JEN D.

CROOK
jcrook@jdcrook.com http://www.linkedin.com/in/jencrook

1038 Fair Oaks Avenue Alameda, CA 94501

Evening Phone: 5107690944 Mobile Phone: 5105066511

EXECUTIVE | BUSINESS & BRAND MANAGEMENT

Strategic Business Development Internet Platform Development & Launch Marketing & PR Management Operational Excellence Vendor Management & Negotiations Customer Relationship Management Team Leadership, Development & Training An inventive brand and business management professional, skilled at partnering with crossfunctional teams in a matrix organization. Impressive successes in creating and implementing high-impact seasonal product and marketing strategies in independent and team settings achieving operational excellence. Dynamic networking and relationship-building skills; accustomed to leading global, crossfunctional work groups at all professional levels to develop market-right products meeting growth and profitability goals. Comprehensive program negotiation and manufacturing supervision worldwide. A highly effective communicator with exceptional problem-solving skills and staff development expertise.

PROFESSIONAL EXPERIENCE
LEAGUE TO SAVE LAKE TAHOE, Berkeley & South Lake Tahoe, CA

DEVELOPMENT MANAGER

2010 TO 2012 Chief development and outreach officer initiating and implementing annual revenue-generating strategies. Identified new potential growth alliances. Negotiated partnerships and contracts with vendors to meet organizations goals and specifications. Orchestrated cross-company resources supporting membership outreach, database management, and donor stewardship. Exceeded fundraising plans in 2010 and 2011, both economically challenging years. Exceeded grant funding in 2011 over prior year by 60%. Cultivated sustainable partnerships for current revenue with growth potential through both philanthropic and corporate avenues. Planned, wrote, and administered content for www.keeptahoeblue.org/joinus including donation, membership, legacy giving, and volunteer information.

THE COMMUNITY OF HARBOR BAY ISLE, Alameda, CA

EXECUTIVE DIRECTOR

2005 - 2008 Primary leadership force at the Community of Harbor Bay Isle, a 917-acre community of 20 homeowner associations with 45 full-time employees within 6 departments; administered a budget of $7M and a payroll of $1.7M. Ensured the short- and long-term financial health and stability of the organization. Represented the Community in business and legal matters; maintained effective relationships with local governmental agencies, civic groups, and professional organizations. Developed strategy and procedures to deliver performance in compliance with regulations of the Community, state statute, and generally accepted best practices of homeowner associations. Pioneered a 3-year strategic plan, the Communitys first, with defined vision and mission statements; implemented annual objectives and evaluation benchmarks. Eradicated over $54K in payroll expense, 19% of accounting department payroll, through strategic restructuring of company. Generated $22.4K savings in workers compensation insurance by orchestrating a shift in professional services providers. Orchestrated a brand-building redesign of the CHBI website, homeowner database, and bimonthly magazine to include 4-color print, all with no increase in operating expenses.

Guided and negotiated a collaborative program between the Community, governmental agencies,

and civic leaders to provide Alameda with two disaster-recovery vans at no cost to homeowners.

JEN D. CROOK LEVI STRAUSS AND COMPANY, San Francisco, CA

PAGE TWO 1990 - 2004

During 14 years with Levi Strauss & Co., an incomparable global presence in consumer goods marketing, my solutions-oriented critical thinking skills led to consistent promotions. I was able to positively impact profitability while elevating organizational performance and boosting productivity.

MANAGER, PRODUCT DEVELOPMENT AND SOURCING

2004 Directed an 8 member cross-functional team in all processes to develop, source and execute the release of multiple product lines 4 times a year for the Levi Strauss Signature Brand. Implemented cost and ROI strategies for 6M units / 78% of the womens category. Spearheaded global manufacturing processes in 5 countries across 3 continents.

MERCHANDISE MANAGER / BUSINESS MANAGER

1998 - 2003 Led the aggressive launch, marketing, and supply chain redesign of Levis Original Spin, a custom jeans program managed through a proprietary Internet platform. Established product direction, merchandising strategies, strategic business plans, and annual brand marketing plans. Increased sales volume by 154% from 1999 to 2000 and 49% from 2000 to 2001. Reduced operating expenses by 30% in 2000. Propelled customer retention and acquisition through new programs, increasing retention by 73% from 1999 to 2001. Directed the Global Information Technology team in re-engineering the internet-based retail ordering and production interface as solution to defined problems in manufacturing processes. Planned and executed public relations strategies, including national magazine sponsorship, inflight films, celebrity sponsorships with in-store appearances, and rock concert launches. Developed, produced, and implemented retailer-specific on-line and in-store training programs for sales associates and customer service call centers, the first in the company. Created rewards programs for sales associates.

SENIOR MERCHANDISER - DOCKERS

1995 - 1997 Directed all merchandising and financial strategy for Dockers Mens Shorts, gross volume $73M. Launched a new line of young mens pants and shirts, Dockers Authentics, in 1995. Achieved 10% increase in sales volume for 1998 shorts product line over prior year. Reduced markdowns by 42% from 1996 to 1997. Increased profitability and gross margin of seasonal products from 35.7% to 42.9% for 1998.

MERCHANDISER/PRODUCT MANAGER - LEVIS SHIRTS FOR JEANS

1992 1995 Formulated merchandising, promotional, and financial strategies for the $95 million mens knit product line. Doubled t-shirt sales in 3 years, 3M units to 6M units, while reducing model count by 50%. Reduced markdowns by 56% in mens knit shirts. Generated $5M in management earnings through a 3% net margin gain. Pioneered new finishing technique in Pakistan, increasing 1st year sales by 250K units. Formulated and implemented a training program for merchandising assistants in the Levis Shirts for Jeans department.

CAREER NOTE Additional details available on request. EDUCATION

Bachelor of Fine Arts Parsons, The New School for Design New York, NY
Member, New School Alumni Member, Parsons Alumni Mentor entering freshmen from the Bay Area

PROFESSIONAL DEVELOPMENT
League to Save Lake Tahoe Northern California Planned Giving Seminar, 2011 BBCON,
Blackbaud Conference and Seminars, 2011 The Power of the Ask, 2010

Levi Strauss & Co Leadership Week, Diversity Week, Ethical Practices, the 3 core competencies
of LS & Co. Building Effective Brands Group Process Lab Interactive Skills Leading and Facilitating Meetings J. Rose Management Development Program

JEN D. CROOK

RESUME ADDENDUM

AFFILIATIONS
THE HARBOR BAY COOKING CLUB 2007 2012

CORRESPONDING SECRETARY

2008 - 2012 Streamlined procedural complexity through software utilization; created a Google Group account in order to communicate effectively with 100+ members while maintaining records of all correspondence. Created online accounts with multiple suppliers in order to send invitations that are easy for technology-challenged users to navigate and respond to. Wrote bi-monthly articles about the club activities and events. This served as an effective membership and marketing tool for the club, increasing membership each year.

THE ROTARY CLUB OF ALAMEDA, Alameda, CA

2006 - 2010

CHAIR, WORLD COMMUNITY SERVICE

2008 - 2009 Spearheaded the 23-member committee in fund raising activities for a water delivery system in Honduras. Successfully raised $32K at one event attended by 127 people aboard the Commodore Yacht, including full dinner, silent auction, live auction, and casino. The yacht, food, and bar proceeds were donated. Procured all auction items through local Alameda vendors and Rotary members. Advocated for and implemented multiple fund raising programs throughout the year to reduce the risk of falling short of our monetary goal; an additional $3K for the project was raised with minor events and programs.

DIRECTOR, PUBLIC RELATIONS

Increased public relations media results by 220% at no cost to the club. Developed a Northern California media database for the Alameda Rotary.

2007 - 2009

BUSINESS AND PROFESSIONAL WOMEN OF ISLE CITY CHAIR, YOUNG CAREERIST

2005 - 2006
2006

SPEAKING ENGAGEMENTS
Equally comfortable speaking at large format conferences or panel discussions. The League to Save Lake Tahoe Outreach presentations to the Rotary Clubs of El Cerrito and Pinole Business and Professional Women of Isle City Panel participant Levi Strauss & Co National sales meeting merchandising presentations. International placement and merchandising strategy presentations. Spokes person and advocate for LS & Co. custom jeans program in all media; print, film and public appearances.

2010 2006 1990 2004

Women in International Trade Panel participant.

1987

OTHER INTERESTS
Passionate about photography, film, music, gardening, skiing, hiking