Tata Motor’s Product Profile

Rs. in Crore
Tata Tata Motors Limited is India's
Mar Mar Mar Mar Mar Mar
Motors
2003 2004 2005 2006 2007 2008
largest automobile company, with
Ltd. revenues of Rs. 32,426 crores
1070 15311. 20276. 23568. 31119. 32496. (USD 7.2 billion) in 2006-07.
Sales 4.2 72 56 37 5 03 It is the leader by far in
300.1 1236.9 1528.8 1913.4 2028.9 commercial vehicles in each
PAT 810.34 segment, and the second largest in
1 5 8 6 2
PAT the passenger vehicles market.
(as a The company is the world's fifth
% on 3.29 6.58 7.18 6.86 4.8 4.36
largest medium and heavy
Net
Sales
commercial vehicle manufacturer,
Chang)
e in and the world's second largest
3.29 0.6 (0.32) (2.06) (0.44) medium and heavy bus
PAT
(+/-) manufacturer.
 Figures in US mn $ Founded by Henry Ford in
Dec '04 Dec '05 Dec '06 Dec '07 16th
June, 1903 in
Sale Michigan,USA
s 172316 176896 160123 172455
World’s Third Largest
PAT automaker based on world-
3466 1924 (12405) (2452) wide vehicle sales in 2007

In 2007, Ford became the

third-ranked automaker in
US sales after General
Motors and Toyota, falling
from the second-ranked
automaker slot for the first
time in the previous 56
years
Ford Motor’s Product Profile
 Ford purchased Jaguar in 1989 in a bidding war with General Motors paying
2.5billion dollars which was quite higher than industry estimates (1.3 billion)
 Land Rover was sold by BMW to Ford Motor Company for 2.7billion dollars
in 2000
 Jaguar sales in the U.S. were down by 25.7% in May 2007 from the same
period a year ago. Land Rover sales were down by1.8% despite having an
entirely new model, the LR2, on sale.
 Jaguar sales dropped 33% in the US and Europe in the first two
months of 2008
 Land Rover sales fell 13% in the US and around 7.7% in Europe
during the same period.
 Ford has lost 15.3 billion dollars over the past two years and
responded by shuttering plants and slashing its workforce in North
America by more than 40,000 workers.
 Ford is getting less than half what it paid for the two brands
 Ford sold Jaguar and Land Rover as a package since the
engineering, purchasing, and distribution of the two brands have
become interdependent as Ford has tried to find efficiencies
running the businesses. Jaguars and Land Rovers are even
manufactured at a common plant today
 Ford is considering a restructuring plan in North America with the
amount it is getting from the deal
Threats:
Though Land Rover sales have been softening in some markets
especially in Europe, on a six month basis Land Rover sales have gone
up over 2007 globally, mainly because of higher volume of sales in
Russia and China.
In June 2008 Jaguar was sold 3836units in West Europe as compared
to 2924units sold in June 2007. It was a 31% increase.

 The Indian Automobile Market is expected to grow at a CAGR of 9.5

percent amounting to Rs. 13,008 million by 2010

 The liberalization policies followed by the Indian government had been

inviting foreign investors and manufacturers to participate in the car
market in India.

 It is expected that by 2030, the Indian car market will be the 3rd largest
car market across the globe.