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In ndian dem mand for tr ransponde to outp ers pace dome estic supp CASBA ply: AA

New Delhi, 07 Mar 2 2013 -- The number of sa atellite transp ponders requ uired by India TV broadc an casters and DTH ope erators is ex xpected to do ouble or tripl over the n le next five yea ars, according to a new r g report from CASBAA the apex A A, Asian associa ation of the c cable and sat tellite televisi industry. Entitled Eas ion sing Indias Capacity Crunch, CA y ASBAAs rep was released today a the CASBA India For port at AA rum 2013 in New Delhi. Develope with know ed wledge support from PwC India, it fo C orecasts that transponder required b the DTH rs by industry will rise from 73 in 201 to more t m 12 than 220 in 2017 to me burgeonin demands by Indian eet ng s ers. consume id transponder demand will be driven by the expecte increase o TV channe in India, y ed of els This rapi growth in t fuelled b strong gro by owth of the Indian television industry over the n y next few yea (expected CAGR of ars d 14%). Th continued proliferation of pay-TV services, coupled with cable digitizat he d n tion, growth of regional channels and entry o foreign pla s of ayers will pro ovide a fillip to growth. Given these dr riving factors India can s, potential have abou 1,600 licen lly ut nsed channels by 2017, o which abou 1,300 chan of ut nnels, (80% of licensed channels are expec s), cted to be ope erational. Further, high gr rowth in the n number of HD channels is expected, due to gr rowth in digit platforms coupled with increasing p tal h penetration o high-end T sets that s of TV support HD viewing e experiences. By 2017, In . ndia is likely t have appro 130 HD c to ox channels. This growth in t number the of chann nels will lead to higher dem mand for C-b band and Ku-band transp ponders. eport, CASBA and PwC make a ser AA C ries of sugge estions for im mproving the managemen of Indias nt In the re satellite industry, to m make it more efficient and market-frie e d endly. The report notes th ISRO (Ind hat dian Space Researc Organization), Indias a ch agency for op perating the countrys do omestic satellites, is work king hard to launch n new satellites and procure additional spectrum to meet the b s l o burgeoning d demand. Nevertheless, says the report, it is unlikely that any single s satellite opera will be ab to fulfil ev current d ator ble ven demand, let alone the future dem e mand for sate ellite capacity Foreign satellite opera y. ators will nee to be encouraged to ed invest in capacity to s serve the Ind dian market. In spite of the urg e gent require ements for s satellite cap pacity, there are challen nges placing practical g restrictio on leasing transponde capacity f ons er from foreign satellite oper rators by Ind dian players, said John Medeiros CASBAAs Chief Polic Officer. K hurdles in s, s cy Key nclude proce edural require ements and d delays and short con ntract duratio inducing uncertainty f both India players an outside inv ons for an nd vestors. Smita Jh leader of PwC Indias Entertainment and Med practice, said Satellite capacity constraints ha, f s dia impede t momentum o the Indian TV sector a of and impact t the ecosyste of the ind em dustry. The the growth m capacity crunch could restrict the launch of local regional channels and special interest cha annels and could lea to a distor ad rtion of competitive balanc in multiple ways. ces The repo encourag ort ges the India governme to formu an ent ulate policies and proces s sses to spur growth in r satellite services, and to explore opening up additional fr requency ban for use b TV indust players. nds by try es allowing DTH operators more freedo to easily lease more space on H om e It suggests measure such as a ed y hening the allowable term of satellite transponder contracts, m r authorize satellites they already use, length improvin publicly-av ng vailable mark informatio from the g ket on government a ensuring adequate s and g spectrum is e . available for satellite use in India. The attac ched Fact Sh heet provides key statistic and data f s cs from the Rep port. The Rep can be do port ownloaded a http://www. at .casbaa.com m/publications s ###

CASBAA ht ttp://www.cas sbaa.com About C hed in 1991 CASBAA is the Ass 1, sociation for digital multichannel T r TV, content, platforms, Establish advertising and video delivery ac o cross Asia. Spanning 17 g geographic m markets, CAS SBAA and its Members s ver olds and bus sinesses con nnected to p pay-TV syste ems across a footprint reach ov 445 million househo ranging f from China t Australasia Japan to P to a, Pakistan. The CASBAA m mission is to promote the growth of o e multichannel TV and video conte through in ent ndustry inform mation, netw working excha anges and ev vents while ng st To full SBAA memb bers please visit here. promotin global bes practices. T view the f list of CAS About P PwC elps organisa ations and ind dividuals crea the value theyre look ate e king for. We a network of firms in re k PwC* he 158 coun ntries with m more than 18 80,000 people who are co e ommitted to delivering qu uality in assu urance, tax and adv visory servic ces. PwC India refers to the netwo of PwC firms in India, having offices in: ork Ahmedabad, Bangalore, Chenn nai, Delhi NCR, Hydera abad, Kolkat Mumbai and Pune. For more ta, ion wC gs, sit informati about Pw India's service offering please vis www.pwc.in. fers to PwC India and ma sometimes refer to the PwC netwo Each member firm is a separate ay e ork. *PwC ref legal ent tity. Please see www.pwc c.com/structu for further details. ure r

uiries, please contact: e For enqu Nandini Chatterjee PwC India Nandini.Chatterjee@ @in,pwc.com Desmond Chung A CASBAA Tel: +852 3929-1712 2 2 desmond d@casbaa.co om

Fact Sheet C recasts incre easing growth in Indian television ind dustry revenu at a CAG of 14% ues GR PwC analysis for over the next few years. Indu r w ustry growth fuels an expected increa in the num ase mber of TV c channels in India to meet reg a, gional as well as national demands. o The num mber of licens channels in India has doubled since 2008 to 8 channels at the end sed s s 820 s of 2012. However, a compariso with other media ma . on arkets globally indicates that given Indias size and diversity this cha annel count is relatively lo Significa continued increases ow. ant d in TV cha annels are lik kely. India co ould potential have 1,30 channels o lly 00 operational by 2017. Growth o regional ch of hannels and niche conten will provide a fillip to gro nt e owth. Furtherm more, high gr rowth in the number of h high-definition (HD) chan nnels is expe ected to be fuelled b growth in digital platfo by orms and in ncreasing penetration of high-end TV sets that V support HD viewing experiences By 2017, I s. India is likely to have 13 HD chann y 30 nels, which require m more satellite capacity tha standard-d e an definition cha annels.

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As th number o channels in he of ncreases, Ind dian DTH op perators will n need to matc the offerin of their ch ngs peer and also digital cable o rs operators, to remain comp petitive. wth ore ed band and Ku u-band transp ponders. Grow is therefo anticipate in both C-b o In the ca of C-ban capacity fo distribution of TV channels to MSOs and DTH operators ase nd or H (for furth transmiss her sion to end-consumers), the total number of required trans , sponders is expected to almost double from 3 in 2012 to 54 by 2017. d 31 The dem mand for Ku-b band capacity used by DT companie to transmit to consume homes is y TH es t er expected to grow eve more rapidly, requiring over 220 t d en transponders by 2017 as compared s s with about 73 in 2012 2. In an id deal world, d demand esti imates for D DTH operato should b far highe Indian ors be er operators need back s kup/redundan satellite ca nt apabilities to keep up with global best practices, h t and the c current capac crunch in city nhibits them.

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