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Benetti introduced a new project at the Monaco Yacht Show called Design Innovation. Over 200 journalists, brokers, captains and yacht designers, together with Benetti Management Team, shared the future of Benettis design. MTN Satellite Communications Staying connected anywhere, anytime.
MARKET INTELLIGENCE
The creme de la creme of international yacht designers was asked to develop new design concepts for
Benetti Custom yachts, ranging from 50m up to 90m+. The outcome is a fascinating journey to new frontiers of style, new ideas and new directions. Vincenzo Poerio, CEO of Benettis Megayachts Business Unit, said Evolving the design, the style and the family-feeling imprinted on Benetti yachts by 140 years of history is as an ambitious task. But as tireless devotees of novelty, evolution and challenge, we had no alternative.
2,570,416,095
total combined asking prices of superyachts sold in 2011
Then again, looking ahead and anticipating the market has always been encoded in Benettis DNA. This is why we have decided to assign this challenge to the worlds most reputed yacht designers. Almost 20 firms of architects worked on dozens of designs concepts for new yachts in the 50m to 90+ meter range, offering possible new directions and interpretations for the future design of our mega-yachts. Excellence breeds excellence.
Tags: Benetti, future design, Vincenzo Poerio Categories: Company news, Design news, Designer news, Motor yachts, New designs, New project, News, Yacht type
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