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  • SXSW - 2013 Infographic All Details Demographics

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    Gina Smith
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    This SXSW 2013 infographic is a PDF -- a huge document that matches the hugeness of the SXSW 2013 show coming up in Austin. Who's going? How big is it? Are there really 5,000 events covering film, music and tech -- and enough room to stow all the celebrities expected to show up. This infographic is as big as Texas -- and really gives you a feel for South by Southwest SXSW 2013.

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    SXSW_2013-Infographic-All-Details-Demographics

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    This SXSW 2013 infographic is a PDF -- a huge document that matches the hugeness of the SXSW 2013 show coming up in Austin. Who's going? How big is it? Are there really 5,000 events covering film, music and tech -- and enough room to stow all the celebrities expected to show up. This infographic is as big as Texas -- and really gives you a feel for South by Southwest SXSW 2013.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1K views1 page

    SXSW - 2013 Infographic All Details Demographics

    Uploaded by

    Gina Smith
    This SXSW 2013 infographic is a PDF -- a huge document that matches the hugeness of the SXSW 2013 show coming up in Austin. Who's going? How big is it? Are there really 5,000 events covering film, music and tech -- and enough room to stow all the celebrities expected to show up. This infographic is as big as Texas -- and really gives you a feel for South by Southwest SXSW 2013.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    SXSW 2013

    AN INFOGRAPHIC FROM

    SOUTH BY SOUTHWEST 2013 EVENT SCHEDULE


    friday march 8 saturday march 9 sunday march 10 monday march 11 tuesday wednesday thursday march 12 march 13 march 14 friday march 15 saturday march 16 sunday march 17 sxsw gaming expo sxsw interactive sxsw film sxsw trade show sxsw music sxsw music gear expo flatstock

    DID YOU KNOW?


    TEXAS

    AusTIn

    the first sxsw was held in 1987. originally just a music festival, over 700 attendees showed up.

    in 2012, combined attendance of all seven festivals reached over

    300,000.

    302,700
    attendees!

    economic impact on austin, tx


    induced impact includes increased spending from locals who see their earnings increase by the impact of sxsw.

    ect impac indir t

    $35.7 million

    compare that to the economic impact of sxsw 2011, that represents a growth of over

    $167.8
    million

    13

    demographics
    ages
    1 32 39 20 8
    under 21 21-30 31-40 41-50 51+

    sxsw 2012

    years attended sxsw


    52 31 11 6
    1st year (2012) 2-4 5-9 10+

    registrants
    14 86
    international domestic

    gender
    40 60
    female male

    combined household income


    5 11 14 17 25 13 17
    under $25k $25-50k $50-75k $75-100k $100-150k $150-200k $200k+

    job functions
    3 18 7 29 24 19
    sales marketing business development creative management other

    foursquare twitter gamesalad phonebooth foodspotting

    sucess

    sxsw

    stories

    sources
    http://sxsw.com/sites/default/files/attachments/sxsw_marketing_deck.pdf http://sxsw.com/sites/default/files/attachments/2012 sxsw economic impact analysis - final.pdf http://mashable.com/2011/03/05/sxsw-launches/ http://impactnews.com/articles/study%3a-sxsw-generated-$190.3m-economic-impact-in-2012 http://greyhill.com/reports/sxsw_economic_impact.pdf designed by

    www.rocksaucestudios.com check out our booth at sxsw interactive 2013!

    ct

    on

    indirect impact includes increased sales, income, and jobs from companies that conduct business with partners of sxsw.

    71 0 00 ,10 62,0

    SXSW 2012 ATTENDANCE

    breakdown
    00 00 ,0 30 26,5 21 00 ,9 0 50 4, 0 20 4, 0 00 2, 00 1,0 00 ,5 16

    thats a total of

    00 ,2 42 ,5 20 0 30 00

    ca

    n io ss mi on ad si e le mis ad ng d rc si e a id gl s g a pa sin der min ow ee ol a sh fr eh n g er dg ur st se ba enb po os re ck /p sc o ew st r o s at /c xp er fl sts r e ld ti ea ho e ar c g d nc si an a mu e x stb end yl ri tt st c w l a si era e mu at tr ll u ea co ed th sw s um sx pas se m mu fil er rv

    in 2011, attendance was just

    286,000.

    direct impact includes spending from official sxsw sponsors, exhibitors, and attendees.

    u (m fil c/ si m)

    pact d im ce du n n llio mi
    .7 28 $

    $190.2
    million
    $125 . 8m i ll i

    dir ect im pa

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