Coral Springs, FL 33071

Ronald Shaeffer
Dolphin Carpet & Tile

rshaeffer83@gmail.com (305) 992-7531

WORK EXPERIENCE

Senior Operations Manager

December 2002 December 2012 Dolphin Carpet & Tile is South Floridas largest independent floor covering retailer with 10 stores a cross Dade, Broward counties Ran day-to-day operations across all 10 stores and consistently implemented policies that resulted in increased revenue year after year Formalized and implemented an employee training and evaluation program for more than 60 employees across retail locations o Program allowed for increased employee accountability and easier identification of employee growth areas o Increased employee satisfaction and retention through continued feedback and proper training Improved quality of installation services by incentivizing high performance for more than 40 crews Tracked company-wide inventory; identified aging inventory and worked with sales force to implement selling strategies to adjust Liaised with customers to ensure satisfaction and resolve issues as the first line of contact following sales-force escalation o Evaluated jobs from unsatisfied customers across the tri-county area to determine liability and maximize customer satisfaction while minimizing company costs Operations Manager December 1999 December 2002 Coordinated scheduling for sales force and installation crews across all locations Lead all interviewing, hiring and training for new employees o Developed product-specific and industry-overview training materials Reviewed all customer complaints and worked with sales team and senior management to address issues Evaluated weekly performance of each retail location and participated in weekly meetings with senior management to discuss store progress and implement store-specific objectives o Worked with sales-force to review store-specific objectives and implement selling strategies

Miami, FL

Carpet Yard of Reading, Inc

General Manager
January 1989 - September 1999 Carpet Yard of Reading is a 10,000 sq. ft. showroom/warehouse in Berks County, Pa. specializing in the sale and installation of a wide range of floor-covering products Lead all day-to-day store activities and long-term planning/growth strategies Sought out greater buying power and increased national recognition for Carpet Yard and identified opportunity to join Abbey Carpet, a national merchandising and buying group, which provided Carpet Yard with: o Group discounts/rates on merchandise and access to previously restricted lines of merchandise o National name recognition and increased advertising opportunities, including television and newspaper o Entry to national conferences to network and learn the latest in floor covering trends from experts across the country o Visual merchandising suggestions and guidelines to assist with seasonal refreshing of stores showroom Conducted all merchandise buying for $500,000 worth of annual in-store inventory, including carpet, vinyl, tile, wood. laminate, padding and sundries Negotiated and created effective advertising campaigns resulting in noticeable spikes in sales/profits; worked across advertising platforms, including newspaper, television, radio and direct mail Recruited, hired and trained all personnel across departments o Implemented formal performance review process that decreased employee attrition and increased satisfaction o Managed, scheduled and evaluated installation crews Established and formalized company policies for customer retention which resulted in increase of returning customers and word-of-mouth referrals

Reading, PA

Store Manager September 1986 September 1999 Developed training/reference materials for new sales personnel and facilitated all training Exceeded all previous sales volume totals Produced weekly schedules for sales force, warehouse help and installation crews Assisted with merchandise buying, providing insights from personal sales experience and collective feedback from the full sales force Salesperson September 1984 September 1986 Learned ins and outs of multiple floor covering products Lead company in sales volume and profitability

EDUCATION Pennsylvania State University

College of Business, B.S. in Business Administration

State College, PA

ADDITIONAL TRAINING
Mohawk University: o The 7 Habits of Highly Effective People o Hiring, Measuring & Coaching Employees for Greater Performance o Financial Results: Planning the Future of Your Business

2011 2010 2008

References available upon request