The Globalization of Candy Andrew Arango Professor Mir International Management Due: 4 March 2013

Crunchie Bars Crunchie bars were invented in the United Kingdom in 1929. They are a type of chocolate bar with a honeycomb toffee center. Crunchie is made by Cadbury UK, and was origiginally created by J.S. Fry and Sons. It is known throughout the Pacific as the Hokey-Pokey. The Crunchie bar is widley available in the United Kingdom, South Africa, Republic of Ireland, India, Canada, Australia, and New Zealand. It is imported in other countries including the United states, Malaysia, Singapore, Philippines, Hong Kong, Cyrprus, Panama, Malta, Saudia Arabia, Tahiti, and Sri Lanka. Not only has it been a staple of many in Australia and New Zealand, but also has been big on advertising. In these two countries, Crunchie bars are known for having the longest running television advertisements, those of which won many awards in the 1970s. Since the 1980s in the United Kingdom and the Republic of Ireland, the Crunchie bar was advertised with the phrase Get that Friday Feeling, but before this was advertised as Crunchie makes exciting biting. Daim Bar Daim bars, originally known as Dajm bars, were originated in Sweden and Norway in 1953 by two chocolate manufacturing companies; Marabou and Freia. They are described as a snappy, toffee centered, milk chocolate

covered candy that is known to be rich and buttery. Daim bars were invented soon after researching a similar product produced by the American Company Heath. In the early 1950s, Lars Anderdeldt asked to license the Heath product, but his request was denied. Instead, Anderfeldt was given a list of ingredients contained in the product. These ingredients were then used to create the Daim bar, which was a large success. After being produced in Sweden and Norway, it was then produced in Finland in 1964, followed by Denmark in 1971. Daim bars are now owned by Kraft Foods and are imported from Sweden and sold in IKEA stores in many countries, but as of 2011, the product was discontinued in the United States and Europe. Peppermint Crisp Peppermint crisp was invented in South Africa by Wilson Rowntree, but is now owned by Nestle, a Swiss multinational snackfood company founded in 1905 by the Anglo-Swiss Milk company. Peppermint Crisp is a 35 gram milk chocolate bar with thin cylinder like layers of mint-flavored toffee on the inside. It is popular for the idea of being able to bite off both ends of the bar and using the mint tubes inside the chocolate bar to act as a straw to drink from. Being that it was invented in South Africa, the Peppermint Crisp is often used in Peppermint tart, which is known to be a very popular South African dessert. This candy bar is not available in the United States. It is only found in South Africa or Australia.

Big Turk Bar The big Turk bar, also known as the Turkish Delight, was created by Nestle Canada. It was invented in Canada and is still only sold in Canada. It

is a 60 gram bar with 4 grams of fat. This is known to be less fattening than the average chocolate bar, which is one of its main marketing advantages. This candy bar is chocolate on the outside and consists of pink colored Turkish delight jelly on the inside. The outer layer of chocolate is very thin, which is also another selling point to people who are trying to eat slightly healthier. The downside to this product is that it is not very popular due to its lack of a sweet taste that people typically look for when he or she wants a chocolate bar. Another downside to this product is that it has not spread internationally as of yet, being that it is still only sold in Canada.

Twix Bar Twix is a chocolate candy bar that was first produced in the United Kingdom in 1967, but was not introduced to the United States until 1979. The Twix bar is usually packaged in pairs and each bar consists of a biscuit finger, topped with caramel with an outer layer of milk chocolate. Twix has been globalized to a great extent, being called Raider in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Norway, Poland, Luxembourg, Sweden, Portugal, Spain, Turkey, and Switzerland, until the name was officially changed to Twix in 1991-2000 to match the international brand name. This candy bar has been advertised in many different parts of the world. Some of the advertising techniques consisted of slogans like Try both and pick a side, Pause like you mena it, and most commonly known, Need a moment? Chew it over with Twix in North America. As for South America, twix advertisement featured a character who represented caramel, and another who represented cookie, and the other represented chocolate, all hugging and becoming friends thus forming the Twix bar. In the UK, Twix sponsored the Afternoon Tea show on Absolute Radio using the slogan Liam and Jake, Happy together, along with a few others.

Milka

Milka is a brand of milk chocolate manufactured by Mondelez International. It is just milk chocolate bar that comes in many different holiday flavors and shapes. It was produced in Switzerland, and then later in Germany. It was originally invented by the Suchard company in the early 20th century, but in 1970, Suchard became one with Tobler to become Interfood, then again merged with the Jocobs coffee company again in 1982 to create Jacobs Suchard. Kraft foods then obtained t great deal of Jacob Suchard, including Milka in 1990. Just recently in October of 2012, the global business of Kraft Foods, including Milka became Mondelez International. The brand Milka is well known for its logo, the Milka Cow, which is a lilac colored cow with a bell around the neck. The name Milka is known to have come from combining Milch and Kakao, which tranlslate to milk and cocoa in German. Today, Milka is produced in Germany, Austria, Serbia, Bulgatia, Slovakia, Romania, Costa Rica, Brazil, Poland, Ukraine, Belgium, and Argentina. Meiji The Meiji chocolate bar was introduced in 1926 by a now popular manufacturer in Japan. This company is now the leading manufacturer in Japan. The Meiji bar is a 2.29 ounce bar, which is slightly bigger than the average Hershey bar. It has 15 sections all with the word Meiji imprinted on them. It is 363 calories for the whole bar. The chocolate bar has a sweet smell of cocoa powder, and is sweet yet slightly bitter due to the cocoa beans used, along with the fact that they are roasted differently in Japan than they are in the United States. The bar leaves a bitter aftertaste, such as when one drinks coffee and feels the need to drink something else or brush their teeth afterwards. Typically, Meiji bars will still only be found in Japan and is very hard to find in other countries. If anything, these chocolate bars can be found in Japanese themed shops such as Little Tokyo.

Trident Trident is a very commonly known brand, most popular for the gum that many Americans chew today. It was the first national brand of sugar-free chewing gum developed by the American Chicle company and introduced by Cadbury in the United Kingdom. It was invented due to the overflow of dental issues after chewing other types of gum that contained sugar. Trident was launched in 1960, but it wasnt until 1962 that it was introduced as sugarless. The name Trident actually derives from the three enzymes that are used to benefit ones dental health. The most popular flavors are known as Bubble gum, cinnamon, minty sweet twist, riginal, Passionverry Twist, Spearmint, and many others. This gum is popular in the United States, United Kingdom, Canada, Australia, Greece, Spain, Mexico, Portufal, Venezuela, Morocca, Thailand, Peru, Braazil, Columbia, and Ecuador. It is also sold in Argentia, Bolivia, Paraguay, and Uraguay but is known as Beldent. In countries such as Scandinavia, Netherlands, Germany, and other European countries, Trident is sold as Strimorol gum, which is basically the same as Trident.

Prince Polo The Prince Polo bar is was introduced in Cieszyn, Poland in 1955 by Olza S.A. It is known to be one of the top selling Candy brands in Poland, and for many years was only one of the few

chocolate bars even sold in the area. The Prince Polo is a chocolate bar consisting of 4 layers of wafer combined with 3 layers of chocolate flavored filling. Olza S.A., the company that invented the Prince Polo was founded in 1920, and was purchased by Kraft Jacobs Suchard in 1993. Two years later, the packaging of Prince Polo was changed and was als given a variety of different types of chocolate bar, incuding hazelbut, coconut, premiuim, and a larger size known as XXL. Today, the Prince Polo bar is sold in the Poland, Czech Republic, Slovakia, Hungary, Lithuania, and Ukraine. It is also sold in Iceland, where it is labeled as Prins Pl.

Lindor Truffles Lindor truffles were invented by Lindt & Sprngli AG, more commonly known as Lindt, which is a luxury Swiss Chocolate company. The company was founded in 1845 in Switzerland, while David SprngliSchwarz and his son, Rudolf Sprngli-Ammann, owned a small confectionary shop that eventually grew into a company. Lindor is a type of chocolate that is usually characterized by its firm chocolate shell, and its smooth and rich chocolate filling. The truffle ball was launched in 1955, and comes in a variety of flavors, each having a different wrapper to recognize the difference between them. It produces flavors such as Dark chocolate, white chocolate, milk chocolate, hazelnut, peppermint, cinnamon, irish cream, raspberry, mint, vanilla, and many others. Lindor now sells their products all over the world. There are four of its chocolate cafs located in Sydney, four in Melbourne, and eight in Australia. These truffles can often be located in many convenience stores in the U.S.

Tr Rudi Tr Rudi was produced in 1968 in

Hungary. It is a popular chocolate bar with a thin outter layer of chocolate, and a turo filling, also known as curd, but most commonly known as cottage cheese. It comes in many different flavors and sizes. The earliest form of a chocolate bar similar to this was in Russia under the name Sirok. A teacher at Budapriest University of Technology gave this chocolate bar its name, which caused some controversy due to the idea that the name was linked to some sort of pornographic message due to Rudi translating to Rod which people seemed to find inappropriate. This product has been globalized through different counties. The international versions consist of Landfrisch Rudi in Austria, Kohuke in Estonia, Tr Kiittyy in China, Danone Tr Rud in Poland, the original form can be found in Russia, and even though there is no similar product in produced in Japan, many of the Japanese who visit Hungary have started a website dedicated to Tr Rudi.

Kopiko Kopiko is a type of coffee flavored candy originally produced by P.T. Mayora Indah, T. BK. in Indonesia. It has made it to the Worlds number one coffee flavored candy. It is manufactured with the use of coffee beans, chocolate, caramel, cream, and pop rice, and consists of glucose, vegetable oil, coffee extract, dairy cream, caramel color, lecithin, salt, and other natural/artificial flavoring. The candy has a smooth hard texture and is a type of candy that one sucks on rather than chews. According to the languages that appear on the wrapper, such as English, French, Italian, polish, Portuguese, German, Spanish, Dutch, Arabic, Russian, and Chinese, Kopiko is available in many countries. Distributors are listed for Italy, Poland, Portugal, Spain, Germany, Australia, Singapore, and Taiwan. There was a second variety of Kopiko in London known as Kosher, but it is no longer produced. Kopiko has been available in Asian, Ethnic, and speciality retail stores in the United States for nearly fourteen years now.

Ferrero Rocher Ferrero Rocher was introduced in 1982 in Alba, Italy by an Italian chocolate manufacturer, Ferrero SpA. Ferrero Rocher is round chocolate that consists of whole roasted hazelnut in a thin wafer shell filled with hazelnut cream. Each individual chocolate contains 73 calories. The name is derived from Rocher which in French means rock. There are many different types of Ferrero sweets similar to the rocher such as Rondnoir, Raffaello, Garden, Mum, and Giotto. Although the Ferrero rocher was produced in Italy, it has been advertised enough to where it became extremely popular in Europe and many English-speaking countries and is now sold in over one hundred different countries.

Overview Different types of candy are produced all over the world. They start off small in one country and can end up being popular throughout a great deal of countries. The examples listed in the photo essay all show and explain how one type of candy can go from being produced in one country, and then due to advertising, tourists experiencing the candy, competition with other companies, and interaction with other countries, they can be spread among all different countries or regions. The fact that these products have all been globalized is a positive because it gives everyone a larger selection of candy, instead of just what has been produced in ones own country. So because of this, I feel that globalization does not only benefit us as residents of the United States, but it also benefits places all over the world because they get to experience a variety of products from other cultures, without actually having to go to those places to experience them. Some of the top selling confectionary companies in the world originated in countries from all over, whether it be Kraft foods which was introduced in the state of Illinois in the United States, Nestle, which was introduced in Vevey, Switzerland, or the Ferrero Group, which was introduced in Piedmont and Alba of Italy, and product from these companies are widely spread from country to country. I would assume that a majority of the United States population has tried Trident gum at one point or another, if not that then maybe a lindor truffle, and if not that then he or she knows a person who has. Being that both of these products were produced in other countries, if it was not for globalization, we would probably have no knowledge of these candies, and those are only two of the many that we have been exposed to. To summarize the photo essay, there were thirteen different types of candy listed and explained. Crunchie bars, Trident, and Twix originated in the UK, Milka and Lindor Truffles in Switzerland, the Daim bar in Sweden, Peppermint Crisp in South Africa, Big Turk in Canada, Meiji in Japan, Prince Polo in Poland,

Tr Rudi in Hungary, Kopiko in Indonesia, and Ferrero Rocher in Italy. Almost all of these products have been introduced in different areas of the world, and all but one, being the Big Turk bar, have been globalized and spread into stores or markets in many other parts of the world. If not the exact product, then an almost identical product with a different name or in a different language can be found in other countries.