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Catherine A.

Mayer
Golden CO 80403 Mobile: 303-748-1685 cgmayer049@gmail.com

Senior Integrated Marketing Manager


A Marketing Management Professional with 10 years of experience developing marketing plans in the telecommunications industry. Talented communicator with the ability to create, manage, and execute programs, campaigns, media buys, national trade show events and association participation around sales goals and revenue objectives. Skilled in the creation and implementation of national programs , high -level product marketing presentations, and channel wide marketing plans and forecasts. Areas of expertise include:

Strategic Marketing Segment Strategies Retention Campaigns Upsell/Cross-sell Email Programs Microsite Creation Marketing Collateral Development Field Marketing National Event Management Marketo & Sales Force Experience Project Management of Customer Facing Workshops & Seminars Executive Luncheon Design Trade Show Design Strategic Planning Customer Relationship Management Solutions Selling Market Trending & Forecasting . Microsoft Office PROFESSIONAL EXPERIENCE LEVEL 3 COMMUNICATIONS Broomfield, CO 2012 2013 Product Marketing Manager Security Solutions/Next Gen Participate in the development and execution of a product marketing strategy to drive revenue for Level 3 security and cloud product portfolios. Re-Launch security product portfolio consisting of secure access, managed security services, DDoS and security consulting offerings. Develop value proposition, messaging and positioning statements to effectively market Level 3 solutions. Develop content for external and internal marketing and promotions activities such as brochures, solutions narratives, white papers, buyer profiles, and sales presentations. Strategize and build go to market strategies leveraging security vendor resources. Contribute to the development and maintenance of effective sales tools and training Interface with product management, market/offer management, sales, operations, marketing communications and segment marketing teams QWEST COMMUNICATIONS/CENTURYLINK Denver, CO 2008 2012 Sr. Marketing Manager, Government & Education Solutions Develop and execute go to market strategies with Equipment Vendor Partners. o One lead gen campaign produced 10 new customers with $230k of recurring revenue & $500k of non-recurring revenue. Project manage 85 government & education sponsorships and other networking activities. o Generated new sales of $789,000, $5M recurring funnel & $35M of non-recurring funnel. o Influenced recently won $50M state government contract. Responsible for $600k Government & Education marketing budget. Build Government & Education media plan. o Online banners targeting public safety netted 752,000 impressions & 760 click throughs, against a $59k spend. Develop & execute lead generation program for customers billing under $5k. o On base of 2000 customers, generated 50 A leads, and 147 B/C leads to sales. Build and implement an annual Government & Education 3 day kick off attended by 350 sales & support professionals . o Kick off included external speakers, panel discussions, break - out sessions , & vendor/product trade show. Manage relationship with 4 major Government & Education National Associations. Create and implement regional specific marketing programs, based on local sales requirements.

Resume

QWEST COMMUNICATIONS Denver, CO 2004-2008 Lead Marketing Professional Create marketing strategy for Major Accounts Sales Segment. Design and implement programs and marketing communications focused on large business. Develop business plan, and supporting marketing materials for front line sales/service. Build channel strategy and forecasts for assigned programs. Prepare and deliver presentations for executive management, summarizing market conditions, trend analysis, program/project reviews and sales implications. Compose internal communications related to products, pricing, promotions, and process changes. Create and project manage internal & external webinars, plus 26 seminar/customer workshop series. o Generated $1.1M in new sales Design and implement 5 Executive luncheons with C-Level customers and Qwest CTO o Generated $150k in new sales CATHERINE MAYER QWEST COMMUNICATIONS - Los Angeles, Ca. Page 2 cgmayer049@gmail.com

2002-2004

Regional Field Marketing Manager Design and develop regional marketing programs and promotions based on regional sales requirements. As a regional representative of Corporate Marketing, communicate and implement Corporate driven marketing objectives. o Regional responsibility includes 5 locations from Woodland Hills to San Diego and Las Vegas housing approximately 100 sales and engineering professionals. Develop and implement grass roots customer events from concept to delivery. o Track ROI through sales stage advancement and closed deals via regional prospect database Support National Marketing Programs, such as direct mail campaigns, through field implementation, training and troubleshooting. Launch new product promotions. Support account strategy sessions and premier account investment programs. Plan and organize yearly sales kick off and present marketing direction. Analyze and report sales funnel activity, market penetration, and product mix sold. GLOBALCROSSING Beverly Hills, Ca. 1998 2002

Data Solutions Manager Provide pre-sales support for Southern California regional sales teams in meeting revenue objectives for data product portfolio. Project manage Top 10 data opportunities from design to implementation. Achieved 220% of new revenue quota. EARLY CAREER NOTES ( full details upon request) GTE/Verizon / Premier Account Manager Consistently exceeded sales quota Presidents Club 4 out of 5 years Education Major English Minor German California State University Northridge Deans List 2 semesters Overall GPA 3.46 Training Hill and Associates Mission Data Certification Web Based Training Modules IP VPN, E-Commerce, ATM, Enterprise Networking, WAN Technologies Project Management - 3 day Seminar Trade Show Management 2 day Seminar

Resume

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