Impulse buying 1 2 3 4 5 6 I go shopping to change my mood. I feel a sense of excitement when I make an impulse purchase.

After I make an impulse purchase I feel regret. I have difficulty controlling my urge to buy when I see a good offer. When I see a good deal, I tend to buy more than that I intended to buy. I never read fashion magazines or pay attention to fashion trends. : : : : : :

Influence of window display

7 8 9 I tend to enter a store when I am attracted by an eyecatching window display. I feel compelled to enter the store when I see an interesting window display I tend to choose which store to shop in depending on eye-catching window displays. : : :

Influence of in-store form/mannequin display

10 I get an idea of what I want to buy after looking through in-store form/mannequin displays. 11 When I see clothing featuring a new style or design on display, I tend to buy it. 12 When I see clothing that I like on in-store form/mannequin display, I tend to buy it. 13 I tend to rely on store displays when I make a decision to purchase clothing. : : :

Influence of floor merchandising

14 When I see clothing that catches my eye I tend to try it on without looking through the whole section 15 When I walk along the isle, I tend to look through the clothing close to me. 16 I tend to try on clothing that catches my eye when I pass by. : : :

Influence of promotional signage

17 If I see an interesting promotional offer (reduced price, sales promotion, and etc.) on in-store signs, I tend to buy 18 Sale/clearance signs entice me to look through the clothing 19 When I see a special promotion sign, I go to look at that clothing. 20 I am more likely to make an unintended purchase if the clothing has a sale or clearance sign. 21 My access to OTHER social networking sites have increased : : : : : :

Religious and Regional influence

22 Do you concider religious value while buying? 23 Do you concider Family ethics while buying? : :

MY PERSONAL DETAILS A Name B C D Age Gender ( the correct option) Department

: _____________________________________________ : 16-18 __ : male DFT 19-21__ female KD 3 lakhs 22-24__ transgender TD >3 lakhs F & LA F&A 25-27__

E F G H

Annual Family Income (in INR) Personal Annual Income (in INR) (If Applicable) No. of family members Religion

: < 3 lakhs

: _________________________(specify if applicable) : : Hindu Muslim Christian Sikh Jain

I J K

Domicile E-mail Phone no.

Buddhist ________(specify if any other) : _______________(please specify) : : +91