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:
/-1 ) :
(2001 .9
-2/ - (- : )1977 .11
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)1996 .52
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Committee of definitions,American Marketing Assouciation a clossary of Marketing Terms , Chicago , 1960,p
15.

: . 34 4-
Philip Kotler , Marketing management ; Analysis , planing and control, Prentice hall , INC , NEW Jersy , 1984 p14

-5 / .
Jocques lendrevie , D. Lindon and R. Laufev ," MERKATOR Theorie et pratique du Marketing" 3 eme
editin ,

Dalloz , Paris 1983,p12.


-6 " " )
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