Professional Documents
Culture Documents
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n last weeks feature, tobias c. van Veen tracked down local ski
builders in Whistler and Pemberton, discussing the economics of small-scale production in high-end sports equipment. Many builders felt that a shared industrial space would allow them to take their designs to the next level. In the concluding installment, tobias talks to local snowboard and splitboard makers.
Sea to Sky
Part two: our saga continues with snowboard makers & splitters
Made
Story and Photos by tobias c. van Veen
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People in the Valley are good at making and doing things. Nowhere is this more apparent than on the fringes of Whistlers hub; a quick survey of the Pemberton phonebook reveals a slew of entrepreneurial types, from landscapers to photographers. While these artisans and trades support something of the bigger beast of tourism, most long-term locals are self-starters, setting up shop, and selling a service or product. Many workers in the Valley are multi-skilled, juggling numerous jobs depending on the season. Nearly everyone around these parts has gured out a way to work and play in the Sea to Sky corridor by fullling some sort of niche. Over the past couple of years, a motley though dedicated band of local ski and snowboard makers, have gained momentum propelled by declining technology prices, trickle-down mechanical innovations, and information sharing through social media, thanks to maker-websites such as skibuilders.com. Yet the desire to craft skis and boards, to create local, handmade, artisanal shapes for riding on snow, though it follows upon similar developments in the surng community, can only be understood if its economics are contextualized within a thriving snowsports culture that has embraced a Do-it-Yourself ethos. Freesking and ski-touring have once again upended the ski industry, with innovations in rocker design those crazily turned-up shapes sweeping across all styles of ski. Splitboarding, though it has makers have begun to make inroads into the broader snowsports industry, redening the whole through the diverse sum of their many parts.
James (left) and Chris (right), wondering how they survived to see PRIORs modern split.
been around for close to 20 years, is seeing a strong resurgence, if not renaissance, as snowboarders strive to keep apace with their ski-touring cousins. The Sea to Sky is not alone in this respect; across North America a wave of smaller-scale ski and snowboard
pioneered by Voil, which also developed the rst widely available commercial plate bindings, skins, and attachments to strap the board back together again for the descent. Around 1996, James Oda went to buy a Voil splitboard, but supply was thin;
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around in snowshoes, he says, to being able to travel, and get distance . . . I was able to do Fissile in half the amount of time it used to take me to. Yes before the era of splitboards, James used to walk to and from Fissile on snowshoes, a solid 30 kilometre round trip, in often knee-totits-deep snow. He did the same for the rst snowboard descent of Mt. Fitzsimmons in 1992, which took him two days with four hours sleep. That was a big move in those days, for a snowboarder, recounts James. I was pretty overwhelmed with the whole thing, let alone stepping out onto the face, on a snowboard, of Mt. Fitzsimmons at
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that Jeanine, Evolutions owner, has been extremely supportive and super helpful in understanding the retail side of the business. But as a shop worker, Brad saw, in classic Hegelian style, the writing on the wall before the master capitalists. Two to three years ago the splitboard thing began showing up on a retail level, says Brad, which made me notice it. Without the retail experience I had, I would never have identied the need for splitboarding. So he gured out how to split old boards, set-up accounts with suppliers, and got his gear together. The need for it now is insane, he says, with emails and calls incoming daily for his splitboard services. Right from the very rst year, it was popular. I had calls even though I didnt advertise, I didnt have a webpage, I had no social media, but through Evolution and the shopkids community, everybody just found out, Brad says, gesturing at a half a dozen completed boards. Everybody wanted a splitboard, but nobody wanted to pay off-the-shelf (prices). So Ive been cutting boards for three years now. While the income remains supplemental Brad runs Super Natural Landscapes as his main business the demand is growing like B.C. weeds. Hes looking at upgrading his services to install metal edges on cut boards, making it closer to off-the-shelf, he says. With the website and the Facebook page, hes now seeing widespread interest from across Canada and the U.S. And his prices are, perhaps, even too reasonable; if you come to Brad with your own kit, hell split your board for $150. If Im working for an hourly wage, says Brad, then Im not doing that well. It probably takes me about 10 hours start to nish, but it has to be over a three-day period, because epoxies and urethanes all need to dry and have several coats. Like other makers in the Sea to Sky, Brad is now looking at expanding his business, weighing the options of a shared space for smaller makers to stimulate their sales and share associated costs.
When I arrive at Kevin Sansalones place in White Gold that infamous neighbourhood tucked away between Lost Lake Park and the 99 his face betrays some concern. His Dutch snowboarder friend who happens to run Bateleon boards is upstairs with a concussion, and a clinic visit is imminent. So I throw Kevin onto his skateboard for a photo shoot on his indoor Tongue garage ramp, guring the action on the noise will help keep his Sansalone friend awake (he turned ollie. out ne). Unlike the other makers here, Kevin doesnt handmake his own boards, though he has plenty of experience in designing them. As a sponsored rider for Vancouvers Option snowboards since 1998, he designed various iterations of his own ride, the Sansalone, for almost a decade. After he quit Option in 2006 (the board maker folded in 09). he kept toying with prototypes, working with Options ex-engineer, Johnny Q, while producing and lming his Sandbox snowboard flicks. Basically, he wanted to ride his own At the same time, his Sandbox Helmet styles, and not somebody elses. I always had this passion for boards, says Kevin. business has gone crazy the last couple of Im really picky, Ive always wanted really years, and the movies were getting really busy as well, says Kevin. So the boards good stuff. This drive led him to design his shapes in were this kind of fun hobby that I just built AutoCAD software, coming up with the nose slowly. His boards are a different business and tail shape, and the specs for the sidecut, model than the Sandbox rasta-graphics waist, and radius. He now works with George helmets and the fast-paced snowboard
Cant, another ex-Option engineer, on the materials and pressing at the Elan factory in Austria. I just wanted boards that I liked . . . so I thought, hey, Ill make a few extras, and sell them to friends, or people who were interested in my Option line, says Kevin, who notes that his signature Option boards, available for 10 years, sold everywhere from Australia to Europe. In short, he had an existing market for small, limited runs of signature boards available solely online, without the need for mass advertising or exposure.
porn of his movies; the graphics are subtle and minimalist, and materials are top-ofthe-line, featuring race-room quality Ptex 8000 bases. Kevin has crafted a few different shapes, though not all are available. He hauls them out of their cloth board bags, and polishes the topsheets with care. For the most part, White Gold offers but one model, available in three different sizes, and designed as an all-mountain, all-around freestyle board, what Kevin calls top-to-bottom Whistler style.
What is particular to Kevins designs is what he calls the slamback mount position, which makes pow riding so much easier. Riders can move their bindings up to three inches back from the usual selection of stances; this turns a regular board into a sh-style board, and makes a shorter board a more versatile deep snow tool,
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have already copied it. For snowboards, his prices are top shelf. Future 12/13 prices will range from $600 to $800, with 50 made of each size. The 152cm will be a park, freestyle cut, also suitable for smaller women; the 157cm will be tapered for all mountain freestyle; and the 162cm will be a stiffer, big mountain board. Beautifully unique in Kevins line is the prototype Woodie noboard, which may see a future Sansalone keeping release. With its huge a tight leash bulletnose, the board on his prototype is 100 per cent wood noboard. (treated with tea tree oil) save for the inserts; with no bases allowing a single ride from park to powder. and edges, it can be mounted with bindings This innovation should be emphasized for or with a leash for noboard-style powder enhancing the versatility of a single board pleasure. Future models might feature a into a Swiss Army knife of snow slaying; removable edge. Last but not least on the other brands, such as his friends Bataleon, wall is the singular Glide 60, a unidirectional, reverse sidecut, rockered pontoon board. With only a few models in existence, this dedicated deep snow machine is suitable only for heli or catboarding, and at least for now not for sale. and snowboarders will suffer through the long learning curve of bumps and bruises, at whatever age, to spin in the pipe, whip downhill at speed, dodge trees, y off drops and rocket through powder. Its an addiction. An economy focused around feeding this addiction, around creating the very tools that are the apparatus of the powder addict, spreads this desire, making it grow and infecting other regions. Local manufacturers are the powder pushers, from Funk to Sluff, Gary Wayne to Foon skis, from Prior and White Gold boards to Supernaturals split services. They feed the need and provide the tools for the stage, and unlike the pure denition of economic virtuosity, they realize that such intangible experiences can be packaged into an end product precisely by making the tools to live and act out that play of chasing the next storm, the next perfect pipe, into the horizon.
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