Innovation, Product Management and Marketing Presentation Portfolio Jose A. Briones, Ph.D.

Innovation: The Intersection of Invention and Value

One of the biggest problems that a product manager encounters when starting an innovation program or project is to reach consensus on the definition of innovation. This is more than a semantics issue. Without agreement on exactly what the goal is - the team is unlikely to achieve it. In this introduction to the Beyond Stage-Gate series we discuss: A new definition of innovation that applies not just to products but to services, business models or business processes How to relate innovation and value Why being new is not enough for something to be called innovative What is necessary to define the innovation as incremental, radical or disruptive How different types of innovations must be managed differently within the development process.

http://www.slideshare.net/Brioneja/innovation-the-intersection-of-invention-and-value-jose-a-briones-phd-0812-f

Beyond Stage Gate: A New Framework for Disruptive Innovation Management

Product innovation has been described as the way out of todays difficult business environment. However, the rate of success of development projects, in particular white space or disruptive innovation projects remains too low. We believe that a reason for the low success rate is the erroneous application of methods designed for incremental innovation like Stage Gate to projects with high levels of uncertainty. In this presentation we will discuss the different types of development projects based on degree of uncertainty, and the creation of different project tracks. Projects are managed using different tool sets based on the best fit between information available and decision making needs. http://www.slideshare.net/Brioneja/brioneja-beyond-stagegate-a-new-approach-for-innovation

Value In Use Analysis And Strategy For Product Introduction

Quantification of value is critical to a successful product introduction. This presentation shows successful examples of companies selling products based on value and a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to capture the value/price space and develop pricing strategy. http://www.slideshare.net/Brioneja/value-in-use-analysis-and-strategy-for-product-introductions-jose-a-brionesproduct-camp-austin-tx-03272010a

Value Co-Creation, The New Approach To Successful Product Innovation

Innovation exists at the intersection of invention and value and the best approach to create value is a new technique called value Co-creation. Co-creation not only describes a trend of jointly creating products. It also describes a movement away from customers buying products and services as transactions, to those purchases being made as part of an experience. Value is co-created with customers when a customer is able to personalize his/her experience

using a firm's product-service proposition to a level that is best suited to get his/her job(s) or tasks done. In this chapter of the Beyond Stage Gate series we describe to how use Co-creation to increase the probability of successful new product and service introductions and how it fits in the entire innovation management ecosystem. We present a case study of how iPad Apps for Augmentative and Alternative Communication (AAC) have disrupted the market for AAC devices. A product positioning analysis of the AAC iOS app segment is shown. http://www.slideshare.net/Brioneja/value-cocreation-the-new-approach-to-successful-product-introductions-brioneja080211a

My Boss Told Me To Get The Voice of the Customer, Now What?

Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as Voice of the Customer and jus t viewed as a check box item. In this Chapter of the Beyond Stage Gate series we discuss how there are different types of Voice of the Customer surveys and how the misapplications of each type will pre-determine the results that are obtained. We relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain are also provided. http://www.slideshare.net/Brioneja/brioneja-my-boss-told-me-to-get-the-voice-of-the-customer-now-what

The Market for Open Innovation Platforms: Deciding If and Where to Invest
Open innovation became a key success factor for many companies today. But which is the right method for open innovation? Which are the criteria to plan an open innovation project? Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests, technology scouting, or broadcast search? This interactive debate will analyze different platforms that are meant to accelerate innovation. You will leave with a better understanding of the options that are out there and whether it makes sense for you to invest in a certain platform. In reaching their conclusion, innovation professionals must: Weigh the pros and cons of turning to a technology provider to help solve your OI needs Understand the landscape of open innovation intermediaries and platforms Make the most of your investment in an OI platform

http://www.slideshare.net/Brioneja/the-market-for-open-innovation-platforms-deciding-if-and-where-to-invest-josebriones

What is the Benefit of an Open Innovation Process?

Open Innovation is now a very fashionable term and many companies are rushing to implement an open innovation process without fully understanding its value nor how it fits within their existing product development process. In this Chapter of the Beyond Stage Gate series we will discuss the different definitions of Open Innovation, where does it fit in the development cycle, software tools available and a case study. We will show how Smarty Ears, a developer of iPad apps for Speech Therapy and Communication, has used open innovation to greatly increase the number of ideas to market, as well as accelerate the product development cycle http://www.slideshare.net/Brioneja/what-is-the-benefit-of-an-open-innovation-process-dr-jose-a-briones-022012

Quantifying and Forecasting Uncertainty in Innovation Project Management

Product innovation has been described as the way out of todays difficult business environment. The rate of success of development projects, in particular disruptive innovation projects remains too low. We believe that a reason for the low success rate is the erroneous application of financial analysis methods designed for incremental innovation like NPV and DCF to projects with high levels of uncertainty In this presentation we will discuss the use of @RISK and Probabilistic Decision Analysis in the management of innovation projects with high levels of uncertainty. The launch of the iPad is used as a case study. A comparison of the iPad sales forecast using this method vs. actual sales is shown. http://www.slideshare.net/Brioneja/brioneja-probabilistic-decision-analysis-and-innovation-project-management-josebriones-110210a

The Use of Discovery Driven Planning to Manage High Uncertainty Projects

Discovery Driven Planning is a process for the management of innovation and development with high levels of uncertainty, new product projects and game changers. http://www.slideshare.net/Brioneja/brioneja-discovery-driven-planning-05210

Frugal Innovation: Low Tech, Simple Designs That Improve Lives Around the World
80% of humanity lives on less than $10/day. If you are part of the world's lowest socioeconomic level you may be living on a house that can barely be called that. It's a collection of sticks, cardboard, plastic sheet. A dirt floor, no water, electricity or sewage. Enter frugal innovation or frugal engineering: The process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries. In this chapter of the "Beyond Stage Gate" series, we explore simple, low cost, effective and proven global design solutions that do not require exotic technology but that when combined can dramatically improve the quality of life of people around the world. Recent examples of successful design that have raised living standards in developing countries will be shown. http://www.slideshare.net/Brioneja/frugal-innovation-low-tech-simple-designs-that-improve-lives-around-the-world

Social Media and Democracy In Mexico

This presentation describes the influence that the internet and social media tools had in the opening of political spaces in Mexico and the formation of a competitive democracy http://www.slideshare.net/Brioneja/brioneja-social-media-and-democracy-in-mexico-030210b

Social Media Marketing - What's In It for Me?

Overview of the importance of social media marketing for small businesses

http://www.slideshare.net/Brioneja/social-media-marketing-whats-in-it-for-me

Probabilistic Decision Analysis for Elastomeric Component Manufacturing and Design

This presentation describes an overview of practical applications of Probabilistic Decision Analysis and Monte Carlo Models. Examples are provided in the areas of sales forecasting, manufacturing production, and component design http://www.slideshare.net/Brioneja/brioneja-probabilistic-decision-analysis-for-elastomeric-components-sep-16-2010jose-a-briones-5219638

Probabilistic Forecast Analysis of a Manufacturing Process

Profitability projections in a manufacturing environment are directly tied to how the sales forecast fits with the capability of the operation. When a company has a large portfolio of products with very different operational production rates, the manufacturing capacity of the plant will be significantly impacted by the product mix to be produced. This in turn will have a radical effect on the output of the plant and the allocation of the fixed cost of production. In this case we present an example where a company is trying to decide how best to balance the sales of certain families of products to maximize revenue, maintain a diverse product line and properly price each individual product based on the impact to the manufacturing schedule and fixed cost allocation http://www.slideshare.net/Brioneja/probabilistic-forecast-analysis-of-a-manufacturing-process

Working in the Cloud: An Overview

This is an overview of Cloud Computing definitions, tools and products http://www.slideshare.net/Brioneja/working-in-the-cloud-an-overview