A PROJECT REPORT

ON MARKET ANAYLSIS OF TOILET SOAP CATEGORY IN AHMEDABAD

AT ADANI WILMAR LTD.

PROJECT GUIDE Mr. SHAILESH KUMAR

BY SPARSH VARSANI VARSHA KAUNDINYA

CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH

A PROJECT REPORT

ON MARKET ANAYLSIS OF TOILET SOAP CATEGORY IN AHMEDABAD

AT ADANI WILMAR LTD.

PROJECT GUIDE Mr. SHAILESH KUMAR

BY VARSHA KAUNDINYA SPARSH VARSANI

N. R. INSTITUTE OF BUSINESS MANAGEMENT

A PROJECT REPORT

ON MARKET ANAYLSIS OF TOILET SOAP CATEGORY IN AHMEDABAD

AT ADANI WILMAR LTD.

PROJECT GUIDE Mr. SHAILESH KUMAR

BY SPARSH VARSANI VARSHA KAUNDINYA

ACKNOWLEDGEMENT

It gives us immense pleasure to present this report on the project assignment titled MARKET ANALYSIS of TOILET SOAP CATEGORY in AHMEDABAD. We feel very fortunate to have the support of number of key individuals during our project work. We would like to express our gratitude to those who have contributed so much by helping us throughout the completion of our project. At this juncture, we would like to express our sincere thanks and gratitude to Mr. Shailesh Kumar(Asst. Product Manager) at Adani Wilmar Ltd., Ahmedabad, without whose kind co-operation and support it would not have been possible for us to do the project work with such a Wilmar Ltd. prestigious organization like Adani

At last we would like to thank the ultimate, omnipresent God and our parents good wishes of whom became our strength and support.

SPARSH VARSANI VARSHA KAUNDINYA

CONTENTS
About Project Executive Summary About Organization Introduction of Toilet Soap Market in India o History of soap in India o Toilet Soap Market Potential o Dominant Players o Indian Toilet Soap Consumer o Sales of Major Brand in India Product 13 Manufacturing Process Product Quality Product Size Product Range of Dominant Players 1 3 5 8 9 9 10 10 12

o o o o Price o o o

14 16 18 19 22 23 23 24

Excise Duty Distributor Margin Retailer Margin Product Segmentation Place 25 Distributor Channel Market Size of Ahmedabad Promotion 31 Positioning Advertising Sales Promotion SWOT Analysis 35

o o o o o o o

26 29

32 33 34

HLL Nirma

36 37 38 42

Porter Five Forces Analysis Bibliography

Annexure 44

CONTENTS
About Project Executive Summary About Organization Introduction of Toilet Soap Market in India o History of soap in India o Toilet Soap Market Potential o Dominant Players o Indian Toilet Soap Consumer o Sales of Major Brand in India Product 13 Manufacturing Process Product Quality Product Size Product Range of Dominant Players 1 3 5 8 9 9 10 10 12

o o o o Price o o o

14 16 18 19 22 23 23 24

Excise Duty Distributor Margin Retailer Margin Product Segmentation Place 25 Distributor Channel Market Size of Ahmedabad Promotion 31 Positioning Advertising Sales Promotion SWOT Analysis 35

o o o o o o

26 29

32 33 34

HLL

36

Nirma

37 38 42

Porter Five Forces Analysis Bibliography