.. Measure reach