1.

Executive Summary For external audience (people outside business who wants to see certain documents and your business plan. Such as investors A brief description of your business and products and services Amount of financing required How will the money be used How the money will be repaid Summary of annual sales, profits, and cash flow needs Security offered terms, explanation of any unusual conditions or business circumstances

2. Business description Define your vision (to be recognized as the) Mission statement: Business goals (short term(first 30days, first 60-90days and first year) and long term) o Gain customer recognition

Operations o o Describe the product (sketch or picture) Production work flow from purchasing raw materials to selling the final product, steps in delivering service Organizational structure, management and Employees (profile and roles) Hours of operation Quality control Keys to success Equipment and maintenance

o o o o o

Facilities (retail establishment and manufacturing plant) explain everything o Images

o o

Architectural renderings Floor plans along with a budget

Legal structure o o Date of incorporation or when you first began operations Type of business: partnership, name of partners, share and investments

3. Industry Analysis Mature industry, major players tend to dominate, size of the market, amount of share your require are checkpoints to determine the viability of your business Economic climate Scale of economy The role of technology Exit strategy- to liquidate investments or sell business Government regulations Demographic trends Porters CPM

4. Market Analysis Competitor analysis (direct and idirect) o o Strengths Weaknesses

Market size, segment and share Market trends External factors

5. Product and Services Background information (what product/service

Define: what do you plan to sell, how are they used, and what are the main product or service characteristics? (BCG) Service and product positioning Document cost, revenue, profit Growth and expansion plan Customer profile o o Who are your customers? Customer needs (why customers need your product or service? What does it satisfy?) list what they need and want which you want to satisfy.

6. Marketing Strategy 7Ps

7. Management 8. Implementation plan Three-part implementation plan o o o 9. Contingency plan Drop in revenue o What to do if you do not reach your sales and revenue targets? First 30 days ( detailed plan of what to do) 60 to 90 days The first year

Regulatory restrictions o If there is a complaint with all health, safety and employer laws?

Increase in costs Borrowing cost increase Loss of a key staff Accident on premises

Robbery or violent act Lose of a major supplier o If the supplier backs out.

Include in the contingency plan Contact sheet o List of people and the actions to be taken to contact customers, staff, suppliers, and staff family members in case of emergency.

Plan members and organization o List of member of the planning team and their roles and responsibilities

Responsibilities o Clear description of responsibilities of manager and staff in case of emergency

10. Financial plan Create your cash budget o o Sales forecast show table Personnel Place new hires on the time line, when they will begin to work as well as the amount they will be paid including bonuses, employer tax, and insurance

o o

Cost of sales General and administrative budget Office supplies Rent Travel Mktg. and promo Fliers Tarpaulin

Licenses and fees Accounting Utilities Repairs and maintenance Rent

Development project

Income statement (cash flow and break-even sheet)

Appendices Floor plan Financial statements Organizational structure BCG model Sample picture of the packaging Sample designs of Promotional materials o o Fliers Tarps