Professional Documents
Culture Documents
STRATEGIC MANAGEMENT
ASSIGNMENT I
HPCL
Mission "HPCL, along with its joint ventures, will be a fully integrated company in the hydrocarbons sector of exploration and production, refining and marketing; focusing on enhancement of productivity, quality and profitability; caring for customers and employees; caring for environment protection and cultural heritage. It will also attain scale dimensions by diversifying into other energy related fields and by taking up transnational operations." Vision To be a World Class Energy Company known for caring and delighting the customers with high quality products and innovative services across domestic and international markets with aggressive growth and delivering superior financial performance. The Company will be a model of excellence in meeting social commitment, environment, health and safety norms and in employee welfare and relations Objectives Propelling airplanes, mechanizing agriculture, energizing industries, igniting stoves, lighting lanterns HP is synonymous with energy in India.
Business horizontal: Crude Oil refining Industry (Oil Marketing Companies) Business Verticals: Air Turbine fuel, retail fuel, oil by products, white petrol, furnace
oil, solvents, naphtha, bitumen,etc. Product line: petrol ,power ,diesel, turbojet ,LPG ,kerosene ,aviation fuel (ATF) naptha,furnace oil bitumen ,low sulphur heavy stock ,lubes & greases solvents ,industrial specialities Strategic Managers: Mr. S. Roy Choudhury - Chairman & Managing Director Mr. B.Mukherjee - Director- Finance Mr. K. Murali - Director- Refineries
BPCL
Mission: BPCL has chosen the following Corporate Mission for itself : a. To develop core competence in Exploration and Production of oil and gas with focus on production. b. To maximize wealth creation for meeting expectations of stakeholders c. To create a pool of knowledgeable and inspired employees and ensure their professional and personal growth Vision
We are a leading energy company with global presence through sustained aggressive growth and high profitability We are the first choice of customers, always We exploit profitability growth opportunity outside energy We are the most environment friendly company We are a great organisation to work for We are a learning organisation We are a model corporate entity with social responsibility
Objectives:
1)Building Sustainable Communities - to have a positive impact on the communities in which we operate 2)Health and Safety - to ensure the health and safety of our workforce and communities 3)Environment - to minimize adverse impacts while taking steps to protect and enhance the natural environment 4)Employees train tomorrows leaders in teamwork skills and running socially responsible business
Business horizontal: Crude Oil refining Industry (Oil Marketing Companies) Business Verticals: Air Turbine fuel, retail fuel, oil by products, white petrol, furnace oil, solvents, naptha, bitumen,etc.
Product line: petrol power diesel turbojet LPG kerosene aviation fuel (ATF) naptha furnace oil bitumen low sulphur heavy stock lubes & greases solvents industrial specialities.
HUL
Mission Our corporate purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact." Vision Unilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. Objectives Hindustan Unilever Limited (HUL) supplies high quality goods and services to meet the daily needs of consumers and industry. In doing so, the Company is committed to exhibit the highest standards of corporate behaviour towards its consumers, employees, the societies and the world in which we live. Product Line: Food brands:
Annapurna salt and atta Bru coffee Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea Kissan squashes, ketchups, juices and jams Lipton tea Knorr soups & meal makers and soupy noodles Kwality Wall's frozen dessert Modern Bread ready to eat chapattis and other bakery items
Homecare Brands
Aviance Beauty Solutions Axe deodorant and after shave lotion and soap LEVER Ayush Therapy ayurvedic health care and personal care products Breeze beauty soap Clear anti-dandruff hair products Clinic Plus shampoo and oil Close Up toothpaste Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant deodorants Denim shaving products Fair & Lovely skin-lightening products Hamam Lakm beauty products and salons Lifebuoy soaps and hand wash range Liril 2000 soap Lux soap, body wash and deodorant Pears soap Pepsodent toothpaste Pond's talcs and creams Rexona soap Sunsilk shampoo Sure anti-perspirant
Strategic Managers: Harish Manwani (Chairman), Nitin ParanjpeP (Unique Selling Points) and objectives of the business. If you are looking to
compose a company Mission statement this example of the Proctor & Gamble Mission Statement will provide you with some excellent
ONGC
Vision
"To build and nurture a world class Human capital for leadership in energy business".
Mission
"To adopt and continuously innovate best-in-class HR practices to support business leaders through engaged empowered and enthused employees".
Build a joyous work place. Promote high performance work systems. Upgrade and innovate HR practices, systems and procedures to global benchmarks. Promote work life balance. Measure and Audit HR performance.
LUPIN LTD.
Companys Vision:
"An innovation led, Transnational Pharmaceutical Company" "Our aspiration is to become a multi-billion dollar transnational company and be counted amongst the top generic pharmaceutical companies in the world. Going forward, we have to consistently set ourselves standards and benchmarks that will be world-class but uniquely Lupin." Dr. Desh Bandhu Gupta Chairman
"Today, Lupin is at a very interesting point of its evolution, well on course on its intended journey to emerge as a global generics powerhouse - a point in time where I find not only a new level of energy and excitement brewing within Lupin's rank and file, but most importantly, a keen sense of pointed urgency to achieve and excel." Dr. Kamal Sharma Managing Director
Service Line: o Formulations business o Active pharmaceutical ingredients o Drug delivery systems o Genetics research o Biotechnology o Process research
SONY
Vision
To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services.
Mission
Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products
OBJECTIVES
Sony announced its "Environmental Vision towards Sustainability. This vision expresses high level of Sony's objectives (Green Management 2002). Now days stoke holders and consumers were more concerned in environmental issues. Companies are rated by the environmental measures and Socially Responsible Investments (SRIs).Many countries are charging.
environmental taxes and schemes to CO2 emission rights. Economic terms the environmental policy have higher importance now days.
LINE OF PRODUCTS:
Sony handy cams Play stations Lcss Leds Laptops
MARUTI SUZUKI
VISION
The leader in the Indian Automobile Industry, creating customer delight and shareholders wealth: A pride of India. We believe our core values drive us in every endeavour: o Customer obsession o Fast, Flexible & First Mover o Innovation & Creativity o Networking & Partnership o Openness & Learning
Product Line:
o o o o o o o o o o o o Maruti 800 Alto 800 Alto K10 Omni Gypsy Estilo WagonR Eeco A-Star Ritz Swift SX4
o o o o
Product/Service line:
o o o o o o Personal Banking Social Banking MSME Banking Agricultural Banking Corporate Banking International Banking/NRI
o o o o o
Insurance business Mutual Fund Merchant banking overview Wealth Management Services NSE Market tracker
JINDAL STEEL
Mission
To strive to be a world class service center of stainless steel through constant learning & quality improvement.
Vision
We are committed to provide world class ethical & quality service for our customer delight. Treat employees as 'partners' in progress. Be a good corporate citizen.Creating value for all stakeholders.
Objective:
The main objective of Jindal steel To develop a pool of technically trained power plant professionals for power utilities of India & Abroad. The course authorizes the pass outs to operate OR undertake Maintenance of any part or whole of a generating stations of capacity 100 MW & above together with the associated sub stations.
Jindal has a pre-eminent position in the flat steel segment in India and is on its way to be a major global player, with its overseas manufacturing facilities and strategic manufacturing and marketing alliances with other world leaders.
Strategic Managers:
Mr V R Sharma, Mr. Subrat Ratho.
Products
Cold Rolled (CR) Mother & Slit Coils / Sheets / Cut Blanks Hot Rolled (HR) HR Plates/ Coils
Tagline
Servicing the stainless future.
TESCO
Vision
To become the industry leader in eliminating Non-Productive Time (NPT)
Mission
To be acknowledged by our customers as the premier drilling services company by Automating/monitoring every rig, beginning with our top drives.Putting a CDS on every operation. Significantly expanding the MCLRS market. Establishing a world class drilling engineering and rig maintenance culture. Providing the most innovative products and services in the market
Objective
Offering customers the best value for money and the most competitive prices and meeting the needs of customers by constantly seeking, and acting on, their opinions regarding innovation, product quality, choice, store facilities and service.
The global service operations of Tesco HSC are involved in creating and executing strategic initiatives for Tesco retail stores worldwide. These strategic initiatives cover the IT, Business, Financial, Commercial and Property aspects, among others, of Tesco operations. The operations cover all internal and external platforms that drive Tesco's business, making it one of the world's most preferred retail stores.
Strategic Manager
Norman W. Robertson
Tagline:
'Every little helps.
ITC
VISION Sustain ITCs position as one of the Indians most valuable corporation through world class performance creating growing values for the Indian economy the companys stakeholder MISSION To enhance the wealth generating capability of the enterpriser in a globalising environment, delivering superior & sustainable stakeholder value.
ITC is a board-managed professional company, committed to creating enduring value for the shareholder and for the nation. It has a rich organisational culture rooted in its core values of respect for people and belief in empowerment. Its philosophy of all-round value creation is backed by strong corporate governance policies and systems. ITCs corporate strategies are :
Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with opportunities in domestic and export markets. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology. Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality. Ensure that each of its businesses is world class and internationally competitive.
Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITCs various businesses. Create distributed leadership within the organisation by nurturing talented and focused top management teams for each of the businesses. Continuously strengthen and refine Corporate Governance processes and systems to catalyse the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability.
Business Horizontal: ITC has a diversified presence in FMCG, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, and Information Technology. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports.
Products: Aashirwad, bingo, sunfeast, fiama di wills vivel, classmate, candyman, yippee!
TCS
Vision
"TCS will be recognized and respected as professional, innovative, profitable information, and knowledge based logistics/services enterprise. TCS embeds internet based technologies into its internal operating structures and as business solutions for customers; with customer, employee and shareholder interests at the core of its operations; demonstrating a clear concern for ethical conduct and good corporate citizenship; with the objective of growing into a regional and global player, with emphasis on the Middle East, Europe and North America".
Mission
"To direct all our organizational efforts at building upon the existing organizational strengths and brand recognition to achieve enhanced levels of profitable growth in the core business, and diversify into new areas that compliment and supplement the core business, with the diversification aimed at achieving excellence and industry leader status in the new areas. The TCS People will however be encouraged to be open to unconventional ideas and services and recognize new trends at very early stages"
Objective
Determine the traffic load for the network by factoring in client/server applications, host/terminal applications, routing protocols, and file backups.
Strategic manager
N. Chandrasekaran
Products
IT, business consulting and outsourcing services. business process outsourcing; capacity planning; consulting; enterprise software; hardware sizing; payment processing; software management; and technology education services
Tagline
High employee trust
AIRTEL
VISION & MISSION
By 2015 airtel will be the most loved brand, enriching the lives of millions. Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company."
OBJECTIVES
The Indian communications scenario has transformed into a multiplayer, multi product market with varied market size and segments. Within the basic phone service the value chain has split into domestic/local calls, long distance players, and international long distance players. Apart
from having to cope with the change in structure and culture (government to corporate), Airtel has had to gear itself to meet competition in various segments basic services, long distance(LD), International Long Distance (ILD), and Internet Service Provision (ISP).It has forayed into mobile service provision as well.
TATA STEEL
VISION
We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship.
MISSION:
Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel strives to strengthen Indias industrial base through the effective utilization of staff and materials. The means envisaged to achieve this are high technology and productivity, consistent with modern management practices.
Objective
To scale the heights of excellence in all that it does in an atmosphere free from fear, and thereby reaffirms its faith in democratic values.
STRATEGIC MANAGER:
Mr. H. M. Nerurkar.
TAGLINE:
Redefining The Power Of People.
WIPRO
Vision
Contribute for global e-society, where a wide range of information is being exchanged beyond time and space over global networks, which breaks down the boundaries among countries, regions and cultures, allowing individuals to take part in various social activities in an impartial, secure way. Continous effort to enhance people's lifestyle and quality by means of developing new technology in wireless communication.
Mission
Our mission is to be a RF System Solution Provider, through its innovative research and design works for a new world of broadband wireless communications.
Objective
To contribute to the Ubiquitous Networking Society by providing chip level RF system solutions
Tagline
'Applying Thought',
Strategic manager.
T K Kurien
INFOSYS
VISION
We will be a globally respected corporation.
MISSION
Strategic Partnerships for Building Tomorrows Enterprise.
OBJECTIVE
To be objective and transaction-oriented, and thereby earn trust and respect.
TAGLINE
Building tomorrows enterprise.
STRATEGIC MANAGER
Ramadas Kamath U.
AIR INDIA
VISION : Air India will be the most preferred domestic airline in India
MISSION: To become a globally competitive travel industry while working as an instrument for achieving self-reliance in delivering air travel packages, implementing and maintaining the standards and diversifying to related areas. OBJECTIVES Air India expects to reduce its loss substantially through a combination of cost-cutting and attracting customer benefited packages LINE UP PRODUCTS Hotel Corporation of India Ltd Air India Charters Ltd Air India Air Transport service Ltd HORIZONTAL & VERTICAL INTEGRATION Horizontal integration includes merger of Air india with Indian airlines for avoid labour issues Vertical Integration is done with merger of Air India and Delta Airlines for Pay structure STRATEGIC MANAGER Gustav Baldauf TAG LINE : 'Youre Palace in the Sky'
AXIS BANK
VISION To be the preferred brand for total financial banking for both corporate and individual MISSION Customer Service and Product Innovation tuned to diverse needs of individual and corporate clientele. Continuous technology up gradation while maintaining human values.Progressive
globalization and achieving international standards. Efficiency and effectiveness built on ethical practices OBJECTIVES Customer Satisfaction through providing quality service effectively and efficiently. Smile, it enhances your face value" is a service quality stressed on Periodic Customer Service Audits Maximization of Stakeholder value. Success through Teamwork, Integrity and People LINE UP PRODUCTS: Retail banking Personal Banking Corporate banking STRATEGIC MANAGER: Shri Prasad R. Menon TAG LINE: Everything is the same except the name
ACCENTURE
VISION
To become one of the worlds leading companies, bringing innovations to improve the way world works and lives.
MISSION
Helping our clients and create their future.
OBJECTIVE
To become high performance businesses and creating long term relationships by being responsive and relevant and by consistently driving values.
TAGLINE
"High performance Delivered."
STRATEGIC MANAGER
Mr.Jo Deblaere.
CAPGEMINI
VISION
Capgemini understands that business value cannot be achieved through technology alone. It starts with people: experts working together to get to the heart of your individual business objectives and develop the most adapted solutions to fit these requirements. We believe this human-centered approach to technology is what makes the difference for your business.
MISSION
Capgemini enables you to transform your organization and improve performance. We aim to empower you to respond more quickly and intuitively to changing market dynamics. By bolstering your ability to harness the right technology, we help you become more agile and competitive.
OBJECTIVE
To we create and deliver technology and business solutions that fit your needs and generate concrete business results. People matter, results count.
TAGLINE
People matter, results count.
The Capgemini Group supports the transformation of its clients through its offices in more than 40 countries. Our objective is to improve the performance and competitiveness of these clients through perfect mastery of our four disciplines, integrated in a service offering that covers all client needs.
STRATEGIC MANAGER
Mr. Paul Hermelin
KINGFISHER
VISION The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests. MISSION Kingfisher Airlines will have 'Fly the Good Times' approach and this will reflect in the experience we will offer to passengers OBJECTIVES Safety, Service, Happiness, Team work, Accountability
HORIOZONTAL & VERTICAL INTEGRATION Horizontal integration with sabre airlines to manage passenger reservation facilities Vertical Integration with Deccan Aviation limited to increase operational base
LINE PRODUCTS Delhi Airport Express Line, King Mobile, Little Wings STRATEGIC MANAGER Sanjay Aggarwal TAG LINE
VISION: To create a fully collaborative environment in which suppliers can deliver exactly what the company needs, when it needs it, and at a competitive cost. MISSION To create India's largest automobile and automobile-related products distribution network by providing dealers and customers with the largest choice of unique world-class products and services. OBJECTIVES: Good Corporate Citizenship, Professionalism, customer first, Quality focus, Dignity of the individual LINE UP PRODUCTS Aftermarket, Automotive & Farm Equipment, Defence Systems, Financial Services, Hospitality, Information Technology, Real Estate Two Wheelers and Mahindra Partners with a presence in 18 industries. STRATEGIC MANGERS Bharat Doshi TAG LINE Risk
SUZLON ENERGY
Vision To be the technology leader in the wind sector To be in the top three wind companies in all the key markets of the world
To be the global leader in providing profitable, end-to-end wind power solutions To be the 'company of choice' for stakeholders Mission To pursue social, economic and ecological sustainable development for our planet. Objectives Ability, Creativity, Adding Value, Committed, Integrity. Business Verticals and Horizontals Forward vertical Integration is followed here; it includes Designing and developing rotor blades, acquisition of RE Power, Hansen transmission, and Manufacturing generators.
List of products S9x suite 2.1 MW,S88-2.1 MW,S82 1.5 MW,S66-1.25 MW,S64-1.25 MW,S52 600 KW
HCL
Vision To be the technology partner of choice for forward looking customers by collaboratively transforming technology into business advantage. Mission "We will be the employer of choice and the partner of choice by focusing on our stated values of Employees First, Trust, Transparency, Flexibility and Value Centricity
Objectives Application development, Management and operation, portfolio management, Infrastrucutre management, software services Business Verticals and Horizontals HCL Professional Services Vertical leverages the breadth and depth of its Enterprise Services and Solutions across Verticals and Horizontals to offer cutting edge Business and Technology based solutions to its clientele. Firms being focused include Audit, Tax & Consulting, Legal Services, Real Estate and Private Equity Strategic Manager Kunal Purohit List of products Software services, Routers, Servers, Software licenses, Switches, Shortage devices Tag line Freedom Based on Trust
IBM INDIA
Vision and Mission Extremely cohesive group of dedicated, dynamic and result oriented people with a clear focus of serving the customers globally. Always soaring high in search of latest trends and challenges in the world of IT
Objectives Educate the marketplace ,Develop common definitions for the industry, Serve as a forum for discussion about the industry ,Sponsor research in the industry, Foster open standards and guidelines,Promote best practices Business Verticals and Horizontals IBM chose to go to the market with different specified sector verticals as opposed to just horizontals like finance and accounting (F&A), customer service or research and analytics
Strategic Manager Yousif Rashad List of products Spanning punched card equipment, Time clocks, and Typewriters, via Mainframe Computers and Minicomputers, to Microprocessors, Software Tag line I think, therefore IBM
Strategic Manager Shri SN Mantha List of products MILAN 2T , KONKURS-M,INVAR,AKASH,CMDS,IRII,LIGHT WEIGHT TORPEDO Tag line - The Force behind Peace
Vision A Global Engineering Enterprise Providing Solutions For Better Tomorrow Mission Providing sustainable Business Solutions in the field of Energy Industry and Infrastructure Objectives To be an Indian Multinational Engineering Enterprise providing Total Business Solutions through Quality Products, Systems and Services in the fields of Energy, Industry, Transportations, Infrastructure and other potential areas. Business Verticals and Horizontals Horizontal integration leads to increased market power, replicating of successful model, reduction of rivalry. and vertical leads to improvement in value chain activities Strategic Manager R. Krishnan List of products Boiler, Boiler auxiliaries, heat exchangers and pressure valves, pumps, Pulverizer switch gears, insulators, capacitors, energy meters Tag line Powering Progress Brightening Lives, Touching Every Indian Home
HDFC BANK
HDFC Bank was incorporated in August 1994 and currently has an nationwide network of 2,776 Branches and 10,583 ATM's in 1,568 Indian towns and cities. Mission: HDFC Bank's mission is to be a World Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the banks risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. HDFC Banks business philosophy is based on four core values: Operational Excellence, Customer Focus, Product Leadership and People. Vision: The HDFC Bank is committed to maintain the highest level of ethical standards, professional integrity and regulatory compliance. HDFC Banks business philosophy is based on four core values such as:1. Operational excellence. 2. Customer Focus. 3. Product leadership. 4. People. Objectives: The objective of the HDFC Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-step window for all his/her requirements. The HDFC Bank plus and the investment advisory services programs have been designed keeping in mind needs of customers who seeks distinct financial solutions, information and advice on various investment avenues.